When you talk about what’s important to you and your industry, people will listen. Especially when the message is tied to your mission and vision and it’s something that fills a gap. (No matter what you think about the online space, there will always be gaps. There’s room for us all.)
And while it’s important to do some work to decide what that message is and where you’ll share it, the most important thing is to just start sharing it. It doesn’t have to be perfect and it’s okay if it shifts and changes over time.
This week on the podcast, Carol Cox is sharing how to develop your own thought leadership through the four layers of thought leadership. She talks about her own experience in losing her voice and confidence when she was front and center and how that story connects the personal and connection…which is exactly how to approach thought leadership.
We need more women to be thought leaders and to step up to put themselves out there. And you don’t need to be degreed and credentialed to be an expert at something. One thing that helps? A support system. And the ability to avert your eyes from any comments and criticism you’ll get.
Listen in for more from Carol and how podcasting fits into it all.
Mentioned In This Episode
- Six Steps for Developing Your Thought Leadership
- The Expert Trap: What Holds Women Back from Thought Leadership
- Speaking Your Brand Podcast
About Carol Cox
Carol Cox is the founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando’s Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.
Abby Herman 0:08
Hey there, and welcome to episode 180 of The Content Experiment Podcast, a podcast for podcasters that supports the idea that content and marketing are ever moving targets. And it’s okay if you don’t feel like you’re doing it. All right all of the time, you have permission to experiment with little tweaks and changes in your content to find what works for you, what increases value for your audience, and what grows your business, and most importantly, what feels good for you. I’m Abby Herman, content strategist and consultant for podcasting. Business owners who want to make their podcast their primary marketing tool feel easier and more streamlined, so they can get back to serving their clients and making those sales. Because your podcast is your primary content marketing tool, and you want to leverage it to grow your audience authority and business. I will show you how while you do business in a way that works for you. I can help by supporting you through building a content and marketing strategy, taking care of the podcast management for you, or giving you the tools and resources to take this on yourself. If you’re a business owner, you’re a leader. And when you speak up about what you’re passionate about, you are a thought leader. It doesn’t matter if you’re talking to 10 people or 10,000 people. If you’re talking about it, you can create momentum around it.
Abby Herman 1:26
That’s the message that you’re going to hear on this episode with Carol Cox of speaking your brand. You started your business for a reason. Speak up and let people hear it. Take that mission and turn it into a message that you share with the world. And if you’re nervous about it, as so many people are, that’s okay. You don’t have to speak on big stages or in front of big audiences. Just start wherever you are right now. Carol will tell you how. Before we get into the interview, let me introduce you to Carol Cox.
Abby Herman 1:57
Carol Cox is the founder and CEO of speaking your brand, a coaching and training company that helps high performing purpose driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly five star rated speaking your brand podcast and during election seasons serves as a democratic political analyst on TV news. Carol was named as one of Orlando’s Women of the Year in 2021, and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice to tell the stories that need to be told and to activate ideas for change. Here is our conversation. Hi, Carol, thank you so much for being here today. I am so excited to talk to you.
Carol Cox 2:49
Likewise, Abby. Yeah.
Abby Herman 2:51
So before we get started, in case anybody doesn’t know who you are, could you share just a little bit about who you are and what you do and who you do it for?
Carol Cox 3:01
Sure. So my company is called speaking your brand. I also have a podcast called speaking your brand. And we help women entrepreneurs and professionals with their thought leadership and their signature talk. So women come to us because most, for the most part, they enjoy speaking, they want to get better at it, they want better results from it. And they also feel like they have a bigger message that they want to share in a wider way. So a lot of them have been speaking conference sessions, of course, mostly virtually in the past couple of years, but before the pandemic, going into conferences and speaking and then returning to that hopefully soon, but they want to get on bigger stages, do keynotes TEDx talks, and also get better at lead generation when they are speaking in your for business business types of events.
Abby Herman 3:43
I love that. Yes, I think getting on stages is such a great way to get more visibility to get yourself out there. And we’re going to be talking about some thought leadership pieces of that also today. Before we do that, though, can you share a little bit about how you what it looks like to work with you, and how the way you’ve designed your business helps you to live the lifestyle that you want?
