Using Facebook as a Tool for Your Business with Julia Jerg - The Content Experiment
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Using Facebook as a Tool for Your Business with Julia Jerg

If you’re a business owner, you’re probably on Facebook. (Shoot…if you’re human, you’re probably on Facebook.) But the nuances of being active, attracting audiences, and being found on Facebook elude so many.

Today on the podcast, I’m chatting with Julia Jerg, a social media marketing coach who specializes in helping business owners elevate their visibility on Facebook. She’s also a nomad with two young kids and I loved our conversation about how she navigates it all.

Julia is also one of the speakers at The Content Experiment Summit in March 2020. Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February.

If you’re listening to this episode after the fact, you can sign up to be on the waiting list for the next round!

Mentioned in This Episode:

About Julia Jerg

Julia Jerg is the Founder and chief editor of Jey Jetter, a family-travel and digital nomad blog for aspiring nomads and families. She is also a social media marketing coach, public speaker, author, course creator and blogger from Germany. In 2011 she quit her job, sold all of her belongings, bought a one-way ticket, and turned into a successful digital nomad. Since then, she has travelled, lived, and worked remotely in over 80 countries.

Before founding Jey Jetter, Julia was the head of a communication agency department in Germany, where she managed a team of editors, graphic designers, and photographers. Her main focus consisted of strengthening the connection between the clients’ needs and her team’s creative approach. Today, she helps entrepreneurs reach their ideal customers on Facebook by applying all her knowledge and experience from over a decade’s worth of marketing gigs. You can follow Jey Jetter on Facebook and Instagram.

Transcription

Abby Herman
Hey there, and welcome to Episode 86 of the stories and small business podcast, a podcast experience that puts to rest the idea that we all need to do business the same way and celebrates the unique stories and paths that we’re all on. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I’m here because when I first went full time in my business in 2013, I struggled to find the help and support I needed to figure out what the heck I was doing so I could grow my business. My business is the sole income in my household and I struggled hard, I vowed to myself, that if I was able to grow, I would be a resource to other business owners when I could afford to do so.

This podcast is just part of that journey. If you’re new to the podcast, welcome here, I work really hard to bring you informative and to the point content because let’s face it, no one has time for fluff these days at all. If you like what you hear, hit the subscribe button so you don’t miss another episode. I usually release episodes every Monday morning and every other Thursday morning. However, as we prepare for the content experiment summit coming up in March, My plan is to release twice a week, every week until March 15 to spotlight our speakers. Yep, there’s a summit coming. developed specifically for coaches and course creators to help them identify tiny tweaks they can make to their content to see better results, on their podcasts on their videos on social media, even in the organization and back end content. And more.

More is coming soon about the summit about you can sign up to get on the waiting list at the content experiment.com slash summit. There’s a link in this in the show notes. And there’s gonna be something special coming for the waiting list folks, when the doors open in the next few weeks, but you have to be on the waiting list to get it something that I think will make this summit really stand out. And that will make it an even better resource than the next summit or the last summit that you attended is that I was incredibly intentional when inviting speakers and reviewing speaker applications. It was my goal to have the most diverse lineup possible. And to include some new voices, who we really haven’t heard from in this kind of format. There are so many business owners out there who have something amazing to say, and I want to showcase them and want to give new voices or even just different voices and opportunity to be heard. I’m not prepared to announce all the speakers yet that’s coming soon.

But today’s guest Julia Jerg is one of them. I found Julia in a Facebook group that I’m part of, and when I found out that she helps online business owners sell on a summit, I knew she needed to be part of the summit. As I’m sure even though there’s a right way and a wrong way to sell on Facebook. I know you’ve experienced the wrong way having people push links at you, or getting into your direct messages and then annoying the heck out of you. I share an experience with that particular instance in this episode. It’s super sleazy, you guys, Julia helps you sell the right way through relationships and ensuring that you use Facebook as a tool and not as a sales machine. This is so important. She’s going to be going deep into your Facebook profile and how to optimize your Facebook profile in the summit, which he has a lot more to say about Facebook here in the interview. Plus we spend the first part of the interview talking about living nomadically and in a way that feels really good to her and the way she wants to live her life. It’s really fascinating.

