Creating Quality Connections and Collaborations with Nicole Batey - The Content Experiment
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Creating Quality Connections and Collaborations with Nicole Batey

Making friends is scary, but completely necessary. You can’t do this business thing alone, but how do you make quality relationships that you want to invest in while also finding people who want to invest in you?

In this episode, Nicole Batey and I chat about how to establish genuine connections, making a killer speaker line up at your virtual conference, and why collaborating with your biz besties isn’t always the best move.

Learn more from Nicole at The Content Experiment Summit in March 2021, where she will be talking about all things collaboration and using your content to build relationships and grow. Follow the link to sign up for the waiting list. Registration opens Feb. 26. If you’re listening to this episode after the fact, don’t worry, you can sign up to be on the waiting list for the next round!

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Mentioned in This Episode

About Nicole Batey

If you’re looking to unleash your rockstar status and create a cascade of leads, connections and revenue from your next launch, then consider Nicole Batey your new biz girlfriend. Nicole helps female founders, course creators, mastermind hosts, and coaches double their email lists and access 5 (and 6-figure launches!) by creating sizzling virtual summits to launch their awesome offers. When not helping women create their 5 figure Summits, you can find Nicole sitting VIP at a Backstreet Boys concert (post COVID of course) or eating lunch in a big rig truck with her husband.

You can find out more about Nicole on her website or follow her on Facebook and Instagram.

Transcription

Abby Herman
Hey there, and welcome to Episode 99 of the stories in small business podcast. So excited about that number you guys. It’s a podcast experience that puts to rest the idea that we all need to do business the same way and celebrates the unique stories and paths that we’re all on. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I’m here because when I first went full time in my business in 2013, I struggled to find the help and support I needed to figure out what the heck I was doing so I could grow my business. My business is the sole income in my household and I struggled hard. I vowed to myself that if I was able to grow, I would be a resource to other business owners when I could afford to do so. This podcast is just part of that journey. And let me just stick a little aside in here, because my next episode is Episode 100. It might look and sound a little bit different than this episode. So keep your eyes peeled for that special celebratory episode coming up.

Now, if you are new to the podcast, I am so glad that you’re here I work really hard to bring you informative and to the point content, because let’s face it, we don’t have time for fluff these days. And we never had time for it, folks. If you like what you hear, hit the subscribe button so you don’t miss another episode. I usually release episodes every Monday morning and every other Thursday morning. However, as we prepare for the content experiment summit coming up in March, My plan is to release two or three times a week, every week until March 15. And if you hadn’t guessed it, it’s actually a lot of work to produce a podcast. So if you have not already done this, right now, go over to your podcast app, give this podcast a five-star review and leave a nice written review as well. I would so appreciate it as we approach episode number 100. On today’s episode, I’m chatting with Nicole Batey about something that’s very near and dear to my heart connections, relationships, and collaborations. Friends, you cannot do this business thing alone. I’ve tried. It’s not fun. You need to surround yourself with quality like-minded people. And of course, Nicole is one of the speakers in the content experiment summit and march 2021. talking all about using your content to build relationships and grow. This is such an important step in the business journey. Let me tell you a little bit about the summit before we get into Nicole’s interview.

The summit features 25 speakers who are sharing bite-sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing. Because maybe what you’re doing right now is not quite working for you. Either you’re confused about what to create, or what you’re creating. And publishing isn’t giving you the results that you want. Maybe you want to start using a new platform or tool but you’re not really sure how to do that. We’ve got you’ve covered in the content experiment summit. The free summit featured speakers on topics like automation strategy, selling with affiliates, growing an audience on Pinterest, using productive productivity tools with your content, maximizing your Facebook profile, identifying new places to use video and it’s so much more. And it is a free summit. However, there is an opportunity for you to get some additional support. We’re talking networking time implementation time and opportunity to be on a hot seat with me and a huge list of goodies that the speakers have donated. If you sign up for the waiting list app to the content experiment.com slash summit. You will be invited on February 27 to get that all access pass for a very special price.

