Doing Your Own Thing With Your Content - The Content Experiment
content strategy

Doing Your Own Thing With Your Content

Are you doing YOU in business? It’s so tempting to take someone’s teachings and ideas and implement them into your own business without thinking about the impact.

Learning new strategies and concepts is part of doing business, but being the CEO means that you take the time to find ways that these new ideas work in your business. Because not everything will…and you also don’t have time to implement everything into your business.

Listen in to this episode as I give you permission to do your own thing with your content (and this applies to all aspects of business and life too!).

Mentioned in This Episode


Welcome to episode 114 of The Content Experiment Podcast, a podcast that supports the idea that content and marketing are ever-moving targets in any business and it’s okay if you don’t feel like you’re doing it ALL right, ALL of the time. You have permission to experiment with little tweaks and changes in your content to find what works for you, what increases value for your audience and what grows your business. And most importantly, what feels good for you

I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I firmly believe that success isn’t about what big marketing brands and so-called gurus think is the right thing; it’s about you and your business. Your lifestyle and, frankly, your values and belief systems.

You get to do business in a way that works for you.

If you’re new to the podcast, thanks for stopping by! I’m really happy to have you and I think you’ll find this podcast to be full of no-nonsense support to help inspire you to get your message out there and give you the actionable steps you need to make it happen. If you like what you hear, hit the subscribe button so you don’t miss another episode. 

Have you been listening for a while? Thanks for sticking around. I’m guessing if you’re a repeat listener, you’re liking what you’re hearing. So I want to tell you something…I love doing this podcast…I love the interviews and the solo episodes and getting this information into your earbuds. 

But it takes a lot of time, and financial resources to get it done. So I would SO appreciate it if you’d pay it forward. Would you take five minutes–maybe less!–and go to your podcast app right now to leave this podcast a five-star rating and review? You can probably get it done while you’re listening to this intro!

Ratings and reviews are what help tell Apple, Spotify, Stitcher and all the other platforms (and me!) know that you like what you’re hearing. And it helps to get the podcast in more earbuds…so others can benefit from the information I’m throwing down on a regular basis.

Today’s episode is short and sweet. I want to address something that I say in every episode intro, but I think it’s worth saying again and saying in its own episode.

It’s about doing things your own way.

There are countless coaches and consultants, marketing professionals and gurus, content strategists and creators…and I’m one of them. 

We all have our own way of doing things. Our own way of teaching and sharing.

I follow some of the big names in online business and marketing. I’ve learned a lot from them. And I’ve heard from a lot of you that you’ve learned from me, too.

Because here’s the thing: There’s no one right way to market yourself online. There are best practices. There are things that have worked for me…and for you…and for other businesses. 

While I have a system that works for me, every time I teach it to someone else or go to implement it in someone else’s business, it’s with the caveat that you have to do what works for you.

And then, when you’ve found what works for you, you have to keep an eye on your marketing strategy…and your audience, your metrics, and even how you’re feeling. Because what works today may not work next month. Your business and the market are constantly changing.

You don’t have to keep doing the same thing. In fact, you probably shouldn’t do the same thing forever. 

I want you to experiment with your content.

Listen to what’s working for others and rather than implementing it exactly as you see someone else do it, implement it how it feels good to you.

When I teach other business owners how to create a content strategy for themselves, I show them what works for me and I give them permission to simply take what works for them and toss out the rest. I’m giving them a framework that they can make their own.

I’m forever screenshotting other people’s Instagram stories and social media posts because I like their style and want to put those ideas to use in my business. I’m constantly seeking out new ways to format my podcast episodes or structure my content strategy. I have my eye out for new platforms where I can learn and grow so I can do things differently.

Is it a lot of work? You bet! But I find it a lot of fun to learn all this new information–and then turn around and share it with members of Content Mastery Lab.

And if I know the teaching is better coming from someone else? I find the person to do just that! We have guest experts coming in the coming months to talk about content organization, funnels, optimizing your Facebook profile, strategic planning, and visual messaging. Topics that will help members move forward in their businesses in ways that are aligned with their goals and objectives.

You cannot possibly succeed in business if you’re simply taking someone else’s ideas and replicating them inside your own business.

Take the information and experiment it. Don’t overhaul what you’re doing. Take one small idea and implement it. See how it lands. Then add to it. 

In episode 109, Holly G gave you some quick tips on how to step up your video strategy. Did you start outlining your videos, rather than script them, after that?

In episode 112  with Kate Doster, did you start looking for ways to treat people like people? Maybe you sent that first email to your audience? Infuse more of your personality into your emails?

You may not agree with everything I have to say or resonate with every podcast episode, or have the time to implement everything right now. That’s okay. In the summit I hosted last month, I didn’t want attendees to attend every presentation or try to implement everything. I wanted you to pick and choose what new things you experimented with.

That’s what I want you to do with all the content you consume–from me, from the other content strategists and coaches you’re following, and from the so-called gurus you’re following. Take what you can and leave the rest.

Now, if you’re inside Content Mastery Lab, you get that ongoing support in making those tweaks and changes in your content marketing strategy. It’s a membership community that supports business owners by helping you through identifying the right content to create for your audience–from market research to ideation to creation, interation and publication. It offers support, feedback, community, accountability and more.

It’s time to stop floundering with trying to figure it all out yourself and start creating content with the confidence that you’re on the right path.

The doors are always open and you can join us monthly or quarterly. Or commit to a whole year for extra 1:1 time with me and quarterly planning parties where we work through your content together in an intimate group.

Head to for more information and to sign up and use the coupon code podcast to try out your first month for $1.

Pricing starts at just $97 a month after that.

If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. Tag me at abbymherman and thecontentexperiment. The more you share, the more we can get the podcast into the hands of more business owners, just like you, who need to hear the message that they are not alone.

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