Demystifying Search Engine Optimization with Megan Clarke - The Content Experiment
search engine optimization

Demystifying Search Engine Optimization with Megan Clarke

With over 6 BILLION Google searches a day, how are you making your business searchable? And once visitors make it to your site, what are you doing to make sure they stay?

Today on The Content Experiment Podcast, Megan Clarke of Clapping Dog Media and I explore why good SEO is good business, how to get found on Google, and what makes a great meta description — and how talking about what you know can lead to great SEO for your site!

Megan is also one of the presenters at The Content Experiment Summit. Registration is now open! The Summit features 25 speakers who are sharing little tweaks coaches and course creators can make on their content and marketing to get a better ROI on their time and financial investments in content and marketing.

Tune in now!

Mentioned in This Episode

About Megan Clarke

Megan Clarke has been helping small businesses get found on Google for nearly 10 years. She is on a mission to unveil the negative connotations of SEO and show you how impactful and even fun SEO can be. Find Megan at Clapping Dog Media or follow her on Instagram, Facebook, or Pinterest.

Transcription

Abby Herman
Hey there, and welcome to Episode 104 of the content experiment podcast, a podcast that supports the idea that content and marketing are ever moving targets in any business. And it’s okay if you don’t feel like you’re doing an all right all the time. You have permission to experiment with little tweaks and changes in your content, to find what works for you, what increases value for your audience, and what grows, your business, and most importantly, what feels good for you. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I firmly believe that success isn’t about what big marketing brands and so called gurus think is the right thing. It’s about you and your business, your lifestyle, and, frankly, your values and belief systems. You get to do business in a way that works for you. If you’re new to the podcast, I’m so glad you’re here. I work really hard to bring you informative and to the point content because let’s face it, no one has time for fluff these days. And if you’d like what you hear, hit the subscribe button so you don’t miss another episode. If you’ve been around a while, yes, you are in the right place. The stories and small business podcast changed looks and names with Episode 100. And I am thrilled to continue bringing you the same great content and guests under a new name and new luck. You can hear a lot more about the reason behind the change and the new name on episode 100. Now, if you haven’t left a rating or review yet, what are you waiting for? Leaving a five star rating and review helps Apple Spotify, Stitcher and all the other platforms and me know that you like what you’re hearing and it helps the podcast to get more earbuds and who doesn’t want that. Today, I’m chatting with one of my favorite people, Meg Clark of clapping dog media. I have learned so much from her over the years about search engine optimization. And I’m so thrilled to have been able to work together a few times as well. Now I’m going to tell you a little secret here. One of the things I love about hosting this podcast is that I get to talk to people about all of the things that matter in business. And I get to ask all the quote unquote, dumb questions that you might be afraid to ask. And I get to ask them under the mask of bringing you what you need. Sure, I definitely do that. But I also feel like I benefit a lot too. From asking all of the questions I want the answers to it’s a win win for me. So today we’re talking about SEO for your content. How do you know what people are finding you for? How do you optimize what you want to be found for? Why does it even matter? I got to ask Meg, all of these things, she is such a great resource for that. And in addition to this interview today, you can also find out more and learn more in makes presentation at the content experiment summit, which by the way you can register for right now. Yes, registration is finally open to the public. And I am so excited about it. The content experiment summit features 25 speakers and me speaking about little tweaks that coaches and course creators can make on their content and marketing to get a better ROI on their time and financial investments in content and marketing. Because maybe what you’re doing isn’t quite working for you. Either you’re confused about what to create, or what you’re creating and publishing isn’t giving you the results that you want. Maybe you want to start using a new platform or tool that you don’t know how to use, and you’re not sure where to start. We have you covered in the content experiment summit, the free summit featured speakers on topics like designing a customer journey, monetizing your podcast, being more confident on camera tapping into your messaging, creating accessible content, getting noticed the old fashioned way with snail mail, making money with your email marketing, serving your audience, Pinterest basics, and so much more. And a lot of the speakers are people who you probably haven’t heard from over and over and over again, I’m hoping to introduce you to new powerhouses that give you permission to do things just a little bit different than others have been telling you to do. If you have been following me for a while you know how important it is for me to bring you new voices and new ideas. So again, registrations open right now, go head to the content experiment.com slash registration to grab your free ticket. And if you’ve been creating content, but aren’t sure that it’s actually being found this episode is for you. Let me know tell you a little bit more about Meg clerk before we get started. Meg has been helping small businesses get found on Google for nearly 10 years, she is on a mission to unveil the negative connotations of SEO, and show you how impactful and even fun SEO can be. You can find her over at clapping dog media.com. Without further ado, let’s hear from Meg Clark. Hi, Meg, thank you so much for joining me. I am so excited for this chat.

