Embodying Your Brand with Trish Taylor - The Content Experiment
brand embodiment

Embodying Your Brand with Trish Taylor


You know you need a content strategy. But what about the visual side of your content? How are you creating a confident look and feel that represents you—authentically?

Today’s guest is a personal stylist who does SO much more than tell you what to wear. She supports you in your messaging and empowers you to step into the most confident version of yourself.

I’m chatting with Trish Taylor, a stylist and brand embodiment coach, about cultivating confidence to show up, messaging, aligned visibility, and so much more. She shares how she works with clients on intuitive style, finding your stride, and getting comfortable being seen.

Listen in!

Mentioned in This Episode

About Trish Taylor

Trish Taylor is a stylist and a brand embodiment coach committed to helping heart-centered, online entrepreneurs align their outside with their inside to create magnetizing content and feel worthy of their expertise. Trish leverages her unique experiences as a celebrity stylist to empower entrepreneurs and course creators with the mindset shifts AND stylish tools they need to step into the most confident version of themselves.

To learn more about Trish, follow her on Instagram, Facebook, or check out her website.

Transcription

Abby Herman
Hey there, and welcome to Episode 116 of The Content Experiment Podcast, a podcast that supports the idea that content and marketing are ever moving targets in any business. And it’s okay if you don’t feel like you’re doing it. All right all of the time, you have permission to experiment with little tweaks and changes in your content, to find what works for you, what increases value for your audience, and what grows your business, and most importantly, what feels good to you. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I firmly believe that success isn’t about what big marketing brands and so called gurus think is the right thing. It’s about you and your business, your lifestyle, and, frankly, your values and belief systems. You get to do business in a way that works for you. Are you new to the podcast? Welcome. I think that you’re going to find this podcast to be full of no nonsense support, to help inspire you to get your message out there and give you the actionable steps you need to make it happen. If you like what you hear, hit the subscribe button so you don’t miss another episode. And if you’re a repeat listener, I’m guessing that you like what you’ve been hearing.

So I want to tell you something. I love doing this podcast. I love the interviews and the solo episodes and getting this information into your earbuds. But it takes a lot of time. And it takes financial resources to get it done. And I would so appreciate it. If you would pay it forward, would you take five minutes, maybe less, and go to your podcast app right now to leave this podcast, a five star rating and review, you can probably get a ton while you’re listening to this intro ratings and reviews are what helped tell Apple Spotify, Stitcher and all the other platforms and me that you like what you’re hearing, and it helps to get the podcast in more earbuds so others can benefit from the information I am dishing out on a regular basis. Now, let me ask you this. How do you feel about how you are showing up online? Do you have the confidence to put the content out there that you need to attract the right people. Today’s guest is a personal stylist who does so much more than tell you what to wear. She truly supports you in your messaging and empowers you to step into the most confident version of yourself. And she is going to be a guest expert in content mastery lab my membership community in a few months. I cannot wait for her to dig into her content categories and how to demonstrate them visually. We’re going to talk a little bit about that on the podcast today.

But you might be wondering, what is Content Mastery Lab? Well, it’s a membership community that supports business owners by helping you through identifying the right content to create for your audience, from market research all the way through publication, and even republication it offers support feedback, community accountability, and so much more. And sometimes it takes a little bit of time to get the message right, you have to try out a few things and experiment with different types of content, maybe do something that you’ve never done before, try something new, maybe a little tweak and change to see how your audience reacts. It’s not about big sweeping overhauls of your content and content strategy. It’s about little changes that can make a big difference. And this is something that we talked about in today’s episode too. You’re going to learn how to do that inside of content mastery lab and you receive the encouragement and support you need to grow your confidence and get it done. Stop floundering with trying to figure it all out yourself and start creating content with the confidence that you’re on the right path to win us monthly or quarterly or commit to a whole year for extra one on one time with me and quarterly planning parties or we work through your content together in an intimate group, head to the content experiment comm slash lab for more information and to sign up and use the coupon code podcast to try out your first month for just $1.