Carol Cox 4:06
Oh, this is a great question. So our so our signature program is called the thought leader Academy and women enroll in that it’s a four month long program. So they’re with us for 16 weeks. And during that time with us, they work on their thought leadership idea. So what is that bigger message that they want to share? They decide on a container for their thought leadership message. And I know we’re gonna get into this, it could be a new podcast that they launch, it could be a solo series, if they already have a podcast, it could be a LinkedIn live show or an event. So they decided on their thought leadership container. And I know we’ll talk a little bit more about that than they work on their signature talks. One that’s their keynote story driven textile talk and then the other one for lead generation, and then their visibility and revenue strategy for speaking. And so they are with Us Weekly with a live group zoom calls where they go through they learn how to do this. They work on it, they practice and then we also provide one on one coaching with them along the way so that time they leave with us They have a lot of clarity around their thought leadership message and idea what they want to put out there in a bigger way. And they also have these very tangible deliverables that they’ve worked on.
Abby Herman 5:09
And how does the way that you’ve structured that program help you to live the lifestyle you want, because I always I, it’s always fascinating to me how everyone’s structures are different their business differently. And it’s just neat to kind of kind of hear what that looks like.
Carol Cox 5:22
So we, I do have other speaking coaches besides myself, and this is why I named the company speaking your brand and not with my name back when I started in 2015. Because I always envisioned it as bigger than me than than just me. And I always knew I wanted to have a team and have other people to work in it. So I have a lead speaking coach, who has been with me for three years now. And then I have other coaches who kind of come in as needed to fill demand. And so we have so the way that I’ve structured it that basically not all the work is on me, I’m the entrepreneur, entrepreneur, the business has been growing rapidly, especially over the past two years, surprisingly. So even with COVID, because we did a lot of pivots, understandably. So from home, and speaking in person business, to speaking virtually in business to thought leadership, and so on. So I have a lot of support in the business so that I really can focus on what I love doing, which is number one, working with clients. Number two, I actually love marketing. My background is as a marketer, I’ve been doing marketing for years and years, even before I started this particular business. So I like marketing, I love creating the content for the podcast, love building relationships, doing podcast interviews, so I really try to focus as much as I can on what I enjoy doing, and then have the team members do what they enjoy as well.
Abby Herman 6:34
I love that. So like a true CEO role.
Carol Cox 6:38
It’s a work in progress, but I am getting there. And of course, I am always the bottleneck of whatever it is that is not getting done in the way that like I want more flexibility or freedom or whatever it happens to be like, Okay, girl, what is it that you should be doing to release the bottleneck?
Abby Herman 6:53
Yeah, yeah, I can relate to that for sure. Awesome. Well, so let’s talk about thought leadership a because it sounds like you have put yourself squarely in that role in your own business. What does that mean? What does what is a thought leader? Let’s start there?
Carol Cox 7:11
Yeah, this is a really good question. And if you Google a thought leader, you’ll probably get 100 100 or 100,000 different responses. And by the way, if you Google famous thought leaders, you’ll also get a list of all white men, which is why I am so passionate about helping more women become thought leaders, I will tell you how I think about a thought leader and I use the term because as a good marketer, I use the language that is out there in the world. For those of you listening, if you don’t like the term thought leader, you do not have to put it on your LinkedIn profile, it is totally up to you. Here’s how I think about that leadership is that you have a an idea or a message to share, that is not getting talked a lot about your circle, the internet and your circle of influence. So in your industry, where it is that you kind of focus your area of expertise, where are those gaps that are not being talked about, it could be best practices that are really not best practices for that industry any more that needs to be talked about, or things that are missing, that you notice something is missing, or someone a group is missing from, from what it is that you do in your industry. So that kind of have a unique viewpoint, a unique perspective, and then being willing to be bold and put it out there. Even though it may feel scary, even though you may face pushback, even though it may not be everyone loves it. But you’re willing to do the hard work of putting this idea out there. And it could be a very positive idea doesn’t necessarily have to be negative. But something where you know that it’s not the status quo, you’re willing to challenge the status quo. And then you’re also willing to put yourself into the narrative. And this is how I distinguish experts from thought leaders. All of us are experts in the work that we do that’s by clients come to us that leadership means putting your own personal story, your own personal journey into it. Why does this particular idea matter? How do you get here to this idea was that paradigm shift, or that change in the mental model that caused you to see these things that other people haven’t seen in the same way and being willing to share that as part of your thought leadership?
Abby Herman 9:10
Oh, that’s really good. Okay. So how does someone discover where what that message is going to be and what they want to put out there? Because I think that being a thought leader sounds like a really powerful way to grow a business to support other people. So how do you decide like, what that message is gonna be?
