Breaking the Rules in Your Business with Wendy Breakstone
virtual summit, digital marketing, Wendy Breakstone, The Content Experiment Podcast

Breaking the Rules in Your Business with Wendy Breakstone

You started your own business because you wanted to forge your path. Only to find a surplus of online gurus who have all the opinions about what YOU need to do to grow and market YOUR business. The truth is they don’t know what is best for you—you do!

Today I’m chatting with Wendy Breakstone, online marketing and sales operation expert and host of the Rulebreaker’s Marketing & Sales Summit.

Wendy is passionate about doing things your own way to bring more ease into your business. If it burns you out, freaks you out, or sells you out, you’re doing the wrong thing. When you do it your way, the pieces will fall into place.

Listen in!

Mentioned in This Episode

About Wendy Breakstone

Wendy Breakstone is a Marketing & Sales Operations Expert for 6-figure female coaches and program creators who need to transform their business from stressful to streamlined and kick the business overwhelm to the curb.

For the past 18+ years, Wendy has consulted and mentored hundreds of service-based entrepreneurs who need to build structure into their business so that they can create sustainable, long-lasting growth.

Wendy is a self-proclaimed tech nerd and 80s rocker-chick at heart and mom to one human teenager, one doodle-child, and two feline monsters.

To learn more about Wendy, visit her website or connect on Facebook, Instagram, or Clubhouse.

Transcription

Abby Herman 0:08
Hey there, and welcome to Episode 122 of the Content Experiment Podcast, a podcast that supports the idea that content and marketing are ever moving targets in any business. And it’s okay if you don’t feel like you’re doing it. All right all of the time, you have permission to experiment with little tweaks and changes in your content, to find out what works for you, what increases value for your audience, and what grows your business, and most importantly, what feels good for you. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I firmly believe that success isn’t about what big marketing brands and so called gurus think is the right thing. It’s about you and your business, your lifestyle, and, frankly, your values and belief systems. You get to do business in a way that works for you. Because you know what, you don’t have to do business like everyone else. Sure, there are, quote, unquote, best practices when it comes to doing business and creating content to market your business. But that doesn’t mean that you have to do things a certain way. I know when you started your business, someone told you that you needed to do this or that to grow. Shoot, I had a business coach, tell me once or in my really early years that if I didn’t hire her and pay 1000s of dollars to fly her to my town when I literally could not afford to pay my rent that I wouldn’t succeed. That was about seven years ago, and I am doing it better than ever. Last week on the podcast, I talked to Krista Miller about summit and how we can do our own summit a little different. This week, I’m talking to Wendy Breakstone, about how she’s doing her summit, rule breakers, marketing and sales summit differently. And I’m also a proud speaker on the summit. But before we get any further into the episode, I do want to welcome you if you are a new listener, I work really hard to make sure that this podcast is full of no nonsense, no fluff support, to help inspire you to get your message out there and give you the actionable steps that you need to make it happen so that you can get on with business your own way. If you like what you hear, hit the subscribe button so you don’t miss another episode. And if you’re a repeat listener, thank you so much for sticking around. Have you left a rating and review yet,

Abby Herman 2:33
I’d be so grateful if you would hop over to your favorite podcast app and do that ratings and reviews are what helped tell Apple, Spotify, Stitcher and all the other platforms and me that you like what you’re hearing, and it helps to get the podcast and more earbuds so others can benefit from the information that I’m passing along on a regular basis. This podcast is brought to you by content mastery lab, my membership community where we talk about content creation, idea generation, market research, social media strategies, and all the mindset blocks. And there’s a lot of them that get in the way of our own visibility plus a whole lot more. Sometimes it takes some time to be brave enough to share our message. And sometimes it takes time to get the message right. In the lab, we focus on little tweaks and changes in our content to get the best ROI of our time investments. Because big sweeping changes take a lot of time, money and effort. And they don’t always pay off like we expect them to stop floundering with trying to figure out all of your content creation yourself and start having the confidence that you are on the right path. Join us monthly or quarterly or commit to a whole year for extra one on one time with me and quarterly planning parties where we work through your content together in an intimate group, head over to the content experiment comm slash lab for more information and to sign up. And if you use the coupon code podcast, you can try out your first month for $1.