Alright, back to our guest. I’m chatting today with Trish Taylor, a stylist and brand embodiment quote about confidence to show up messaging aligned visibility and so much more. She shares how she works with clients on intuitive style and Getting to know how you want to be seen. I feel like Trish is a little bit of the visual side of what I do. You need a content strategy so you know what content to create. But there are those visuals too, that you need to think about. It’s not just about the audio or the written or the video, it’s about the visual piece of it as well. the look and feel of how you show up. I love that she talks about batching content and photos and content categories, which again is exactly what she is going to be teaching in the membership. Before we get into the interview, let me tell you a little more about Trish Taylor. Trish is a stylist and brand embodiment coach who is committed to helping heart centered online entrepreneurs align their outside with their inside so they can create magnetizing content and feel worthy of their expertise. She leverages her unique experiences as a celebrity stylists and counselor to empower and equip purpose driven entrepreneurs and mindful course creators with the mindset chips, and stylish tools, they need to step into the most confident version of themselves. When this rain loving California introvert isn’t busy transforming internet shy girls into their truest selves, you can find her rock climbing, talking to her plant babies, or indulging in her favorite gluten free chocolate chip cookies. And now here is our conversation. Hi, Trish, thank you so much for being here.

Trish Taylor
Thank you for inviting me, it’s been so much fun getting to know you and your amazing audience. I’m so excited to be here and support them.

Abby Herman
Yeah. So before we dive in, can you share with the audience what you do and who you do it for?

Trish Taylor
Yes, of course, I would love that. Thank you. So I’m a stylist and a brand embodiment coach and I help online entrepreneurs just really show up and feel comfortable being seen. That seems to be a part of the like the entrepreneur handbook that we all kind of missed. When we hopped into this online space, we did it because so many of us feel so much more comfortable supporting other people, right, we’re comfortable behind the scenes and, and getting visible, creating this content showing up consistently right getting on camera using our voice. That’s something that we all have to learn how to do. I feel like I had to learn myself. And so I started off teaching entrepreneurs how to dress themselves, how to feel good in their body right now. And it evolved into a more holistic approach where we really started to embody the way that we feel when we show up so that our brand gets to be more personal. Because that’s so many of us are. And so many of us come into this space. And we’re like, oh my gosh, it’s so saturated. How am I going to say anything different? Like why would someone Pick me, and then we’re afraid to show up. And so this loop just keeps happening, right. And so what I found is that even when we feel good in our clothes, or feel confident in our content, we have to feel comfortable being seen as who we want to be seen. And so that’s what I help entrepreneurs do to get out of behind the scenes to step into the spotlight and just feel good being themselves.

Abby Herman
I love that. Yeah, it’s so true. Because the online space is very saturated. But we all have something unique to offer. And so yeah, it’s really important to get out there. Can you share a little bit about how you work with clients? And how does the way that you work with them help you to live the lifestyle that you want?

Trish Taylor
Yes, I love this so much. I think I am so grateful that you’re asking this question that you framed it in that specific way. Because I think for a long time when I started this business, I was doing all the things that I quote unquote, should be doing, you know, to be a successful online entrepreneur. And so what I found was that really was not serving the life that I wanted to live. And so I took it all down, and I already built it all back up. And so currently, I help my clients walk through a course and a community. And then I have a membership as well. And then I do intensives for both styling and embodiment, I call it aligned visibility. Because if we’re not building a strong foundation, when we’re showing up, we could get all the eyes on our content, but if they’re the wrong eyes, and it’s not gonna serve so I work in intensives in that way and then I added on group programs, which are basically like a longer version of an intensive right life programs and then one on one coaching as well. So I really made it a journey for myself as I was putting things together and also for my clients to come into my world and just feel supportive along the way and it gives me enough time to really support them back.

Abby Herman
Yeah. That’s so great. So let’s talk about visibility and the importance of visibility in business. And I don’t think that we really need to sell anyone on the importance of visibility. I think that people who are listening to the podcast know that it’s important, and they want to, they want some help and how we how to do that. But so many business owners that I come across, lack the confidence to specifically show up on camera, but then also even just to go get brand photos taken or to even post something even without their photo. Why do you think this is? Why do you think that there’s such a struggle in putting yourself out there?