Now before we get into the interview, let me formally introduce her Julia Jerg is the founder and chief editor of Jay Jetter, a family travel and digital nomad blog for aspiring nomads and families. She is also a social media marketing coach, public speaker, author, course creator and blogger from Germany. In 2011. She quit her job, sold all of her belongings bought a one way ticket and turned into a successful digital nomad. Since then, she has traveled lived and worked remotely in over 80 countries. Before founding Jay Jetter. Julia was the head of a communications agency department in Germany. And today she helps entrepreneurs reach their ideal customers on Facebook by applying all her knowledge and experience from over a decade’s worth of marketing gigs. Now let’s listen in to today’s conversation.

Welcome, Julia, I am so excited to have you here today.

Julia Jerg
Hello, and thank you for having me. I’m also very excited.

Abby Herman
I would love to start out by having you tell listeners in your own words what you do and who you do it for.

Julia Jerg
Yeah, my name is Julia. And the main things that I do is I help entrepreneurs and those who want to become successful online business owners, I help them get started. So I am a social media marketing coach and online business coach and help specifically these people getting started. But since I love everything that is related to the online world, and I also have a passion for sharing my own personal story, I set up my own blog and website, where I write about me as the digital nomad mom and our digital nomad family. So that that I do on on our website jj.com. And there I provide valuable insights and stories and how to tips for any anyone who wants to get started with the digital nomad lifestyle. And especially now since since I have started my own family, I dip into the family section a little bit more. Yeah, that’s in a nutshell what I do.

Abby Herman
I love that. And and I want to ask you, so we’re recording this in early December of 2020. It’s going to go live in January. And when I asked you where you were living right now, and you said well, it might change next year. So where are you right now as of we’re, as of us recording this?

Julia Jerg
Well, should I go into really detail and tell them that I’m sitting right next to the ocean? This is the country.

Abby Herman
For listeners, I made that sound because I told her right before we before I hit record, you really need to go inside because it’s not fair that you’re sitting right now.

Julia Jerg
Sorry, but yes, I am sitting actually on an island in Thailand, and copangan to be exact. And we have been stuck here since January this year. So 2020. It wasn’t planned that way, even though I don’t complain that we are stuck here. But yeah, we came here in January, because I went to a conference in Thailand, I was actually giving a speech on social media marketing. And I was meant to go to another conference in March. So we were only staying near in Thailand for two months. And then you know what happened in March and the world shut down. And we decided to simply sit this thing out here in Thailand. And it has been really wonderful, like in the sounds bad when you talk about COVID. But for us, it was a good decision to stay here. Because going back to to Europe wasn’t an option back then we saw that something was going to be bigger than we we thought back then. And we were contemplating and we were thinking about going TO to Germany, that’s where I’m from. So that was our only option actually to go there. And I said no, like our feeling is telling me it’s going to go beyond of our imagination. And since Thailand was not affected, and it hasn’t been really so we’re not noticing anything from all the restrictions. They’re not applying to us here and my kids can around every day outside. So yeah, that’s why we’re still hanging in here. And you know, waiting until it’s getting better in Europe, but I don’t know. That’s why I said it might change. If it’s going to get better in in springtime, then I would love to go back to see my family and friends back there. But if not, we’re just gonna sit it out here for a little longer.

Abby Herman
Yeah, I think that’s that’s probably smart. And I would love to talk a little bit about your nomadic lifestyle. So I’m excited to have you on the summit in March. And we’re not talking about digital nomads, then but I think it’s just it’s really intriguing to me the lifestyle it’s something that I can’t I literally cannot do right now because of pets and I have a an 18 year old living at home and all of that but maybe someday. But can you talk a little bit about how you work with clients and how that allows you to live this lifestyle the lifestyle that you want.

Julia Jerg
Sure. Yeah, before we started this recording, remember how I told you that timezones drive me crazy. Yeah. I have to admit as, as good as it sounds, sometimes it is A little bit of it is a bit challenging because I have clients all around the world. And luckily lately, I have quite a few here in Asia and also Australia, New Zealand, but yeah, sometimes Yeah, you have to arrange appointments with people from the US and Europe and that it’s a little bit challenging. But this is also what I love about my job, because I can really work my working hours around my clients schedule, of course, with the help of my awesome husband, who is also very flexible in his working hours. So we are playing as the ball, you know, who ever has a project that is more urgent is not taking care of the kids and gets the time to, to work. And then the other person obviously, is taking care of the children.