Abby Herman 4:06
All right back to our guest. So today I’m chatting with Wendy Breakstone and online marketing and sales operation expert and host of the rule breakers, marketing and sales summit. And like I said, I’m going to be a speaker on her summit along with 20 other amazing business owners. I can’t wait. I love Wendy’s philosophy of doing things your own way to bring more ease into your business. I mean, really, the last thing that we want is to feel like we have to do something. So if you listen closely, you are going to find something in this episode that both Wendy and I agree that you need to do. It’s just the way you do it. That can be your own way. Now before we get into the interview, let me tell you more about Wendy Breakstone. Wendy is a marketing and sales operation expert for six figure female coaches and program creators who need to translate form their business from stressful to streamlined and kick the business overwhelmed to the curb. For the past 18 plus years, Wendy has consulted and mentored hundreds of service based business owners who need to build structure into their business so that they can create sustainable, long lasting growth. Wendy is a self proclaimed tech nerd and 80s rocker chick at heart ACDC, Motley Crue and Def Leppard and mom to one human teenager, one doodle child and two feline monsters. Here is our conversation. Hi, Wendy, thank you so much for being here.

Wendy Breakstone 5:38
Hey, Abby, how are you doing today?

Abby Herman 5:41
I am fantastic. I am excited to talk all things breaking rules with you today.

Wendy Breakstone 5:48
Do it? Well, I know this is one of the conversations that you and I love having together. So I’m super excited to to be here and to share some ways that I think people can break the rules and share some of the ways that I know you and I have also broken the rules in our businesses.

Abby Herman 6:03
Yes. Before we get into all of that, can you share with listeners what you do and who you do it for?

Wendy Breakstone 6:10
Yeah, sure. So I am an audio summit marketing coach. And basically what that means is, I don’t just focus on marketing strategy, I focus specifically on helping my clients create rule breaking audio summits that help them stand out from their, from their competitors, be the expert in their niche, and really create more ease in their business because they have people coming to them. And my background is long and sorted. And I know that you’ve kind of shared a little bit about it. I’ve I started my first entrepreneurial business in 1996. So I’m no stranger to the the rise and fall of the entrepreneur, as they say, and I’ve done a lot in corporate environments. And I’ve had several six figure multi six figure businesses as well.

Abby Herman 7:07
I love that. Yeah. And I think that it’s, I think that being multi passionate and having different businesses and different industries, I think only brings value to what we’re doing now, right? I mean, you have that experience, and you have that extra you have the experience in other areas that you can bring to what you’re doing now.

Wendy Breakstone 7:27
Absolutely. And I’m still learning. And so not just learning about trying new things and doing new things. But one of the things we’ll talk about today is learning how to not do things that cause me resistance, and cause me aches.

Wendy Breakstone 7:44
Yeah, and, you know, I know that you used to be a school teacher. And now you’re, you know, what I consider to be one of the leading, you know, thought leaders in our space around content marketing and copywriting. So, you know, that was I feel like that was a very natural progression. And we take these, these progressions, being, you know, entrepreneurs, and being I think part of being an entrepreneur is, people are multi passionate, right. And so knowing that I’m an expert in project management, and small business management and operations only helps me to be more creative with the niche that I now focus on. So, you know, you just kind of life isn’t a straight line, and neither is entrepreneurial ism. That is for sure. No kidding.

