Establishing a Podcast to Grow Your Business with Coach Chris - The Content Experiment
christopher hines starting a podcast

Establishing a Podcast to Grow Your Business with Coach Chris

Is starting a podcast one of your goals? It’s such a great way to connect with your audience right where they are. And it’s a whole lot easier than you think it is.

Just ask this week’s guest, Chris Hines. He started his podcast by recording in his bathroom–the only place where he could find the quiet he needed. But he’s grown that podcast into a business where he teaches others how to monetize their podcasts. Through his own goal-setting and forward-thinking, Coach Chris was able to make the pivot he needed to grow his business.

Chris has some unique ideas and insights to share, so be sure to tune in. He’s also sharing his expertise at The Content Experiment Summit in March 2020. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February.

If you’re listening to this episode after the fact, you can sign up to be on the waiting list of the next round!

Mentioned in This Episode

About Chris Hines

Christopher Hines is host of the Personal Branding Playbook. He’s been podcasting for six years and helped hundreds of shows launch, grow and generate revenue. Chris has been a speaker at Podfest, the Outliers Podcast Festival and several other events for content creators.

Chris also has his own community, The PodStars, dedicated to helping podcasters build their personal brand and grow their business. You can follow him on Instagram and Twitter.

Transcript

Abby Herman: If you are new to the podcast, welcome, I work really hard to bring you informative and to the point content because let’s face it, no one has time for fluff these days. If you like what you hear, hit the subscribe button so you don’t miss another episode. I usually release episodes every Monday morning and every other Thursday morning. However, as we prepare for the Content Experiment Summit, coming up in March, My plan is to release twice a week, every week until March 15. And yes, you heard me right, there is a summit coming in just a few weeks, I talked about it a bit more on episode 84. The reason behind it, the reason behind that name, because that’s actually a big one for me and a bit of a personal and pretty vulnerable story. I shared a few details on the previous episodes. So I encourage you to go back and listen. And in case you don’t, I’m going to give you the short version of the Content Experiment Summit.

Essentially, I know you’re overwhelmed by content, I know that you don’t know what to create, where to publish it, whether you’re doing the right thing, or how to get better results. And there are so many people out there telling you what’s right and what’s not. It’s noisy, and I know it. At the same time, you could create content on one thing today, and it might work it might work really well might attract the right people to you. But three or six months from now, that exact same type of content might no longer work. Because content is an experiment. It’s about trying things out, seeing what works, constantly taking a closer look at it to see if something else might work better, or get two different results. Especially since your business is constantly growing and Changing, your content should too. And of course, it’s really hard to find the time to know it all and do it all. Like that’s why we hire people, right?

That’s why I’m bringing you the Content Experiment Summit. I’ve carefully gathered some of the best minds I know in content and business to bring you bite sized presentations that can help you make those little changes to what you’re doing. The focus here is on bite sized and little changes. The Content Experiment Summit is not about big sweeping changes or starting anything from scratch. It’s about helping coaches and course creators, digital product professionals make little changes to their podcast or their YouTube channel or their emails or social media. It’s about figuring out how to manage the behind the scenes content better. So you’re more organized or how to use your content in a different way, a way that’s going to get you better results. And something that I think will make this summit really stand out is that I was incredibly intentional when inviting speakers and reviewing speaker applications. I started by reaching out one to one to people who weren’t necessarily in my circle. It was my goal to have the most diverse lineup possible and includes new voices, who we really haven’t heard from in this kind of format. There are so many business owners who have something amazing to say, who have great knowledge, and I really wanted to showcase them that was really important to me. I want to give new voices or even just different voices and opportunity to be heard.

And honestly when you see the speaker lineup, it’s possible that you’ll know everyone there. I doubt it. But it’s possible. Now I am not prepared to announce all of the speakers just yet that is coming soon. But I can say that today’s guest Chris Hines, otherwise known as Coach Chris is one of them. I want to get into the interview. But before I introduce Chris, I will tell you that you can’t register for this Summit yet, but you can sign up to be on the waiting list. I just might have a special bonus for those on the waiting list when the doors do finally open in a few weeks. Get on the waiting list at thecontentexperiment.com/summit. Now, let me introduce you to Chris.