So we often do, we run it by by the week so that we sit down and say, okay, who needs to be when taken care of children and who can do when appointments and right now it’s 9pm. For me, my both my kids are asleep, they’re in bed. Hopefully they will do stay during the interview the entire time. But when I I usually do my my coaching sessions with my clients during my daytime, because then I know, it’s not going to be a problem. If mommy is not there during nighttime, it’s always when my kids wake up, then they just want Mommy, but during the daytime, they are fine with that. And this is how I yeah, how I managed to be a mom and working with other people. And yeah, I mean, it’s fun. It’s for me, I like this. Like I said, I love the flexibility. And I love that I don’t have a nine to five, that every day I work in different, you know, a Monday could be my Sunday, people who know, they already know about me not knowing which weekday it is. I can tell you by by the look at the sun, I can tell you what time it is. But the weekday I always get wrong. And that just shows that I don’t really care. I mean, I do the work when it is necessary. And I and I do the playtime when I have the freedom to do so. And yeah, that’s that. Yeah.

Abby Herman
I love that so much. Yeah, what how did it come about? Because you’ve been a nomad since 2011. So how did it come about? And what was it like when you first started? I mean, two people kind of look at you sideways, like..

Julia Jerg
Yes, some did. And some totally got it right from the start, which I’ve thought back then I found really amazing, because I honestly thought everyone would think I was crazy. But to be honest, also, I kind of stumbled upon this digital nomadism without even knowing. Because I didn’t plan it. Probably I should start. Little before I left everything in 2011. Back then I worked in a communication agency, I was running a team of editors for the referrers for like, big brands, and I was really I was literally married to my job back then I loved it. Because I love working and, and back then it still didn’t feel right. So I decided, Okay, I need a break.

I’m not even 30 and I feel like exhausted worn out 4050 year old manager. But life, there has to be something else in life. So I decided to to simply go on a short break. I said, Okay, I’m, you know, just in the German way of thinking, so I have to make it short so that there’s not a huge gap in my CV. And that afterwards, people would hire me again. And then I decided to only go for three, maximum six months. And that was already a crazy idea. And I felt really not good about it in the beginning. But then once I started going out and travel around and meeting other people who actually have been on the road for for even longer than I was anticipating doing, I realized that my craziness wasn’t as crazy but there were other people out there, finding it really normal and even doing more more crazy crazier things than I had planned out. And I fell in love with traveling I fell in love with seeing the world I fell in love with this feeling of exploring meeting other people and getting to know other cultures. So I then discovered an urgent need to go on. And I knew I had to figure out how to make that work. But I had no idea back then that there was something like remote work and or online business like I heard of it, of course.

But I didn’t think that it was possible for me until the day when I was already one year in to traveling full time. And I was running out of funds. And I was sad because I thought I had to go back to Germany and go back to a job and the old life. And then one of the former clients that I worked for, when I was in and the agent in the agency, they contacted me and said, Hey, if you’re not coming back, can you please help us with the project that we’re currently working on? And I said, Oh, wow. Yeah, it’s somehow I clicked because when I realized that I can do it for one client, then I could do it for more. So I started researching, and I stumbled across that term digital nomads. And I thought, okay, so there’s even a label to, to what I’m doing right. And, and then I discovered this whole new universe. For me, it was really eye opening, because there were people already out there, not many, because back in the day, there weren’t many digital nomads. But there was it was just at the beginning when people got interested in that. And it was still some sort of, I remember, like magazines, or newspapers would call it. It’s just a new, you know, fashion. It’s a phase or it’s something that will go away. It’s a bubble. And yeah, you see how now this bubble turned into many people’s realities, and back then I just hopped on that train I networked with others, I went on a cruise ship with 200 digital nomads. And I made it my mission to debunk that notion that everyone thinks you have to be a single tech guy to be a digital nomad. Because you don’t have to be that actually, you can be like me, a mom of two, or family we are for. And we’re living that lifestyle. We move whenever we want to we go to places that we find cool to be and then we move on.

Abby Herman
And oh, cool.