Meg Clarke
Yay. Thank you. I’m happy to be here.

Abby Herman
Yes. So I already introduced you. But I would like for you to tell listeners in your own words, what you do and who you do it for?

Meg Clarke
Yeah, that’s great. So my name is Meg Clarke. And I focus on SEO, which stands for search engine optimization. And I really love to be that bridge that connects Google to your website. And that is what SEO is. And so I work with creative female entrepreneurs, mostly to get their word out and to get their business found, so they can make a bigger impact on their family and on their community.

Abby Herman
And how exactly do you work with clients? Are you doing no for them? Are you teaching them how to do SEO themselves? What does that look like?

Meg Clarke
That’s a really great question. And it every SEO seems to have a different answer. But I really like to be like their SEO bestie, their BFF. And so I do, me and my team do the work. I want to keep the my clients focused on doing what they do best. And I feel like I can strategically help them get a better result if if we do the work because we’re really passionate about it. And we know, we keep really up with Google’s tricks and tricks of the trade. And so we do the work. I have done some classes and some teachings in the past and they are great, and, and helpful. But I really like being kind of the SEO on their shoulder and doing the work with collaborating, but really for them.

Yeah, I think SEO is kind of its own beast and its own, almost its own language, there’s so much to know, and so much to look at. I mean, I feel like I know, I know, some I don’t know, at all, and I can’t imagine trying to keep up with all of that. So I think it’s really valuable to have that person who just knows it all and can just do it.

Yeah, well, I think you and I think so too. I mean, I’ve been doing this for a while now. And as you kind of as you kind of grow and stretch and evolve and work with with clients that I love, I want to serve them well. And you know, it started out just like, let me give you the basics, let me give you SEO one on one, and you can make a really big impact on your site. But then once you’re an established business, and once you’ve you’ve been doing it for a while, and you really need to take it to the next level. It’s a whole other, you know, there’s another like ball of wax, there’s another layer that gets deeper and more integrated. And it’s really I mean, it’s hard to keep up with Google’s changing world. And this is all that I do. So I think it’s a lot to ask somebody who’s running a business and doing bookkeeping, in social media and advertising and everything that they’re doing to kind of keep up with what Google cares about now, because changes quite often. So anyway, I like to do that.

Abby Herman
Yes. So let’s talk a little bit about why it matters. What like, what is the value of SEO? How can it help someone’s business?

Meg Clarke
Don’t this question, this makes me really happy? Well, and you may have to stop me because I can talk about this for approximately 19 905 hours. So why Google matters what it what matters? Well, my short answer is there’s over 6 billion Google searches a day. And that has increased dramatically since COVID. In the pandemic, people are moving online, more and more online and depending less on dragging around and walking into stores. But there are 6 billion searches. And so I am confident no matter what business you are in, what you sell what your services, what your product is, there’s a lot of people who are looking for you. And Google is a business. They want to keep people on Google because that’s where their ad revenue is from. And so if for every 6 billion search, if they can provide a highly a high quality, high valuable answer, then people are going to stay on Google. And they’re not going to go off to Pinterest, or YouTube or Facebook, or all of the other ways that you can find and shop for information. So if Google can find you and answer the search query, and you stick around, and the user sticks around, Google wins. And so that’s what Google wants to do. So it’s wonderful for small businesses, because if you can show up the way you want to be found on Google, Google will reward you with showing up in the search engines. And that 6 billion searches are your potential clients. And there’s nothing out there that draws such draws from such a wide pool of customers. So if you focus on SEO, it’s yours. It’s on your platform. It’s not rented space, like Instagram, and Facebook, and some of the social media is our, it’s yours. And if Google finds you consistently, and brings you traffic, we have found gold. So Oh, yeah, cuz that’s what I did that in.

