You’re looking to diversify your brand visually, so you find some stock images of people who look different from you and throw those up on your social media. [Whew! Right?] Wrong. Diversity is so much more than just making it look like you serve people of all colors, shapes and backgrounds.
This week on the Stories in Small Business podcast, I’m talking to Christina Jones, a Florida-based brand photographer about diversity in your brand and how to get there authentically. She also shares what we should be striving for in our brand images in general and how effective branding can help you elevate your business.
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About Christina Jones
Christina Jones is a Florida-based lifestyle brand photographer. She helps female creatives and entrepreneurs create scroll-stopping lifestyle imagery so they can attract their target audience and build a brand and business of their dreams! When she’s not snapping photos, she’s cozy at home with her 8-year-old son Solomon and 3-year-old daughter Olivia or spending quality time with her husband of 10 years, Gary. She loves iced coffee, fashion magazines and could eat brunch at any time of the day!