It’s so hard to say no to something in business, but that’s exactly what you need to do if you’re feeling overwhelmed by the idea of creating all the content in all the places. You do not need to show up everywhere online to market your business effectively.
In fact, the opposite is true. You need to be strategic and focused when delivering your message. You need to do your homework and know exactly where your audience is showing up–and then double down there.
If you’re struggling with what content to create for your audience, you need to listen in to this episode. I’m giving you permission to stop publishing content on all the platforms so you can truly focus on the things that will bring you the best return on your investment.