So are you wondering who the speakers will be? Well, everyone who has been on the podcast since the first of this year is in the speaker lineup along with today’s guest Nicole Beatty. In our conversation, Nicole and I chat about collaborating with biz besties and why this might not be the best road to go down supporting one another and making it easy for others to shout you out. Now let me tell you a little bit more about Nicole so we can get on with the interview.

Nicole helps female founders course creators, mastermind hosts, and coaches double their email list and access five and six-figure launches by creating sizzling virtual summits to launch their awesome offers. With her team. She helps create excellent Oprah level summits and subsequent launches from A to Z. We’re not helping women create their five-figure summit, you can find Nicole’s sitting VIP at a Backstreet Boys concert post COVID, of course, or eating lunch in a big rig truck with her husband. Without further ado, let’s hear from Nicole Batey. Welcome, Nicole, thank you so much for joining me today.

Nicole Batey
Thank you, Abby. It’s really great to be here.

Abby Herman
Yeah, I’m excited to chat. And so looking forward to the summit and having you as part of that, and you’ve already been a great resource for me. Good planning process. So thank you for that.

Nicole Batey
Oh, no problem. You know, you’re my girl. They said something in the Facebook group. Hey, Nicole, you think I said, heck yeah, let’s do it.

Abby Herman
Yes. I’m so excited. So before we dig into our topic today, can you let listeners know what you do and who you do it for?

Nicole Batey
Yes. So I am a virtual summit launch strategist and producer. And I help female entrepreneurs mainly with growing their email list and launching their big offers using virtual summits.

Abby Herman
I love that. And how exactly do you work with clients?

Nicole Batey
So me and my team, you cannot do it without a team, I’m telling you right now, it’s just a little bit refreshing to have somebody a bunch of team members behind you. But my team and I essentially get with our clients. And we go over the summit strategy, we implement what we know from past summits, and how to make them work. And we just work together with our clients and build a great virtual summon and a launch, we make sure that we focus highly on their launch and whatever product they’re trying to sell when their moments over.

Abby Herman
And this is not the only thing that you do in life. So how does the way that you work with your clients? How does that help you to live the lifestyle that you want and do all of the other things that you do in your life?

Nicole Batey
Well, I mean, I think Abby’s referring to the fact that I’m a registered nurse as well. And I’m actually full time at that. So this particular business, I really want it to be my bread and butter, I am probably going to transition myself out of nursing, or you know, part-time nursing because it’s in my blood, it’s the thing I do, I love it. But this really is going to be you know, the bread and butter I love being very creative with my team. I love having a team because you know, when you’re a nurse is you know, having other people to work with and collaborate with and, you know, bounce ideas off of is pretty cool. So right now, is it making me out there on the beach and all that other stuff? No, I’m probably knee-deep in poop in the hospital. But orange on the COVID unit, you know, but right now, it’s definitely I don’t want us to scratch the itch for that creativity that I really need in my life.

Abby Herman
Yeah, I love that. Well, and thank you for your service and help. I mean, I’m sure that these last 12 months have been more than a little crazy and difficult. So I’m glad that you were you know, thank you for all that you do in that regard. Thank you. And I also want to say that even when you are full time in your business, and you don’t have the other job, but what I caught holding you back.

Nicole Batey
I said, you know what I can do so much if I didn’t

Abby Herman
I know, right. But it’s not like you don’t get to just sit around on the beach either. I wish.

Nicole Batey
You know, that’s what the images tell you.

Abby Herman
Exactly. Yes. Some people will tell you that. That’s what you can do.

Nicole Batey
With the beaches. And you know, and all that stuff. I guess they tried to put it out there.

Abby Herman
Oh, yeah, yeah. So I love that you said that you can’t do it alone, that having a team behind you is fantastic. I could not agree with you more on that. I want to talk about not doing business alone, aside from the team. So surrounding yourself with other business owners, you know, like us who are motivated, and we’re excited to grow and collaborate and work together and all of that. Can you talk a little bit about what that looks like? And what your thoughts are on surrounding yourself with your tribe with your people who you have to be around?