Christopher Hines is host of the Personal Branding Playbook. He’s been podcasting for six years, and helped hundreds of shows launch, grow, and generate revenue. Chris has been a speaker at PodFest, the outliers podcast festival, and several other events for content creators. Chris also has his own community, the podstars, dedicated to helping podcasters build their personal brand, and grow their business. So without further ado, let’s hear from Coach Chris. Hi, Chris, welcome to the podcast. I am excited to talk today.

Coach Chris: Thank you so much for having me. I’m excited. I love having these conversations.

Abby Herman: Yes. So I already introduced you. But I would love for you to share with the audience, in your own words, what you do and who you do it for.

Coach Chris: I like to keep this simple because I know people get tired of hearing this long drawn out bio thing. So just for those of you that don’t know, I’m Coach Chris, and I host the Personal Branding Playbook. And I just help podcasters build their brands and create income streams. Very simple.

Abby Herman: Awesome. And can you share a little bit about how you work with the clients you work with? And how does the way you work with them help you to live the lifestyle that you want?

Coach Chris: Oh, that’s a very good question. For me, I like to do things differently. I do some one on one coaching, I do- The group thing is really off and on for me. So I like to do one on ones because I find that so many people have different goals. And there are different types of podcasts. So the group coaching strategy wasn’t always that effective. For me, honestly, I have a membership community, the podstar community, that is valuable. It’s amazing as well, and actually have a mastermind now as well. And that’s something that’s strictly for my podcast ambassadors. So yeah, I kind of serve people in different ways to really reach them at the point they’re at, I don’t try to make them come to me and all that stuff. I think most people need their one on one attention to really get the result.

Abby Herman: Yes, and everybody is at such a different level in business all the time, everybody’s in a different spot. So I love that you meet them where they’re at and help them from there. Because I think that’s so important. What is a podcast Ambassador just out of curiosity?

Coach Chris: I knew you’re going to ask this question. So that’s kind of something that I came up with on my own. I’ve noticed that I’ve been hosting my show and different shows, producing shows and all this stuff for five, six years now. And I noticed that you always have those people that are super, super loyal. And they promote every episode, they tune in to every episode, they get feedback. And then a lot of times even seeps out of your podcasts, they’ll go and buy products, if you have them. They support whatever brands you’re working with. And I noticed that I had a lot of these people that have been with me for years, like three years. And to show my appreciation for those people, I gave them the label of a podcast ambassador. And to get even more specific, I wanted to give them specific value for working with me for supporting me that way. So in the mastermind, we do some group coaching. And these are people that are trying to build their business or grow their podcast. And that’s kind of something that I just give them as an extra incentive for supporting my brand.

Abby Herman: I love that. Very interesting. Yeah. I call them yeah, like my people, the people who have, I have people in my, in my membership program who has purchased every single thing that I’ve done throughout the years, or almost every single thing and they’re shouting out my the podcast on social media and all of that. So I love that you have that as a way of giving back to them. That’s great.

Coach Chris: It’s, it’s amazing. And then also I give them like my books and stuff when they come out and give it to them early. They get discounts on my courses, they want to go buy more, I have a ton of master classes that are like one off on topics. So it’s just a great way to reward people. It’s kind of like a rewards program, like Nike has or something like that. You know, I was thinking like what do big companies do to keep you coming back? And those reward programs are just amazing.

Abby Herman: Mm hmm. I love that such a good idea. So let’s talk a little bit about well, not a little bit, a lot about podcasting. So you’ve been podcasting for a long time and working in the podcast industry. Can you talk a little bit about how podcasting has helped you to grow your business and essentially kind of become your business and such a big part of it. How did that come about?

Coach Chris: I think it really comes down to the positioning of your show. In the beginning, it was hard for me because I didn’t really have a specific direction that I was going in, I was kind of all over the place. And as soon as I got more dialed in, I was able to grow my business, my personal brand. And really, without doing a lot of extra work, you know, it’s just from showing up on the podcast consistently and creating great content being consistent with that. And it’s just, it’s changed my life, honestly. And I will say the number one factor has been who I’ve been able to connect with. The people I’m meeting have either gotten me on stage to speak, or we’ve started businesses together, or they end up promoting my business, and I get clients that way. So I think the interview aspect of podcasting is just extremely- everybody wants to be interviewed, but doing the interviewing is one of the best things in the world.