You cannot do that on social media, like that is not a function really, of social media. You sure you can do some searching here and there, but not like you can in Google. So

It’s timeless, like, people can find I was working on a site yesterday for a client who’s a friend, she’s my SEO bestie. And she wrote an article like nine months ago at the kind of the beginning of COVID, about how her business is adapting to the restraints. And it is her most popular piece of content, people find it before they find her homepage. So it’s like the most popular page on her site. And that’s how people learn about her. So if it wasn’t well optimized, if it wasn’t answering the questions, if it wasn’t, you know, that people were asking if it wasn’t timely, if it wasn’t well optimized, if everything didn’t work together, she would literally lose 20 to 30% of your total traffic, just from this one article. So it’s like, I want to help people I want them to get found. Because if, if you can, people will discover you and then fall in love with you, and then pay lots of money. Which is the whole goal, like who cares about traffic? Who cares about likes and follows if you don’t end up converting them into paying customers? Mm hmm.

Abby Herman
Absolutely. So why SEO for you? Like, where did you fall in love with SEO in general?

Meg Clarke
Well, I was a designer, I went to school to be a graphic designer and web designer. And that’s what I did. After I graduated from school, I worked I live in Northern Virginia, and I worked with some really neat ad agencies, marketing agencies in the city in DC. But then I got, we adopted and I got pregnant in like, five seconds. And so I, we went from like, no kids to three kids in 18 months, and it was a little overwhelming and control. So I start, I quit my job. And I started freelancing, really, for other women and other moms who are in a similar position of having a career, transitioning home for whatever reason, and then wanting to start up a side business or a side hustle. And at that point, I was like, so over, like, not sleeping and peanut butter and jellies, and making and playing Legos, I was like, I will do anything. I just wanted to draw and create art in my little corner, and think about new things. And so I did that for a while I did that for a couple of clients, who other women who were in my very same position, were like, I need something. And anyway, I made them websites, and they were beautiful. They had great products with zero clients. And so I felt horrible, because I they paid me money, but then they didn’t get paid. Like the it wasn’t necessary. It wasn’t the designs fault is just you need more to the design. So I started digging into SEO and Google Analytics, after three or four misfires with web design, because I really wanted people to get paid and I want to I really felt like I really feel for women and mothers and I was really want your business to work. And so I dove into SEO and I haven’t looked back. I know this is a long answer. Because there’s not a lot of women who do this. And there’s not a lot of women who SEO feels really like snake oil. And like this weird thing that’s that happens in the algorithm. But it doesn’t have to be and if you if you can just if I can kind of explain it and tell you how Google thinks then you can adjust your site accordingly. good business is good SEO. And so it’s not this weird magic that you need to do. You just anyway, we can get into the details of that later. But if you just if somebody can just help you and like help you win at this and not feel scammy or like open up their shirt and have like the gold watch watches. So I just want to help people tap into Google because that’s where they’re that’s where their audiences and yeah, I don’t know if I answered your question. I just y

