How to Join Your Content Strategy With Your Business Strategy - The Content Experiment
051217_JoinContentAndBiz_FI

How to Join Your Content Strategy With Your Business Strategy

Whether you know it or not, you have a business strategy. It may feel disjointed and willy-nilly (or even like a hot mess), but there’s some method behind your madness. Are you consistent? Are all parts of your business working together? Maybe not. But the foundation, at least, is probably there.

You know what your long-term goals are and what you value as a business owner. You (hopefully!) know the numbers you need to hit to make a profit and you know what resources you have to help you get there.

One of those resources is content. Because content sells your products and services, even when the primary objective of that content isn’t to sell. (Whaaa?)

[bctt tweet=”Content sells your products and services, even when the primary objective of that content isn’t to sell.” username=””]

Yep, that’s right. When used as part of your overall business strategy, your content will help get you sales.

How? Let ‘em be partners. Get ‘em hitched.

I’ve always believed that relationships are like a partnership—you give and take in different seasons of the relationship. But essentially, you work together to achieve your goals.

That’s what your business strategy and content strategy do for one another. Here’s how:

You know where you want to go (your business strategy).

Your content is your vehicle to get there.

When you use your business goals and strategy to drive your content, your content works more efficiently for you. It’s specific and targeted, moving your audience along their journey with your brand until they become customers.

Your business strategy tells you want you believe in.

Your content strategy communicates that to others.

You have your mission, vision and values statements. Do you know how to communicate that information to your audience? Sure, you can list them out on your website. But it’s more effective to use those statements as a guide when you’re communicating to your audience. As you develop a content strategy, you can do a quick audit to make sure that all your topics relate directly back to your mission, vision and values.

You need to be able to sell if your business strategy is going to work.

Your content strategy helps you build the relationships you need.

Content strategy goes well beyond the blog post and nurturing email. It includes 1:1 emails you’re sending to your clients, your social media posts, your interaction with your ideal audience on social, your Instastories and live videos, and so on. And using content regularly helps you to build relationships with the people you want to work with and who need your services.

[bctt tweet=”Content strategy goes well beyond the blog post and nurturing email.” username=””]

Your business strategy relies on you retaining clients.

Your content strategy gives you the power to do that.

Marketing to your audience can be exhausting. Selling is exhausting. And both are time-consuming. If you can retain the clients you have, you’ll save time and make more money. When you use an effective content strategy, you’ll know you’re interacting with current clients and providing them the support and information they need.

Running a business is hard, and doing it all alone can be even more challenging. But when your business strategy and content strategy get hitched, you’ll find that business is more fun and less stressful.

You’re going to want to start by setting your business goals. If you haven’t already, be sure to check out my video and blog on the subject and start moving forward today!

Listen to the Podcast

Reach Your Audience at Every Stage. Get the Client Journey Ebook Now!

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Share on Social Media

More from the Blog

What Opt-in Do You Need to Grow Your Business?
What Opt-in Do You Need to Grow Your Business?
Every business needs an email list. Every. Single. One. Some (those who...
best social media platform
Which Social Platform is the Best Choice for Your Business?
You can’t possibly do it all and be everywhere. Even if you...
get started with content creation
Get Started with your Content Creation Today
One thing I strongly believe in and encourage for content creators is...
expert strategies not what you need
Expert Strategies May Not Be What Your Business Needs
We all follow some of the big names in our industry; those...
How email marketing can help elevate your brand
How Email Marketing Can Help Elevate Your Brand
You've probably heard about how important email is to your content and...

Pin It on Pinterest