Julia Jerg
Yeah. So it’s been it’s been a journey. I don’t say it was always a walk in the park, because there’s obviously many things you have to figure out. But that’s why I created my coaching business, because I had many people coming to me always asking similar questions. And they were asking those questions that I had in the beginning that I had to figure out my own on my own, you know, and I did a lot, I made a lot of mistakes, and I spend a lot of money or so and burned a lot of money. But since I thought, okay, I figured it out. Now, I want people to live their best lives. And I love helping others to reach that goal. Because I think it’s such a cool, cool way of living. And why not leave especially during times like these? Um, so yeah, I’m so eager to have more people come up with ideas how they can make money online and and make themselves more attractive to the remote world, you know? Yeah. So yeah,

Abby Herman
And that’s such a good segue to social media, because social media is a way to get that visibility that you need, and that you want to grow your business. Can you talk a little bit, I want to talk specifically about selling on social media. But before we get there, a lot of people that I work with, so people in my membership community, or people who reply to my emails, things like that, there’s a lot of fear around using social media in the sense that they’re, they say that, you know, they’re introverted, and they don’t want to put themselves out there, or they don’t want to feel or sound braggy on social media, like they’re, you know, talking about things, can you and then I also think that there’s a lot of misunderstanding about how to use social media to, to gain visibility, how to engage with people and connect with people. Can you talk a little bit about how to use social media as a tool to help you grow and to get a little more visible, and then maybe touch on some of the mindset that you that you see with your clients? in putting yourself out there?

Julia Jerg
Yeah, absolutely. And I have the same feedback from from my coaching clients that like I’d say, the majority of them come to me and say, when I talk about, for example, Facebook Lives for for their Facebook strategies, or Instagram stories. Then the first thing and I know already that they’re saying this, oh, but I hate crime. I hate seeing my face in front of the camera, and I I’m just like you said, you know. So it’s so common, it’s it’s a normal thing. It’s a normal reaction, even though we’re all now has been growing up with social media. So I feel like everyone has learned now and accepted the fact that social media is out in our lives. But even though it’s been around for, for quite some times, they’re still people, just like you said, and like I I’m dealing with and have in my programs that are still not yet not taking it as it is. Because it’s a wonderful way, it’s such a huge opportunity to connect with your audience.

And you shouldn’t look at it as if you’re bragging or exposing yourself, or coming across a sleazy sales man or woman, because it’s not what you’re doing, then it shouldn’t be your Yeah, it shouldn’t be your mission, either. I mean, what you’re doing on social media and how you can use it actually, is you have something that other people either want to buy from you, or they want to learn from you. So you’re helping other people. And when you realize this, then it suddenly doesn’t feel so bad anymore, you have to realize that there’s always an audience for everyone out there. Because I also get very often that people say, Oh, I’m not as an expert in this field. And I feel like I cannot charge for it, or there are other peoples that are doing it way better. And they have a lot more experience and have a bigger audience than me. Why would someone come to me, and I always tell my clients, then yes, of course, there will always be someone who is doing it differently than you’re better than you. But it doesn’t matter. They’re 2.6 billion people on social media using Facebook even.

So it’s a huge cake, and everyone can have a piece of it. So the main thing here is that you understand, you have to find your unique voice, because this is essentially how you can attract the right audience for you. You will not attract the same people as your competition. I don’t like the word competition, because like I just said, there’s there’s enough room for everyone on social media, but people who are doing similar things on same same things than you are on social media, they will attract their people with their unique voice. So stop copying, stop looking over to other people’s offers and strategies. Try to look exactly what what is it that you can do, what is it that you have on offer what you like doing? And what is it really that you? With? What can you help other people? So once you find the answers to these questions you have made the first step to actually be able to sell people will buy from you. Because if you are able to solve their problems, that is when the magic happens, so to speak. So So number one, you need to know who you’re selling to, who is your ideal client? What is their problem? What problem is that keeps them up at night? And can you provide? How do you help them? Once you figure all that out? I mean, basic marketing, this is I won’t go into detail too much of it. But you obviously have to sit down and figure all these steps First, figure them out first. Because otherwise, all your efforts on social media will be wasted. So if you don’t know who you’re communicating with, or to, if you don’t know how they think, what they think and what they need, then you’re talking to a general audience. And if you have something general on offer, no one will show up. So it has to be very specific. It has to be very clear your message has to be on point. And that’s the that’s the only secret. So it’s not a secret. But that’s the only key to a successful strategy on social media. Yeah, but yeah,