Nicole Batey
Yeah, well, I mean, honestly, when I first started out, I mean, obviously, I knew no one, you know, I didn’t know anybody. And as I kind of went on, I started to get into courses and groups and but really found a group of women in a group course, you know, like the whole coaching group coaching thing, and just started to really collaborate with them and bounce ideas and it became a mini mastermind, if you will, where they would ask me what I thought, and I’d keep it real like doesn’t sound good, or you need to need Nisha down, you know, everybody says that sort of stuff. So it really became fun for me to just in those groups bounce ideas like and that’s before starting a business. That’s what really got me going For anything, I also am a teacher by the way of nursing students.

So when I was teaching and coming up with lessons for my nurses or students, I should say, I will bounce ideas over, it was another teacher, we’re very much alike. And we would bounce ideas, write things on the walls. I mean, we really like, that’s when our best came out when we could go back and forth. So for me in this business, it was in group coaching, I found my niche, I found women who really kind of got me and I got them and I was rooting for them. Sometimes a little bit of a sisterhood, I guess, where I’m rooting for you. I’m rooting for you. So that’s really where my collaborations began. And I would suggest if someone’s like, Well, I have no business friends, I don’t know. Think about those Facebook groups or those group coaching. really find people that you are invested in, they’re invested in you, there’s a back and forth collaboration. I call my biz besties, quite frankly, the people that I just I, you know, kind of attached to and learn from so. Yeah,

Abby Herman
I totally agree. I did. I feel like I did something similar. When I was newer in business where I would do like coffee chats, you know, the virtual coffee chats. So I would try to find people in Facebook groups who I would want to be friends with in real life. Yet, I thought it was funny, or I really liked how they responded to a question or even liked a question that they asked. And so I would often try to schedule virtual coffee chats, and I met some amazing people over the years. And a lot of them I’ve been friends with now for several years. Yeah. And then it’s really fun when you get to meet them in real life, too.

Nicole Batey
So it’s funny, like, one of the girls on my team, she started off as just a bestie for me, and we met at a retreat. So we all came to believe it was Orlando, and we met in person there, we didn’t even know each other. And all of a sudden, we were like, you know, bouncing ideas. What do you think? What do you think? What do you think it was? You know, it’s kind of funny how you meet people that way. But I do agree. I can’t wait to see her DO IT team. Yeah.

Abby Herman
Yes. So you’re kind of a pro at collaborations. And you talk a little bit about like, how to start meeting people. But how do you like, how do you really start to establish that connection without someone feeling like, oh, you’re just you’re using me for my brain or something like that? How do you actually establish that friendship that back and forth? collaborative feel, because not every collaboration is going to work out? Not every connection is going to work out? I mean, it’s almost like dating, right? You have to find the one or you know, that small group of people. So yeah, how do you start the conversation in a way that lets them know that you’re in this for the long haul, you’re looking for the back and forth, you’re looking for something that is more of a partnership versus a friendship? Or I mean, where do you know that at the beginning? I don’t know

Nicole Batey
No, you don’t I mean, it’s relationship-building, right? So they need to just get to know that you’re a person like, Hey, I’m a person and I am enjoying your content, or I’m enjoying something, I’ve seen you in something as simple as replying to their Instagram posts. I mean, you know how hard it is to get into engagement sometimes reply to them, or send them a DM, honestly, and being very sincere in your communication with them. You know, don’t give them your whole life story. That’s probably one of the biggest mistakes people do. Oh, you give them the and it’s like, Whoa, we just met, I just realized that you are a human being. And you know, please don’t give me your life story. But consistently, providing that back and forth is how to get that started. And honestly, personally, this is what I did. I started to buy some of their programs and implement some of the things so I could become someone who could recommend them, I wanted to see what they truly were about, right? So if I say, oh, my goodness, you know, I love you, I want to create some relationship, and I haven’t taken a course and from you, I know nothing really, truly about you. I didn’t engage with you. That relationship is stale. You coming after me for something you’re not, you know what I mean? You’re not establishing a true relationship. So for me, be sincere, be consistent, consume content, and you know, buy their program. start investing and things that they are doing. You’ll be very surprised how you truly will build relationships by doing those things, but because I think that’s a bigger thing.