Abby Herman 8:36
Yeah. So I want to talk about that for a little bit. So today, we’re like you said, we’re going to talk about breaking rules in your business. And I’m all about even though like, you know, deep down, I am a rule follower. I’m always afraid I’m gonna get in trouble if I do if I break a rule. But I also am of the belief that if the rule doesn’t make any sense, I’m not following it. There’s so many rules out there that don’t make sense. So you and I met at a you and I met in person first, like at a at an in person local course or training for Active Campaign in December of 2018. So it’s funny that like, I actually remember exactly when it was because I remember exactly where I was like physically. And over the years we’ve kept in touch we’ve done some masterminding together, we’ve met up for coffee and co working time a few times, in person and virtually and in all of the conversations that you and I have had over the years, something that kept coming up as I was thinking about something in you know, that kept coming up about you, you know, through prepping for this interview is that you like to do things a little bit differently, kind of averse to the status quo, and you’re definitely multi passionate, and again, I agree wholeheartedly, but can you talk about Little bit more about why you are status quo averse and why you are like you really just like to do things differently.

Wendy Breakstone 10:08
Yeah, I mean, I think part of it is the status quo is created by people that decided that’s the status quo. And I don’t like to do like you said, I kind of, you know, beat to a different drum, basically. And it kind of makes me mad, almost, I don’t know, maybe that’s what you’re picking up for me all these years is the status quo, just frankly, kind of pisses me off a little bit. And so I feel like the rules like you that you talked about these rules. Now, obviously, there are rules that we have to follow, right? Like, we don’t want to break legal rules, we’re not talking about breaking any types of legal rules or stealing work, just because you decided you can’t, we’re talking about more along the lines of doing things your own way, right, creating ease in your own business. And sometimes that means that what the status quo or the what everybody’s telling you to do what I call sometimes the establishment, right, some people call it the bro marketers, I call them the Maserati marketers, but what what everybody kind of gets behind isn’t always right for you. And I find a lot of the times as I’ve, you know, gone through my business and been an entrepreneur since 96. This is not my first rodeo, that a lot of that stuff, fundamentally, feels yucky, to me, it feels it makes me feel prickly. It makes my anxiety like sky high. And so I don’t want to do it. And I have found myself that during the times that when I am trying to follow the status quo, when I’m trying to do the thing that everybody says we should be doing, because that’s what’s quote in right now, those are the times that I feel the most, like a failure almost. And when I say like, screw it, and I kind of throw it all out the window, and I think what would really be able to serve my people, which is really, truly what serves my heart, that’s when I kind of come to my own decision. And I do things my way. And I find that for me, and for the people that, you know, follow me that my way works for me, and it oftentimes works for them. Because my way is the way that is creates ease and inclusivity. For me, and that’s what I want for everybody that I work with as well. So let me give you an example, if that’s okay with you.

Abby Herman 12:59
Absolutely.

Wendy Breakstone 13:00
If you hear everybody doing free webinars and creating courses, and fundamentally, you don’t have it in you to create a course or you’re just not there yet, and you try to go down that rabbit hole, it’s going to be a hard, uphill fight for you, and it’s gonna burn you out, freak you out or cause you to sell out. And so those are the three things that I try not to do in my own business. We become entrepreneurs, because we have that fire that passion, because we’re not satisfied. But sometimes we end up creating a quote, job for ourselves. That feels extremely unsatisfactory. Hmm.

Abby Herman 13:48
Yeah, I think that that is so true. Do you think that it is, you know, people marketing people market their products and services online, telling people that, you know, like, this is what will make you successful? And, you know, you need to offer these kinds of services. And this is how you price your services. And, you know, there’s a part of me that that feels like, yes, that is authentic and true, because that they are marketing in a way that works for them and their marketing products and services that work for them. And I think that it’s on the recipient of that message, the business owner to put on a lens that allows them to filter some of those messages into like what you said, what we’re what’s going to work for me, so if I’m marketing so one of the very few things that I say that every single business owner needs to have is an email list like you need to, you need emails because you need to be able to land in somebody’s inbox where they are. That is my belief. That is what I teach. However, I recognize that that is not for everyone, you know, I mean, so. So it but but it’s on that business owner who is receiving that message of mine to say, Okay, this is what works for Abby and Abby’s clients. I don’t know if this is for me. Do you agree with that? Or do you think that it’s on the marketer to filter that message for the recipient?