Carol Cox 9:31
There are definitely there are question prompts that you can work through. We have a thought leadership workbook that I know that you’ll share in the show notes, Abby, that listeners can get that have some questions that they can start working through and journaling through. And that theme can be very helpful. I will say that that will get you to a starting place, but it’s so easy to get lost in your own head and to keep things just swirling around and this is where that lack of clarity comes from. And I am such a big believer that literally talking things out loud Whether it’s to a coach to a colleague on your podcast, and in a speaking event, whatever it happens to be literally talking things out loud, will give you so much clarity and developing your thought leadership is an iterative process is most likely not going to come like come down on high and fight in a lightning bolt in five minutes, your initial spark and idea could really like working through it, and giving it kind of depth and dimension is going to take time.
Abby Herman 10:26
Okay, so I have a whole bunch of questions around that. But let’s take this in order. Well, actually, no, let’s not let me I want to dive into you. Okay. You said it’s an iterative process, you said that your podcast could be your platform where you share your thought leadership. So how do you share that message that thought leadership on your podcast without like swirling all over the place and pivoting your message 567 times and confusing your listeners? How do you get that message really nice and succinct, so that you can get it out there? And, and your listeners kind of absorb it and run with it?
Carol Cox 11:06
Yeah, great question, Abby. I don’t believe it has to be succinct and clear. When you first start sharing it, I think the clarity will come in the process. Now when jumping around does not mean, this week, or this month on the podcast, I’m going to talk about organic food. And then the next month on the podcast, I’m going to talk about I don’t know raising dogs and the next like nah, that’s, that’s too much jumping around, like, in your area that you work on. Like that is where you can, you can, you can have fun and experiment. So let me give you myself as an example. And then I’ll give you an example of a client. Okay, so I’ve been doing my podcast for five years, which is, you know, that’s the legacy significant amount of time over 270 episodes. And a lot of those episodes have been interviews, interviews with guests interviews with clients, and they there’s a good proportion that are also solo episodes. And the reason I like doing solo episodes, and I encourage so many of our clients to do them, if they have their own podcast is that’s what’s going to get you to think through your ideas, because you have to share them with someone else. Now, this can be a 15 minute episode, it can be a 25 minute episode, it doesn’t have to be hours and hours of your content. But I looked through my own podcast from 2019 2020 2021, now into 2022. And I can see the evolution of my own thought leadership. All those episodes were useful to the listeners, or the none of them that are not valuable to them. But I can see how I kept digging deeper with my own personal story and my own personal journey and being willing to share more and how I kept uncovering layers of what matters to me. So here’s here’s an example of that. I knew I’ve been talking for a long time now, really, since I started this business about our mission is to help more women, share their voice, share their story, get on stages have more women and in public, which is, you know, an important message. And so that’s the kind of our mission. But then as I’ve been working through this, again, over this period of time, I’ve started to realize that oh, really what I’m digging at is that I believe that the way to advance women in leadership and the way to advance gender equality is through more women having a public voice and a public presence, on stages in the media, on social media and our businesses on boards and our communities and so on. So that’s my thought leadership message is really around feminism and advancing gender equality. Now, I’ve talked about those things on the podcast for the years, but it hasn’t gelled that succinctly until relatively recently, because of all of these different things that I’ve been putting together. Now, when what when clients come through and work with us during a time it’s not going to take them three years. So think of what their thought leadership idea is because they’ve been working on it for years in content that they’ve been doing in the work that they’ve been doing the thread is there, we help them identify the thread, validate it for them, like yes, that’s a good idea. Let’s keep going with them. And then give them the space and the container to work on it even more. And it’s I guess, like I said earlier, it’s an iterative process, you don’t just come up with your thought leadership idea, and then it’s gonna stay the same for the next 10 or 20 years of your life. That may be kind of boring.
Abby Herman 14:17
Yes. Well, yeah. And the market changes our industries change technology changes, we become better at our craft and what we do we learn more so yeah, I because I can totally see that in myself and the things that I’ve talked about and kind of shifted things and as time goes on, I mean, I’ve been in my business full time for almost nine years now. So I mean, that’s a significant amount of time. And I know that what I’m doing now and how I’m doing it now is so different from what it looked like when I first went full time in my business and even before that when I was doing freelance I was doing freelance writing now I’m have completely shifted my business but it’s been like little shifts along the way. So yeah, so I can totally see that. So you said you had a client example, too.