Trish Taylor
Oh, because it’s scary. Who likes feeling vulnerable? Like when we remember back to when we were against, right, and maybe, maybe we got made fun of for something, or maybe we just didn’t feel like we belonged. And I think that that’s a big part of it, right? It goes to the root of who you are. Sometimes we like to put a quick like surface label on something like, oh, gosh, you know, ready is a lie, which I do believe, right? Like, we have to, like start building the muscle, this confidence muscle at some point. But at first, we need to figure out like, why don’t I feel ready to do this, because I know that I need to do this. And then we we beat ourselves up, we make ourselves feel wrong when we don’t show up. But really, there’s something that needs to be addressed. And so I think probably this business means a lot to you. And so when I know for me, that was the case, like for years and years, I struggled behind the scenes, and I made a crazy investment in a big, polished, perfect professional website. And I changed it three months later, because my messaging totally changed. But I felt like I wasn’t worthy of being an authority worthy of charging what I wanted to charge, if I didn’t look the part and so I was like faking it till I made it. But then once I actually made it, I was like, wait a minute, all of that. All that faking, it helped me build a business that I’m actually not that connected to. And so I think that there’s, there’s so many layers, right? But it really is about the longing and wanting to feel like what you’re putting out into the world is going to is going to do well. And so I think that when we can’t make ourselves show up, when we can’t book that branding photographer, when we’re hiding behind, you know, stock photos, or stock images, and we’re afraid to post a photo of ourselves, we’re actually just a little bit afraid that someone isn’t gonna like what we have to say. And maybe it’s because you have family on your Instagram account, or you know, whatever, whatever.

Um, but sometimes we’re just a little bit nervous to, you know, totally pull down the veil of who we are, we might not even know exactly who we are yet. It’s such a, it’s such a learning process becoming an entrepreneur, right? Especially in this online space. It’s like you’re growing, and you’re spiraling up this staircase, and your clients are growing and your business is growing, and then your messages changing. And so you put something out there and all of a sudden it changes you’re like, Oh my God. Now I have to start over. What is this?

Abby Herman
I’m like over here nodding. It’s like, yes, yes, just string. And I totally agree. And that’s why like something that well, I recently changed my business name and branding and everything to the content experiment. Because it’s an experiment, you know, you grow as a business owner, you change what you’re doing. And that’s totally okay. Because as you as you spend time in business, and as you work with the perfect clients, and the clients who aren’t perfect for you, you learn so much about yourself. And as you educate yourself, within your industry, you learn so much. And you should be able to shift and change. And, and I and like you said like people tend to hold themselves back because they don’t have it perfect yet. It’s not perfect to their image or their messaging or whatever isn’t totally perfect. So they’re afraid to put themselves out there. And I also totally agree with what you said at the very beginning about someone when you were young said something that has stuck with you because I actually have that moment from fifth grade of something, somebody saying something about my body, another girl, and it has stuck in my brain so much that even now, you know, 40 years later, I still think about it sometimes.

Trish Taylor
It’s so interesting. Yeah. It’s so funny that you bring that up too, because as you’re saying this I remember to like I use I always use style as a tool. And for those of you who don’t know, I was a celebrity stylist like in a former life and a personal stylist and that’s how I really got my start in this space and so forever. I used stylist A tool to just feel more comfortable being seen. Mm hmm. But when I got into this online space, I started flexing a muscle that I had never used before, which was my voice. Because I remember my family and people around me, telling me to be quiet to stop talking, right? Like, that’s not like what you’re saying is wrong. And so there was all this judgment is built up, you know, judgment on myself to like, oh, you’re going to be perceived in a wrong way, you know, someone’s going to take you the wrong way, is what you have to say really valuable. So I had to really grow that muscle myself. And so I think we’re all dealing with certain things for you. Maybe it was your body. For me, it was too for sure. But my, my voice was a big one, I had already healed the body piece when it came to the other. But, but for me, it was really using my words, in fact, like writing copy was a really hard thing for me. I was so nervous to write my first email, you know, to my list of subscribers, I was censoring myself all over the place. Until one day, I read someone else’s email and totally gave me permission to just like, let that freak flag fly a little bit. And I started having fun. And like, right, yeah, like fun copy. I wrote my whole website, and like, it became much easier. And so that’s, that’s where it is, right? It’s like finding that little piece, like picking away at where maybe that little scab is and finally allowing it to heal.

Abby Herman
Yeah. Well, I have to say, I read your website. It’s fantastic. So it just speed it’s like your personality, it was speaking to me the whole way through it was great. So right. Now, let’s let’s talk about I’d like to talk about, like personal style, and how that relates to us putting ourselves out there right now. And, and like, why should we care right now? I mean, it’s everybody’s virtual work. We’re finally it’s, you know, mid April, I live in Arizona, you know, things are opening up. And I know they’re opening up in other areas, too. But still, like we conduct business online? Why should we care about our, the way we dress and the way that we present ourselves and video? Can you talk on that a little bit?

