Marketing your business doesn’t need to be as difficult as you might be making it. The challenge is that many marketers talk about marketing and content in blanket statements, that this works or no you shouldn’t do that. (I’m guilty of that too.)
Here’s the thing: So much of marketing (and, frankly, business in general) depends. It depends on what you’re selling, what type of business you have, what your goals are, who your audience is and so much more.
So I wanted to take an episode and talk about the difference between marketing to other businesses (B2B) and marketing to general consumers (B2C). There are some key differences and no matter what type of business you’re in, I think you’ll walk away with some key takeaways.