You totally did and that that sounds so much like my story where I was doing freelance writing for people. And I was I call it like creating content on demand where they, I want I want this, I need this blog post and I’d say, okay, and I would do it and then I need the this email series and Okay, I would do it and but in my head I was like, but this isn’t getting them any results. This is not what they need, like, just random blog posts and random emails, that’s not going to do anything, there needs to be a strategy behind it, there needs to be a reason for it, like, what is the thing you’re, you’re selling it. And so. And I had a little bit different. Part of my story is that I had a business coach who was fairly well known. And she told me that I needed to hire her for some god awful amount, or my business was not going to fail. And I was like, but why can’t I just find somebody who wants to help me? And so I always said that, you know, like, when I could, I would, you know, be that person to help teach people how to do some of this selves? Because, yeah, like, it doesn’t need to be sales don’t need to be sleazy. You know, putting yourself out there talking about your stuff, should not feel sleazy, or look sleazy. And and there’s people out there who are dying for this information that that we all have, and, you know, listeners all have and so it’s so absolutely.

It’s so important. And it’s so important, I think to have the attitude of like, together, we will all rise, like yes. Like, I will help you you help me, I’ll refer people to you, you refer people to me, and it’s not about making money, or getting an edge on it’s like, I just want everybody to do well, like there is enough room for all of us. It’s not scarcity, there can be there might be you know, 30 other women SEOs wonderful, like, bring it on we, buddy, there’s room for everybody. And we all have a different approach. We all have a different story. We all have a different. And so I I that’s, that’s part of the online entrepreneurial world that I hate what you mentioned, like, ah, I know what your problem is. And I’ll fix it if you just pay me $45,000 you’re a crazy lady.

Yeah, exactly. Alright, so a lot of listeners out there are kind of bootstrapping, they are trying to figure this stuff themselves. And, you know, something we talked about my membership is, you know, content and talking to your audience and figuring out what to put their put out there online. So first of all, how do we know that what we’re talking about in our content, what we’re putting on our website is actually getting picked up by Google. What are some things that we should be looking at?

Oh, such a great question. And I love this. I love this question. And I hope my answer is encouraging to everybody out there. And like amen to everybody bootstrapping it, like, yes, that’s, you know, if you just keep on grinding, you will you will win, you will get to the ad, you just have to keep showing up. And that’s how I kind of feel with SEO and content. So Google is trying to evaluate the quality of your website and whether or not they should put you on page one of search results. And the way that they evaluate your quality is by looking at how users interact with your site. So if users spend time on your site, if they click around to multiple pages, and if they don’t leave as soon as they arrive at their homepage, so it’s like, let’s say somebody Google’s and they see the search results, and they expect one thing, but then they show up at your site. And it doesn’t quite match what they were expecting. Now, we can’t control that. But for the most part for some things we can. So if people stay on your site, and click around, those are some of the most important factors that Google looks at to determine the rank of your site. Now to answer your question a little bit more specifically, how do you know what to put on your site? My first answer is show up as you show up, speak the way you want to speak. speak to the people that you want to serve. understand who your audience is, and show up there for them. So we create content and use words that you think they will be helpful, that will be helpful and valuable. The goal is to get your users any user to binge read your content, and to see you as somebody who is an expert in what they do have authority and somebody that you can that they can trust. So what do you put on your website, what you’re fantastic at and what you’re an expert in and what you have authority and talk about that and that will win so many searches, and so many potential clients because you are the people who are looking for you are typing in the words that you are putting on your website, and you don’t have to worry about them right now. Just write your words and people will find you People are literally out there looking for you.

Abby Herman
And so then how do we know that they’re actually finding us? How do we know that what we’re putting out there is effective?

