Finding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications.
Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients–without taking a lot of time out of your day.
Don’t miss David at The Content Experiment Summit! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26. If you’re listening to this episode a little late, you can sign up to be on the waiting list for the next round!
Listen in!
Mentioned in This Episode
About David Wachs
David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more.
David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. Follow Handwrytten on Instagram, Facebook, LinkedIn, or Twitter.
Transcription
Abby Herman
Hey there, and welcome to Episode 98 of the stories in small business podcast, a podcast experience that puts to rest the idea that we all need to do business the same way and celebrates the unique stories and paths that we’re all on. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. And I’m here because when I first went full time in my business in 2013, I struggled to find the help and support I needed to figure out what the heck I was doing so I could grow my business. My business is the sole income in my household, and I struggled hard. I vowed to myself that if I was able to grow, I would be a resource to other business owners when I could afford to do so. This podcast is just part of that journey. If you are new here to the podcast, welcome. I’m glad that you’re here. I work really hard to bring you informative and to the point content, because let’s face it, we don’t have time for fluff these days if we ever did. If you like what you hear, hit the subscribe button so you don’t miss another episode. I usually release episodes every Monday morning and every other Thursday morning. However, as we prepare for the content experiment summit coming up in March, My plan is to release two and three times a week, every week until March 15.
And on today’s episode, I am chatting with David Wachs about a lost art, something that my parents used to force me to do as a kid. And even as a young adult. I hated it. But as a mom myself, I turned around and forced my own daughter to do it too. So goes parenting, right. I think it’s something that we don’t do enough of anymore. What am I talking about the handwritten note, of course, my parents forced me to write that written thank you note after every birthday or holiday gift, and I did the same to my daughter. And honestly, to be totally upfront, I gave up in her mid-teens and stopped making her do it terrible, terrible. But it’s still really important to do. And everything is so digital now that I feel like we are not taking the time to sit down and write notes to people. But isn’t it nice to get something in your mailbox that isn’t a bill or junk mail? Of course, David’s method isn’t exactly a manual act, but you’re gonna see the importance of it when we start talking. And of course, David is one of the speakers in the content experiment summit in March 2021. talking all about building loyalty inner circle through the handwritten note, let me tell you a little bit about the summit. Before we get into David’s interview.
The summit features 25 speakers who are sharing bite-sized tips and tricks for how coaches and course creators that can get a better ROI on their time and financial investments in content and marketing. Because maybe what you’re doing isn’t quite working for you. Either you’re confused about what to create, or what you’re creating, and publishing isn’t giving you the results that you want. Maybe you want to start using a new platform or tool, but you’re not quite sure how to do that we’ve got you covered in the content experiment summit. The free summit featured speakers on topics like growing an audience with Pinterest, using productivity tools with your content, leveraging live video, speaking to scale your business, maximizing your Facebook profile, staying profitable, even during a pivot, identifying new places to use video using personalized video messages, and so much more. And many of the speakers or people who you may not have heard from over and over and over again on all of the summits. I’m hoping to introduce you to new powerhouses that give you permission to do things just a little bit different. If you’ve been following me for a while you know how important that is to me that we’re not just following the same people. You can sign up for the waiting list right now at the content experiment.com slash summit registration begins February 26 to the waitlist only.
Now I bet you’re wondering who are these amazing speakers? Who are they? Well, everyone who has been on the podcast since the first of this year is on the speaker lineup along with today’s guest, David wachs. In our conversation, David gives some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients without taking a lot of time out of your day. If you’re a 70s kid like I am, you can probably relate to feeling the need to get back to the old school and sending out some snail mail notes. And if you’re not a 70s or 80s kid, I encourage you to listen in to find out why it’s so important. Now let me tell you really quickly about David so we can get on to the interview. As a serial. I entrepreneur. David’s latest venture handwrytten is bringing back the Lost Art of letter writing through scalable, robot-based solutions that write your notes in pen. developed as a platform handwritten, let’s use sent notes from your CRM systems such as Salesforce, the website apps, or through custom integration, used by major mailboxes e-commerce, giants, nonprofits, and professionals. handwritten is changing the way brands and people connect. Without further ado, let’s hear from David Wachs. Hi, David. Welcome. Thank you so much for joining me today.
