You know you need visibility in your business. So you keep showing up online: posting to social media, attending those virtual networking events, pitching to be on those podcasts or online summits. But you get crickets or, almost worse, you’re attracting the exact wrong type of client to you.
Before you throw in the towel, I recommend taking a step back and looking at how you’re presenting yourself online first. It could be that the image you’re projecting isn’t the most professional one, which is turning away the people you’re looking to attract.
In this episode, I’m sharing some of my biggest pet peeves when it comes to online visibility, from both the optics and the content that people share. And it might all sound a little old fashioned, but professionalism still matters in the digital age!