When was the last time you thought or said there’s not enough time in the day? For me, it was probably earlier today.
We spend so much time trying to ensure that our basic needs are met: We work so we can pay our mortgage or electric bill. We spend time tending to the kids and pets, making sure we have food and clothing. We meet other peoples’ needs because we want to feel like we belong. And so on. Think Maslow’s Hierarchy of Needs. And that leaves little to no space to do what brings us joy.
This holds true in business too. We spend so much time doing the little things: posting to social media, updating our website, answering emails, etc. And when we fill our time with these things, we don’t have time to do the really deep work that we excel at. The work that we started our business to do.
What if we flipped time and started with the deep work instead? We’re exploring that concept in this week’s episode of the podcast with Karen Briscoe, creator of the “5 Minute Success” concept and author of Flip Time Love Life.
Mentioned In This Episode
- Flip Time Love Life book
- Flip Time Video
- Living in the Gap
- The Power of Habit by Charles Duhigg
- The Dip by Seth Godin
About Karen Briscoe
Karen Briscoe is the creator of the transformative “5 Minute Success” concept. Her first book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed, and Commit to Get Leads: 66 Day Challenge® and Consult to Sell: 66 Day Challenge® offer a combination of information and inspiration delivered through memorable stories. The daily format with takeaways propels one to achieve success at a higher level in business and life. Topics include: Commit to Get Leads; Consult to Sell; Connect to Build and Grow; Success Thinking, Activities and Vision; which all lead to the Sweet Spot of Success. Her most recent book, Flip Time / Love Life is a Heroine’s Journey tale about loving the life you have while you create and co-create the life of your dreams.
Her first book was featured in INMAN as “must read for your best year in real estate” in 2017. The book ranks on Amazon in the top 1% in its category. It has been endorsed by industry leaders Hal Elrod, Pat Hiban and Michael J. Maher. She is a contributing author to INMAN and Real Trends real estate media outlets.
Karen is the host of the “5 Minute Success” podcast which has ranked #1 on Overcast most recommended in the business category. The show has an amazing array of guests who achieve success at a high level. Karen also is a frequent guest on other podcasts that focus on entrepreneurial, success and motivation, as well as real estate related topics. She coaches on the best of 5 Minute Success principles.
Karen is the principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams. The HBC Group has been recognized by the Wall Street Journal as one of the 250 Top Realtor® teams in the United States. Since 1977, HBC Group has sold over 1,500 homes valued at over $1.5 billion. The team consistently sells over 100 residential properties annually ranging from multi-million dollar luxury estates to condominiums and townhomes. Primary market areas include Northern Virginia, suburban Maryland, and Washington, DC.
Abby Herman 0:00
Hi there and welcome to episode 186 of The Content Experiment Podcast, a podcast for podcasters that supports the idea that content and marketing are ever moving targets. And it’s okay if you don’t feel like you’re going to do it. All right all the time, you have permission to experiment with little tweaks and changes in your content, to find what works for you, what increases value for your audience and what grows your business, and most importantly, what feels good for you.
Abby Herman 0:38
I’m Abby Herman, content strategist and consultant for podcasting, business owners who want to make their podcast their primary content marketing tool, feel easier and more streamlined, so they can get back to serving their clients and making those sales. Because your podcast is your primary marketing tool, and you want to leverage it to grow your audience authority and business. I will show you how while you do business in a way that works for you. I can help by supporting you through building a content and marketing strategy, taking care of the podcast management for you, or giving you the tools and resources to take this on yourself. Are you a cobbler without shoes? As business owners, it’s often our own work that takes a backseat in lieu of our paid client work, am I right? There’s only so much time in the day to get things done. And I know that I’ve been really guilty of this putting off my own content so I can make sure my clients content is published on time. Both are important. But I can’t stay in business if I’m constantly pushing the work for my own business aside. And I know that there are experts out there who talk about time blocking and boundaries and letting go of clients who aren’t 100% ideal. And we’ve talked about these things on the podcast before. But the reality is that we need to make money. We’ve got to get our podcast episodes out there. We need to market our own businesses. And at the same time, sometimes we say yes to clients or projects that aren’t ideal, because we literally just need the pay day. I’ve been in this position before for sure. This week on the podcast, we are looking at the concept of time and priorities a little differently. I’m not gonna give away too much. But let me say this, you’ve heard that you should put your own mask on in an airplane first, right? It’s okay to prioritize your own business and take care of yourself first.