Abby Herman
I love what you said about like, there’s not really competition because you are unique. What you do is unique. What you do is different from someone else who might call themselves a, you know, whatever your coach or a Facebook strategist or a graphic designer or whatever. Everybody has their own unique way of doing things. And everybody has their own unique personality that makes it you know, that attracts the right people to you. So yeah, I think that that’s so important. And that’s something that we forget because we see Well, you know, she’s selling something that is a lot like what I’m selling. And yeah, and and the reality is it’s not the same Everyone has their own style of teaching of delivering content of working with clients. So I’m really glad to, we’re definitely on the same wavelength there. So during the summit, you’re going to be talking about selling on Facebook. So what are when I hear selling on Facebook? I think somebody’s sending me a sleazy, sleazy message, direct message, saying, Hey, you know, can I get your input on this? Or I actually just got one the other day to someone who I’ve bought something from in the past, who I have unfriended on Facebook, because I kept getting sales messages. Well, somehow she got into my direct messages again, sent me a message about some new thing that she’s doing. And I blocked her. So we’ll see. But it’s just like that was the only message was, you know, go check out this new thing. And by the way, can you send other people my way? Well, no, I can’t because we have no relationship. We? Yeah. And so it just feels very sleazy to me. Can you talk? Yeah, it’s just, that’s what I think of when I think of selling on Facebook or selling on social media. Can you change my outlook on things and add listeners too? And what does selling on Facebook look like? And mean to you? Like? How does somebody go about doing that? The right way?

Julia Jerg
Okay, yeah. Yeah, hopefully not like she did. Because, yes, please do it with integrity. I mean, social media already includes the most important part of, of this, it’s social. So you have to be social, when you when it comes to making business on on the different platforms. Which means if you don’t have the time, or even if you don’t have the motivation to genuinely connect with your audience, please stop doing what you’re doing. Because then this whole selling on social media won’t work for you. Because you have to really connect with your audience. And and and it means that you go there and talk to your audience and comment on their posts and their content. And you generally reach out asking, I mean, answering their questions and, and be there. And then only then with permission, if someone really comes and says, Hey, can you maybe show me more about this, only then it’s okay to drop into the inbox or to their send them in dm and say, by the way, I also do this, you know, coaching program on the side, or I’m gonna run a challenge, or I’m hosting that webinar, but only then. But if if you’re doing it, like the person you just mentioned, then then it’s just, it’s Yeah, it’s, that’s just No, no, just don’t do it like that. So that’s gross, and it’s not gonna work. It’s gonna burn herself off, she’s going to be frustrated, she’s going to say, she probably thinks that I’m such a great coach, or I don’t know what she’s doing. But why don’t people buy from me? Because that’s the reason if you are desperate, and if it shows that you’re desperately wanting to sell, people won’t buy from you. You have to, you actually have to do it the other way around without being strategic about it.

Abby Herman
Without being strategic?

Julia Jerg
Yes. Okay. Yes. I mean, if I sit down and think, how am I gonna make me think that I’m not selling to her? This is already, you know? Why don’t you sit down and think what is? What is it that Abby needs? And what is this is what you truly need, or what I can help her with? This is how you start. This is where you genuinely build relationships. And this is where you will then make say, may say, Oh, uh huh, what what Julia says make sense. So this is refreshing. She She actually helped me with something, she might be able to help me with more. I want to hear more from her, you know? Yes. how it goes. Yeah.

Abby Herman
Yeah, I love to look and I am not a sales expert at all. But when I think about selling, when I think about the the services and the products that I offer, I try to think about how can I offer value in everything that I do, whether it’s what I’m posting on social media, whether it’s adding value to something that I’m doing with some of my one on one clients, or if it’s something that I do in my membership community or in my course, what is it? What can I do? That’s a value like what to what to my people? What does my audience need to know about what’s holding them up, I do a audience survey a couple of times a year to find out more about what you know what they need. But when you approach, when you approach just your content in general, or social media, or any interaction you have with someone, what can I do to be of service and to help you are going to and if you approach it in that way, instead of what can I sell? And and how can I make income with this, if you approach it with, like the teaching heart or the, you know, wanting to be of service, I think that that makes the selling piece so much easier, because I think it doesn’t happen automatically. And it may not feel very natural, but I think that for your customers and your clients, it does feel a lot more natural. So I love the idea of like not using a strategy of taking a step back and figuring out you know, like just being of service and helping someone versus making the sale.