Wendy Breakstone 15:28
So I think fundamentally, there are things in marketing in digital marketing and online marketing in the virtual world that we live in, that are kind of have to write or must dues, right when my kid was in elementary school, they had the must dues, and the May dues, right, one of the things that you kind of have to do that you must do is build an email list. And the reason that so many people do that is because it’s something you can own. But the way that you build an email list is radically up for interpretation, right. So that’s where I think that there are nuances where you can make the fundamental thing that you kind of have to do like build an email list. And I agree with you that that is fundamentally a way to do it is one thing that you have to do in your business. But there are 100 ways to get people to your email list. And that’s where I think marketers, you know, when we’re not we’re, we’re all marketers, right? Everybody’s marketing something, even if you don’t consider yourself a marketer, if you have a kid, you are marketing to them why they need to eat their vegetables, right? You’re, we’re always marketing, and we’re always selling. All right.

Wendy Breakstone 16:48
So taking the email list, which I think is such a great example, where it is pretty common knowledge that you need an email list, because it is something that you can own and you can take it with you wherever you go, right. So for instance, if you go to the grocery store, they say, no shoes, no shirt, no service, right? But the shoes are wildly up for interpretation. Some people come in and flip flops, some people come in and like their, you know, Saturday Night Live shoes, right? Some people come in and their soccer cleats. So that’s where the interpretation is. And that’s where you as the entrepreneur get to decide the style of an email list that you’re going to create who you’re going to host the email list with how many emails you’re going to send out per week? Are they going to have images or not? Some people think that you have to put an animated GIF in every every email. I think animated GIFs and emails are horrific. They drive me crazy, I swear to God, you will never get an email from me that has an animated GIF. So that’s where I think that we can step out of the box or step out of that status quo, and do it the way that works for us. Does that kind of answer your question? A little bit?

Abby Herman 18:00
Yeah, absolutely. And, you know, to piggyback on that, what works for me as a business owner, is not necessarily what works for my clients, I have a client who sells a very high ticket group program, I have a client who does consulting with executives, I have clients who sell, you know, small digital products, I mean, low, low priced digital products. So what works for one of them is not going to work for all of them. And I think that that is something that’s really important to recognize, you know how how each one of those business owners builds their list is going to look radically different.

Wendy Breakstone 18:43
So Exactly, and people come to you, because you aren’t going to force them into the box that you want them in. And that’s where I call this kind of like this, I love to call it anti establishment marketing, which basically is like do what the way that you want to do it. Right and no new what the way that so and so wants you to do it. That’s why people come to you Abbey, because you let them be them and do it the way that they want to do it. And you can adapt to that the onus isn’t on them to adapt to us, right. And so everybody gets to run their business the way that they want to, if they choose to work with you, one of the things that you’re going to help them do is build a list. And I would imagine that you’re going to give them several different options for how to do that. Right? There’s always options. So some of the big you know, the bigger rows, right like to tell you like you have to do it this way. If you want to make six figures in 60 days, right? And then down below the fine print it says like results aren’t common. Right, which is the word right?

Wendy Breakstone 19:53
And you don’t have to do it that way. You might want to take part of what that Particular guru or influence or mentor of yours tells you to do, and alter it to work for you. And if it’s one thing that I learned, struggling with my anxiety, you know, for, for basically my struggling with my anxiety, since I can remember is that I have to do it a little bit differently so that it will work for me. Yeah. And so, you know, there’s a lot of things you have to do, you got to pay taxes, you got to, you know, eat food. But again, you get to choose what that looks like for you.

