Making the Most of Affiliate Marketing with Zoe Linda

Partnering with affiliates is a great way to boost your income and connect with your community on a deeper level. Your affiliates attract new audiences and sales that you wouldn’t have found yourself, all while you both generate income from your collaboration.

In today’s episode, Zoe and I chat about what affiliate marketing actually is, why paying out affiliates is a GOOD thing, how much commission you should give your affiliates, why you should be selective about your affiliates, and so much more.

Zoe will be one of the speakers at The Content Experiment Summit on March 15. Registration is now open! The summit features 25 speakers who share bite-sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing.

Tune in!

Mentioned in This Episode

About Zoe Linda

Zoe Linda, the Affiliate Program Toolkit creator, helps digital product creators create magical affiliate programs that aren’t spammy, salesy, or sleazy. She loves showing business owners how an affiliate program can harness the relationships they already have to scale the products they’ve created. Zoe can usually be found with a coffee in one hand, a pen in the other (ready to write down her next big idea), and her goofy dog, Nala, by her side. When she is not working, she is playing video games online or re-watching Brooklyn-99 episodes!

Learn more about Zoe on her website, or follow her on Instagram, Facebook, and Pinterest.

Transcription:

Abby Herman
Hey there, and welcome to Episode 105 of the content experiment podcast, a podcast that supports the idea that content and marketing are ever moving targets in any business. And it’s okay if you don’t feel like you’re doing it. All right all of the time, you have permission to experiment with little tweaks and changes in your content, to find what works for you, what increases value for your audience, and what grows, your business and most importantly, what feels good for you. I’m Abby Herman, content strategist and coach for online business owners who are ready to make a bigger impact online. I firmly believe that success isn’t about what big marketing brands and so called gurus think is the right thing. It’s about you and your business, your lifestyle, and frankly, your values and belief systems. You get to do business in a way that works for you. If you’re new to the podcast, I am so glad you’re here. I work really hard to bring you informative, and to the point content because let’s face it, no one has time for fluffiest days. If you like what you’re here, hit the subscribe button so you don’t miss another episode. And if you’ve been around a while Welcome back. If you haven’t left, a rating a review yet, what are you waiting for? Leaving a review and rating helps Apple Spotify, Stitcher and all the other platforms and me know that you like what you’re hearing. And it helps to get the podcast in more earbuds and who doesn’t want that. Now content isn’t just the content that you are publishing on your own platforms, and social media accounts. It can also include content that you create to help others earn affiliate income from your products and services. On today’s episode, I’m chatting with Zoe Linda about making it incredibly easy for affiliates to promote your stuff. You can’t just send them a link from thrive cart or another affiliate tracker, you have to make it really, really easy, like copy and paste graphics are done for you easy. And of course, Zoe is one of the speakers on the Content Experiments summit in March 2021, talking all about what content you can provide to your affiliates to increase your sales. Let me tell you a little bit about the summit. Before we get into those interview. The summit features 25 speakers who are sharing bite sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing. Because maybe what you’re doing right now isn’t quite working for you. Either you’re confused about what to create, or what you’re creating, and publishing isn’t giving you the results you want. Maybe you want to start using a new platform or tool. But you don’t know how to do that. Well, we’ve got you covered in the content experiment summit. The free summit features speakers on topics like growing an audience with Pinterest, using productivity tools with your content, honing your messaging, using podcast to grow your business customer journey, maximizing your Facebook profile, staying profitable, even during a pivot, and really so much more. And many of the speakers are people who you may not have heard from over and over and over again. I’m hoping to introduce you to new powerhouses that give you permission to do things just a little bit differently. If you’ve been following me for a while, you know that’s important to me. The great news is that if you are listening to this in real time, the summit is right around the corner, go register at the content experiment.com slash summit. Get your free ticket. And if you’re wondering who the speakers will be, well, everyone who has been a guest on the podcast since the first of this year is on the speaker lineup, along with today’s guest, Zoe Linda. And our conversation, Zoe and I chat about what affiliate marketing actually is why paying at affiliates is a good thing, how much commission you should give your affiliates why you should be really selective about your affiliates and so much more. Now, let me tell you more about so wait so we can get on to the interview. So we Linda is the creator of the affiliate program toolkit, which I’m a student of By the way, and helps digital product creators create magical affiliate programs that aren’t spammy salesy or sleazy. She loves showing business owners how an affiliate program can harness the relationships they already have to scale the products they’ve put their blood sweat and tears into. So we can usually be found with a coffee in one hand pen and the other ready to write down her next big idea. And her goofy dog Nala by her side. When she’s not working. She is playing video games online or rewatching Brooklyn nine nine episodes and I’m sure I said the title of that show wrong. Without further ado, let’s hear from Zoe Linda. Hi, Zoe, thank you so much for joining me today.