Julia Jerg
And exactly, this is why how Facebook comes in, because this is why I love Facebook groups, for example, you you can build this relationship with your audience so easily in your own group. And all you have to do is listen, you have to see what what questions are in your group being asked, What are people’s problems? What do they really need? And what is it that you can provide that makes life easier? It’s such a great, I mean, I always say your Facebook group is your biggest asset. If you know how to run a group and really use it for your product or service. It’s it’s, it’s a no brainer to to do it.

Abby Herman
Yes, before we go, and I don’t want you to give away too much information. But before we go, could you give a just a quick tip or two that people can use to help tweak what they’re doing either in their Facebook group or on Facebook in general? to maybe see some some better results? What are just some, like really quick things that somebody could sit down right now and do?

Julia Jerg
Yeah, yeah, like you say, I don’t want to give away too much, because I’m really excited for the summit. And I hope many people will show up. So I will go into detail there. But today, I thought something really easy and necessary that people can already do and should be doing already is actually not on your in your group or on the page. It’s your personal profile on Facebook, that is so crucial that you have to first of all, look at it as your business card, retro business card, and optimize it in a way that someone who gets in contact with you has to find all the necessary information about your business.

I have many clients who are still very afraid of, of using Facebook, or their their profile for their business because they say yeah, I’m just doing privately I want to connect with friends and, and i and i everything that’s related to my business I do on my page. And I say no, that’s wrong. Because the moment that you decide that you are doing business online, and you’re creating a brand, you have a website and you create a Facebook page, that is the moment when social media turns into your office, and you as the person you go in there, and you show up as the business owner, and it doesn’t matter that your friends from back from you know back from high school. See now that you’re polishing your personal Facebook profile, to a degree that it now looks very much more like a business, like a LinkedIn profile, it doesn’t matter don’t care about them, they will still be your friends, if they really genuinely interested in you as a person.

But those people who you want to make business with, they will be have, they will have such such much more, much easier time connecting with you on a professional level and actually get what you’re doing. So go ahead and look at your personal profile today. And just go through the basics. Do you have your ABOUT SECTION filled out? Does it say what you’re actually doing like has to have that short description underneath your your header image where it says I help. For example, in my case, I say something like I help entrepreneurs be more successful, something like that on Facebook. I don’t recall how I say that, but something That. And then and then I have a link to my premium program where I help people make sales on Facebook. And it’s it’s short, it’s sweet. It says what I’m stand for. And then in my ABOUT SECTION section, I have it a little bit more in detail, I have all the links filled in on the left sidebar, so that people who look at it, they can easily find my blog, all the important social media handles, and they don’t have to, you know, have to look for it in some other places. Because let’s face it, I mean, if someone’s really interested in you, and stocks you which we all do, then go to your profile page. And we check out what is there, what pictures are up there that you have on your Facebook profile, you have the possibility to highlight nine pictures that you can use to highlight what you stand for what what you do for a living. So I highly recommend not wasting that space for private cutie coupley pictures of pictures of your children, but also use it as a portfolio. It doesn’t necessarily have to be your logo, but use it wisely and showcase what you stand for and what you do there. Yeah, on a professional level.

Abby Herman
Yes. So I am like sitting over here, just like Yes, yes to all of that, because I will tell you that I made a decision. And when I decided to do this, to have the summit in March, I made the decision that I was going to find as many speakers as possible who were outside of my normal, you know, circle of business friends, I’ve made it a point to go into Facebook groups that I’m in and do some research and find people who are talking about specific topics that I want featured in the summit that I think my audience really wants and needs and all of that, that’s how I found you was I think it was the I can’t remember which Facebook group It was then. But that’s where I found you originally. And I swear there are so many people who it took me so long to find any information about them on Facebook that I just gave up. And I did not invite them to be speakers on the summit because I couldn’t find information. And I mean, you know, we’re all busy, you know, I don’t have time to dig and dig and dig, I did a little bit of digging, and then I just kind of gave up. Because I was looking for really specific people and I wanted to make sure that you know you’d like you need to have visibility on online, you need to Yeah, like use that use your personal. That doesn’t mean you’re selling on your personal Facebook profile. Because you’re not you’re you’re using that because that’s where people are gonna find you in groups, they’re gonna go to your personal profile, and they’re gonna stalk you, like you said, and then we’re gonna find out, look for more information about you.