Abby Herman 20:39
Yeah, yes. So I want to kind of switch gears just a little bit and talk about the you know, so going back to filtering the messages that are coming in, so that you can figure out what it is that works for you. So we’re inundated every day with so much information, and so many ideas and so many topics, you know, you should do this or try this. And we, you know, women, I think women in particular, I try to take on all of this. So we see that we see the messages on Instagram and Facebook, and we’re listening to them on clubhouse, and we’re listening to podcast episodes that have so much information that we’re consuming. And then we try to figure out how to make it work for us, right. And sometimes that turns into really long days of us, and really long weeks of us working to try to get it all done. And you have kind of a an interesting take on that, that I would love for you to share about how we’re going to take all of these ideas, and then put them to put to put them to use in our businesses.

Wendy Breakstone 21:52
Yeah, so one of the things that I have found with most entrepreneurs, especially women is that we are idea volcanoes. And basically this idea of being an idea of volcanoes that you wake up every morning, and you’re ready to go when you’re alive, and your head is like ready to explode with all your ideas. And then you and you know, it could be percolating up from something like you said that you read on Instagram or that you heard, you know, in a in a serious quote article on LinkedIn or something like that, or somebody that just had a Forbes article came out and they said it and so well, they’re in Forbes, so you’ve got to follow it. And it’s percolating up all these ideas like hot lava, right, and the lava is spewing out of your idea volcano in the morning, and you bring it all the work, and you end up overwhelming yourself and overwhelming your team. And most of those ideas don’t end up coming to fruition, because we are trying to do all the things. And so when I get into that, and I that happens to me all the time, too, is I always kind of try to sit down and and plan.

Wendy Breakstone 23:03
Okay, what are my objectives? What are my strategies that are going to support those objectives, like one or two strategies, not like the volcano of ideas that came out of my head this morning. And then once I figure out the strategies, and I’ve kind of mapped them out, and I’ve evaluated them, then I can work on the actions that support the strategies. So when you’re an idea, volcano, the times you go from, I’ve got a great idea team, let’s go, and everybody drops what they’re doing. And now they’re chasing you down another path. Okay. And instead of your business, kind of revolving around the mission of your business, everybody is revolving around the whims of the CEO. And that my friend is you. And so I like to think okay, before everybody like drops what they’re doing, and they all switch gears, is it a viable idea? Is it an idea that is going to yield the results that we want to drive us towards our goal? strategically, how heavy or easy? How much? How much effort do the strategies take to implement and then you get into action, because most of the time goes, people go from idea straight into action, and they haven’t done any of the proper planning or really thoughtful thinking. And then, over time, what you see is, and I’ve seen this so many times, like people get like so annoyed with their VA, she’s not getting anything done. And it’s like, well, that’s because you’ve sent her on this wild goose chase. She’s basically like, chasing you around the park like squirrels all day long every day. So that’s kind of how I try to get people to try to stop doing all the things just because You can do it doesn’t mean that you should do it. And then the other thing that I always try to remind myself is that I can do anything, but I can’t do everything. So pick and choose like, we’re only one person, why should we like, spend all of our time burnt out and working so hard? If I wanted to do that, I could go work for somebody else. If I wanted to follow somebody else’s rules, I could easily go back to corporate, I don’t want to do that. And neither, you know, I would imagine most of the people listening to this don’t want that route, either.

Abby Herman 25:31
Yeah. So you said to pick and choose, but how do we choose? How do we decide like the thing that we should do in our business to help us move forward? Is there a way to prioritize all of those ideas?

Wendy Breakstone 25:46
So one of the things that I’ve done in the past just kind of like putting on my operations and systems had and kind of thinking about it is, I try to weigh things based on how much effort versus impact will they create for my business? Okay, so let’s take creating a summit, for instance, because I know that’s a timely topic for both of us.

Abby Herman 26:11
And we’re talking about your summit here today.