Zoe Linda
Thank you. I’m so excited to be here and talk all the things affiliates.

Abby Herman
Yes, me too. Me too. I’ve been a student of yours for a long time. And I’ve been following you and connected with you. So I’m really excited to dig into this. Before we get started, though, could you tell listeners in your own words what you do and who you do it for?

Zoe Linda
Okay, yeah. Hi, everyone listening. I’m Zoe, of zoelynda.co.uk, and I help digital product creators start and grow magical affiliate programs without all the spaminess and the salesiness and the sleaziness. And yeah, so I help digital product creators, so people who have some kind of info product, or it could be a group program or membership, basically grow affiliate programs. But I also do help on the service side of things. If you have a service, there is a little thing called a client referral cycle. And I do help teach with that as well.

Abby Herman
That’s interesting. I didn’t know about the client services part of your business. So I’m glad that you shared that. Can you talk a little bit about how you work with clients? And then in addition to that, how does the way that you serve clients and customers help you to live the lifestyle that you want?

Zoe Linda
Okay, so yeah, this is interesting. So how I work with clients, the main thing I have is I have my affiliate program toolkit, which is my signature offer. And that’s kind of like an all in one, you know, templates, tools and resources to help you start your affiliate program. But it also includes a lot of like, one on one time with me, so I have like weekly office hours on voxer, to answer people’s questions. So that’s kind of grown from just like a small side product to like this bigger now, like, main offer that I have. So I kind of lead most people into that. And then I also have a wizard for a day, I like to call it, which is basically my my day rate, where I can do anything and everything to do with affiliate programs in a day, depending on what you want. Because I’ve over the years found that with affiliates, there’s no kind of like one right path. It’s not something I can package together and be like, here’s what you need. Because it’s very dependent on the person’s offer their experience, their tech, that’s a really big part of it, how they’re launching it evergreen, so it has been kind of hard to package that together. So and to answer your other question about how does what I do, basically, let me live the life I want while doing the doing like the day rate thing, oh my god, I love it, I’m just being able to, like set aside a whole day and feel like, you know, okay, this is getting done for you. And like, at the end of the day, you’re gonna walk away with x, y, z. And then the next day, I can just like take the day off. Like am, I’m so resting up now. And the same with my affiliate toolkit and my products is that I know that they, they’re doing all of the, all of the work for me, like past. So he did all of that work. And now like presence, oh, he can kind of be there and like I’m continuing to solve, but in a way that feels really flexible. Because Yeah, I’m quite introverted. So when I do a lot of like, you know, showing up stuff, I like to call it and then is quite draining. And I don’t like to do like too much of that in a week. And I, you know, I have like a side thing. So I stream on Twitch as well, video games. So that it that takes up like a lot of time because to grow. With that you have to like show up and be consistent, like anything. And streams can be like five to six hours long. And that takes up like a big chunk of my day when I get into that sort of swing. So I’ve kind of had to sort of make my products and my offerings like work for what do I most enjoy on a day to day basis, like as a human as well as being a business owner? And I do feel like, you know, very privileged to be able to have made make that work for me and my my lifestyle. But yeah, so I have have sort of done a bit of, you know, mechanical engineering to make my office work from my, my own interests. That

Abby Herman
Yeah, I love that, as business owners, we have the power to be able to do that we can I mean to it to a point. I mean, obviously, we can’t say oh, I’m going to, you know, run away to wherever for three months, because we do need to work, at least I do. I’m sure you do as well, you we need to pay our bills. But we do have the flexibility to be able to decide when and where and how that happens. So that’s why I love that question. Because it’s just fun to find out how other people do it as I’m constantly experimenting with the idea of my schedule and what it looks like. So thank you for sharing. I appreciate it. One of the things the way I found you originally several years ago, and I don’t remember exactly how I found you but I was looking for help putting together an affiliate program for something that I was selling you help business owners to make more sales through affiliate marketing. Can you expand your toolkit and I bought your tool kit? I think it was the very first iteration of it to your grip forever. Yeah. Can you explain a little bit about what affiliate marketing is, for people who aren’t familiar with that, and why it’s such an easy and important part of business?

