This is a guest blog written by Holly Meyer of Holly Meyer Design. Thanks, Holly!
You decided to trim your own hair because… how hard can that actually be? You think, “This can go one of two ways. Really good or really bad.” (Just me?) Your hairstyle is minuscule in the grand scheme of things, but it does everything for your mindset. You feel on top of the world when you have an excellent hair day, and you feel absolutely miserable whenever you end up cutting one side of your hair slightly more crooked than the other.
Your visual brand has the same effect on your business. When your visual brand looks polished and professional you feel unstoppable and when you piece everything together yourself, despite not having much of a design background, you may find yourself hiding your head in the sand from embarrassment.
Hiring a professional designer is a large investment, so is it worth it to you? Here are four big ways professional branding improves your mindset.
Professional branding ignites your drive
I don’t know about you, but whenever I spend a large amount of money on an investment, whether for my business or not, I want to make sure I get as much use out of that expense as I possibly can. The action of making a purchase motivates me to work harder in order to see a return on that investment. Spending money on professional branding is no exception!
Professional branding gives you validation
There are those milestones where you feel like you “finally” made it. For example, when you buy your first car you may think, “I’m finally an adult!” Or when you buy your first home you say, “Now I really am an adult!” When my clients invest in branding, I often hear, “I finally feel like a legitimate photographer!” or “This has given me so much confidence!”
[bctt tweet=”As they say, dress for the job you want. Why should your visual brand design be any different? / @hmeyerdesign” username=””]
Professional branding gives you peace of mind
Gone are the days where you feel like you’re shooting in the dark with your DIY design, wondering if you’re “doing it right.” When you find the right professional designer to work with, they will ask you proper questions to uncover your brand mission, your business objectives, and all the details about your dream audience. The end result? A visual brand that is unique, totally you, AND works for your industry.
Professional branding will make you feel proud
Do you ever find yourself apologizing whenever you hand out your business card at a networking event? When you invest in professional branding, you’ll no longer have to say, “Please don’t judge me… I put this together in Microsoft Word last night and my computer printer was low on ink.” Instead, whenever you hand out your professionally designed business cards you’ll hear nothing but rave reviews!
[bctt tweet=”As they say, dress for the job you want. Why should your visual brand design be any different? / @hmeyerdesign” username=””]
To sum it all up, professional branding is an investment worth making if you need a good boost to your business mindset. When you’re getting ready to take the next step, make sure you find a designer that asks questions to uncover the core of your brand so they can capture your true essence in your visual design.
[bctt tweet=”You are incredible. Isn’t it time your visual brand is, too? / @hmeyerdesign” username=””]
How do you currently feel about your visual brand design? Proud, embarrassed, excited, frustrated? What about your design makes you feel that way? Tell me in the comments below!
Holly Meyer is the owner and creative director of Holly Meyer Design, a boutique design studio specializing in unleashing the inner roar of wholehearted solopreneurs and small creative businesses through purposeful branding, web design, and design education. Holly is passionate about empowering creatives to infuse new life into their brand with the perfect visual design that tells their unique story and deeply connects with their dreamiest tribe. She lives in eastern North Carolina with her lively cat squad. You can follow her on Instagram, Facebook, and Pinterest.