Abby Herman 2:33
This week’s guest, Karen Briscoe tells us how using her concept of time flipping and it’s going to change your business and your life. Taking what matters most the big work you want to do the work that really matters. And taking care of that first, and then trusting that the other needs we all have will fall into place because they will and even better. Karen shares how to get started. So when we have so many things pulling us in so many directions, we can actually do the work. Before we get started with the interview. Let me share a little bit more about Karen. Her first book real estate success in five minutes a day secrets of a top agent revealed offers a combination of information and inspiration delivered through memorable stories. And Her most recent book, flip time. Love Life is a heroines journey tale about loving the life you have while you create and CO create the life of your dreams. Now let’s listen in to our conversation.
Abby Herman 3:38
Hi, Karen, thank you so much for joining me. I am so excited to chat today.
Karen Briscoe 3:43
And I’m thrilled as well Abby because I know we have a pod swap planned at some point. So it’s always fun to be on the other side of the mic.
Abby Herman 3:51
Yes, yes, I love it. So before we dive in and talk about flipping time and everything related to that, can you share with listeners what you do and who you do it for?
Unknown Speaker 4:03
So I am what’s known as a mega real estate agent, which means I run a team inside of a brokerage in the Northern Virginia Washington DC metro region inside the beltway located in McLean, which is the claim the main biggest claim to fame for McLean is the CIA Langley. You’ve seen the movies, you know where they fly, and that’s, that’s likely. So it’s a very sophisticated marketplace. The my team in 2021 Sold 116 million and average sales price of 1.1 million so you could do the math. We sold about 100 houses so it’s we had an opportunity to serve and then I also am the host of the five minute success podcasts have over 400 episodes and author of four books which I you mentioned the flipping time so the flip time love life is one of my most recent books
Abby Herman 5:00
I love it. So as we’re recording this, I’m actually in the process of buying a house, which I do not recommend it this this year. But it’s, but I’m doing it. And not quite in that price range. But I have so much respect for real estate agents Realtors right now, after what we’ve been through with this purchase and the multiple headaches, I should say that we’ve been through over the last two and a half months through this process.
Karen Briscoe 5:31
So it’s a very competitive arena for buyers, I predominantly work with sellers. So when you get to the mega real estate agent, you’re predominantly a listing agent. And so it’s the other side of the perspective on the seller side. But I started out in the business, working only with buyers for several years in a rising market. So I certainly can understand how you feel.
Abby Herman 5:54
Well, I did sell my house with this agent last June. So she now she’s doing her work, because it was not that much work.
Unknown Speaker 6:02
So that’s why it’s a different kind of work. And it’s strategic negotiations market knowledge. So it is a different kind of work, but it is all work. So it did does take a professional in my, in my experience, and most people that have asked for that.
Abby Herman 6:19
Yes, yes. So in your your non real estate business. So you’re an author, you are a podcast host, you are a speaker, can you share a little bit about about your business side outside of real estate?
