Creating content for your business doesn’t have to be difficult. It can be as simple as a short blog post every other week or a two-minute YouTube video every week. It can include webinars and social media, email marketing and Instagram stories. But it doesn’t have to.
The important thing is that you’re actually creating content for your business. Period. You do what works for you and your business. Do you. And don’t fall prey to the fear of missing out because you don’t have the time or the budget to put together an elaborate content plan.
If you’re worried you’re not doing enough or you’re struggling just to get that first video or blog post out there, read on.
Don’t overthink it
Taking risks is a part of business, and creating content is part of that. The more you sit and think about starting that YouTube channel or posting that great article, the less likely you are to actually do it. Your Instagram feed doesn’t have to be perfectly curated. Posting a blog about something that fires you up is just fine–even if you ruffle a few feathers. Skipping an email this week isn’t going to drive your business under.
Instead of forcing yourself to create content you’re not feeling or getting so hung up on whether something is on-brand or not, just do it. Put on that parachute and jump from the plane, because the more you think about whether it’s safe or right, the more time you waste.
Done is better than perfect
I’m a big believer that you just need to get the thing done. End of story. Nothing is ever going to be completely perfect, and that’s okay. Your audience wants to hear from you; they don’t want perfection. And chances are pretty good that they won’t even notice the little mistakes or imperfections that you might. Just get the blog post, video, course, offer, etc. out there for the world. If you want to update it down the road, go for it! But it’s a waste of time money and brainpower for it to just sit there, waiting for you to hit “publish.”
Quality matters more than quantity
What you have to say is important, but you don’t have so much to say that you need to post something every single day, multiple times a day, on multiple platforms. Instead, focus on creating quality content that you spend time on to deliver exactly what your audience needs and wants. Not only will you take some pressure off, with less content to publish, you’ll save loads of time (or money if you have someone creating for you).
Batch create each piece together
Think about how you do other things in your life. When you do laundry, you stuff the washing machine full of all the darks so you can get a big chunk of your chores done at once. When you fill up your car with gas, you don’t do it a gallon at a time; you fill it the whole way to the brim every time you stop at the gas station. Why? Because it’s a waste of time to stop every few miles to get another gallon.
It’s the same concept when you create content. When you’re filming videos for your YouTube channel, outline and film a month’s worth on the same day. When you’re writing your blog posts, outline several at once, then write them all on the same day. It saves so much time because you’re batching similar work together and tackling them at the same time.
Learn how to repurpose
You’re out of ideas for your content because you feel like you’ve already done it all. Trust me, I’m with you there. There are times when I don’t think I could possibly come up with another blog post or video idea. But the truth is that you’re sitting on a gold mine of content ideas–right where you content lives already.
You can repurpose your content in different ways, just like I outline on this blog post about repurposing your content. In fact, I have other blog posts about that exact subject, like this one that will help you save time on social media or this one that talks about different platforms. You see, even if you feel like you’ve already “done it,” you can always take an idea in a different direction.
At the end of the day, it’s just a matter of getting that content out to your audience. They’re following you for a reason and it’s up to you to keep them engaged, all while you’re educating them so they can grow in their business and in life.
If you’re struggling with coming up with a system for creating content regularly, find out how I do it here!