Carol Cox 15:05
Yeah. So this is a client who’s actually just graduated from our thought leader Academy. And when she came, and she started, she had a podcast that she had launched a few months prior. And so she had been doing only guest interviews. So it was her and the guests, they were really getting great conversations, valuable content for the listeners. And so I said to her, alright, I want you to do a solo series on your podcast. And she was a little nervous, understandably. So at first I said, So we worked through like, what the episodes would look like, because she she knew what it was that she wanted to share with her audience, she just didn’t quite have the confidence to do it just by herself yet on her podcast. So she did it, she did a four episode series, it was really good. She even had an acronym that she came up with a four letter acronym that like stood for the different ones at different pieces that she wanted to talk about. And she did it. And she also ran a challenge along the way on her Instagram, so that people could get involved with it. That’s another good as important aspect of thought leadership, you want people to be involved with what it is that you’re doing. So she ran a challenge. She did her solo series on her podcast, and she got great reception from it from her audience. But more importantly, she felt so great that she had done this for herself. And that she realized that, okay, I can do solo episodes, I can continue to put my thought leadership out there. Now she’s planning an event for later in the spring, like so many things have come from this.
Abby Herman 16:28
I love that so much. Because, yes, doing solo episodes is key. And I have a few clients who have been resisting doing solo episodes. So I will make sure that they’re listening in and you know who you are, who are listening right now. Because it’s so important to get out there and to guest episodes are great, they’re a great way to connect with other people, they’re a great way to kind of bounce ideas off of one another. But the solo episodes are where you really get to showcase your expertise. So I love that. Thank you for sharing that. So when you are talking about thought leadership in general, how does a podcaster or a content creator start to incorporate that message into their regular content, their regular marketing that they’re putting out there, the content marketing that they’re putting out there? So whether they’re a podcaster, or their platform is on a stage? How do they start to kind of bridge the content pieces so that they’re talking about it in different ways in different places?
Carol Cox 17:31
Yeah, so it’s, I think about thought leadership as the personal why to your mission of why it is it what you do in your business, why you pick the people you pick to help your clients and how you work with them. So a lot of us have mission statements like we want to do XYZ, you know, with our business. But then the thought leadership is why again, is specifically important to you. How does your personal story, your personal journey relate to that. So if you start sharing more of your personal stories in your episodes, that’s one great way to do it. The second thing is just keep telling people on your podcast, your social media, your LinkedIn lives, your guest interviews, whatever it happens to be, what it is that drives you. And people will start repeating that I can’t tell you how many times I get notes, or messages from podcast listeners and clients who say, Carol, thank you so much for helping women find their voice. Thank you so much for helping to empower women with their voices. So like this, the repetition, and the iteration, and they pick up on that. And that’s how I that’s how I’m known how speaking your brand is known now, because of that thought leadership that we put out. And so it’s it’s not just the statement. So it’s not just the mission, but we’ve run events, we have all the podcast content, we have out the LinkedIn live. So we’re actually creating vehicles like creating these containers for other people to be involved in. And that’s where your thought leadership lives and grows. It’s not just having a one liner on your website.
Abby Herman 18:58
Yes, yeah. And I think that there’s so many different ways to when you have that, that thought that idea that message, there’s so many different ways that you can share that with your with your audience. And I think the more times you share it, the more it’s going to resonate with your audience, the more they’re going to be able to remember it, the more you’re going to be that go to person.
Carol Cox 19:21
Yes, and this and so your thought leadership reinforces and your business is not the same thing as your sales and marketing message. Because, for example, if you go to the sales page for thought leader Academy, it doesn’t say at the top of the page join us to advance gender equality, like that’s the benefit that I want in the long run. But that’s not a sales message. People are going to join because they have a need and our problem and we provide a solution to that. So thought leadership reinforces the business in the sense that it helps to differentiate you in the marketplace. There are other speaking coaching companies out there. There are other business coaches, there’s other content writers, right. There’s all different types of people. do similar things to what all of us do. Why do people work with us? Like why do people come to you Abby are our clients come to us? Because they believe in our mission, they believe in our values, and they want to do the same thing. They want to live their mission in the way that we are. So they come to us versus say, there’s other speaking coaching companies that are I’m sure they’re fine. But their their approach and their focus may be different than ours. And so they attract different clients than we do.
Abby Herman 20:28
Yes, yep. Excellent. Exactly. I love that. So you talk about thought leadership in different layers. And I know this is part of the workbook that you’re offering to listeners. But can you share what those layers are, what they look like, and how we can use them as we’re developing our own thought leadership?