Zoe Linda
So affiliate marketing from from this side of the table, where you have something that you want more people to sell, essentially, you would have some kind of tool or tracking system where you provide customers or friends or connections with a trackable link, when someone clicks that link, they get cookies in that browser. And then if they go into purchase, then the affiliate who could be Yep, like your friend, or your customer, or anybody would receive a commission of the sale. It’s kind of like a one time setup thing, when you actually have the tech involved. And the results are kind of infinite. It’s so scalable, the more like the walk can be the same amount of work for 10 affiliates as it can be for like 100 affiliates, if you want to run your program that way. So it’s super scalable. And it is such a, it’s such a no brainer thing. I like to describe it as it’s like, it’s not like a standalone marketing channel. It’s not like, Oh, do I do Instagram? Or do I do blogging? Or do I run Facebook ads, because it’s such an integral part of your client, your customer experience, when someone has gone through your product or through your author, and you’ve created such a magic, magical experience for them, and given them such amazing results, which I’m sure everyone has, then they want to be able to refer it to other people. It’s like human nature, word of mouth is like the oldest trick in the book. And this is just like a monetization of that. So kind of having that like referral worthy experience, and then making it easy for them to be able to refer, which is where the affiliate program kind of comes in. It’s like encouraging them to refer and giving them you know, the cash in hand as a thank you for referral. But it is like that kind of integral part. I don’t think it’s really, it’s not, how do I phrase it? It’s kind of like I said, it’s not like, Oh, do I do I do Instagram marketing? Yes or No, it’s like, you will have customers go through your product you want to refer you like, it’s kind of it’s, it’s a no brainer thing. And I always say this about affiliate programs like it can, it’s super flexible, like can be as easy or as time as time restrictive as you want. You can just give them a link and hope for the best. Or you can go all in and speak to your affiliates all the time and know them one on one and really help them get sales and, and really go for that. But essentially, like you’re going to be you’re going to be reaching more people through like not much extra work from you. Everyone else is doing your marketing for you.

Abby Herman
Yes, and I don’t I definitely want to get into how to help your affiliates to make more sales and to make it really easy for them. But I wanted to talk for a minute first about one of the ways that one of the really common ways these days that people are using affiliates. And that’s through through summits. Right. So I’m hosting a summit in March, you’re one of the speakers, you will get an affiliate link that you can use to turn around and rather than paying speakers you get paid by the promotion that you’re doing of the summit. Can you talk a little bit about how that process works?

Zoe Linda
In terms of like how the how the Commission’s and the payouts work? Yes.

Abby Herman
Yeah, that would be fantastic.

Zoe Linda
Okay, so if I had to link to your summit, which I will get, and I will share that with with my audience. And obviously my audience may be familiar with you may not be familiar with you, then I’m going to be putting you in front of all of these people who have signed up to like, learn more from me and I’m like, Hey, I know Abby, I trust Abby, she’s doing this amazing thing. Suddenly all their eyes are on you, they sign up. So if someone goes on to buy the all access pass, then the commission will be split. And you’ll receive your percentage of the sale and then I’ll receive my percentage which is almost like a thank you for for being involved. What I love is the you only get paid when you make a sale mentality of like if you were doing Facebook ads, you would have basically like a front budget you would put into ads and then hope hopefully they would convert with a solid strategy and all that But with affiliates, it’s basically like you’re only paying when they bring you a result. And that’s the incentive. It’s like, Okay, I’m not going to get paid for my time in the summit, unless I go out there and spread the word and tell everyone about this. And hopefully my people show up, because I know that it’s relevant to them. And they’re gonna find solutions in this. And then obviously, like with the payouts, when just kind of like, quickly touch on payouts, because I know, this is something that a lot of people don’t actually consider is how your refund policy contributes to when you pay out your affiliates. So if you’re one of those people that say, yeah, I’m gonna make the best affiliate program ever. I’m gonna pay people the next day. And it’s like, Yeah, okay. But when Can people refund? It’s like, Oh, 30 days, it’s like, Okay, well, you know, you might want to kind of give time for that. Until you get Oh, you’re gonna get in a situation where you’re out of pocket? Or you’re kind of very awkwardly going back to your affiliates and being like, Huh, someone refund it?