Trish Taylor
Totally, totally. No, I think it’s so much fun. Because there is multiple levels, this is important. So for us, like just you yourself, getting up and seeing yourself in a different way in the mirror is really important for your confidence. You know, if you go to the closet, and you put on those same, like, you know, crappy leggings, and ones that you’re saving in the closet, because like, Oh, they fit right now. And they flip out a little hole and we actually hate them. But, you know, we’re saving the good Lululemon leggings for like, what I don’t know, but I’m saving them. And so I know, for myself, when I transitioned into this online world, I was at home a lot. And so even me, with a closet full of beautiful clothes, I was like, oh, gosh, I should save that for something more special, like I shouldn’t, you know, mess that up. And so then I would wear something that I didn’t really feel that good in, I didn’t even look in the mirror, I wouldn’t hop on stories, I probably didn’t do any sort of lives because I didn’t feel good seeing myself. And so that’s a part of it, right?

Just building up curating the competence in your life. Like because it’s support the the clothes that you have in your closet, the clothes that you put on your body, they can help you feel good in the size that you are right now in the season of life that you are right now. And so not even just that, although that is really important. But the way you show up your clothing, you know, your personal style, like your hair, your makeup, or lack thereof, it allows someone to, to get a glimpse into your world. And so you were always telling a story, it’s like visual communication. And so we really want to do is we want to we want to link that we want to connection between the photos that we’re posting like our branding photos, and then the way that we’re actually showing up because if our brand photos are of us in you know a stiletto with like, I don’t know like a cocktail dress and our hair’s all done makeup and then we show up with no makeup a sweatshirt, which is not there’s nothing wrong with that but there’s a little bit of a visual disconnect and they’re like, Who is that again? And then they have to click over remind themselves of who you are and it would feel so much better so much more cohesive for you for your audience for the people getting to know you for the first time. If they were actually getting to know you. So it gets it gets to be easier.

Abby Herman
Yes. Yeah, I totally get that I have and I’ve seen that I’ve experienced where I get on a call with someone and I’m like, this is who I think it is like even though you’re you their name is down at the bottom you still you’re not sure because they look so different. You know, in on video than they do in their images or the way that they have shown up on Instagram stories. So I totally get that. So how do you get that balance of you want to be yourself, you want to be comfortable in a and yet you also want to come off as professional. So I confessed before we hit record that. And I’ve told I’ve said this many times I wear my pajama bottoms because you know, when it’s comfortable. When I was a teacher, I my previous career career was a teacher. And I would just wanted to be comfortable. But we weren’t allowed to wear jeans, we had to wear slacks or a dress or whatever we couldn’t wear jeans and jeans are my my go to, except when I’m working from home, it’s pajama bottoms. But how but but I, I make sure that I do my hair and I do my makeup every day I wear a shirt that’s relatively presentable most of the time, but I feel really strongly that you need to put in the time. You know, I feel like my brand photos align with how I put myself out there on a day to day basis. But how do you get to that point where your your personality and your style is, like part of your business and your own fashion style is embodied in your brand? How do we how can listeners get started with that?

Trish Taylor
Yeah, like that feels like a tall order, doesn’t it?

Abby Herman
Yeah, totally.

Trish Taylor
Well, I think it gets, you’ve got to get to know how you want to be seen first. And so I say this all the time with you know, in every client session that I’ve ever had, even in the beginning, before I even knew what I was doing. Like that I was doing it this way, I would ask them, How do you want to be seen because perception is really important. And that’s that’s what we can control? What What do we want to put out there into the world. And you can’t always you can’t control what someone is going to think of you. But you can help them connect the dots to who you are. And that’s that’s what you want to do. Right? Especially in this space, where when we are marketing to people, when we are showing up and getting visible and growing our brands online, we want to attract the people who are going to like us, and we want to repel the people who aren’t. And we don’t want to cast this wide net. Because we really do want to connect with our soulmate clients, the people that we actually want to work with, we don’t want to resent anybody we want we want to be connected to them. So how do we do that we’ve got to get real with who we are. And we were talking to before about this advice to just be authentic, be yourself. And it’s so ambiguous, right?