Carol Cox 20:46
Sure. So there’s four layers that I’ve identified after working with the so many women over the years. The first layer, the foundation is your area of expertise. That is where you have credibility, that’s what you’ve been working in, you may have degrees in it, credentials in it, and so on. So we start there. Like I may get on my soapbox about a certain topic. But if I don’t have expertise in it, or any type of credibility in it, it’s probably not going to be a good thought leadership soapbox for me. But he didn’t pick something where I where I have credibility. So that’s your area of expertise. And layered on top of that is your big idea. What’s that spotlight that you want to shine on something that is important, that’s not getting addressed as much as just should be or that you want to point out to your again, like your circle of influence your circle of the internet. So that’s your big idea. And then layered on top of that, the third layer is your personal story. So your personal journey, why does this matter to you? It could be one big story that happened to you at any age that really made it very clear, it could be just a series of things that happened to you over your lifetime, where you realize, oh, this is the thread. And this is why this matters to me. And then the fourth layer on top is the emotional courage to share it with your audience, whatever format that happens to take, yes,
Abby Herman 21:59
when you talk about your story for people who work in kind of the b2b space, would that be like experiences that you have, or things that you notice with clients or things that are changing in the industry that kind of build upon, like, this is why this is my big idea.
Carol Cox 22:17
So you can definitely talk about industry trends or client case studies and things like that. However, for a personal story, it really is personal. And it’s an even for b2b, there is a role for vulnerable personal stories. If for example, back and I shared this on on my podcast, I had a professional experience about 15 years ago, where I became chairperson of my local Democratic Party. And there was a group of supporters who had very adamantly champion me to become chair. And then after I became so I went on TV to do political analysis, ran women for office, like we did a lot. But as a woman, it was too much like I had too much of a public voice, too much of a public presence. And I got a sexist backlash and criticism from that. And at the time, I did not have a support network to really navigate it confidently. So instead of kind of facing them, and kind of claiming my ground, I decided not to run for chair again, and not to run for Congress, as had been talked about. So I basically closed off a career path and a career opportunity for myself. And it was really hard. I say, in this keynote, I said, like, I lost my voice, I lost my confidence and lost and lost my purpose for many years after that. So that’s a professional experience that happened to me. But it was very real and visceral emotionally, when I shared the story, and I went into detail in it, you could hear a pin drop in that audience. When I got to the emotional inflection point, it was not easy to share it. It’s not something that I’m like, I wasn’t this empowered woman that I would like to have thought of myself back then. But it was a real story that other people can relate to. Because sometimes we face challenges, and we don’t make the choice maybe that we wish we had made but it was just the choice, the best choice we could make at the time. Yes, I love that.
Abby Herman 24:04
That is a powerful story. And yeah, you can see the connection, the personal and professional connection to what brought you here today right now. So I love that. Thank you for sharing that. So for the people out there who are listening thinking, well, I couldn’t do that. I am not a thought leader. I’m not meant to do that. I just want to do the work. What do you what do you say to that?
Carol Cox 24:27
Okay, yeah, and you know what, there are people who did and that’s fine like I am not going to make anyone do like if you never want to be a public speaker because the thought of it is just like the worst thing in the world and then don’t but like there,
Abby Herman 24:39
but you have to be a public speaker you have to speak publicly it to be a thought leader does that. Okay, and
Carol Cox 24:45
so we you will have to okay, because I’m gonna go back to what I said towards the beginning. If you Google thought leaders, it’s mostly men and it’s mostly white men who come up. Why? Because they’re out there putting their opinions going on the media, writing books. public speaking, getting paid to speak, going on the keynote stages and going on the TEDx stages. They’re out there. We need more women out there. And we shy away way too often. There’s definitely systemic reasons like structural reasons for that, for sure. I’m the first one to talk about that. But we also need to raise our hands. And we need to step up. And we need to also be willing to do that.
Abby Herman 25:22
Yes, I agree. Thank you for that. So what is holding people back? Like, why are we not I mean, aside from the gender inequality and all of that, what is holding women back from from being fat leaders?