David Wachs
Thank you so much, Abby, I’m super excited to be here.
Abby Herman
So I did my formal introduction for you already. But if you could share with the audience, in your own words, what you do and who you do it for?
David Wachs
Sure. So I’m David Wachs. I’m the founder and CEO of a company called handwritten spelled Handwrytten. We are the largest provider of handwriting solutions in the world. And we do this through technology. So we use robots to write out your notes. People get us their notes through our website, or iPhone app, or Android app, you can integrate through Zapier, which is a really cool, easy way to integrate with a bunch of stuff. We’re coming up with a Shopify plugin. And we also have Salesforce plugins and a number of other tools that make it very simple for people to automate what used to be very difficult to do.
Abby Herman
I love it. Can you talk a little bit about how that works like how the connection works with the handwritten notes and Zapier and all of that? How exactly does that work?
David Wachs
Yeah, so basically, you simply log into our website and create an account log in to our website. And you have all your notes there that you’ve written in the past, you can write new notes right there on the website, you can actually even create your own stationery right on the website, you can also create your own handwriting style, but that’s kind of offline. So you can go in upload your logo create a piece of stationery, that piece of stationery is then available wherever you use our service. So if you were to login to Zapier, and for those that don’t know what Zapier, Zapier is, think of it as the hub on a bicycle wheel where you have all these spokes. And every spoke is a product like your CRM system or your cash register system, whatever that is. And then handwritten is one of those spokes. So if it can go through the central hub of Zapier, it can get to handwritten. So from your CRM, when a customer hits a certain stage in the pipeline, you can send a handwritten note from your cash register system.
After they make a purchase, and you have their mailing address on file, you can send a handwritten note from your online e-commerce store, obviously do the same and track them, you know, they hit a certain payment threshold. So if they do $500 in payments, or buy something for $5 or more, or make 10 purchases, or whatever that is, you can send a handwritten note that way. So you can set up all these rules. And then it makes it very simple to send handwritten notes automatically. The reason we’re doing this, so my background is I’ve been in the messaging space, and I use the term messaging broadly. But prior to writing handwritten notes, I had a company that did text messages. So that was the opposite side of the spectrum that was small 160 character notes delivered instantly into your pocket with a beep. Now we’re talking longer notes, although not I don’t recommend much longer, because the longer it is, the less likely it will get read, they’re a little bit slower because the post office takes a few days to get there. And then instead of appearing with a beep and disappearing just as quickly, people tend to savor these notes and hold on to them.
Because what I found was, I was a part of the problem before there was you know, we were generating noise, digital noise. And that noise is in the form of text messages, emails, slack notifications, push notification tweets, Facebook, messaging, standard, bulk mail, you know all these things, it becomes a chore for you, the recipient to handle. And now people don’t even handle it. They just, if they read your email, they’ll read the top line of it. And they’ll hit delete, or they’ll just read what appears in their preview of the email before they open it and then swipe, delete, you know, so people don’t want one more automated email, they want something that really connects with them. And while everybody would love to sit down and write 10,000 handwritten actual notes, that can be tedious. So we created this system that allows you to do the same thing.
Abby Herman
Yes, oh, you’re listing off all of the interruptions that we get to our day, every day, all those notifications, all the dings on our phones and on our computer screens, and all of that. It’s so true. There’s so much stuff, the electronic stuff that’s out there. So I appreciate that you’re kind of going back to I feel like it’s a little old fashioned in a good way. I mean, you know, behind me, I have like an old Underwood typewriter and all that With my videos behind me, that was my grandfather’s in his business and, and also when I was a kid, a gift never was given that the recipient did not receive a handwritten thank you note too much to my dismay, my parents forced my sister and I, you know, it was a, you know, no, you’re sitting down and you’re writing your thank you notes for your birthday or for Christmas or for whatever. So I appreciate that, you know, you’re kind of, and I don’t mean this in a negative way. But it’s kind of a step back. But I feel like we need that more personal touch.