Like that phrase, I won’t I don’t even how do I even know what that is. And so what I like to do is ask a series of questions. And this is a fun opportunity for you guys listening to maybe journal on this if you want to, that’s a really fun modality that I like to use to just connect in a little bit deeper. And, you know, see like, what what is it actually do I want to portray? What do I want to be known for? How do I want to live my life every day? What are the things that would feel good on my body? And how does that work with visual storytelling. And so what you can do is you can devise, you know, categories of your business that you want to talk about the way you want to show up, how do you want to be seen, and then you start to match your personality, and your style type. And then it gets to be really cohesive. So I call this intuitive style. Because this is not about trends. This is not about trying to look the same as another, you know, Coach online that’s more successful, quote unquote, than you. This is about you finding your own stride, feeling good in the body that you have right now good in the clothes that you have right now and comfortable showing up and being seen. And so whatever that means to you, we’ve got to mesh that.

So like, for instance, if you’re listening and you’re a health coach, for instance, probably you’re writing copy about that you’re probably talking about maybe nutrition websites, maybe or websites, nutrition information, you’re probably talking about different ways that they could support a more healthy lifestyle. So what are the things that you want to show that would then visually represent this? Like, do you have a mindful morning? Do you meditate? Do you make a smoothie every day? And what do you wear when you make a smoothie or when you meditate? Because when we’re showing up and taking these photos when we’re getting dressed every day, it should just be an extension of who you are like your brand photo shouldn’t feel like a totally different person. That’s why it’s hard to post them sometimes because you’re like, wow, I don’t look like that. You know, every day like I didn’t get my I got my makeup done for that my hair got blown out professionally. I definitely don’t look like that every day. So what if we could make your brand photos feel more Like you. So if it’s I wear leggings every day, or I wear pajama bottoms every day. That’s fine. Wonderful. I love it. How can we then make that a little bit more polished so that you’re not embarrassed to wear your jammies on camera, right? Like maybe we have a matching sweat suit. Or maybe we have really cute joggers, like, I would not call what I’m wearing right now pajamas. But they are definitely as comfortable as pajamas, because it’s an alternative, right? Like, it’s a really cozy jogger. And so I would definitely have my photos done in these as well. And that’s when it gets to start feeling like you because your photos match. Like you actually would wear the things in your photos every day, and then your lives match. And then you’re not, nothing feels confusing about way the way you’re showing up and what you’re wearing. Because your closet feels good to you. It just feels like an extension of who you are.

Abby Herman
Yeah. Can you talk a little bit more about the content categories that you mentioned, because in my case, because that means something different to me. And I just I’m curious how you talk about it. So I talked about I call them zones of genius, but essentially, they are content categories. But they are the big ideas that business owners can talk about in their business, there’s something relating to their relating to their business. So yours might be something around, like personal style would be one mindset might be one, something around branding might be another one. And then and then underneath that would be all the little ideas that would tie to those big zones of genius. So I’m curious how you view content categories, because yours are more in a like how you want to show up versus the message that you want to put out there.

Trish Taylor
So it’s actually very similar. So it’s totally the same except that is visual communication instead of like written or verbal, right? Because we are always like, we all know that thing, right? You shouldn’t judge a book by its cover. But we do all the time, right? Like that’s how we use all the things in life mostly. So it’s the same when someone’s scrolling, you know, past your photo, we want to slow the scrolling up. And we do that with this visual communication. So if we can tie what you’re saying to how you’re showing up, like how you are perceived in that photo, then there’s this cool connection and someone who clicks on someone who sees you. Let’s say for instance, one of my categories is mindfulness or something to that extent. And so I play in my play every day in my business, so I like Palo Santo or Sage or have crystals or Oracle cards. And so I just like to be a little bit more playful when it comes to intuition and business. And so that’s something that I talked about. And so in my photos, I also have representations of those like visually, I have the behind me here like as we’re talking crystals, cards. And then so basically, I’m bridging the gap between your your categories of what you’re typing, like what you’re saying, like the goods that you were dropping in the comments, what they’re seeing how you’re showing up. And so this is just the visual connection piece. So if you have a category of things that you’re going to talk about, I just asked how can you tell that story visually? So if you’re showing up to talk about mindfulness in your business, well, I’m going to talk about meditation, crystals, those things? And then let’s also then draw the connection point to the photos. And then what are you going to wear in that photo to feel comfortable?