Meg Clarke
Great question. There’s lots of ways to measure this. Have a good contact page, have it really easy for people to reach out to you and start that conversation? So number one, have a good contact form or make your email really obvious. And so if you’re getting more inquiries, inquiries, that’s great, right? Another thing is, what I use is it’s a free tool called Google Analytics. And I know before your heart sputters, it is super, it can be super annoying, because there’s 100,000 different things to look at within Google Analytics. But if I can just encourage you to not look at them, and look at traffic, is your traffic increasing month over month. And on that, it’s called the acquisition report. But it shows your, you know, your users over time, if your users over time increase, and if they’re spending literally more than 12 seconds on your site, 12 seconds is the average time that a user is on a website. Really? Yeah. Because we people in general, have the attention span of goldfish. So if you are, if people are spending over 12 seconds on your site, you’re getting positive signals from Google. If you reach a minute, and maybe two pages on your, you know, people click to multiple pages, you are, you’re killing it, you’re literally killing it. And you are above average for the entire internet. So Whoa. So look at analytics, make sure your traffic’s increasing, make sure people are sticking around on your site. And yeah, and have a really easy to use super obvious way for people to reach out and talk to you.

Abby Herman
Wow, okay. 12 seconds, I, I didn’t know it was that low.

Meg Clarke
It’s crazy. I mean, we’re in it, this scanning into this is another little tip. So like, we’re scanners like we scan. And we that’s whether you do or not, that’s what the internet does, as a whole is just scan. So when you’re creating content, it’s really useful to break things up visually. So that as people scan, you’d catch their attention. If you arrive to a page and it’s a it’s 1000 words, but they’re all it’s all in one big paragraph, you’re going to be intimidated in that read it. So break up your writing into a couple of sentences each add some big bold headlines that help explain that are skimmable that help explain what the article is about. And then you can you can capture people and pull them in to go back up and read the whole article. SEO and writing is a combination of dealing with what you’re saying. Like literally word wise, but then what are you saying as a whole? Like when you scan through that page? If you look at it quickly? Is it easy to understand? Does it hurt your eyes? Can somebody who’s standing on a bus or on Metro read it? Like on their phone? And you’ll capture people if you can make it easy to use, and easy for people to bench? Mm hmm.

Yeah, no walls of text. It drives me insane to see those even on like social media to see the really long post. And if I’m reading it on my phone, I literally have to scroll up so that like the line for the top of my screen is right there so my eyes can track it. Otherwise, it’s too hard to track and I can’t read it. And usually I end up giving up because yeah,

It’s just so people who are like looking for you and are dedicated to reading that is a really small, but the people who have found you and will want to know everything you say is really big, but you have to make it easy for them. Like we have less than 12 seconds. So make it obvious to figure out who you are and figure out how to reach out to you.

Yeah, so I want to talk about Yoast, because Yoast will actually help do some of this work for you. If you’re on WordPress, I don’t know if there’s a similar system or anything on Squarespace or anywhere else. But I use WordPress for myself for all of my clients. And I love looking at the little red I’d like the goal is always to get the green light on readability and SEO. Can you talk a little bit about Yoast? And the value of doing that? And by the way, it’s free for listeners if you don’t know how. Totally free?

Yeah, so Yoast is a tool that it’s a plugin that helps you think like Google. And so what it basically does is set up a format for you to identify what every single page on your site is about. So you have the ability to put like a focus keyword, like what if you can narrow it down to two or three or words like a phrase What is this page about? So it’s forcing you to be specific and direct in your writing and in your, your page creation, right. So if you’re like, I don’t know, this is though my, you know, stars like, man, be really specific, make each page very purposed. And so the first thing that does is kind of forced you to rethink the way you’re working. And then, and then it gives you all kinds of fancy ability to write your meta description, which is that little blurb of content that appears on the search results page that helps with your click through rate. So let’s say somebody’s searching for gut health, I always use this example. But then you read the little blurb of content, and you’re like, that’s what I want to read. And then you click on that page. So the meta description allows you to easily write a meta description for each page. And also, which is super, super, super important lets you write an SEO title for each page. Now there’s this thing called an SEO title. And then there’s the title of your page. And they don’t have to be exactly the same. I like to keep my titles on my page, short and quick and easy to digest if you’re skimming. But the SEO title is what you enter in Yoast, and it has the ability to to be longer and to put specific keywords in them. So like my format for my SEO titles, typically are a quick title of what the page is about, like gut health for women, I don’t know. And then I put a separator of any kind, and then put like, the mind gut connection, like a specific keyword that we’re that I want to target. And it doesn’t you don’t have to do keyword research. It’s just what is this about. And then I put my brand name, and I waffle between clapping dog media, and Meg Clark, because my name and my business are two different names, I want to be found for both. And the reason why the SEO title is so important is because it’s the very first thing that Google reads when it comes to your site. So it reads the SEO title before the page title. And it is the first opportunity we have to help Google categorize this, this piece of content. So that’s why I love Yoast, it is great. It also gives you tips to get the red, yellow, or green light. And I love all of them. There’s so many things I love about it. However, my SP SEO title, writing a good meta description is where I would start first.