Abby Herman: I love that too. And I feel like podcasting has given me that platform, I guess, or that space where I’ve reached out to people who, as I’m reaching out to them, I think in my head, “they’re gonna say no, why would they want to be on my podcast?” And it’s, it’s just there are people who I probably would not have approached otherwise, you know. I think it gives you that reason to really grow your network and to Yeah, just widen your circle of people who you can reach out to for whatever reason. I want to talk about you finding direction. So what do you mean by like, you didn’t really have much of a direction before and you were able to find more direction and grow your business? Like, what did you do to help you find your direction and to find that that niche or whatever you want to call it?

Coach Chris: I don’t really call it anything specific. I do know what you mean. It’s kind of like what do people call that. But for me, I didn’t. It’s just the guidance and income that came from me just figuring out what I really wanted to do. Because in the beginning of my podcast career, I was a sports podcaster. I had a basketball show that at one point in time, I had work with a sports company who had online blogs and all this stuff. And we started a podcast network. And it was a ton of sports shows. And we were really successful. We had sponsors for every show, it was doing very well. But I realized, like, this isn’t what I wanted to do in the long run. And I’m always thinking a year, three years, five years ahead, and I was like, man, where would I be in five years? If I’m just talking about the Lakers every week? It’s like, Am I gonna be on the sideline as a coach? Probably not. So I realized, wow, what I really always wanted to do is be in the business world, working in software and doing marketing and just being a coach. I started as a basketball coach, but I always knew I had the mind to get into more of business coaching. Because it’s just always worked for me. It’s something I did in school in elementary school. It’s just who I always have been. So I think we all know what we really want in life, but we got to kind of stop fighting it and say, just lean into it. Like that inclination, that inspiration in your head is telling you go this way and do that. You got to lean into it, and by lean into it actually give it energy and attention consistently.

Abby Herman: Mm hmm. I love that. Okay, so I want to talk about thinking ahead a year, three years, five years in advance. So we’re recording this November 30, of 2020. It’s coming out in early January of 2021. And so I want to, because I literally just recorded a podcast episode. That’s going to come out a couple days from today, the day we’re recording, all about planning ahead and planning for 2021. And in the episode, I talked about how- and it’s episode, I think it’s Episode 79 or 78 for people who want to go back and listen, I’ll have a link in the show notes. But in the episode, I talked specifically about why it’s not a good idea to plan your content too far in advance. Because I mean, look at what happened with 2020. Everything happened. But I do love the idea of having that vision of a year from now, three years from now, five years from now. Can you talk a little bit about how you do that visioning or that planning? And maybe you call it goal setting? And then how you have created your business based on that because, yeah, I can’t imagine that you would have had a lot to talk about this year if you were still hosting a basketball podcast. Oh, we’re still on hiatus. We’re still I don’t even I don’t know what happened in sports this year, because I don’t pay attention to sports. But from what I understand, there haven’t been a lot of games.

Coach Chris: It’s been very hectic. And actually, I’ve been using this system I created myself, where I make a lot of things up on my own, just to figure out what works for me. I call it the milestone system. And this is something I do every single year. I’ve been doing it for the past four years now. And it’s been absolutely amazing. So the basics of how it works is you kind of have this milestone goal at the top like, this is the thing you want at the top of the mountain. And the beginning of the year, you’re starting down here, and you’re trying to get to the top of the mountain. So this bigger goal with the top of the mountain is the most important thing for you in this year. Now you’re at the bottom of the mountain, if you just look up at the top, and you’re like, man, I have to climb this entire mountain in one day. It’s exhausting to even think about, right? It’s terrifying. But the way I break this down is we do little milestones.

So every month, there’s specific milestones that I must reach. For example, one of my milestones this year I had to accomplish was to get 10 speaking engagements. All I want, it was 10. The funny thing is, I’ve lost count, once I got past 20. This year, I stopped counting. So I greatly surpassed that milestone. So if that’s milestone number one, that gets me closer to the top of the mountain, and I have other things up there like, you know, improve my website and interview these people and all these things that ultimately, the milestones might add up to reach this top of the mountain major important goal. And I think breaking my goals down that way makes it easier because I want to do some amazing things. And if you just look at your goals, you’re like, Man, this is impossible, because it might feel that way. Because it’s so much. When you break it down into smaller steps, then it’s easier to take action every day be really consistent. And for me, it helps me grow my business because I’m not saying “oh, I need to make $100,000 this month”, because when most people think like that, they’re like, “Oh my god, I make I have to make 100,000. I have to sell this many products, I have to talk to this many prospects, ” and you just immediately think yourself out of the game.