David Wachs
Yeah, and you know, all the businesses today, you know, that level of appreciation needs to continue into your business world, you know, you can think of a gift as being somebody buying from you, as opposed to buying from 10,000 other companies that they see or 10,000 other products they see on Amazon or Alibaba or whatever. I think as a culture, we’ve lost appreciation for the customer. And one of the most expensive things in business is replacing a customer without, you know, attracting and retaining new customers. Well, what if you didn’t have to attract new customers, you’re just better at retaining new customers. And we find that this works remarkably well, especially in today’s environment with COVID, we really have to think of the human side of business. And there’s a lot of people sitting at home, they interact with very few people nowadays to working remotely. And anytime you can reach out to them, whether it’s via a handwritten note, or a video email, like a bonjoro, or if they’re doing whatever, or a standard email, you know, really shows people that at least you’re trying to make an effort to show you care. And you know, just a couple examples.
We have one client, that’s a piano tuner. He enters your home once a year, and he tunes your piano. And then after tuning your piano, he sends you an automated thank you note written by our handwritten robots that thanks you for that opportunity to tune your piano. And then he’s in your house a year later. And when he goes back to your home a year later, he sees those handwritten notes still standing up on the piano a year later. So what better brand enforcement or relationship enforcement and every time you sit down to play your lovely piano, you see that note that the piano tuner sent you When was the last time somebody printed out an email and stuck it to their piano or like a screenshot of a text message and stuck it to the refrigerator or their desk or whatever, it never happens? those notes, if they’re red, they’re quickly forgotten. And there’s something very special about handwritten notes that cuts through the din. And it gets savored in addition to read.
But read rates are also very, very high. They’re three times as high as print pieces, I can rattle off stats on redemption rates and higher response rates. But in general, compared to a print piece, we see like 20 times, I mean, technically 23 times higher than print. And then if you adjust that for the additional costs because it’s about three times more expensive, still seven times better ROI than a print piece. So given the right opportunity, I’m not saying use handwritten notes for everything and get rid of print shops and emails and all that. But we feel handwritten notes should be considered as a part of a general marketing strategy, and certainly a general customer retention strategy and cultivation strategy.
Abby Herman
When you say printed pieces, you mean, like all of those mailers that we get in our mailbox from the real estate agents that say, look, what’s sold in your neighborhood is that kind of what you’re talking about?
David Wachs
Exactly that kind of stuff, Val pack, whatever. So we have car dealerships that are using our service, and they send these automated letters that are just laser printed, and then sent off to their customers to come in for lease trade-ins and stuff like that. And what they find is that when they send these handwritten notes, they get for every one printed letter that goes out, they get 23 times the response for a handwritten note. So you know, it’s that much greater than just the printed option. Now printed is obviously going to be a lot cheaper. Like I said, it’s about three times less expensive, and that’s for a few reasons. Number one, we include a real stamp on it. It’s not a bulk mail stamp. So it’s a more expensive stamp. Number two is if you think about it, everything we do, we first have to print it, you know, we need a nice piece of stationery. So that piece of stationery gets printed first and then you write on it. So it’s never going to be cheaper than print because that’s step one. And then step two is the important step of writing on it. And then when we do write on something, it’s going to be a nicer thing to write on than a select Print piece. You know, we’re writing on thick to the stationery, not slick flipsie Flopsy, throwaway junk mail. So it just a different product. And it can’t be held to the same cost standards as a printed piece. But we feel like it doesn’t replace anything. I mean, maybe replacing something, but it should really be considered a complement to your existing marketing strategy.
Abby Herman
Yeah. Can you talk a little bit about why this type of marketing, why handwritten notes are so valuable and how we can do that at scale.
David Wachs
So let’s say someone has a membership, or someone hosts an event where there’s, you know, a virtual event where there’s 1000s of people who attend, what are some ways that we can use that a service like this, or handwritten notes, in general, to make sure that we have that personalized communication with our audiences. Those are certainly easy examples. Because you know, for a membership, upon renewal, or you know, 30 days prior to the renewal, you can have this automatically plugged into your CRM system or membership management system through Zapier and just send a handwritten note reminder for the renewal after an event, again, through Zapier, through your event management platform, automatically send a handwritten note to follow up thanking them for attending the event. As far as renewals go, we have the same thing.