Abby Herman
So can you talk to us about the meta description and what we should be paying attention to there?

Meg Clarke
Yeah, so the whole goal of the meta description is to get users to click on the link. So I like to, you know, I don’t, I don’t like to do the item, you can even have it auto load and just pull the first two or 300 characters from your post, which I don’t totally love, because that’s not always gripping enough. But what the goal of the meta description is to get people to click on the page. So you can say, here are the five tips for this, my best Reese’s resources for this, click on this page have a strong call to action, and be very clear about what the page is about. Now, if you’re clear about it, and you’re specific, then it will lower the bounce rate, which is something we talked about a few minutes ago, which is the when somebody clicks from Google to your page. And if they’re like, Oh, this isn’t what I want, and under 12 seconds, leaves, then it’s something called a bounce rate. And it’s the higher the bounce rate, the not so great, you’re not going to get positive signals, the average is 70% for a bounce rate. So the meta description is written well and written clearly, with a strong call to action will help people identify whether they want to click on that page or not. And so hopefully the people that click on it will stick around because they actually want to read that content. So it all kind of ties together.

Yes, yes. Talk to me about key. You mentioned keyword research a little bit ago. Talk to me about that, because you mentioned that the keywords tell that will tell Google what the page is about. So how do you know what because keywords mean, essentially, those are things that people are searching for when they’re typing into their search bar. Right. So okay, so how do we know what they’re actually searching for?

Exact keywords to use the right keywords? Well, there’s great question. And so a good keyword is one that a lot of people look for, but doesn’t have a lot of competition. So if, for example, we were searching for wedding photographer, there’s 1800 probably billion people who are ranking wedding photographer and it’s really Hard to get on page one, because there’s so many people, the competition is why there’s a ton of there’s a ton of volume, and there’s a ton of competition. So that in essence is not a great keyword. But what if you are a wedding photographer? Well, then you need to be a little bit more specific. So you can say, I am a destination wedding photographer, or what a photographer based in Charleston, South Carolina, just kind of narrow it down a little bit more, think about what your audience would be looking for. So that’s kind of the first thing is to be to be a little bit more specific. Now, the second thing I would do is Google it. Like, if you’re writing and you’re like, Oh, I want to talk about money photography. Well go see, go see how many results are there? And go kind of dive in and see what’s showing up on Google. When you show up on when you go there, scroll underneath the ads and see what are showing up organically? What is their title look like? What is their meta description look like? And I don’t want you to copy it, but see what’s ranking well, and get ideas based on that. Now, if you want to be super detailed and hardcore about it, I would look, I would use it keyword research tool, there’s a number of them out there, too, that I would recommend that are both paid, because there’s not any free ones that are that I like that I would use would be Uber suggest. And it’s UB er suggests calm. And another one is kW finder calm, and what they will do, they’re super fancy, they will tell you what the comments Pete how many people are looking for the search volume, and how many people are what the competition is. And so it will give you like either a grade A, B, C, or D, or it will give you red light, yellow light green light, to see whether or not this is a good word to use. So before you sit down, as you plan out your editorial calendar, you plan out your posts, do a little bit of keyword research and see if the words that you’re using in your SEO title, and in your headlines, get a good get a good grade, if they do use them.

