How to Connect Different Pieces of Your Content - The Content Experiment

How to Connect Different Pieces of Your Content



Not every piece of information is served well on every content platform. That’s why, when you’re creating a content strategy for your business, it’s important to think about where you want to publish your content.

Creating your content in themes is one of the best ways to do this. It allows you to look at the big picture of a launch or service offering so you can create all the content you need surrounding that one big idea.

As you sit down to create a strategy for your content, first know what smaller ideas you want to share. From there, decide what platform works best for each idea. Make sure that each piece of content complements the others in your arsenal. Ideas should tie together, so your audience finds ideas in your content that naturally fit together.

[bctt tweet=”Each piece of content you create should complement others in your arsenal.” username=””]

I recommend starting with a content centerpiece and building out your strategy from there—leaning on that centerpiece for building out and growing ideas. This helps you to connect all your content together so you can take your audience on a journey with you.

Let’s assume your centerpiece is your blog (though this can work for any content centerpiece). Here are some ideas to get you started:

  • Grab a pull quote from your blog to share as a graphic on Instagram.
  • If you’re a business blog, write a personal story about something in your recent blog post.
  • Film a how-to video about one point in your blog post. Better yet, turn your how-to blog post into a series of videos or even a 5-day challenge.
  • Expand on or mention someone’s ideas in your blog and then tag them when you share your content on LinkedIn.
  • When you’re writing your weekly email, think about how to bring up topics you’ve talked about during the week and link to that content.
  • Film a Facebook Live about a question someone asked you about your recent blog post.
  • When you’re creating your YouTube videos, make them tutorials that complement your blog posts.

Do you notice a common thread here? Most of these topic ideas involve a blog post. That’s because your blog is the single most important piece of content you’ll create for your business.

[bctt tweet=”Your blog is the single most important piece of content you’ll create for your business.” username=””]

Every business needs a blog—and especially if you’re just starting out. Of course your blog may not be your, but it should still be present and active in your business.

Connecting all the pieces of your content together helps to support your audience in different ways—with real-life examples, tutorials, how-to’s, lists and other resources that help to grow your know, like and trust factor so you can help more people and grow your business.

Listen to the Podcast

Reach Your Audience at Every Stage. Get the Client Journey Ebook Now!

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Share on Social Media

More from the Blog

What Opt-in Do You Need to Grow Your Business?
What Opt-in Do You Need to Grow Your Business?
Every business needs an email list. Every. Single. One. Some (those who...
best social media platform
Which Social Platform is the Best Choice for Your Business?
You can’t possibly do it all and be everywhere. Even if you...
get started with content creation
Get Started with your Content Creation Today
One thing I strongly believe in and encourage for content creators is...
expert strategies not what you need
Expert Strategies May Not Be What Your Business Needs
We all follow some of the big names in our industry; those...
How email marketing can help elevate your brand
How Email Marketing Can Help Elevate Your Brand
You've probably heard about how important email is to your content and...

Pin It on Pinterest