Abby Herman: Mm hmm.

Coach Chris: When you break it down here, like, Okay, if I want to make $100,000 this year, I need to do these small things. And another thing is when I do set up my milestones, it’s never based on the action somebody else has to take. So for me, it’s like, my milestone is to talk to 25 prospects this month, not to get X amount of sales. It’s to talk to X amount of the right people, because the numbers show me if I talk to 25 people, I’m gonna close five of them. And those five at the very least, depending on what courses they buy, I’m gonna make X amount of dollars. Therefore, I need to talk to 25 people. That’s something I can control. So breaking things down for me to where I can take consistent action every day has just changed my life.

Abby Herman: That is such a good point that that ]] milestones or goals, they can’t be something that someone else has to take action on. It just can’t happen. It’s about what you can do and and what is it? What’s the book, the atomic habits are where they talk about the little things that you do every day, you know, you take this action over and over again. And then you add on another action and it’s the compound effect. That’s Yeah, so I love that. I mean, that sounds sounds very similar. So okay, so back to podcasting. I just wanted to talk about it. I’m so into like goal setting and figuring out and intentions and committing to different things. I’ve been spending some time doing a little bit of that myself personally and professionally. So I love talking nerding out and talking about that stuff. Okay, podcasting. So, you talked about how it’s really like you really found your direction, you’ve been able to connect with a lot of really interesting people. So for people out there who have a podcast or are thinking about starting one, what are some things that some growth strategies that you’ve seen that you’ve used for your own podcast other than like honing in on a really specific direction? To either Yeah, grow the podcast, grow the listenership, and or monetize it. Even finding ways to make money because, you know, I think you and I both know that podcasting is an investment of time and money. Yes, we’re using it to market our businesses, but that doesn’t mean we’re making money specifically off the the podcast. So can you share a little bit of a few tips on how to get some of that rolling along? A little bit.

Coach Chris: I think the most important thing you can understand as a podcaster is, don’t rely on social media. Don’t think that social media is the only thing I need to promote my show. And if I just get 10,000 followers on Instagram, then my podcast will do. Don’t rely on social media only, you know. And I will say this too, at the same time, you should only focus on to social platforms. Because Another problem that podcasters have is you fall into this trap of posting content everywhere, all the time, seamlessly, being omnipresent. The people that are telling you to do that have a team behind them, they have people that create the content, that edit everything, that make it look cool, to add subtitles and all this stuff. Like Gary Vee has 200 plus people on his content team. So, right? 200 people is a lot of people! If it’s just you by yourself, you should not even think about trying to put content everywhere all the time, it makes no sense. So my rule is one major platform that’s home base, and you have a secondary platform where you’re still putting content, engage with your audience, because to be honest, too, your podcast market isn’t that present on every social platform. If I have a show that’s for lawyers and accountants, my clients, my actual listeners will probably be on LinkedIn and Facebook. It would be pointless me to post content about that on Instagram or Twitter, that just wouldn’t really work. It’s a waste of time. And I know tik tok is a new hot thing. But again, is the majority of your audience ther? No they’re not. So you should not waste your energy on it. When it’s just you, you have a small team, your energy and time should be used more wisely. So don’t rely on that. And then again, get offline, you know, speaking engagements, workshops, and being out in the world. And active is just one of the best ways- I know COVID and everything. But there are still ways to do this. I do it. There’s still ways to get out there and communicate with people and have conversations that get them to subscribe to your show.

Abby Herman: Mm hmm. Yes. So yeah. And there’s so many different networking. I mean, I know you said get offline. But there’s so many online networking opportunities right now. So many of the in person conferences and things like that have shifted to online. And I know I’ve attended some that have some true connection driven components to that, like slack channels and, you know, virtual networking rooms that you can- and breakout sessions and things like that- that you can participate in. So who knows how long? You know, we’ll be stuck doing things like that. Probably for the foreseeable future, unfortunately. But yeah, that’s great feedback. How do you recommend podcasters look into monetization? What are some ways that we can monetize our podcast to start bringing in some revenue or even covering some of the editing costs or things like that, that we have?

