You’d never offer medical advice to a passing stranger or offer to cook a gourmet meal when you struggle to make Ramen. But are you offering up content to your audience that’s outside your area of expertise (your zones of genius)?
I think this is common, mostly because so many business owners struggle with what content to create, where to publish it, and even who they’re talking to. So if you’re in this camp, you’re certainly not alone!
Let’s find your way back inside your zones of genius. In this episode of the Stories in Small Business podcast, I’m sharing what zones of genius actually are, how to find yours, and what to do afterward.
This is a vital part of the content strategy process, so tune in now!