Wendy Breakstone 26:15
Let’s just use that as an example. Because that’s really, that’s a great one to use. Creating a summit is high effort, meaning it takes a lot, there’s a lot of moving parts, it takes, you know, good 90 days to create a successful summit. But it’s high impact. If you do it, right, you’re going to build your list, you’re going to create those power partners, you’re going to have, you know, a prospect list that’s chomping at the bit for more, right. So it’s high impact, high effort. And, you know, you got to find a time block and time on your calendar, when you know that you can also dedicate the time it takes because a lot of the times people say like I’m going to host a summit in October, well, then you better be planning all summer. And if you’re going to take your kids on a three week vacation, that’s going to be a little bit problematic, for instance, so you have to kind of think about it, like logistically strategically and then like tactically, I think, decide, I mean, does it feel like the right strategy to try? It’s all trial and error, right? No one, I mean, no one, no matter what they say you’re going to do, no one can guarantee your results results vary.

Abby Herman 27:34
That’s exactly why I changed the name of my business to the content experiment, because it is it’s all an experiment. It’s trying things out and seeing what works and, and buckling down and doubling down on the things that do work and letting go of the things that don’t work and moving on to something else. So yeah, it is all an experiment.

Wendy Breakstone 27:55
Yeah. And it’s sometimes the experiments work, and you know, that they can work better. And so you iterate, and then you do it again, right. It’s like studying for a test. You practice to improve. There’s never perfect, like, we’re entrepreneurs, if we ever reached like, perfect, we’re going to be done. And we’re not going to be an entrepreneur anymore. There’s always more we can try and learn and, you know, explore, yeah, but if you kind of take what you learn, iterate not necessarily like pivot and do a 180 or anything, and then keep going forward. That’s where that’s where the fun is, right? That’s where the experiments start to, you know, take off. I mean, when you when you, you know, started chemistry and did like, science in seventh grade, I keep using all these school analogies today. Sometimes the experiments worked great. When you first learned how to bake. I mean, I bet that this has happened to other people like you accidentally read tablespoons when it should have been teaspoons of baking powder, and then boof. Like the whole cake kind of never cooked, right? It just bubbled up in your oven and made a huge mess. And your parents got all mad at you, right? And then you tried it again, and you read it and you read the instructions again. And then you did it again. And then the next time it turned out a little bit better until you like mastered and then you move on.

Abby Herman 29:13
Mm hmm. Yeah. Yes, absolutely. So you are speaking of summits, you’re hosting a summit, which by the way, if you’re listening in real time, the summit registration goes live today, the day that this is releasing, so but you have said that you would never host a summit and here you are hosting a summit, which which by the way, listeners you get to make your own rules and you get to change your mind if you want to. But Wendy has a really interesting reason why she changed her mind. So I want to can you share it with everyone?

Wendy Breakstone 29:48
Yeah, so you know, kind of back in the day I’ve done a ton of Media Production Management on location post production I’ve created And produced events for some big, you know, best selling authors in person. And I, you know, I’ve done a ton of event production. And a virtual summit was one of those things that I swore up and down I would never ever, ever do. And the reason was, and I didn’t realize this for a long time. The reason was, is because there was one particular part of the standard, the traditional summit that I didn’t like. And that was the part where you have to create slide presentations. I slide presentations for me like Google slide, presentations, PowerPoint, keynote, are my kryptonite. And so just even thinking about creating a slide presentation gave me such anxiety, I thought, well, there’s no way I’m going to be able to create slide presentations for summit. So I’m not going to ask speakers to create slide presentations and send them in and there was something fundamentally, that did not resonate with me. And then I attended a summit. That was all audio. And it didn’t like click, I didn’t put like two and two together to create for for some time, but I finally started to say to myself, okay, well, if I wanted to step away from what the status quo of virtual summit looks like, what would a summit look like for me? So, I know that typically, when I go to a virtual summit, I don’t want to spend more time watching slide presentations, or two people talking live, I like things to be sped up. So it’s very rare.