Abby Herman
Yes, definitely. Definitely. I have a few as besties who one I get together. We get together almost every Friday, and we do co-working sessions and we always do more on boxer chats. So we’re always talking about our businesses and bouncing ideas off of each other. And then I also have a group of women who I think there’s six of us, we have like a Group mastermind a pure lead mastermind where we have created a structure and, you know, we’re very clear on what the intentions are of that, you know, so that we can talk about business and get other thoughts and ideas, other expertise inside of our businesses without necessarily joining that group program, which we’ve all done at this point.

Nicole Batey
Yeah. Yeah.

Abby Herman
So, okay, so we know how to get kind of get it started. What kinds of things should we be looking to collaborate with others on? Is this about eventually hiring? Because you said, you know, by their things, Is this about hiring one another? At some point? Is this about doing something bigger together? At some point, what should we be thinking about collaborating on?

Nicole Batey
Well, it really depends on what it is you’re, you know, the relationship you’d like the relationship to be. So for a lot of my businesses, I have purchased their products because they filled a need, that I did not have at the time. So they taught something that I was truly interested in, and I wanted to know more, and their program coaching, whatever the case may be really spoke to that need. So it wasn’t somebody who taught exactly what I teach or do exactly what I do, or it was people who complimented my business and I could learn from, and they could learn from me because you know, I have strong opinions about oh, that’s not good. But those are the people I really look to. So that’s the first thing, but then the collaborations go from there. So if you have someone who’s very complimentary in your services, so if I do virtual summits and somebody else’s teaching how to create a course, that’s a nice compliment, because I launched the course or the offer, will they teach you how to put the course together. So we could obviously go in to do a virtual summit together, we could do an email exchange, a freebie exchange, we could obviously have each other on each other’s podcasts, if you have podcasts, or Facebook, live swaps, all those kind of things are meant to be complimentary. So that person complements my audience. My audience needs what they need, I needed what they needed. So many ways you can build on that collaboration right there.

Abby Herman
Okay, so let’s be real for a minute, too. Because when you do something, remember back in school, I mean, you teach to the group project, there’s one person who always does all the work. How do you make sure I was usually that person, I was the one who was like, send me everything. And then I’ll make sure it looks nice before we turn it in.

Nicole Batey
Understood, this is about collaboration, okay. It’s not necessarily that we are doing a summit together, like we’re co-hosting, right, I’m doing a summit and they’re supporting me and doing the summit by being my speaker, by sharing with their audience by you know, maybe going to the Facebook group and driving engagement. That’s what I mean by collaboration, it doesn’t always mean that two people two forces are coming together and participating and hosting the same thing.

Abby Herman
Yes, I love that. So collaboration does not have to mean you joined forces, and you talked about doing a JV webinar, which is a joint venture webinar for people who don’t know that but where you actually do it together, so you don’t actually have to produce something together. It’s about supporting one another and chatting people out and referrals and things like that.

Nicole Batey
Also, yes, that’s really what I’m talking about when I say collaboration, okay, these Haman are really, I hate to say Wait, but that’s what it’s what they’re women. These women are helping me in my venture, essentially promoting for me, I’m promoting for them, they’re referring to me. That’s what I mean by that. I don’t think I’ve ever actually gotten together and actually produced something with another business bestie I definitely know people who have it didn’t necessarily work out the best way. Or maybe one person just like you said, did all the work and other you know, it’s a little funny there. So yeah, slowly, I will promote you, I will rah-rah, woo-hoo you, but probably not work together. Yeah.

Abby Herman
I’ve actually done that before a couple of times. And it was a great experience.

Nicole Batey
Yes. That’s what everybody says.

