Email marketing is one of the most powerful marketing tools you can use to connect with your audience, if not THE most powerful tools. But instead of taking my word for it again, I’m excited to bring on Aleia Walker, an email marketing copywriting expert to talk about it with me.
In this episode, we talk about the considerations to take into account when selecting your email marketing platform, what to include in your welcome sequence and what impacts the deliverability of your emails. We also chat about the different platforms out there and why Flodesk is her favorite while ActiveCampaign hands-down mine. (It’s okay…we didn’t come to blows about it or anything!)
About Aleia Walker
Aleia is an email marketing copywriter who helps creatives turned educators create marketing strategies for their digital products. Sometimes that looks like delivering 50+ page launch playbooks & sometimes that looks like configuring the backend to ensure a smooth experience for her clients and their customers.
She’s committed to helping her clients scale in a way that creates less stress and more sales because she doesn’t believe in waiting until you’re old and gray to live your life. A Creative Writing major turned web developer (with a few stops in between) Aleia’s found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.
When she’s not knee deep in spreadsheets, Airtable, or Google Analytics, she’s probably talking herself out of buying plant number 21 (who am I kidding, she’s probably already bought it.)