Why Educating and Empowering Biz Owners is My Jam - The Content Experiment

Why Educating and Empowering Biz Owners is My Jam



As a little girl, I loved to pretend I was a teacher. I loved worksheets and writing and stickers and paper. Eventually, I outgrew that, but I always loved bossing others around I mean telling others what to do learning new things.

I didn’t start out as a teacher. In fact, I didn’t even really aspire to be a teacher when I was in college. In my late 20s, I moved from public relations to teaching elementary school—kind of on a fluke. I thought I’d love it, and I thought it would be a great career when my then-husband and I started a family.

I lasted in education for 13 years and while I’m happy I’m no longer a classroom teacher, I do miss the act of teaching. I’ll never go back to public education, but I’m happy to have found a niche in the online business world, teaching business owners about content.

Empowering Business Owners

It pulls at my heartstrings to talk to business owners who feel lost. They don’t know where to get the information they need and likely don’t even know what information they do need. So they buy courses and programs and sign up for downloads that they probably will never use.

I love teaching business owners, specifically creatives, who want to be able to take the reigns of their business and run with it. I believe in empowering people to be able to take care of their business themselves until they’re ready to hire someone. Why do we need to hoard information? Let’s help a girl out and share! I get that there’s some information that you might not want to share with the masses. But if you can help someone save an hour or three or save them from making a big mistake in their business—why not?

[bctt tweet=”If you can save someone time and money, why wouldn’t you?” username=””]

Give to Others

When I first started in business, I didn’t know that this online space of business owners even existed—Facebook groups, Instagram pods, Slack channels. It took me a few years, and during that time I really struggled. I knew I needed help in my business but I didn’t know how to find it at a price point that I could afford ($0, anyone?). I was frustrated. A lot. I spent a lot of time online, Googling answers to my questions so I could move forward in my business.

So if I can teach someone how to do something in their business without breaking the bank, I want to be there to do that. Sure, I want people to pay me to write copy for them. I mean, my business is not a hobby; it’s my livelihood. But if business is good and someone needs help, it’s even more important to me that I give to them so they can learn how to do for themselves.

[bctt tweet=”My business is not a hobby, but that doesn’t stop me from helping when I can.” username=””]

Ah-Ha Moments

Nothing lit me up more as a teacher than the days when a student who had been struggling gets that light in his eyes. The light that says, “I get it. Finally!”

The same moment comes with adults. Not only that, but there’s a certain sense of accomplishment and relief when a business owner can connect a few dots in their business—saving them time and money. I like having a hand in that sense of relief and I love to see where they take their new knowledge. It gets me fired up and ready to tackle the world.

So all that said, you’re going to start seeing some little shifts in my business. I currently have a program that I just launched to help business owners get ahead on their content. I’ll be teaching about how to bulk-create blogs so you can take some time off from content creation this summer.

I’m also hosting several joint webinars in the coming months. And I’ll have some mini courses popping up on my website.

Of course, I still love working one-to-tone with clients and I don’t think I’ll ever stop doing that. But it feels so good to be able to empower others and teach them what I wish I had known back when I entered full time entrepreneurship.

Find out more about Race to Summer Break, the accountability program that can get you three months ahead on your blog content. And be sure to sign up for my joint webinar, where you can learn when to DIY your content—and when you should hire a copywriter (and how!).




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