Abby Herman
However, I feel like we tried to force the connection. You know, we tried to force identifying the audience and creating an audience together. I feel like we tried to force that and so then that just it was fun to do the collaboration. But the ROI wasn’t there at all there so yeah, has to be a really good connection a really good you know, having that similar audience in order to make it worth everybody’s while.

Nicole Batey
We have to be careful. I just feel naturally connected with somebody and want to like, oh, let’s do something together. Yeah, for me that you know, I’m so excited about you and who you are. Let’s do something together. We got to be careful with that need to do something together. Yeah. In the sense of both of you guys creating something together and putting it out there. I would rather cheerlead you help you promote you, and then vice versa, you know if I could have the reciprocal, but let’s get together and do something together. Yeah, in the sense of producing one product and putting it out there. I’m caution. Be cautious on that.

Abby Herman
Yeah, there’s definitely so many other ways to collaborate and support one another. So so when you are looking for collaborators, so you’re looking for people who you would love to have their support in a launch that’s coming up in a summit, you know, by chance, maybe I don’t know, what are some of the things that you as the business owner or the business owner who’s looking for the collaborators, what are some things that you can do to make it easier for someone to support you?

Nicole Batey
Well, making sure that all your ducks are in the row, okay, making sure that you make it as easy as possible for them to promote. So meaning they have the graphics, it’s in line with their branding, making sure that you provide them with any kind of swipe, copy, they need, making sure that you lay out very plainly who this is for, so they’re able to fit it to their content until their audience, you never want them to do any more. make it as easy as humanly possible. And that’s, you know, when it comes to summit, just go back to the summit thing. make it as easy on your speakers as humanly possible, making it as easy on them to promote for it promote, you promote the actual event, it’s essential for the success of the event, especially if you’re not going to do Facebook ads, and you’re really focusing on organic and affiliate speaker referrals, you have to make it as easy on them as humanly possible.

Abby Herman
Yes. Can you talk a little bit about swipe copy and what that is, because I know I’ve had conversations with people about what that is and what that means?

Nicole Batey
Okay, well swipe copy essentially is, for example, email, or social media captions, or things along those lines. It’s not meant to be written down word for word. So if I get swipe, copy, I’m actually going to change about 75% of it, the basics or you know, the details will remain, I’ll take your details, but the story I create for my audience will change. So if I give swipe copy to people, I’ll say, you know, you can either use this or I’ll put create a story that connects to me, or knowing me or getting to know me, and then I’ll put the details. It’s super important that when he gives swipe that it is fresh, that it’s fun. But that is highly customizable for that individual affiliate or the person partner that you’re giving the swipe to?

Abby Herman
Yes, well, and then that helps to make sure that when the recipient of that swipe, copy uses that you don’t want everything that you say in your social media captions to be what the other 20 speakers are.

Nicole Batey
Yes, please use something different from what you said. Yeah, your speakers and affiliate. So how is the same?

Abby Herman
What are some ideas of how the speaker or the affiliate or you know, supporter or the collaborator, how can they personalize it so that it is a little bit different? Like when you get swiped copy, what do you do with it to make it different from the other 20 speakers?

Nicole Batey
Well, again, I erased about 75%. Because a lot of it’s just like, you know, very basic generic words, what I normally do is I will put a story in there between myself and that particular host, how I met them, or some sort of story and just general what’s going on in my life and I make the connection to that summit or to that event or what they’re learning or what I’m talking about at that event. So in essence, I take the host out and I put myself because I want them to see that there’s a story behind it. There’s a story behind me. And that particular host is a connection there. Something I learned from that particular host and how much of these are things you’re going to learn from them to make it my own take the host out and make it my own.

Abby Herman
And that makes it so much more powerful for your audience as the collaborator you know, the one who is used to promoting this thing it makes it so much more meaningful. And yes, I love that. I love that you do that. So going back to summits-

Nicole Batey
pattern here.

