Running a business isn’t free; it takes products, services and resources. But what visibility investments are right for you, and when should you invest? How much is it going to cost you? These are fair questions, and there’s a different answer depending on what kind of business you’re in and how long you’ve had your doors open.
This week on the Stories in Small Business podcast, I’m sharing my thoughts on some of the most important visibility investments a business should make–and I’m also sharing how much I spend on each of these investments every month or year. I’m a big believer in transparency, and also in making strategic investments in my business. Not everything I mention is right for you, and not every investment you make is right for me. You have to weigh where you are and what your upcoming goals are.
It’s not always easy to know what you need, which is why I think it’s so important to learn from others–both mistakes and wins. This episode is one to tune into!
Some of the investment ideas have free options, and one in particular I specifically recommend you stay away from that free option, because it’s doing you no favors. Listen through to the end for a bonus visibility investment that won’t cost you a dime and that everyone needs to take a part in!
Mentioned in This Episode
- ActiveCampaign
- Canva
- Deposit Photos
- CoSchedule
- Tailwind
- MemberVault
- IMPACT Circle Membership
- Speaker Strategy Academy
- BizChix Six Figures Lab
- Content Mastery Lab
Are you ready to learn more about content strategy so you can grow your visibility and your business? Check out my FREE Content Strategy Clarity challenge today. It’s a four-video series you can complete entirely on your own time. Simply enter your name and email address below and you’re automatically enrolled!