Wendy Breakstone 31:39
We’ll all attend something live, I want to watch the replay. And I want to watch it fast. Okay, and I want to cut through the the stuff that I don’t want to watch. So I knew that that part was off the table. I knew that typically, I don’t go to like co working events or networking events, I don’t want to co work with somebody and like have them staring at me through zoom and like quiet time, that’s uncomfortable to me. Okay. I knew I wasn’t gonna ask people to create slide presentations. I don’t want to create them. I’m not gonna do that to anybody else. What would a summit, for me look like? What would a summit look like that I wanted to attend at all? And the answer was a summit that I could listen to while I’m walking my dog while I’m cooking dinner. And so that’s what I created with the rule breaker summit is I broke the rules. I’m following a I’m following a proven marketing strategy by creating a summit. But again, I’m doing it my way. It’s audio only. There’s no co working events, there’s no networking events, there’s no slide presentations, there’s none of that stuff that I don’t want in a summit. So that’s just an example of the way that I took something that is a common strategy to list build and to create, you know, powerful connections and partnerships, not just with potential leads, but with other industry leaders. And I created something that I am like, so excited about and love doing that. Now I want to teach it to everybody.

Abby Herman 33:08
Yeah. Oh, I love that. Yeah, there’s a lot of fluff out there, there is a lot of fluff. And I’m not, you know, I don’t have an aversion to selling side presentations. I like the visual aspect of it. But I also love the idea of being able to multitask cook dinner, take my dogs for a walk while I’m listening learning because that’s what I do with podcasts. I listen to podcasts all the time, and consume the content that way. So I love that, that you’re doing this. Can you give us a little information about like, what we will learn at the summit?

Wendy Breakstone 33:45
Yeah, for sure. Thanks. Um, so the summit is 20 speakers plus me. And each speaker is really bringing a different piece of marketing and a different spin on marketing to the summit. So, for instance, I have somebody that’s talking about finances, okay. Finance is not always fun to talk about, right. But the way that she talks about it, it’s so accessible to people. And I really like the way that she thinks about how to build her financial fortress is what she calls it. And so it’s a different way to think about and a very accessible way to think about an audio, excuse me a way to build your budget and the way to kind of plan for the future.

Abby Herman 34:38
Okay. Anyone else who can give us a sneak peek about or any other time?

Wendy Breakstone 34:42
Yes, yeah. Let’s see. I’m going to look behind me really quick because I happen to have it all on my wall here. So I have a gal that’s talking about your three word rebellion. And basically it’s like a three word power message or three word brand message and the way that she thinks about it other than that, she helps you pull it out of you is so impactful. And so, like, alarmingly charming, almost that I really felt like she was the perfect person to join us in the summit, I have somebody talking about quizzes, somebody that’s going to be talking to us about gamification. And all of these aren’t new. Like, there’s nothing in my opinion, there’s truly truly nothing that’s new. Right? Right. Once in a while you see something new, like clubhouse, for instance, I and I do have somebody that’s coming on. And she gave an amazing interview all about clubhouse. And of course, Abby, you’re joining me on the summit, to talk all about surveying your audience, which was so good, because, you know, I loved the approach that you take to that. And it’s and it’s different. Research is not new. But the way that you talk about it puts your own unique spin on it. And so that’s what I’m hoping that people take away from the rule breaker summit is saying that there’s ways to bend the rules, right to morph the rules to cut things up and to include things or not include things if they don’t feel good for you. So that’s kind of the basis of the summit. And then just so people can really stand out as the expert and let their personality show and not get so bogged down. And I’m supposed to, you know, vibe of the establishment?

Abby Herman 36:31
Yeah, well, and one of the things that I love so much about being a business owner is that I get to decide, I get to decide how I run things in my business, I get to decide how I market myself, I get to decide which clients I work with, and which ones I don’t work with. And I think that that’s one of the huge, huge perks, I mean, yes, there’s blood and sweat, and tears, and all of that associated with being a business owner. But we get to make decisions, you know, in what’s best for us what fits into our lifestyle, all of that, that we don’t get to make when we are working for someone. So I yeah, I love that. And I love you know, the idea of being able to take information and distill it down into what works for us, and doing that, and then kind of letting go of the rest of the stuff.