Abby Herman
talking about summits because a lot of people are doing summits right now. There’s a lot I’m you know, in quarter one, I’m a part of three summits including my own plus an additional collaboration a giveaway. So it’s Yeah, there’s a lot going on. Yes. What are some things that summit hosts and this is not totally self-serving? I know that people I know that there are some people in my audience. But what are some things that summit hosts should consider should think about as they are, whether it’s putting together the speaker lineup whether it is Creating the assets for launching whether it’s the actual event itself, what are some things that you see that you work with clients on that help to get them a better ROI for all the time and the money that they’re investing into putting this thing together?

Nicole Batey
Yeah. Well, the first thing I always do is we go back to the end. I don’t know if that makes any sense. But where do we want everybody to go? When you have an amazing event you’re putting together there has to be a place you want everyone to go. And I’m going to hope you want them to go to your launch your offer your next step, okay? Whether that’s a course or a group coaching, something that’s not like a billion dollars, but something that’s that next step where they can pay you and learn more from you. And then going backward from there. Okay, what’s my step zero and making sure you have your topics in alignment, making sure it is step zero topics. So when you go on to Step one, which is your offer, it’ll make sense. They’ll be like, Oh, that makes sense. And your step zero topics, you need to choose speakers that best fit with those step zero topics. So always choose your topics and choose your speakers.

When you finally get your topics in alignment, you say, Okay, these are topics that need to be covered before or touched on before they’re ready for step zero before we get to my offer, and then find speakers that best align with it. But here’s the bigger tip for me, is let your speaker shine. People know when a host is sincere, they know when they really want to push that speaker and that’s something that I encourage every host to not always say, me, me, me, it’s me, it’s me, it’s me, really let those speakers shine. Because I also say this, this is how you get amazing biz besties. And they’re like, she pushed me you know, she let me be awesome on my interview or my presentation, or she would tag me in posts in the Facebook group, you know, she did all these things. Or he sorry, I apologize. You can tell I got a lot of people on Twitter. But you know, they really pushed me as a speaker and wanted me to shine. Yes, it is the host event. But to make the most out of that speaker relationship, which is a huge part of my framework, is making sure that that speaker relationship is nurtured. And that you are really treating your speakers with the utmost. And by the way, they will promote for you way more. If they see that sincerity. If you’re really building that relationship properly, they will promote for you more.

Abby Herman
Yes, totally agree. So such great ideas. I want to ask about speaker lineups, specifically, so I did the same thing. So I knew the topics. I knew the ideas that I wanted to have in the summit. And then I went and sought out the people who fit that the challenge that I had was that and I’ve talked about this on the podcast before, I didn’t want the same people that you see all the time everywhere. Some of the speakers in the summit. Yes, you’ve You know, a lot of people have seen them before they know who they are. But I really, really stretched myself to get outside my comfort zone. I did a lot of cold pitching. I asked people that I didn’t know, you know, and like it’s all of a sudden, hey, I’m Abby, would you like to be on my summit? I did my research, I found a connection I found. I knew exactly why I wanted them to be on the summit. Like I did my research ahead of time. But there are a lot of new faces in the speaker lineup. Can you talk a little bit about how to do something like that, like the cold pitching you have a thing coming up? And you want them in it? Yeah, but you don’t necessarily have that relationship yet? Yeah.

Nicole Batey
Well, first off, give them time and give yourself time, right? So this is probably the number one mistake people make is saying I’m going to have a summit and it’s gonna be in two weeks, and I’m gonna have a 40 person lineup. And I’m just like, Yeah, no, that’s not gonna happen. Well, the nice knowing you, yeah, you have to give yourself time. So if you know that you’re going to have a summit in 90 days, you need to start researching and pitching now. Okay. And first off, obviously, identifying the person. So am I looking at Instagram? I’ll just buzz, maybe five of my besties, and say, who’s the new faces out there? Who are you seeing? I asked for other people to introduce me to new people. So I’ll say hey, can you know, do you know anybody? This is the topic? Yeah, this is a person Hey, can you give me an email intro? If you don’t have that, and you’re like, I have not have that. This is where the key speaker relationship building comes in. This is when you are and you don’t have time to buy their stuff. But this is when you are necessarily going on their Instagram and you’re engaging in their content. You’re sending them a DM, you’re letting them know, Hey, I’m creating this amazing event. I really like your content and what about their content you’re liking okay? Don’t be very like Oh, I like your content. You’re great.