Julia Jerg
So yes, yes, yes to all of that, you know, maybe I can add something, it’s, it’s all about social proof, right? So if you can simply show that you’re serious about this, all this whole online thing, if you can show it already on your personal profile on Facebook, and it’s so much easier to trust that you are doing this for a living, and then you’re really a professional in that sense. You know, if you’re coach, and you only have a LinkedIn page, and you try to convince other people that you’re helping them to be successful online or whatever you’re trying to help others with. Yeah, no, it’s not gonna work.

Abby Herman
Yes, I love that. are right, but I so appreciate your being here. And even I mean, we’re like 14 hours difference. I think we said we’re approaching 10pm your time. I appreciate you taking the time to jump on and to do this interview. Can you let listeners know where they can find you online? And then I think you also have an E book for listeners as well so that they can get a little more information about selling on social.

Julia Jerg
Yeah, sure. Thanks. First of all for having me. It was fun for me as well. I always am passionate about talking this and yeah, this is this. These are fun meetings for me. So it doesn’t matter if it’s 10pm.

Abby Herman
I would be asleep if I were right now.

Julia Jerg
No, I’m totally fine with this. So yeah, I like I said, I have my website chatter calm but on social media, you can always find me with the same handle Jay jetter. And I wrote that ebook which is it’s a it’s a guide to social media. Yeah, marketing in general. So I have all the different platforms. An overview, not only Facebook’s, but also Instagram and Twitter and LinkedIn and so on. But I’m super excited because I actually have something else just, it’s freshly pressed so to speak. And that’s so true because it’s not prestigious. But I launched a premium program where I help other people to be successful on on Facebook. So it’s called Facebook for sales. And it’s exactly designed for people that want to take it to the next level who feel like they’re doing everything they can on on Facebook that but they don’t get the results.

And I’m helping them on a one on one coaching program over only four sessions, but these four sessions will kickstart their, their future efforts on on Facebook. So there’s a lot involved, there’s a free audit involved so that they know what what is it they’re doing and what they can improve. And then with the help of the strategy sessions with me, I always call it then later on, they will be swimming like a pro. Yeah, that’s, that’s what, what’s, what’s you and what, what people can get from me at the moment I currently like for generally, since I’m a mom of two, I’m not taking on 100 people a month, but I have for January 2021. I still do have five spots available. And yeah, it’s an ongoing program. So this is for me, it’s super exciting. And I hope to help as many people as possible to actually getting results on Facebook, because I am 100% convinced that you can sell anything, there is a market for anything and everyone. And you just have to know how. And I’m more than happy to show them. I love it. Yeah.

Abby Herman
Well, thank you so much for being here again. And I cannot wait to see your presentation for the summit. Yeah, and for those of you who are interested in the summit, it’s coming March 15. You can go to the content experiment.com slash summit to either sign up depending on when you’re listening or to get on the waiting list and the old get information as soon as the doors open for that. So thank you so much, Julia, and we will see you there.

Julia Jerg
Yeah. Thanks so much again for having me. And I’m excited to see you soon on the summit.

Abby Herman
Thank you so much for listening into today’s episode. I’m so excited for Julia’s talk during the summit because I see so many business owners not having enough or any information about their business on their personal profiles. You are interacting in Facebook groups for your business as your personal profile. And as Julia mentioned, people will stalk you make it easy for them to find you and your business. You can get on the content experiment summit waiting list had the content experiment.com slash summit. So you can hear Julie and many other speakers. give away their expertise. If you found value in what you learned here today. Be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. tag me at Abby Herman and tag Giulia at @jayjetter. It’s j a y j e t t e r. The more you share, the more you can help to get this podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time, take care.

Transcribed by https://otter.ai

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