Coach Chris: There’s so many ways, there’s so many income streams, for podcasters. It’s kind of, it’s interesting to see how much the industry has changed. Because I remember when I first started, the only way you can make money from your show was through sponsorships. And now you have sponsorships, affiliate marketing, you can sell your own products. And I would say out of all that I’ve done- I’ve done all of them. The most profitable was definitely selling my own products, without question. And again, I’ve had eight shows 12 shows sponsored at once, where the companies are paying, you know, upwards of $300 an episode for a show that goes live twice a week, for three months. For 12 shows, it can be a lot. That’s even a lot of math to keep up with like it’s a lot. But when you have your own products or services, you just have such an opportunity to nurture your audience because these people are tuning in to hear you every week. Every week they tune in to listen to you, sometimes twice a week. So you have opportunity to provide them with solutions. I don’t like the term provide value. I feel like it’s overused and it’s just not really true. Most people don’t live up to it. I think providing solutions is the best way to kind of separate yourself from your entire industry, and to nurture your prospects so that when you do get them on the phone, whether you’re selling a $50 ebook, $500 course or a $5,000 coaching program, people will buy if they’ve heard about the program on your podcast, or if you’ve taught them something on your show. It’s just so many advantages you have and I’m telling you, selling your own products is the best way to go. I wish I started a lot sooner.

Abby Herman: When you say provide solution, What does that mean? Does that mean that your podcast episodes are how tos? Does that mean that you are walking them through how to do something? And doesn’t that, If that’s the case? Like, doesn’t that take away from what you do as the business and your products and services that you offer?

Coach Chris: That is a great question. And I get that question a lot. So when I say provides solutions, what it means is focus on making content, only focus on creating content that you know is going to solve a problem your prospect is having. And you got to look at it like this, your prospect has problems that range from like down here, not important, they’re kinda important. And then super important. The content in your podcast is going to be “how to”, “three ways to”, “five reasons why”. And that’s the basic level of you solving their problems. This is where you start off providing solutions. Now up here, where you’re nurturing on level two, this is like email content, or it could be in your ebook or something like that, even in a training they have to opt in to get to this is where you solve those problems that are in the middle, they’re pressing, but you know, they aren’t super important just yet, and you know, they miss not something they will probably pay to have solved. Now you get to the top, these are the most pressing issues that they’re super worried about, they’re terrified that this is going to ruin their life, and they need your help up here. So these are the problems that you’re charging to solve. Because everybody has problems that range from you know, not important to like, just dire need, I need to get this fix.

So when you’re solving the problems up here with your program, and then you go here, and then you have email content, and workbooks and all this stuff, then down here you have your podcasts or like YouTube videos or blog posts, you’ve now created three levels of content to serve your audience at a very high level. And providing solutions. Again, I want to repeat this part because it’s very different from providing value. Providing solutions means your intention is to actually help them go from A to Z. With every single piece of content in my content creation program, I teach my clients this. Like your intention with your content must be to actually help them. when it is you may not get, you know, millions of subscribers or 1000s of downloads. But if your intention is to actually help them, it becomes way easier to sell your products and services. It’s kind of like that’s the the segue into what you’re selling. Because if you help me with my problem down here, I’m like okay, I know you. I kind of like you a little bit, I can trust you, I can rely on you, then you help me here. It’s like, Okay, this person actually knows what they’re doing. Now, when I think about my problem here, I’m like, man, as soon as I can afford it, I know exactly what I’m going to and the people that can afford it, they can sometimes they go from this level straight to here, and they’re willing to pay you that full price, whether it’s $100, or 5000, they’re willing to pay that. So that’s kind of my breakdown on content and what you should give away for free and what you should sell.