We have a client that’s in air conditioning, they install commercial air conditioning, HVAC systems. And when you buy those air conditioning units, you’re supposed to schedule a six-month tune-up after buying one of these giant systems. And very few people follow through and have the six-month tune-up. But what they found is by sending a handwritten note instead of a print piece prior to that, it increases their compliance for those tune-ups substantially. So they’re getting many more people that are following the correct servicing of their expensive investments. So you know, both of those things are quite simple. Zapier might look complicated. If I didn’t work for handwritten, I wish I’d worked for Zapier because it’s such a cool product. It’s like, I have Zapier t-shirts that I wear, I mean, I’m really super, it’s a super cool product. But what’s cool about it is what used to take programming to do and understanding an API Application Programming Interface, which is basically a bunch of commands that you can have your system call to trigger our system or other systems. Now it’s point and click. And so you can simply if this than that, in fact, there’s another company called if this, then that that kind of does it, but not to the same business degree. But you can simply if this person hits a certain stage in their pipeline, click click, click, you click out that flow, and you type in the templated message that they will receive. When you fill out the templated message, you can insert their name, you can insert how many years they’ve been a member. So you know, you’re approaching your fourth-year membership renewal or you know, whatever that is, you can really personalize it, you can have it signed off by the rep that signed them up if you want.
And all those steps, the name, the number of years they’ve been involved, or the membership level, and the rep, that’s not additional programming, it’s really one additional click, it’s very, very simple to do, you can then choose what type of stationery you want that note to go out on again, if you were to log into handwritten before that, you could design a custom piece of stationery. But then we also have hundreds of standard thank you cards and that type of thing. And then you could even choose a handwriting style. If you’ve developed your own handwriting and style that would be available for you to choose within the integration. And then you could even include a gift card or another insert. So through handwritten, we have got gift cards for Starbucks and Amazon that type of thing. Or you can send us your business cards or your magnets or any other small piece that we can insert in that envelope for you. And there’s just a small charge to do that. So all that’s very possible.
And then once that’s set up, the idea is set it and forget it. And then what’s so nice about set it and forget it is before it was if you think about it, you have to think about it to get basically by automating your business practice. You’re eliminating potential pitfalls of noncompliance in your business. But just by setting it up, you know, it just runs you’ve created a quote-unquote, culture of following up with your customers, when really you just spend 25 minutes doing it one time, and then it’s done. And there’s your culture. So it’s and Zapier isn’t the only way to do this. There’s a platform called Integra mat, which has a little bit of a different use case, but it accomplishes the same thing. And then there’s Microsoft Flow also doing the same thing. So there’s a number of ways to do this. But Zapier seems to be the simplest, if that’s too hard for your business, so you don’t know how to get up that curve. handwritten is now accepting just text file dumps via FTP. So if you can kind of Dropbox that document or that file on a daily or weekly basis, we can take care of the rest for you for a small fee, but really, you don’t even need to do that you can set it all up on your own. And we’ll walk you through how to do that.
Abby Herman
Yeah, I think a lot of listeners, a lot of online business owners are really familiar with Zapier because it helps us to connect all the systems that we’re using in our business to make sure that PayPal notifies you know, whatever, you know that something has been paid, and it triggers emails from Active Campaign and ConvertKit, and places like that. So that’s great. So I really think that Yeah, the power of a nice handwritten note is so much more powerful than to me, I believe it’s sending a gift. So a lot of people in the online space, they get a new client, and so they’re going to send to them a physical gift. And to me, that’s clutter. And it’s expensive. And it’s really impersonal. Because it’s just impersonal. You know, you’re sending the same thing to everyone all the time. It just feels impersonal. So I love the idea of having a handwritten note to make it a little more personal. Can you talk about other ways? So aside from the handwritten note, what are some ways that you feel like online business owners in particular, because so many of us are working virtually, we’re not going to conferences, what are other ways that we can set ourselves apart from other businesses in your experience? Because I know that this is not the first business that you’ve owned, you’ve owned other businesses, you’ve been in other spaces. So what are other ways that you’ve seen that have been kind of unique? And I know I’m kind of putting you on the spot here with this.