Wendy Breakstone 37:24
And that’s, you know, like, just exactly what you said there as women. And my summit is really geared towards women towards females and non binary people is, especially when we’re in corporate, we’re often told a lot what to do and how to act. And we’re focusing a lot on trying to strengthen our weaknesses, instead of using our, our strengths, to lift us up and to lift those around us up. And I think that that’s so important. And that’s why we find ourselves as women looking for everybody else’s approval or saying like, well, that worked for so and so. So I hope it works for me, like we’ve been taught that for so long. And I don’t want this to be like a feminist. I’m not on a feminist agenda agenda, I’m on a do what you want to do agenda. But I think a lot of that is almost bred into us are just, you know, like, birds know how to migrate. It’s, it’s part of their nature. And I think as women, it’s part of our nature to follow. And I want people to kind of step away from that and to lead.

Wendy Breakstone 38:32
So. So yeah, so that’s kind of how that’s when I realized that I knew that the rule breaker summit was something that I was going to just be so lit up about, is and I do have one man that’s in the summit, and he’s a legal guy, because you know, you do have to follow some rules. So I thought it would be appropriate to have a guy talking about legal, but you get to do it your way. And if, if, if somebody walks away from this interview that we’re doing, and the only thing that they hear is that that’s okay with me, just do it your way. And the pieces will come into place. Because you’re right. It’s gonna be hard. Some days, it’s going to suck, right? You’re going to cry, you’re going to get burnt out, you’re going to feel like giving up. But you know, it’s meant to be because the next morning you wake up, and your idea volcano is erupting again. And that’s how you know, like, keep going. Keep trying and keep doing it. Right. We don’t let our kids give up. We shouldn’t give up either.

Abby Herman 39:31
Yes. Well, so anybody who’s listening, if you want to sign up for the summit and get a ticket, go to thecontentexperiment.com/rulesummit. And so you can get your tickets. And in the meantime, while we’re waiting for the summit to start, because, you know, we can sign up now but we still have a couple weeks to wait for the actual summit to start where can people find you online and connect with you?

Unknown Speaker 39:57
Yeah. So if they want to find out more about hosting their own audio summit. They can go to audiosummitmarketing.com. And you can always feel free to hit me up on Facebook and just reach out and DM me and tell me that you heard this or that you’re friends with Abby, and any friend of Abby is a friend of mine. And also I hang out a lot on clubhouse, which is kind of like my new my new addiction a little bit and you can find me there just at my name Wendy Breakstone.

Abby Herman 40:25
Awesome. Well, thank you so much, Wendy, I am so grateful to have you and I’m so excited for the summit. Thank you for having me on that.

Wendy Breakstone 40:33
Thank you so much. I hope you have a great rest of your day. You too.

Abby Herman 40:38
All right, I know that I am incredibly guilty of being an idea volcano, I have so many things in my business that I want to do, fix, create, expand on. And I also know that I don’t have time to do at all I’m definitely going to take Wendy’s advice about how to combat that volcano. If you like to break the rules, I hope that you will join me and Wendy at her summit. You can get your ticket at thecontentexperiment.com/rulessummit. You’ll be really impressed with the speaker lineup, and I just love how she’s making it so easy to consume audio content is my jam. The summit runs June 9 through 11th. And if you’re ready to start experimenting with content and marketing in your own business, and doing it your own way without having to do all of the guesswork yourself. Remember that you can join us inside content mastery lab at thecontentexperiment.com/lab and use the coupon code podcast to get your first month for $1 Pricing starts at just $97 after that, if you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode and share it over on Instagram stories. You can tag me @AbbyHerman and @thecontentexperiment and tag Wendy @Wendy Breakstone. The more you share, the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time, take care.

Transcribed by https://otter.ai

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