Abby Herman
Oh, yeah. Yeah, your policy is 30 days, make sure that your payout is day 31 or later. Exactly, yeah. Yes. So I want to touch on the mindset behind like you’re actually paying out some of the revenue that you’re bringing in? Can you talk about that? And why, like, the mindset around giving commissions for, and let’s talk specifically for digital products, not not services, because I know that that’s a completely different mindset, and probably a different percentage structure and all of that.

Zoe Linda
Yeah, so this is something I can get quite passionate about. Because it’s one of those things that as like, as an affiliate wizard, I come up against people kind of having this objection, it’s like, well, I don’t want it to eat into my profit margin. And I always say, you wouldn’t have made that sale, if not for that affiliate. So it’s not that supposing you had a 40% affiliate commission, which is what I have so 40% of the affiliates 60% to you, it’s not like, Oh, I get 100%. And oh, boohoo, I’m losing 40%. It’s, you’re getting 60% that you literally wouldn’t have gotten otherwise. So free money, and the affiliate is getting their due commission. And it’s that sort of mindset shift that lets people see that. If they are seeing it, that way, they’re really holding themselves back. Because they’re like, Oh, I don’t want to start an affiliate program, or some people do, and then they have their commissions so low, that it’s not really even worth the affiliates time. And you know, with with especially higher ticket items, it can be harder to sell, especially with an affiliate, if they aren’t familiar with you, and they’re putting you in front of that audience who have never heard of you before for like $3,000 offer, then it’s going to be really hard to sell that that’s probably going to take some extra time from them some extra one on one conversations, for then only to get like 5% commission is very light, you know, they’ve done a lot of the heavy lifting.

So is this kind of like yeah, holding, holding themselves back by worrying that they’re giving money away, when actually, it’s more like you’re getting this extra money that you wouldn’t have had, and just kind of safely forget about the rest, it belongs with the affiliate for doing the selling.

Abby Herman
Especially when it’s a digital product, the digital product is done. So you know, you’ve had the time and effort into it, you’ve sold to your own list. And now you are enlisting the help of affiliate partners to help you get the word out. And and you’re right. You would not I mean, I, I wouldn’t get in front of your list. If, you know, if I wasn’t asking you to sell something with an affiliate like there’s, you know, it just doesn’t happen. So, yeah, I totally agree. It is money that you wouldn’t have gotten otherwise. And you mentioned 40% affiliate commission is that usually what you recommend, is there a different percentage that you recommend for different types of products.

Zoe Linda
So I do that, because I kind of went in with my affiliate program from the get go of like, I’m going to have the best affiliate program because I’m the affiliate person. So I kind of my affiliate commission is, is on the higher end. For digital products. I tend to recommend as a kind of general statement between 20 and 40%. But play around with it to see what feels good. Don’t forget to take into account your overheads How much does it actually cost for you to sell this product. And don’t forget to account for a lifetime value, because there will be people that come into one of your entry products but then go on and on and on to buy other things. So it’s not just about that kind of initial sale initial bottom line. There’s a lot of that kind of, I like to say like unseen ROI because it’s kind of some of it is a bit intangible and some of it is that overall long term lifespan of a customer With affiliates could be like somebody recommends, you know, an affiliate recommend somebody to you, or recommends you to somebody My bad. And maybe they don’t buy straightaway. But then maybe they are more visible to you. And then in three months time, then they buy something from you, or they know someone who knows someone who can put you on their podcast. And it’s kind of like this, this kind of spreading the net out. And if you don’t sort of like put yourself out there, you know, you’re not going to catch any fish. And with more and more affiliates, the net gets wider and wider and wider. And it’s just kind of this like magical light ripple effect. See, it’s not always about that kind of quick win of like getting a sale.

Abby Herman
Yeah, yeah. So the way that I’m hearing you talk, it sounds like this isn’t about putting something out there to your email list and saying, Hey, who wants to be an affiliate for my product? Who wants to, you know, humans earned some Commission on this? Can you talk a little bit about the one on one connection versus the with, with your affiliates versus the blanket? Like, let’s let everybody be affiliates?