David Wachs
But no, no, that’s totally fine. And just to take a step back to your gift thing for a second, it’s funny, we received or I received a box from some SEO company in San Diego, and I opened it up. And it was this like a little look like a card. But when I opened up the card and had a computer screen in it, and it rattled off some video I didn’t get through three seconds on. And all I did you know, some Bologna video telling me how great they were something. And all I could think about when I received that? Well, granted, it wasn’t your standard, Harry and David, pair tear or something like that pear tree for the holidays. So it was different in that regard. But all I could think about when I got this video card was How the hell did it work? Because I’m a computer nerd. So I’m like, Oh, that’s interesting, you know, how does this thing work? And then how much did this cost? How much do they really want my business? What you know, if they’re spending this much money, they’re clearly making a huge profit if I sign up to their service, so do I want to join a company that’s just raking me over the coals, and then three, I thought, gee, it could have accomplished a much better solution by just sending me a handwritten note, I wouldn’t sit there and try to take it apart. And I wouldn’t see how silly and expensive it was, I would have just read the thing. And so I sent back the video with just that a card saying, you know, have you considered just sending a handwritten note?
Abby Herman
And did they sign up?
David Wachs
I don’t know, maybe clients now, maybe they go to your point about how to reach out to clients? I think a couple things. Number one, I think I mentioned earlier, like a video, email service is a nice touch because that’s harder to automate. If that video message says, Hey, Abby, or something, you know, I didn’t just have a computer, generate my facing happily, I’ve been thinking about you, at least it’s something now, in some ways, maybe it is a little bit gimmicky. But what isn’t gimmicky these days. So that is one thing, I think creating feedback loops in the form of customer boards. And we’re talking about this at handwrytten.
So getting our best clients from different industries, like we have a client that does solar panel installation throughout the southeastern seaboard. And they’re just frickin killing it with handwritten notes. And then we have another client that does veterinarian, basically, end of life care for dogs and cats. And they’re using a lot of us. So I was thinking, why not put these various clients together and get them all a chance to talk about what they’re doing in their marketing, not just handwritten notes. But just because if you’re using, I like to think if you’re using our service, you’re kind of thinking a little out the box. So why not get these clients to get there and share their best practices. And you know, maybe they can all learn from something. So that was some additional value that doesn’t really cost too much. It’s a little bit of effort to put together, but it shows that you care about your clients.
The other thing we’re doing is we are going to start a webinar series of best practices really highlight how different clients are using our service kind of staying in the same handwritten note vein, and that would just be one more tool for our clients to use. And then on our website, obviously, we’re constantly updating with best practices and that type of thing. Now that’s more passive. Our clients have to know to go to the website, or we have to send out emails about that, but we’re doing that as well. We’re also engaging our clients by doing little sweepstakes and stuff like that. So our handwriting designers during COVID were twiddling their thumbs a little bit We didn’t have as many people asking for custom handwriting styles. So what we did was we put out a contest where people could submit their own handwriting. And whoever’s was the best as voted on by the handwritten office, we created their style for free. And now it’s up on the handwritten website for everybody to use. So
Abby Herman
I would fail miserably at that contest. I’m terrible.
David Wachs
Oh, no, because, you know, we’re looking for different styles. Quite frankly, I didn’t love the one my team shows, but you know, that’s on them. So because I felt it was too similar to other styles we already had. Yeah, no, but we want to have, I think we’ve got like 2627 styles up there now. And then we’ve got several 100, private styles that are just available for the owner. But I would like to have more styles, and then those 27 available to everybody. So that’s kind of what we’re doing. We’ll probably repeat that. But that obviously, that’s very unique to our business. But you know, whatever. If you make coffee mugs, maybe have somebody submit a new design for the coffee mug and then create that or whatever it is. I mean, there’s different ways to apply the same thing to kind of say, hey, customers, we appreciate your input. During this downtime, let’s use it as a reflection point to come up with new products to offer.