Unknown Speaker 6:34
So the creative endeavors is what I call that. So yes, there you go. What happened was I became a successful real estate agent. And many people wanted to know how I did it. And so I started doing the speaking coaching and training. And that led to people saying that my stories were sticky and memorable. And many people encouraged me to write a book, and I’m sure you’ve had others that have been encouraged to write books, I actually did it, I wrote the book. And that led to it. So it’s a real estate book, although it really has a lot of principles for entrepreneurs and salespeople. But it is based on the idea of investing five minutes a day to achieve a higher level of success. So I like to say my book as for a podcast for its first birthday, because authors you know, the root word of author of authority is authors. So authors often I found I was being asked to be guest some podcasts and webinars and speaking even more so and, and even though more real estate agents are women, they’re not represented at the higher ranks of where I am running a mega agent team is still predominantly male oriented. And so I found a space where my voice was, was welcoming. And so that has led me on this journey and three more books later and, and then guess on other people’s podcasts such as this, but the the most of my books or business books other than the flipping time book, The Flip time love life, which is a heroines journey, a story, I felt that a parable would have more impact, because people could see themselves in the story. And so that’s that’s how that that book came about.
Abby Herman 8:26
Can you share just a little bit about the story and what that’s all about? And like, what is flipping time? What do you mean by that?
Unknown Speaker 8:33
So a heroines journey, hero’s journeys, people are very familiar with Joseph Campbell. And the idea that we’re all called to an adventure. I mean, you could call it a lot of things to be called a contribution. You could be called to being an author, you could call, you know, call to all sorts of, but he, he refers to it as a call to adventure. And the most well known female call to adventure is Dorothy and there was Rivas and if you think about Dorothy, she had both internal and external motivation to get out of Kansas. And their internal was she wasn’t happy in Kansas, she really wanted to leave. And she had this external event. That Twister propelled her to AWS and she went on this journey. And in that on that journey, she met with mentors, you know, the Goodwitch she met with friends, the lion and the Scarecrow and the Tin Man. She had her companion she had her her dog Toto, but she also met with challenges. She met with the Wicked Witch of the West, the Winged Monkeys, but all along she was on this journey to go back home you know, it’s crazy. She wanted to leave, but she suddenly realized what you really want to do is go back so she she went on this, this journey and and fast On that she always had it within her. And that’s what the heroines journey does is it takes you outside your comfort zone, it takes you to places you didn’t know that you were gonna grow in and become better than before, learn and you’re gonna meet people along the way. And then you come back home bearing gifts. And then you go back out again, into a new journey. And it’s not a one and done. It’s cyclical many factors of Campbell’s shows that in a cyclical structure, because it’s, it’s not a linear A to be at some you’re coming back you with gifts and to your community, to the people you care about. And then you’re going back out again and slaying new dragons. So that the story talks about this, this journey, this woman named Haley who goes on her heroines journey. So she discovers what it means to flip time. So the idea of flipping time came about when I was getting ready to do a signature talk. And I think he watched it on the, on my website, for the Hal Elrod community, the quantum a mastermind, best year ever blueprint, the idea that many people say they don’t have enough time to do the things they want to do. Busy is a disease a badge of honor, it’s a competitive arena. The thing is, is time is the one thing everybody has the same amount. It’s not like you get more time and I get more time, we all get the same amount of time. And so it’s it’s more a matter of how you how you look at time, because it really is, your, your perspective, Einstein, you know, said time is, is relative. Because think about situations where you feel like, you know, time is at a standstill, like you’re in a boring Zoom meeting or you’re in traffic or you know, you’re doing something, you don’t want to do a time standstill, you just like, it’s very laborious. But when you’re doing something you’re passionate about, or you love or with people you love, time flies by. So that’s relativity. So it really is a time it’s really energy. And it is the currency of high performance is really energy, not time. And when you when you say you don’t have enough time, and I know we all talk about it. I mean, this is like a, a, we think is a modern phenomenon. But it’s actually law. Xu said 2000 years ago to say you don’t have time, it’s like saying you don’t want to. Because truly, if you wanted to write, he would figure out how to do it. That’s where flipping time comes in.
