Does strategy feel stifling to you? Rigid? Corporate? You’re not alone. Many business owners avoid being strategic in business because they’re not sure how. However, creating a true strategic plan for your business can actually help you create more freedom. And that can help you grow in ways that you never thought possible.
That’s because a strategic plan can give you the focus you need to double down on projects and action plans so you can move farther, faster. And this is the groundwork for the conversation I’m having this week on the Stories in Small Business podcast. Kristen Westcott, a certified director of operations for coaches and course creators, joins me and sets the record straight about why planning isn’t constraining and what components need to be in every strategic plan.
We also discuss niching down and how only working with course creators and coaches has helped Kristen grow a thriving business that suits her lifestyle. Listen in now!
Mentioned in This Episode
About Kristen Westcott
Kristen Westcott is the founder and CEO of Kristen Westcott Media. She has been helping others with goal setting, time management/productivity and project management for over a decade – in the legal field, education sector and as an entrepreneur. Her goal is to help entrepreneurs free up time to focus on the right things so they don’t burn out. She does this through strategic planning, project management and managing business operations. You can follow her on Facebook and Instagram.
Are you looking to get more strategic in your online visibility so you can get found? Be sure to listen in to episode 35, where I dive into specific strategies! And be sure to sign up for the free Content Strategy Clarity challenge to get step-by-step instruction. Just enter your information below!
