How to Build Brand Awareness With Content - The Content Experiment

How to Build Brand Awareness With Content


This blog post is the third in an 4-part series about client journey. Read the first post here. Read the second post here.

Brand awareness isn’t just about creating content. It’s about creating meaningful, valuable content that your audience needs in order to be successful in their own businesses. But there are a lot of facets to consider, including making sure you deliver what your audience needs, where they are in their journey with you.

Beyond that, there are things you can do to make sure you’re in front of as many new prospective audience members as possible. Because one blog and one YouTube video from time to time isn’t going to cut it. Brand awareness is about being present, and being present often.

[bctt tweet=”Brand awareness is about creating meaningful, valuable content your audience needs.” username=””]

Be Consistent.

Consistency doesn’t mean that you have to publish a blog post every Monday, Wednesday and Friday. It also doesn’t mean you need daily YouTube videos. Nope. Consistency means that you figure out a cadence that works for you (and your budget and business) and stick with it.

Know what your schedule and budget will allow, create a content strategy and deliver on the content your audience needs. That might mean you publish a blog post once a week or every other week. Maybe you only have time for YouTube once a month. Whatever you decide works for you, commit to it and do it. Don’t leave your audience wondering.

Show Up in Different Places.

Having a broad range of content types you create for your audience gives you more exposure to new people. Most people start creating content on their blog because aside from social media, it has the lowest cost of entry.

Grow beyond that. Guest blog for an expert in your industry. Start a YouTube channel. Respond to requests for industry experts in Facebook groups. Put together a group challenge. Find ways to produce more content on different channels.

If you’re just starting out in your business, this may not be an ideal route, but it will be. As you develop processes for your content creation, you’ll find it easier and easier to publish content regularly. Eventually, it may be time to up your game and add to your content streams so you can reach even more people.

Show Off Expertise

When you create content, you do so around your zones of genius—the ideas and information that you excel at. Think about the blogs you post to your own website. The topics you write around include services you provide, words of wisdom you offer and ideas you know a lot about.

Use your Stage 1 content as your opportunity to show off what you know. It allows you to educate people—people who don’t even know who you are right now—about all things relating to your industry. Or at least the things you love to create content around.

[bctt tweet=”Your content should educate and attract those who are just learning about you. That’s called gaining brand awareness.” username=””]

Whether you’re guest blogging, YouTubing or posting on your own website, make sure your content provides the best value and information possible. Because this content is what will help your audience move to the next stage of their journey with your brand.

Read the fourth post in this four-part series.

Need help determining what content to create for your audience? Download my ebook today.

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