Abby Herman 12:47
So I actually have a quote on the wall in my kitchen that says, if it’s important to you, you’ll find a way If not, you’ll find an excuse, and I don’t know who said it. But I believe in that 100% If it’s important, you’re gonna figure out a way to do it. If if doing something in your business is important. If you know that that’s what’s gonna move you forward, you’re gonna figure out a way to do it. And if it’s not important, you’re just going to come up with an excuse, of why you can’t do that thing. And I get that, like, we all have the same amount of time, there is a limited amount of time, you know, in our lives and in our days. So not everything can be done, but you have to prioritize figure out what what are those priorities?
Unknown Speaker 13:34
Well, so that’s the thing that I’ve discovered is that many times people do talk about priorities and work life balance and, and managing time. And this is where I want to just do a paradigm shift.
Abby Herman 13:47
Okay, okay. Okay. Okay.
Unknown Speaker 13:51
So the idea of if you think about Maslow’s hierarchy of needs, hmm, remember the pyramid from your psychology classes. Okay. So the basic human needs, our shelter your physical needs. And if you think back to the early days of the pandemic, what did we all focus on, but toilet paper? I mean, it just doesn’t get any more basic than that. I mean, this is a human condition, okay. It’s human phenomenon. The next level are your more of your safety security needs. Then you have your esteem needs. And then you have at the top self actualization. That’s what Maslow calls it. Some people like Gay Hendricks calls it the zone of genius. Some people call it flow. The, you know, like, I’m still you, Joseph Campbell will call it your bliss, you know? The thing is, is if you wait and work your way up that pyramid, you may run out of time, okay? Because that’s what many people do. They put off the meaningful work and the things that will help them create energy so that they can Do the things they want to do and do more of them. So I just say just flipped the whole thing over. Because if you start with the meaningful work, the self actualization, the flood zone of genius, then you will be, first of all, living your best life you’ll be living, when you were designed to do what you’re created to do whatever that is, you will be there. And that will be being you will be the most productive, you could be right because if you’re doing what you love to do you’re passionate about, then you will be good at it. And that will give you a steam and will give you better relationships. Because many relationships, the reason why they people struggle is because they’re living lives of quiet desperation. I mean, they’re not living the life they love. And then, and then people are like, Oh, but how could you be, you know, earn a living and take care of all the other things yet take care of like, Well, the thing is, is if you are really truly living the life you love, then I find those people figure it out. Right? I mean, the the challenge is, is if you do it the other way, you will likely burnout timeout i, if that is more classic likely to happen. And you mentioned, okay, well, so how does this work with your business? It’s the same thing. There are those things that you do uniquely well, that when you do them, first of all, you you get the positive energy of doing them, but also you, you’re you’re going to be more productive when you’re doing those things in your business. And I found when I started focusing on, I’ve mentioned my creative endeavors, I thought it was going to take away from my business, my business doubled, because I really was started experienced burnout. And I was not putting in the right kind of energy into my business. And I was not taking care of the customers in their best way, right? And so if you put that first, make it a true priority, because priority means first, right? You put that first and everything else falls into place.
Abby Herman 17:24
If you put the self actualization, the thing that you are in your zone of genius and do that first. So I agree. And I’m curious, like, how do you put that into practice? Because there are as business owners, and as humans, we have responsibilities outside of what that thing is. And I think, you know, a lot of people struggle with putting their thing first. I mean, I know I struggle with it as I struggled with it when my daughter, my daughter is out of the house now. But when she was young, and I struggled with that, I struggle that with that with family members, with clients, with team members, and how do we figure out? I guess how, first of all, how do we figure out what that thing is that’s at the top of the pyramid? And then how do we put that first? Do we just rely on faith that the other needs are going to be met? And I have some thoughts around that. But I want to hear what your thoughts are first.
Karen Briscoe 18:29
There’s so much to unpack there. Yeah. People often know what their calling is, and they just ignore it.
Abby Herman 18:36
Mm hmm. Interesting.