Zoe Linda
Yeah, I definitely can. And because like, I’ve been through this sort of more, like longer term, mindset shift of when I first started working with affiliates, why Dave? When I first started almost teaching affiliates, it was more like, okay, what’s this general, you know, get everyone on board, provide general ideas, General swipe, copy. And it’s kind of taken me this, like, experimental process. And like, the more experience I’ve had with affiliates, helping different clients in different situations, and really living my like, you know, there’s no, there’s no one size fits all. mindset, it’s kind of taken me a while to get to this point where I can confidently just be like, it’s not about having a group of affiliates. It’s about having one on one connections. And even like, way, way back, my first affiliate program client, actually my second, I was very, like, in the weeds. I knew all of the affiliates, I knew all of their websites, I knew what they were promoting, when they were launching, when they’re on maternity leave, I knew everything. And that allowed me to have that, like friendship almost with some of them, when there was a promotion going on being able to be like, hey, like, you know, I saw that you have this blog post, but you didn’t link to this certain thing, or this could be updated, and really letting them know that, like, I’m on their side, and I genuinely wanted them to make sales. Like for them, not necessarily like for my client, but like, you know, I was there with them. And so yeah, the one on one side of it is like very important to me. And I like to remind people of what are the affiliate campaigns that you got involved in, like, as an affiliate, where they, because you, like, genuinely, really liked the product, or were they because you knew the person, and you were friends with the person and you believed in the person, because I tend to find it’s, it’s more, most of the time, it makes it the boat mix of both, but it’s really the latter that like drives you to do it as an affiliate. So yeah, I really recommend having that one on one time with your affiliates, which unfortunately, isn’t super scalable. But there are some ways where it doesn’t have to take up a lot of time, like just offering them you know, like your books or username to chat, or, you know, voice messaging over Instagram, DMS, or something like that. It doesn’t have to be like weekly coffee chat calls. It could be like quarterly catch ups that you do, but just kind of helping them kind of understand that you are actually there with them. And you, you genuinely care. And you you want to make your offers like best fit for their audience. And you want to solve the problem that that audience are having not just make sales?

Abby Herman
Yes, yes. Well, and I think too, that when you have that personal connection, it’s a whole lot easier for the affiliate to be able to talk about your product or service. So you know, in a way that is valuable to both them to make the sale and to the person who potentially is purchasing it with you. And I talked a little bit before I hit record about having a learning platform that allows for anyone to be an affiliate for anything that you’re selling. And I actually opted to purchase the I guess it was the pro version of Thrive cart so that I could pick and choose who my affiliates would be because it was really important to me that they actually have experience with whatever I’m selling and whatever they’re being an affiliate for. So that they can talk about it in a way that makes sense and not be salesy with with my stuff. You know, can you talk a little bit about some of the tools that people use so I chose to use thrive cart, are there other tools out there that you have seen people use that are that make affiliate creating the affiliate links and and paying affiliates really helpful. And easy I know.

Zoe Linda
So yeah, so I used to I’ve caught myself as well as on a big Thrive Cart nut. Also, depending on what tools you’re already using. So if you’re already using something like Thrive Cart or like SamCart, you, you already have that affiliate capabilities. If you have Teachable or Thinkific, there are affiliates. Well in with that same as Podia. So you kind of have some kind of, you know, low hanging fruit ways to integrate affiliates. But you can also have standalone tools. So there are things like top affiliate, that’s one of my favorite standalone tools, which integrates with things like Shopify and Squarespace and WordPress. And then there’s ones like LeadDyno, which actually has a really nice feature, I used to not really recommend LeadDyno, but I went in recently just to have a play around. And I saw that they had this way to track leads. So you could put in a list of names and email addresses of leads who might not necessarily have click your link, and then they’ll make sure that they get the commission even if, because this is kind of like the downside of affiliate, sometimes, you know, people buy across different devices, they click a link on Chrome on their PC, and then they go on their iPhone, and by the time the link isn’t going to track, because it’s just not that magical and advanced yet, with cookies, a way around that hot tip is to add on your checkout page, just a little button or a little form that says who referred you. And then people can fill that in. also great if people come from Pinterest or Google or whatever. Like I’ve seen some recently where it’s like, I came from a Google search. And I’m like, Wow, my SEO is not that great. So that’s really good to know.

