Celebrating Episode 250 with a Change
Celebrating Episode 250 with a Change

Celebrating Episode 250 with a Change

A lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years.

This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the business, is also shifting and changing.

It’s an exciting time! Listen in to this super short episode to find out more.

Mentioned in This Episode Podcast

Transcript:

Welcome to episode 250 of The Content Experiment Podcast, a podcast for service-driven business owners who know that content is important but there’s so much more to marketing and business growth.

Here we talk about showing up for your audience in a way that they want to hear, in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.

I’m Abby Herman, fractional marketing officer, content strategist and podcast manager for business owners who want to make their marketing feel easier and more streamlined so they can get back to serving their clients and making those sales. I’ll show you how OR do it for you, while you do business in a way that works for you–I can help by supporting you through building and implementing a content and marketing strategy, taking care of the podcast management for you, or giving you the tools and resources to take this on yourself.

Holy cow, did you hear me say 250? It’s been four years…to the day…since this podcast launched and we’ve done 250 episodes during that time. If you’re doing the math, that means that we released an average of 1.2 episodes per week, every week, for the last 4 years.

For three months, I released three episodes a week, and for a while I did weekly episodes, plus an extra episode every other week.

It’s been so much fun getting to know all the guests I’ve hosted here, and it’s been fun watching the show evolve.

I like to say that I’m the queen of unfinished projects, and I honestly wasn’t sure I’d stick with the podcast. I’m the person who does the laundry and leaves a couple random socks sitting on my dresser. Or who hangs the drapes but leaves the tools sitting out for a week or two. I don’t always finish things.

And that’s not to say that I’ve done 250 episodes and crossed the finish line of the podcast but I do feel like 250 is quite an accomplishment!

But here’s the thing: The podcast and my business is called the content experiment. I talk about experimenting with little tweaks and changes in your content and marketing to find out what works.

And while I’ve most definitely brought on new clients and gained some visibility by producing this podcast, I think I’m well beyond the point of saying that it’s been an experiment. It’s been my main marketing tool for my business for the last four years and I’ve done little else.

I’m ready to do some experimenting.

If you’ve been following along, you know that I’ve done a ton of traveling this year. As this releases, I’m totally unplugged and celebrating a milestone birthday in Europe. I’ve been doing a ton of working ahead on the podcast and on client work so I could make that happen. If you listened to episode 248, I shared some of the work I’ve done to get ready for traveling and unplugging.

It’s been a lot! But even before I started batching so I could get away, I was noticing that I was going through the motions and not working on my own growth. And any time I create growth for myself, I create space to learn and grow for the benefit of my clients.

So I’ve made the decision to let 250 be the PAUSE line for me. It’s not the finish line. I plan to be back, but for now I’m pausing the podcast, taking some time to learn and grow and possibly create in another space for a bit.

My plan is to show up on other people’s platforms, be more present on LinkedIn, find ways to expand my work with my fractional marketing officer clients, and grow my thought leadership in other places.

Over the next few months, I’ll be doing just that. And recalibrating what The Content Experiment looks like, in all the best ways.

So be sure to follow along on LinkedIn, and if you’re on my email list, stick around. I believe in nurturing and sharing knowledge and I will most definitely be doing that regularly.

Thanks so much for being here and listening in. I will see you in 2024. Until then, take care.

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