Abby Herman
It’s so cheesy and it’s so vague.

Nicole Batey
..and so annoying. Like, you know, and I’ve gotten those pitches like I like your content. I’m like, oh, what do I teach? What do I do? What do I mean? Like, I have no idea what it is you like, I’ve listened to two or three podcasts episodes of people and heard something that was like, yo, that’s me or I relate to that, or there’s something and I’ll say, you know, that episode where you talked about this? And I’ll say, and I’ll put a story on it, like, that’s me. And we’re planting or something, something that makes a connection. Yeah, but make your emails fun to let them know that you actually engage in their content, you actually read it, listen to it whatever the case may be, and make it fun and how to put a funny story or put Haha, you know, a joke, something that makes it human and a connection. Yes, it’s a cold pitch. But connect yourself to them in some way that’s meaningful. Not stuffy. I get a lot of stuffy ones. And you know, I’ll try to say yes, because you know, I understand it’s difficult to pitch people. Yeah, but make it fine. I’d love to read something that makes me laugh, as opposed to going okay, I’ll be on yourself.

Abby Herman
Yeah, I do the same thing. When I was cold pitching people, I would say, here’s what I like that you have created. Here’s what I want you to talk about. And here’s the audience that it’s going to is this a good fit? I tried to make it super easy so that I would get the yeses.

Nicole Batey
And oh, yeah. And if you can identify your own audience, that’s a problem too. So you know very much make sure that you identify the audience that it’s for because they can say yes or no, based on that. And if you’re like, its content creators, and I’m a content creator, or I work with content creators, it’s a natural fit, I can pitch my stuff or, you know, my freebie, whatever the case may be. And I know I would get some nice leads from that particular lab.

Abby Herman
Yes, yes. Well, I am really excited to hear you talk more about collaborations at the summit, which by the way, is March 15, through 19th, for those of you listening, and you’re going to talk about Yeah, different ways to collaborate with your biz besties. So I can’t wait. Because I think we’ve all seen the JV webinars, we’ve all seen the people putting together giveaways and things like that. So I’m really excited to have some new ideas and fresh ideas on how to do that. So thank you for that.

Nicole Batey
Oh, no problem. I’m excited to deliver it. Yes.

Abby Herman
If we’re wanting to connect with you ahead of time or start consuming some of Nicole ahead of time before the summit. Where can listeners go? And what can they do to get some more of you?

Nicole Batey
Absolutely. So if you go to femmepueneronline.com/onesummitonelaunch, that’s one summit, one launch, you can actually consume some content from my web show. So I interview other biz besties, about summit related topics and launch topics. So remember that I helped people launch their offer through the virtual summit. So we’ve talked a lot about summit launching offers, how to put them together, mindset, all the things. And if you go there, you’re able to essentially get a ticket to one of the live events. The live chats are called master chats. And honestly, it’s just it’s a combo with my besties. That’s really what it is. We don’t Pitch Anything at the end. We’re not doing any of that. So it’s super fun. And everybody can get in the chat and have fun there. You can also go to Instagram or online. And DM me, I’m always able to dm and talk there. So

Abby Herman
Yeah, awesome. Well, thank you so much for being here and for all of your expertise, and for letting us borrow your brain.

Nicole Batey
No problemo.

Abby Herman
Did you notice that Nicole gave you permission to not collaborate with your biz bestie it’s not always the best idea, but you can still find great ways to support one another in your businesses? I also love her take on being on a summit or any talk really or hosting a summit? Where will you send people who fall in love with you there? I can’t wait to learn more from Nicole at the content experiment summit. Remember, you can sign up for the waiting list at the content experiment.com slash summit. Registration opens February 26. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. tag me at AbbyMHerman and Nicole at Fempreneuronline. The more you share the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time, take care

Transcribed by https://otter.ai

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