Abby Herman: Yes. Imagine that content that actually helps people. That’s a novel idea. That is so true. I mean, and when you think about the different tiers, or the different levels of content that you can provide, I mean, yeah, the ultimate goal is you want to help people. You want them to have some sort of win some sort of breakthrough, whatever. And my theory is with the how to content- because I know people talk all the time about you shouldn’t tell or you can’t tell people how to do something with your free content, because then they won’t hire you. And I totally disagree. And it sounds like you do too. I don’t want to put words in your mouth. But my theory is that when you help them have that little win, when you show them that you know what you’re talking about, and you are able to provide that, that win that I almost said value. But that solution, then yes, not only will they- if they can’t figure out how to do it themselves, they’re going to hire you because you have demonstrated your expertise. And, when they are ready to have a bigger problem solved or something that’s more in depth or something that’s more urgent, they’re more likely to hire you because you have demonstrated that you know what the heck you’re talking about.

Coach Chris: Exactly. And then a simple way to put it- this is my rule of thumb, you teach the what, you sell the how. these are the three things you should do to grow your podcast. And then when you buy this program, I’m going to show you how to do these three things to grow your podcast. But when you are teaching the word you also want to be in depth like if you provide people with a list of tools they can use if you have some specific strategies on what they should do, then that, again, is providing a very in depth solution. Like if I told you, you should have a mailing list as a podcaster. But then I didn’t tell you how to get started or how to set one up, you’re gonna look at me like, I’m crazy, like, okay, is that it? And then you’re going to go and search, how do I start an email list when I can just tell you with my content. And another thing I want to say to that, too, is, when you’re creating content, it’s okay to teach people what you know, for your market. I used to have this thing to where it’s like most people call this imposter syndrome. But it’s like this fear that because somebody else is teaching it, I shouldn’t teach it. Like, there are a lot of speaker coaches out there, there’s a ton of them, I’ve worked with a lot of them I learn from them. I would not be wrong for teaching podcasters how to become speakers, because this is not the speakers market. The speaker coaches work with entrepreneurs and coaches and all of that. they don’t work with podcasters. When you teach something to your specific audience, you speak their language. That’s why people are subscribed to you and following you. So don’t be in your head about I shouldn’t say this on my show, like, speak to your people in your audience.

Abby Herman: Yeah, and I believe, too, there is enough space for everyone, because we all have our own audiences. Because we have our we all have our own way of doing things. You know, there’s there is space for everyone. So that’s a really good segue to to the next question that I have about establishing a personal brand, because I think that the way that you do things, the way that you work, the way you work with clients, your personality, all of that makes you stand out from your quote unquote, competition. And I say, quote, unquote, because I don’t truly believe that, you know, there’s no direct competitors out there. But can you talk a little bit about how podcasting has helped you establish your personal brand, and how other business owners whether they’re podcasters or not, can use some of the some similar strategies?

Coach Chris: Oh, man, podcasting is I would say, the storytelling has been just amazing. Being able to tell my story about things I’ve been through things I’ve experienced, and really always tied into podcasting or my business somehow. That has been just an amazing, amazing feature of my show. And I tell my clients, this like part of the content strategy we work on is storytelling, because you have to, and it’s not to sensationalize anything you’ve been through, it’s just to tell your story. Because what you’ve gone through or what you’ve experienced, is what’s going to help build your brand. Because for people to be aligned with your personal brand, they need to hear the message, they need to believe in the message. They need to believe in the goal. It needs to all be on the same page. Right? And so I love using my show to give examples and stories. Because I think you don’t have a brand without good stories. Like the best companies in the world, like Nike and Apple have the best stories like Steve Jobs himself is a story for Apple, right? Like Nike, all of their athletes have stories, they have a bunch of little stories with their brand.

So storytelling is one of the best things you can do for your personal brand. And the easy thing is it’s all your story. It’s what you have been through personally. And I always tell my clients this. This is the way you test it out. The first thing you can do is get your phone go one minute, just a video here. Tell your most embarrassing story. Like just the most embarrassing one. Because after you tell the most embarrassing one, you get that out there, everything else is easy. Like nothing else is gonna scare you after you tell people the worst. like after I told people, I dropped out of high schoo,l I had to go back to get my high school diploma late, that I was homeless and I had to steal food to eat, and I slept in my car and I would shower at the public gyms. Like once you tell a story like that nothing else scares you. So tell that embarrassing story and that’s why I said a minute. Don’t go too long.

Abby Herman: I was gonna say, that seems like a really long story for me of all the ridiculous things that I’ve done in my life, and the stupid decisions I’ve made.