Abby Herman
So this is a lot.

Meg Clarke
Sorry.

Abby Herman
No, no, it’s great information. It’s a lot. When somebody works with you, you do all of this stuff for them, correct?

Meg Clarke
Yeah, I do their research. And then we I match it up with pages. And then we sit down and I want to make sure that, like I said, I want to be their bestie. And so I really want to understand their brand well enough so that I can choose words for them that really aligns. But yeah, it’s a lot of collaboration back and forth. And like making sure that the words we pick are the words that work for them.

Yeah, yeah. So if someone wants to kind of see where they’re at, at this point with the content that they have you have a you have a fancy, correct?

Yeah, the fancy three on it. Yeah, it’s really great. It’s just, it’s on my website, but we’ll give you that we’ll give you the URL. And you just type in your URL and like, instantly, you get a grade that’s like a B, A through F. And it will tell you what you’re doing well, what you need to work on. And what is like, really, really terrible. And content is, is the goal here SEO content is always going to be king when it comes to Google. And it will give you a really good understanding of how fundable you are.

Abby Herman
Mm hmm. And what’s the how do we find that? What’s the URL?

Meg Clarke
Copy that? Well, yeah, you can just go to my site clappingdogmedia.com/webaudit, but then also in my footer, you don’t have to remember that there is a link to the webinar.

Okay, great. And where else can people find you online? So you are one of the speakers on the Content Experiments summit coming up in March, march 15. So I’m really excited to learn more from you there. And in the meantime, where can people find you and learn more about you?

clappingdogmedia.com is my website. It’s a constant state of evolution. So check it out.

Abby Herman
As it should be, right

Meg Clarke
changing it, it’s like, and then I took a little break from Instagram because it was wearing me out to be framed, but I but I’m back on Instagram, that’s my like, gotta get back on it. But I try to post I also love dogs. And I also love to eat and to bake and to cook all things. So my Instagram is a is a mad mix between SEO tips, and also the latest pie that I made. So check it out.

Abby Herman
I noticed that you were you weren’t on Instagram quite as much as usual. I’ve missed you. So I’m glad you’re back.

Meg Clarke
I posted today on and stories but yeah, it’s like, a one day I was like, just gonna set my phone down for a little bit and reassess. I mean, they are talking about it before we went on but with the kids not being going going to school and everybody working from home. I was like, just gonna take this one off my plate. Yeah, I did.

Abby Herman
Yeah, you gotta Haven’t you got to do? Yeah, yeah. Awesome. Well, thank you so much for being here. I’m so excited. You’re welcome.

I’m going to actually go as soon as we get off here and do the SEO audit on my own site. I’m in the process of building a new website. So it’s gonna change, but it’d be nice to know what is working and what’s not right now. Absolutely. Absolutely. Yeah.

Meg Clarke
It’s really fun. And you know, it’s fun to get great.

Abby Herman
grades, right. Thank you so much.

Meg Clarke
You’re welcome. We’ll talk to you soon.

I hope that this episode demystified search engine optimization, and getting found on Google for you a little bit. And hopefully you feel a little bit better about what you’re finding on your own group Google Analytics, after hearing what the average is and what the norms are. You can learn more from Meg at the Content Experiments summit, where Meg is one of our speakers. She has so much more where this came from. And she’s super fun, as I’m sure you could tell. Registration is open right now for the summit. Go to the content experiment.com slash registration to get your free ticket right now. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. tag me at Abby Herman end at the content experiment. And be sure to tag Meg also at clapping dog media. The more you share, the more we can spread the word that you don’t have to do business like everyone else. It’s okay to experiment with little tweaks and changes in your content and your marketing to find what works for you. What increases value for your audience and what grows your business. Thanks again for listening. Until next time, take care

Transcribed by https://otter.ai

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