Karen Briscoe 18:38
And they put it off, I’ll do that when you know, when the kids leave for college, or I’ll do that when I finish this project, I’ll do that when I retire or whatever I mean, they they have it in their mind what it is they want to do, they just don’t do it. And so there’s a lot of resistance here, what you resist persists. So the I often recommend to people to start small, and then build up from there. So I started by writing in the morning for 30 minutes a day. And as I started to write my book, I started to feel authentic and true to myself, because I was actually doing the thing I said I wanted to do, and that led to positive energy. And then the people around me started to experience a better energy for me. And so my relationships with them, and they actually wanted me to do more. So it was actually a positive self fulfilling prophecy. And if you think about it, the people that you work with the people that you care about and they care about you. I mean, they they’re gonna want your best self too, right? I would does anybody really want the leftovers is anybody really would you know you’re burned out self, your clients included? So I, I had somebody it was a longtime friend and because becoming a Klein, as you said, Carrie, you’re so busy writing a book. And I was like, so just tell me this. The people like she was very active as a PTA. I was like, so when you were working on the PTA, did you go find the people who did never do anything? Could you get anything done? No, you contacted the people that were known to figure out how to get things done are resourceful, and creative. And I believe that that people are attracted to that. I think it’s the other way around. I think that they, we often wait to do these things when we’re at our very bottom. And instead, we need to do the top, we need to flip the pyramid of stars. Yeah, we should be starting not at the bottom, where that’s just the basic needs. And speaking of your children, or the people around you, what I found was that they started feeling like they had permission to do what was what was in their highest and best self, and stad. Because they, they, they before the message ever hearing is yeah, I’m always gonna be last, I’m always gonna put myself last I’m not going to take care of myself. So then they couldn’t see it wasn’t modeled well. So I actually found it to be the other way. I mean, the staff, team members, they’ve all are learning how to pay, we’re all learning to take care of each other. Right? So we don’t, we don’t do this in a vacuum. Like, it’s only good for me. But it’s good for everybody. Because, you know, rising tide raises all boats. So I think that it’s it, I feel like my clients, again, are getting a better me. So they they respect that.
Abby Herman 21:44
Yeah, well, and I mean, this, especially thinking about children and family members and other loved ones, partners, we want I mean, you know, we want the best for them. So it’s natural that they would want the best for us too. So to show a good example, or an example of you putting yourself first, I think is really, really important. And so my thought behind, how do you get those basic needs met, when you’re focusing at the top of the pyramid first, or the bottom of the inverted pyramid, I guess, if you will, I feel like if you’re doing your best work, and you’re doing, you know, the best thing for you, I feel like the other things just kind of take care of themselves, they will naturally start to happen. Especially when I think about business, if I’m focusing on my business, my marketing, my sales, my interactions, my networking, all of that, and instead of focusing on so if I’m focusing on the things that are important, and I feel really good about myself, then just like you said, my client work is better. My interaction with other people is better the other things just kind of take care of themselves. And obviously, I’m going to make the sales. So I’m going to be able to eat and, you know, sleep with a roof over my head. So yeah, I do feel like it all kind of takes care of itself.