Coach Chris: Just go for a minute. Just one minute though. That’s more than enough because then you’re gonna see- I promise you this happens every time. There’ll be somebody in the comments like, Oh my god, that happened to me or Wow, this happened to my friend last week. You are not the only one going through life. Everybody is experiencing life. So stop running from it and actually tell your story.

Abby Herman: Yeah, I love that. I love to be able to like put in a little piece of like, personal something into everything that I do. I do it with my emails. I try to tell a story with my emails. Because you have this on your Instagram account. I’m assuming that it’s safe For me to share what I mentioned when we first started before I hit record,

Coach Chris: yeah,

Abby Herman: So Coach Chris has a post on Instagram of him in his original office, his original podcasting booth, which happened to be a bathroom and I assumed that that was your wife videotaping you as you’re sitting on the toilet with your stuff spread out, and you’ve got the earbuds in and you’re getting ready to record an episode. And yeah, like we all have, I know people who record podcast episodes in their closets, and I was showing off my little soundproofing foamy crap that I put all over my desk before I record videos, before I record guest episodes. But yeah, we all have our own stories, and it just makes you so much more relatable. And being able to hear your voice and you know, you telling that story makes you relatable, and nothing is ever going to be perfect. And you don’t need this persona of this, You know, perfect person that is untouchable. I mean, that’s just not reality. And do you really want to be that way? I don’t think so.

Coach Chris: And people can see right through it. So don’t waste time with it. Don’t Don’t waste time.

Abby Herman: Yeah, I wish I was perfect. But if I was I would be really boring. I think so. The imperfections make us who we are. It gives us personality. And yeah, I love it. Well, thank you so much for being here on the podcast. I’m really excited to have you as part of the Content Experiment Summit in March. And for those of you interested in signing up to get on the waiting list, I will have a link in the show notes. Before we go, Can you share with everyone where to find you where to find your podcast and where your favorite places to hang out online.

Coach Chris: You can find me -on my favorite place is Twitter. Honestly, Twitter’s my favorite.

Abby Herman: Okay,

Coach Chris: Find me on Twitter or Instagram @ theCoachChris_. If you have any questions or anything about podcasts and just shoot me a message. Abby knows I’ll answer anything, you can just shoot me a message we can talk there. I’m not hard to reach. And then definitely check out the Personal Branding Playbook podcast. And if you have a podcast already, please send it to me. I love listening to new shows I listened to maybe over 100 new podcasts every week. And I know that sounds crazy, but I don’t listen to them, like all the way through it’s just to keep up with industry trends. So it’s kind of like my way of you know, staying in the know. So I’m always looking for new shows. Please send it to me. I’m super excited to be a part of the event. Abby, thank you for having me on the show. I really appreciate it.

Abby Herman: Yeah, well, and now you sparked another question in my head that I have to ask before we go. Because my dad asked me this exact same question this past weekend. When do you find time to listen to podcasts?

Coach Chris: Oh, that is a good question. So when I’m doing my review on podcasts, I’m usually sitting at my desk so I can just listen to shows and kind of analyze them. But when I’m listening to my favorite shows, I’m always either driving or working out or cleaning. Those are like my top three times to listen to podcasts. And I don’t know it’s something about literally, I will get up and clean up just so I can listen to a new episode.

Abby Herman: I kind of do the same thing. It’s like my Okay, I’ve got this episodes. 40 minutes, I’m gonna clean the living room in case-

Coach Chris: You plan it out. It’s a whole plan!

Abby Herman: And you actually get the cleaning done!

Coach Chris: So that those are my my favorite times. And sometimes in the grocery store, too. Sometimes. It depends on if it’s a good episode or not.

Abby Herman: Yeah, I love it. All right. Thank you for that. And I will make sure that I have links to all of your social media stuff in the show notes as well.

Coach Chris: All right.

Abby Herman: Thank you. Thank you so much for listening in to today’s episode. Coach. Chris has so many great thoughts and ideas and I cannot wait to see his presentation at the Content Experiment Summit. Be sure to get on the waiting list at thecontentexperiment.com/summit. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. Tag me @AbbyMHerman and Coach Chris @theCoachChris_. The more you share, the more we can get the podcast into the hands of business owners just like you who need to hear the message that they are not alone. Until next time, take care

Transcribed by https://otter.ai

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