Abby Herman
Yeah, I would love that. Can you talk about how that then translates into the Instagram feed? Or you know, your Facebook page? How do you then take those, you know, those content categories, those visuals, and then what should those look like over on your Instagram feed?

Trish Taylor
Yeah, so the beautiful thing is, is hopefully you can batch this content, so you don’t have to worry about creating it on the fly. And so it gets to be simple, basically, right? You can create I don’t do this anymore, but I used to in the past, I would have a scheduling app where you could put it all in, and then it all you do is you look at that photo. And if you have trouble thinking of what to talk about that day, you’ve already given yourself a visual cue, like, Oh, yeah, I’m making, I’m making this delicious smoothie. This is why I make it you know, this is the thing it’s important to me with. And then you know what to say, right? Or maybe you’ve already gone a step ahead, you’ve already created amazing, like written content, and you just plug and play. And so it gets to be really cohesive on your Instagram feed. So when someone comes and clicks over and bounces around your content, you have a lot for them to get to know. And it’s evergreen content so you can use it on your landing pages. You can use it on your ads if you use them. You could use it on your website, it all plays nicely together.

Abby Herman
Mm hmm. Okay, let’s talk about the batching piece because I love, I love batching I don’t always do it. But it’s really effective. When you do. on your website, you have a page called learn tainment, which I love. And you walk through with a client of yours, Ashley batching, creating a or curating a batch of wardrobe. Can you talk a little bit about that? And because I think what happened if I if I remember, right, you budget best this wardrobe with her. And then she had this really amazing photo shoot, and I think it looks like you show a little bit of that. Within the video. Can you talk about the importance of that? And how that turned into six months of content for her?

Trish Taylor
Yes, I would love that. Thank you. So this actually was like totally born out of my own necessity. And so isn’t that so fun when that happens. Um, and there’s, so I have two of these series, if anybody’s curious. They’re both on my Instagram. If you’re, if you’re curious, and you want to dive into them, really fun. Both the women Funny enough, are named Ashley, and I’ve worked with both. It just happened to work out that way. But it’s really fun to see it in action, because it gets, it gets to feel like you can do it too, when you see someone else do it. So for me, when I was showing up as an entrepreneur batching content was something that I knew that I needed to do, because I was styling celebrity clients, I was personal styling, I was trying to build this business online, I was in and out of Los Angeles, and I don’t live super close. So lots of traffic, lots of driving, I didn’t have a lot of time to build this business.

So batching was a necessity for me. But the problem was, is I started batching content that I thought that I had to shoot like stuff that I was seeing other very successful stylists do. And I think that’s where we get caught in this, like kind of copycat content creation rut. And we’re just trying to do the thing that the more successful person has done, because it’s worked for them in the past, that was creating all this content, I hired a photographer, I was not confident in front of the camera, that’s for sure. I got a spray tan like I got my makeup done, my hair done, I got these photos back. And they were not they did not look like me. And I keep them up on my Instagram, because I think it’s so funny to refer to sometimes you can scroll to the bottom, and I don’t even look like myself. There’s not one smile. It’s just very serious. Like, my face, my full face is not in a lot of the photos because I was trying to portray something that I thought I needed to portray. And so that’s this part about how do you want to be seen? What do you want to be known for? And then you get to sprinkle in all of your personality bits into your content categories. And so that’s what I do with Ashley and I did with myself too, honestly. So we figured out that piece, what is it that you’re known for? Right? What are the things that you want people to know about you? What is your personality? How can we how can we build a strong foundation of this personal brand, and then allow it to be kind of a funnel to catch all the people that have similar, similar things that they love about you? And then that fed into the content categories? How can we visually represent these things that you talk about consistently all the time? How can we paint a picture with our, with our photos, and then it funnels into like people just wanting to get to know you more, because they really do resonate with you. So now they’re trying to come back for more, right? Don’t have to worry about losing their interest, or posting so much, right?