Karen Briscoe 23:05
So I mean, it’s a focus of abundance. Yeah. Because you already have everything you need. Right? Yeah. And then the other way of looking at it is a focus of lack. Like, there’s not enough, there’s not enough time, there’s not enough business, there’s not enough, right? And so we focus on expands, so you keep focusing on that, that’s what you’re going to experience. But if you experience that you are living the best life right now, as you create, and CO create the life or business of your dreams. It’s an ad, it’s not a waiting until a certain number if that, you know if it’s number of clients or number of downloads or, you know, $1 volume of business or whatever, if, if that’s what your metric is, you have a problem, but most people do is they keep moving the metric, right? They don’t like okay, I’m just gonna get to 100,000 downloads, or I’m just gonna get to a million revenue I’m just gonna get and then they move the metric. So you’re always living in the gap. I don’t know if you’ve heard of Dr. Benjamin Hardy, and he talks about the gap. And again, Dan Sullivan and him just wrote this book. And we often live in the gap. We live in this lack we live in, okay? Never enough, it’s not enough. And the idea is you want to live in, in in the gain and the fullness, you already have everything you need. And you’re going to choose that. And then as you said, everything else comes because you’re living you’re living into it. And then the people around you feel the ripple effect it can be sometimes it’s a ripple like you’re the pebble like you’re rippling out sometimes it’s a snowball like it just builds on itself. Sometimes it’s a domino like it knocks off you know, one domino knocks off the next one off the next. Sometimes it’s a it can be exponential, it could be a paradigm shift like totally flipped the whole thing right? It’s changed the way you look at things. And then the way you look at things changes. So it’s ready times, if there’s resistance, just start small, like five minutes. Does the five minutes?
Abby Herman 25:13
Yes, well, let’s talk about that. Because I, I believe that this is so important and such a great point that, like we can make, we can make this change in our lives and in our businesses. So you said five minutes, and your your podcast is a five minute success story. So I would love to hear some tips, tools, maybe that you have on how we can start to make that flip, like, what are things that we can do? Are there things that we can do in five minutes, that can get us along this path?
Karen Briscoe 25:49
So the original premise of the book was that people I was coaching, speaking training, so they didn’t have enough time for business and personal development, and to break down a resistance as a deal five minutes a day. That’s about people’s attention span. Right now, honestly, I think Google has come up with that, that is most people’s attention span. So the the idea of the five minutes was to invest in reading the book, which was designed to be a daily is designed to be a daily reader. So you read a principle every day, and you build up that that knowledge base, it was also a part of the Parkinson’s Law. So Parkinson’s Law states that limiting and restricting time can actually make you more effective and efficient. So the best example of this is right, when you get ready to go on vacation, you know, how much to get your Parkinson’s Law? Yeah, totally. So because what happens with people’s lives, brains, whatever, they just, if there’s too much information, it starts to become a tsunami, and you know, you just overwhelming but but most people would, would they know, they only have a small chunk of time they commit to doing it. And that’s where the consistency, I’m sure you’ve heard of tiny habits, or micro habits are many, many habits. Jerry Seinfeld is known for how he became a successful comedian was he committed to writing one joke a day, he didn’t commit to writing a good joke a day, he just committed to writing a joke a day. And he used a very low text way of keeping track, he got a wall calendar on a red marker. And every time he wrote a joke, one day, he marked it off. So he bet he built this consistent habit. And there’s a lot of research on habit formation, on what it takes to build a good solid productivity habit. A lot of the research talks about 66 days and Duhigg and the power of habit. The, the reason why I believe that is a pretty good in, you know, timeframe to think of is what I find is the first 21 days everybody’s like evangelizing, you know, they’re like, I’m gonna do the peloton every day, and they’re like, tell it all the world and it you know, and, and then the next 21 days, and people go through this kind of evaluation cycle, like a dip. And the thing about depths are, it depends on whether what is on the other side is important to you, right? So if what’s on the other side is important, then Seth Godin talks about in his book, The depth and they you should power through that depth, you should just put your energy into getting through it. And because often, what most people what happens next 21 days or three weeks or so, is you start to experience the benefits of it, you got to get through the depth to get to the benefits, because when people start to experience the benefits, then they want to do more. You know, it’s really a habit to be a habit, you have to continue doing it you know, you don’t stop at 66 days or 1000 days or whatever it is, but you want to but if you can set have the mindset or use a calendar or whatever tracking device will get you through that. That’s why many habit tracker things will follow that that system.
Abby Herman 29:19
So relating this to business because I totally agree with us relating this to business, can you and I’m totally putting you on the spot here. What are some examples of some good five minute habits that a podcaster or a service based business owner could start doing right now to grow their business or to grow the listenership on their podcast or to you know, I don’t know uplevel their business in some way?