Abby Herman
Yeah, I love that you’re getting people together. I mean, it sounds like not necessarily similar industry, but in the same space word that people who run their businesses. Similarly, it sounds like you’re getting them together to kind of mastermind ideas, which I think is really cool. And then the added value of the masterclasses too. I have a membership program for online business owners and I have found that within the membership community, it’s not just me, I’m not the one with all of the answers. It’s people are bouncing ideas off of each other and celebrating one another and giving each other ideas and things like that which you get people in that community in that area and help them to get to know each other better. And they really can support one another. It’s the added value of more brains, you know, more brains to help run the business and find new ideas and new ways to market. So that’s great.
David Wachs
Yeah, so those are kind of what we’re doing. You know, we did just send out those that can’t do teach, you know, so we finally sent out our holiday gifts to our, our, you know, because after we were running like crazy through the holidays, so we just sent out to our customers, a notebook that says handwritten on it that they can, you know, keep or whatever. But the real gift is a robot pin. All our notes are written in pen by these robots. they’ll write using technology to ballpoint pen. But the pen itself is a custom design pen that we use because it’s heavy, and it pushes on the paper. And that pen has a little it’s called a flat, but it’s like a little screw hole in it where the robot gets screwed into the pen. And clients love these. It doesn’t say handwritten on it anywhere. And that’s intentional, too. But the screw hole tells a story. You know what I mean? Yeah, we’ve given out these I gave one to the CEO of Amex, you know, we, we give out these pens, because we think they’re super nice and super cool. They’re brass. But it’s just like, it’s a non engraved, you know, non schwag gift that’s really kind of unique, at least we think. And we use our pens all the time. So
Abby Herman
Well, yeah, and I mean, I poo pooed on gifts a little bit ago, but it’s definitely unique. And it’s and it ties directly into your company. So when somebody picks it up to us, they’re gonna think about you versus getting a candle or a little basket of candies or whatever. And now I’m to be totally honest, you’re a speaker on the upcoming content experiment summit. I’m sending gifts to speakers. It is not tied to my business in the least what I’m sending out because I don’t have the creative bandwidth right now to figure out what that might be. But yeah, so now I’m like, Oh, God, I feel really bad. You’re gonna get this gift from me. And it’s, I mean.
David Wachs
It’s a unique situation, these pens are actually expensive. That says we have to get them custom made for us. But people love them. We give them out last year too. So I don’t know, this year there might be like, write another pen. But they’re cool. And they kind of patina over time. So or tarnish or whatever, and they kind of look cool, and they tarnish. So anyway, he just thought people might like them.
Abby Herman
Yeah, that sounds really cool. Awesome. Well, yeah, so like I said, You are a speaker on the Content Experiments summit coming up March 15, which I’m super excited about. For people who want more information or want to find out more about you between now and then where can they go?
David Wachs
Well handwrytten.com And it’s called handwrytten.com is our website. I’m on LinkedIn. If you look up David and handwrytten you’ll find me. If you look on my Twitter, you won’t find much but handwrytten Twitter at handwrytten Facebook, Pinterest, Instagram, we’re all those different places, but really just visit handwritten.com. And there’s a Resources tab with a whole bunch of stats and industry use cases on there, you can request a sample kit, if you’re interested. It’s free. It’s a it’s a rather nice sample kit with a bunch of different pieces in there. Or you can just sign up and use discount code podcast pod CST all one word, and that will get you $5 in credit, to try out the service for yourself. So really, that’s the best way to do it is give it a shot, see what you think. See if you like the results. And you know, certainly let me know about it. And david@handwrytten.com if you want my email. Fantastic.
Abby Herman
Well, thank you so much. This is an I’m very intrigued and it sounds like something that’s right up my alley. So thank you for being here.
David Wachs
Thanks, Abby. I’m super excited to be part of your summit.
Abby Herman
I love David’s take on finding ways to connect clients to help everyone grow and I appreciate how his handwritten notes can really keep you top of mind even more than email. I can’t wait to learn more from David at the content experiment summit. Remember, you can sign up for the waiting list at the content experiment.com slash summit. Registration opens February 26. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. tag me at AbbyMHerman and David at handwryttennotes that spelled h A N D Wr YTTN notes. The more you share, the more we can get this podcast into the hands of more business owners just like you who need to hear the message that they are not alone.
Transcribed by https://otter.ai