I feel like consistently, consistency oftentimes feels like it has to be constant. Like you need to post every day in order to you know, fool the algorithm into showing someone your content. But when you’re being consistent with your message, people are coming back to your content, because you’re saying the thing that they they didn’t even know that they needed to hear, right. And so, specifically with Ashley, and then this concept of creating a batch wardrobe, was helping her because she didn’t know how to dress her body. A lot of us don’t, a lot of us feel more comfortable in our leggings and our sweats, right? We didn’t realize we had to take these brand photos that doesn’t feel that comfortable. Or maybe we get our first brand photos back from our photographer and we like like two of them. And there’s 80 to choose from. And we have to and so what we can do is we can start to feel good in our clothes as well. And so instead of sucking in or instead of trying to turn in a certain way to hide like a soft belly or to hold your chin, you know, I know that’s not I do that to write it. It’s about supporting yourself when you show up and so that’s what we did with Ashley. We built six months of worth of photos that told her stories in six hours. fits. And so we had layering pieces, jackets to take on different necklaces to put on a hat. And so you can choose outfits that have layering pieces, so that you can get different looks from the same outfit. So with your photographer, you’re not wasting a ton of time trying to figure out what to wear or not having enough to shoot, you already know what you want to say in your photos, how you want to be seen. And then you get to create hundreds of photos that are just plug and play for you. And so that’s what we did.

Abby Herman
Oh, I love that. And you have a masterclass that kind of walks through some of this. Can you share a little bit about that? And where people can find that?

Trish Taylor
Totally? Yeah, I would love that. Thanks so much. Yeah, it teaches you exactly this. So it’s, it’s honestly talking about the batch order process. So just goes into more detail what I just talked about. So if you’re excited about that, yeah, come join me, I would love to hear what you think. So basically, I teach you how to create on brand photos that attract your soulmate clients without feeling like just a coach online. Because oh my gosh, doesn’t that feel resonant? It’s like, gosh, it hurts our heart a little bit when we put all of this content out into the world that we spend so much time creating, and we get crickets back. And so if we can help support the content, get into more eyeballs, right, slow the scroll, create content that actually connects to our soulmate clients, it’s gonna then connect to what we want them to do, which is, you know, Trent transform with us, because honestly, you are already ahead of them. So you’re just bringing them on the journey. Sometimes we feel like we don’t have enough to say. And so you just have to dig in a little bit deeper with these content categories. And the way that you transitioned out of your life is how they want to transition to so you already have everything you need.

Abby Herman
I love this. And we’ll make sure to include a link to that in the show notes. This has been so great. Before we go on, can you give listeners two quick, actionable takeaways that they take nothing else away from this conversation, but these two things, they’re going to be on the right path?

Trish Taylor
Oh, I love that. So I think for me, just instantly, I was transported back to like the very first thing we were talking about and how I feel so comfortable to show up. And I think we said this, even before we hit record, you know, when you can finally detach your worthiness from other people’s expectations, whether they’re your own, there is someone in your family or your life, it gets to feel a lot easier to do that thing to start before you’re ready to grow the confidence you need to show up. So I would say that’s one and that was a big one. For me. It took a long time. But you can do it, you can do it. And I think like just start wearing what you love right now. Just start feeling good in your body, no matter if you’re you’re trying to lose like the COVID weight or, you know, like you haven’t been able to exercise or eat what you wanted to eat. Because you’ve been hustling, right? Like it’s felt like a busy season in your business. Don’t wait to show up. Don’t wait to grow your business. Don’t wait to be seen invisible, like you are no one’s gonna notice what you notice. Right? We are our own tough, toughest critics. And so what you have to say who you are, the things you can help people do is worth showing up for.

Abby Herman
Yes, so good. How can people find out more about you? And where can they follow you online? Thank you.

Trish Taylor
I would love that. Please come hang out with me on Instagram. You can come find me @TrishTaylor.co. And it’s the same for my website as well. But yeah, come hang out in my dams. Don’t be a stranger. I would love to hear what you thought and how you’re getting visible. I’ll come support you too.

Abby Herman
Well, thank you so much. This was so valuable, so helpful, and I can’t wait to dig into more of your content because it’s really great.

Trish Taylor
Thank you so much.

Abby Herman
You can just tell how strongly Trish feels about what she does and helping business owners show up in their own version of authentic if you are ready to start experimenting with content and marketing in your own business without having to do all the guesswork yourself and you want to learn more from Trish and her guest expert training. Remember that you can join us inside content mastery lab at the content experiment.com slash lab and use the coupon code podcast to get your first month for $1 Pricing starts at just $97 A month after that. If you found value in it What you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. You can tag me at the content experiment and Trish at Trish taylor.co. The more you share, the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time, take care.

Transcribed by https://otter.ai

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