Carol Cox 25:37
Yeah, I so I’ve talked about this in the podcast last year, I call it the expert trap, where again, as women because of the patriarchal society that we live in, we are brought up and socialized and conditioned to feel like we have to be super competent, and degreed and credentialed and expert before we talk about something before we share ideas. And I have seen this from male reporters and journalists on Twitter who say I need I want women to quote in my story, because I want a gender balance, but women will not write me back when I ask them for quotes when I ask them for opinions about things. So number, so number one, we have to get out of this expert trap feeling like we have to be 100% Certain before we talk about something before we share something, so I think that’s number one. The second thing is that we need that support community. That’s what I didn’t have 15 years ago, when I just lost my confidence. So if you we have that support community now could be a group of friends could be an entrepreneurial group, a mastermind group, whatever it happens to be, but have that support system so that you know when something happens, you have somewhere to go to kind of lift your spirits, and don’t read the comments online. It will never help you ever.
Abby Herman 26:50
Yeah, well it or if it gets emailed to you. So I have a folder, I have an email folder that literally called rude emails of rude emails that people have sent me about something that I’ve said, either on my podcast or in my own email. And I put it in there too. I probably shouldn’t read them. I shouldn’t keep them. But it’s a reminder to me that I like to go back and look at them every once in a while to tell myself or remind myself that I’m doing something, right. If people are sending me rude emails, but it still hurts my feelings. But that’s okay. I can get past it. But yeah, like, Yeah, I agree. comments online. I follow some people on Instagram personally, and some of the things that people say, have absolutely nothing to do with what we’re actually saying. It has to do with what we look like, or the accent that we have, or the extra amount that we accidentally said or whatever. And it has nothing to do with our expertise, or the value that we offer out there. And it’s hard to ignore that it’s hard to get past that. Do you have any tips for that I’m getting getting past that garbage that we see in here online,
Carol Cox 28:06
have an assistant lose your social media comments in your emails, like really, if you get to the point where you are kind of getting more feedback, and you are generating more content and you’re getting more exposure, especially like bigger Metro markets, media or national media, have someone filter through all of that stuff. Because our brains are wired to focus on the negative, you could get 100 positive and one negative. And we because it’s just it’s just evolutionary advantage back in the day to focus on what can potentially kill you. But comments are not really going to kill you, but our brain thinks that they are. So just find someone to filter those for you.
Abby Herman 28:38
Yeah, I love that. So if listeners were only to take away two things that we talked about here today, what would you want them to walk away with and take action on?
Carol Cox 28:49
The first thing would be find a container for your thought leadership. If you already have a podcast, do those solo episodes like Abby and I had talked about and recommend, whether it’s once a month, or maybe you do a series and then you do some guests related to that. So find a container podcast, LinkedIn live show an event that you host every quarter or something like that, where you can put that thought leadership out there. So that’s number one. The second thing is put those personal stories and, and I always say that, if you’re reluctant to share something, that’s probably an indication to dig there. Now, of course, we don’t want to do TMI, and I always say don’t you’re not free to share other people’s stories that happened to be part of your story, like share your story, from your perspective, and how and be mindful of other people who may be part of that story. But dig a little bit deeper into that story. I promise you, your audience, and I hear this from clients. I hear this from listeners, your audience will appreciate so much and then they will start opening up it’s like a domino effect.
Abby Herman 29:47
Yes. Does your thought leadership workbook help with that?
Carol Cox 29:51
There are some questions in there. Yes. And those are the layers are in there and some other kind of six steps to position yourself as a thought leader. So yes,
Abby Herman 29:58
okay, awesome. And people You can grab that at speakingyourbrand.com/abby. Is that right? Correct. Okay, perfect. And I will also have a link in the show notes for everyone driving are not able to grab a pencil right now. So, Carol, this has been so great. Where can people find you find out more about you find out more about the academy. Where should they go?
Carol Cox 30:21
Yes, well, the first place is in your podcast app right now go find the speaking your brand podcast so you can start listening there. And then speakingyourbrand.com is my website. And then you can go to speakingyourbrand.com/academy to find out about our thought leader Academy. We do enrollment every couple of months. And so it’s always an incredible group of women entrepreneurs that we have with us and they’re so supportive of each other. And so I love to see the progress that they make together.
Abby Herman 30:47
Awesome. Thank you so much for being here today, Carol. Thank you. I just love the different layers and thought leadership that Carol talks about your expertise into the big idea into the story into change. Don’t forget to get her download, which is packed full of even more goodness, and you can get that at speakingyourbrand.com/abby. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. You can tag me at thecontentexperiment and make sure you tag Carol at CarolMorganCox. The more you share, the more we can get the podcast into the hands and earbuds of more business owners just like you who need to hear the message that they are not alone. Until next time. Take care
Transcribed by https://otter.ai