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What Opt-in Do You Need to Grow Your Business?

What Opt-in Do You Need to Grow Your Business?

Every business needs an email list. Every. Single. One. Some (those who are trying to sell a lower-priced offer or...
best social media platform

Which Social Platform is the Best Choice for Your Business?

You can’t possibly do it all and be everywhere. Even if you enjoy hanging out and consuming content in one...
get started with content creation

Get Started with your Content Creation Today

One thing I strongly believe in and encourage for content creators is repurposing content. Taking some of your pillar content...
expert strategies not what you need

Expert Strategies May Not Be What Your Business Needs

We all follow some of the big names in our industry; those online gurus and experts who have gone on...
How email marketing can help elevate your brand

How Email Marketing Can Help Elevate Your Brand

You've probably heard about how important email is to your content and marketing strategy. Maybe you even send regular emails...
Client journey and its importance in the content you create

Client Journey and its Importance in the Content You Create

You’ve likely heard of client journey before. But do you know what it is and why it’s so important to your...
Repurpose your content into a digital marketing funnel

Repurpose Your Existing Content into a Digital Marketing Funnel

You create content for your audience because you want them to grow to know, like and trust you. But not...
061217_EmailInContentStrategy_Featured

How to Use Email in Your Content Strategy

You need to stay in front of your audience if you want to stay top-of-mind when they need your product...
grow your email list 2020

8 Quality Ways to Grow Your Email List in 2020

  **This blog on how to grow your email list was originally published on July 26, 2016 and has been...
Email Marketing Content Strategy

Why email marketing needs to be part of your content strategy

***This blog about using email marketing in your content strategy originally went live in August 2018, but I've updated it...
Plan Out Your Content

Why NOT plan out your content in advance (and what to do instead)

This originally published in December 2018 but is updated with new information and resources. It’s that time of year that...
story in small business

Why You Need Story in Your Business

People have been telling stories since the dawn of time. Before the written word, story was how humankind passed along...

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