Unknown Speaker 29:51
Well, lead generation is gonna have the most impact for anything right? Absolutely. more leads than you have choices. You can top grade the lead you can refer I believe you can. But most people can benefit from more leads. So I would say, I have been, even though I’m in a time business, I actually like the tracking of the activity. So I actually do five a day lead generation activities. And then once I’ve done my five, then I’m like, Okay, I’ve done my lead generation for the day. So if it’s for podcasting, it’s looking into reaching out making five inquiries for gas, or could be five follow ups. Although it really should have some aspect to creating new business, because if all you do is following up with old business, you’re probably some point you’re gonna run out of new leads. But I, again, back to I, there’s lots and lots of tracking devices, but I actually take a paper calendar. And if I’m working five business days, that week that I wanted to verify 123512512345. And you wouldn’t believe how much impact you can make doing five a day. I’ve been doing it for 20 years in the real estate business. And like I said, last year was a lot for me. And so the other benefit to the tracking is, you’ll know where your business is coming from, you’ll know when you’re most effective, you’ll start to be able to see patterns and you can improve on what you track is you’re going to have more success out of that. So I would put first and due to setting up a system for tracking your lead generation.
Abby Herman 31:36
Yeah, I actually use this isn’t lead. This isn’t business related. But I have a spreadsheet that I use to track some things, personally. So I have it, I have it shortcutted on my because it’s obviously it’s digital, it’s in Google Sheets. And I haven’t shortcut it on my, in my browser. So when I do the thing that I said I was going to do personally, I can go in there, I can track it, and it’s a year long thing that I’m doing, I’m doing certain things throughout the year. So it’s not necessarily consistently, I’m doing something every single day. But basically, I’m trying to get myself out of the house more I’m trying to do more social activities. And so I’m tracking when I’m doing these things. So I could look back and say Yes, I did those things that I said I was gonna do last month. But I love the idea of tracking I actually. So business wise I have, I use clickup for project management, and I have a clickup space, I guess it’s called setup that I can track leads, and I can track pitches that I’ve made on podcasts and things like that. But I I love the idea of when I think of lead generation, I think of outreaching reaching out to people on LinkedIn, making connections with people on social media. And I actually think I might challenge listeners to do something every day for 66 days, just spending five minutes reaching out to one person every day, Monday through Friday, not not on the weekend, because we value our personal time here. But I think I might do that. Because I know I need it. And I love good. I love a good challenge. I love a good, you know, accountability to do the things that needed to be done.
Unknown Speaker 33:24
Yeah, it actually is a and you pointed out several things, you’ve gotten yourself into what can be a positive, you know, dopamine loop of doing the thing on the spreadsheet, and then seeing the benefits of it. So you’re already seeing it. And a challenge is a great way i Two of my books are 66 day challenges because of that. And I do encourage people to do the 66 days on business days. But if you thought about it, if every day, for 66 days, you made, you know, five LinkedIn connections, I mean, you know, more meaningful than just clicking on it, right. So think about what that would do for your business or live. I mean, you would get to the point where you’d say, Wow, I have so many leads I have good I get an opportunity to, you know, work with the people that are going to have the most impact and think about it. That is where you want to be right?
Abby Herman 34:17
Yes, yes. I love it. This is so good. Um, tell me about the books that are challenges that are 66 day challenges.
