Why You Need a Book to Market Your Business - The Content Experiment
Why you need a book to market your business - Abby M Herman Content Marketing

Why You Need a Book to Market Your Business

Getting more visibility has never been easier, especially with the ease with which we can create content today. And by “content,” I don’t necessarily mean blog posts and YouTube videos.

On today’s episode of the Stories in Small Business podcast, I’m talking with my friend Jodi Brandon about why business owners should consider writing a book to elevate their business and how to put aside the fears of jumping into the process. Jodi also shares a big “oops” she made in her own first self-publishing venture. Of course, I love that she shared this because no one is perfect and we can all make mistakes–even within our own expertise.

We also talk about outsourcing in our businesses, my progress (or lack thereof) with writing my own book and her new group program, The Write Life. Listen in now!

Mentioned in This Episode

About Jodi Brandon

Jodi Brandon has more than 20 years’ experience in book publishing. After many years working in traditional publishing, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Today Jodi works primarily as a book publishing partner for entrepreneurs, creatives, and small business owners who want to grow their business with a book. Find more on her website or follow her on Facebook, Instagram or LinkedIn.

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