Unknown Speaker 34:27
So one of them is committed to get laid 66 Day Challenge. So the ideas are 66 stories, ideas for lead generation, again, mostly focused on the real estate space, although I’ve had many entrepreneurs, salespeople read them ago. Wow, this works for that too. And then the other one is called consult to sell. So the real estate success of five minutes a day, even though every day is different. My publisher said yes, but there has to be a structure and I’m like Okay, so the structure As you if you can visualize a Venn diagram, the first circle is committed leads, because as you know, being a business person until you have a lead, you have nothing to do. And it’s true for really anything, I found the same thing out very quickly about bypassing. And then what often happens next is the conversion process, what I call consult to sell. So you take the lead, and you convert it into an opportunity or business of some form. And then what often happens is people are always good as their next deal or lead, right. So there’s principles where you can connect to build and grow. So you create a sustainable, ongoing enterprise with leverage and systems. And then that is the third circle. And then success thinking activities and vision is surrounds it. That’s the mindset motivation component, you have the vision of what you want, and your business in life, you think about how to do it, and then you take action to put it into place. And then that all leads to this sweet spot of success. So I have two books that are 6060 challenges. One is the Connecticut leads, and one is consult to sell, it’s a deep dive focus on those areas.
Abby Herman 36:19
Wow, okay, I need to I need to get at least one of those before I set up this challenge, I think, but we’ve got time between between today when we’re recording this and what its gonna go live. So I’ve got some time to prep. But listeners, if you’re on my email list, well, if you’re not get on my email list, and if you are, be sure to watch out for an email about this challenge, because I think that this is really important. And honestly, it is probably what I need right now at this point in my business, just because I feel like, I feel like things have just, you know, it’s like business as usual, which isn’t going to get anyone to the next level. Like you’ve got to do something different. If you want to grow and expand and all of that. So flipping time, and is one and focusing on the thing that needs to be done. Whether you know, for in five minutes a day, I think, or five things a day, I think is really important.
Unknown Speaker 37:20
So I really encourage you to do the challenge, because I have found for many people, myself included, it’s a great way to jumpstart if Yeah, if you found that you need something to just energize your business or life.
Abby Herman 37:33
Yeah, actually. So as we’re recording this, I’m in the middle, I had somebody who challenged me to start going live on LinkedIn, we were talking about how we’re, you know, just not super comfortable in front of the camera, and we don’t want to go live. And she said, I will go live every week, if you go live every week, and I said Challenge accepted. So as when we’re recording this, this is week two, so I have to go live tomorrow, which means I have to do my hair and I have to put makeup on. And I’m not happy about that. But I’m gonna do it.
Karen Briscoe 38:11
Is that where that content experiment came about?
Abby Herman 38:15
Content experiment is all about experimenting with little tweaks and changes that you make in your content to find out what works for you. Because we can’t spend so much time and effort and money creating this perfect plan and this perfect business only to have it not work like it’s okay for it to not be perfect. And it’s okay to make changes along the way to figure out what what works for you and what’s really comfortable for you.
Karen Briscoe 38:42
So it sounds like you are doing your content experiment.
Abby Herman 38:45
Karen Briscoe 38:46
Like didn’t lie, you are living
Abby Herman 38:50
100%. Your your podcast. Yes. Karen, this has been so helpful and so valuable. And I’m gonna link to I’m gonna link in the show notes to the video that you referenced at the beginning that we talked about, that’s on the homepage of your website. But can you share with everyone where they can find you and connect with you and learn more and get your books?
Unknown Speaker 39:13
Oh, it’s very easy, because it’s the number five minute success. That’s the website, the podcast. And the books are all available on Amazon and audible if you prefer that format, the real estate success in five minutes a day and then the 266 day challenges which is a consultant sell and connect to committee leads. And then flip time love life which is also available there if you want to read more about the heroines journey and that story, the call to adventure if that’s something that’s picture interest in you want to go on your own.
Abby Herman 39:51
Yeah, that’s great. Thank you so much for being here and I’ll include all of the links in the show notes for everyone. I love What Karen said about creating new habits and doing just one thing for five minutes every day. I feel like we can all carve out five minutes for something that’s important to us right? If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. You can tag me at the content experiment and tag Karen at five under the number five underscore minute underscore success. Or Karen.Briscoe B R I S C O E. The more you share, the more we can get the podcasts into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time. Take care.
Transcribed by https://otter.ai