Abby Herman
That’s awesome. Okay, so the magical question here, I feel like is Alright, great. So I’m ready to do affiliates, I’m ready to, you know, ask some people to I’m ready to pay commission to people. What do I need to give to these affiliate partners to make things really, really easy for them? Because we’re not just going to give them the link to the thing that we’re selling and say, Hey, do you want to be an affiliate? Or here’s your affiliate link? What do we need to do to make sure that it’s easy for them so that they can make more sales. And so we can, in turn, make more sales.

Zoe Linda
So kind of very basic things would be some kind of welcome packet or something that outlines the Commission, the payout dates, how long the cookie length is, where they can find that links, and where they can find promotional assets. And then in terms of promotional assets. And this is where I kind of used to say like blanket, things like email, swipe and social swipe. But since working with a lot of different clients, I tend to get the thing of like, Well, my, my affiliates are in like, I don’t know, the beauty industry, they don’t necessarily have an email list. So what’s the kind of way to go about that. And obviously, if we’re strictly talking in our sort of online entrepreneurship space, you can pretty much guarantee anyone’s going to have an email list. So email swipe is typically like my go to response. And then social media swipe. So if you’re not in the business space, and you’re thinking, you know, my customers don’t have email lists, my affiliates don’t have email list, then I typically tend to recommend going down the DM route. So providing dm, swipe, copy, because a lot of conversations, especially nowadays, I’ve seen this as a trend kind of build up like a lot of sales happen in the DMS. So being able to provide that for your affiliates giving them some kind of starting point. So something I did on my last affiliate launch for my affiliate toolkit was I provided some Instagram story ideas with polls, you know, like when you vote in a poll, and then someone like, starts to dm with you, and then you kind of have a bit of a conversation. So I recommended like a few polls that you could do and if someone voted this, you would send this and if someone voted the other option, you would send this script. And that’s great. Like if people don’t have an email list, but they have an Instagram or they have even you know, like Facebook stories or what’s the Twitter version now? Yeah, just having every platform that you’re on has some kind of direct message availability. So kind of getting in on that, encouraging them to spend that extra bit of time having those one on one conversations, which if they don’t have any molesters, maybe how they’re typically selling anyway, maybe they have a Facebook group, you can provide Facebook group copy, again, maybe utilizing polls, to then tag the pizza and people who voted in a certain poll and then get them to respond. There’s all different ways you can do it. It doesn’t have to be very basic emails. And then if you do want to do email, so you’re probably listening to this like Well, I do have an email list and everyone I know does have an email list. You would probably offer a range. So recently I worked with a client on my on my wizard for a day and I spent the whole day creating promotional assets and email swipe and all of this, and I decided to break it down into a, the first email was one off, like you could send that standalone and that would be fine. But then the second and third emails, like they all work together as a sequence. And then for each email, there was a short version and a long version. So some people like to send those short emails short and snappy, especially like with me as an affiliate, sometimes if I’m like, I’m not 100%, yours, this is gonna land, then the first email, I might make it quite short. And also recently, I’ve kind of tested sending out some emails where I make it really short, but encourage a reply, you know, like, hit reply with Yes, or hit reply with magic. And then I get a lot of people who you know that but without necessarily putting my link in that original email. So kind of really leaning on that strategy as well can be fun with affiliates. But in terms of what do you provide for your affiliates to actually get encouraged them to promote? That’s going to be really different, depending on your niche is a quick answer is whatever makes it easier for them to take action, and not just sit around staring at a blank Google Doc being like, how do I how do I do this? If you’re not a fan of writing, copy, and writing, all of this swipe, and all of this and graphics is another thing to provide. a really simple way to get started is just brainstorm a list of positioning ideas for your offer. Like think of someone who would be potentially like a dream affiliate, how would they position your offer to their audience with their audience’s pain points and goals in mind, because it won’t be the same for every single affiliate. Because everyone is approaching it from a different niche from a different level of awareness. Maybe some people will have, like, for example, for me, because I have my affiliate program toolkit, some of my affiliates, how really, really newbie business owners, and then there’ll be some people who help with setting up sales funnels for their digital products that’s already created. And there’s different ways to like approach that positioning. So it’s kind of bearing that in mind, just kind of brainstorming a bunch of positioning ideas. And then from that, maybe you can meet me and you can provide that to your affiliates anyway, as the list of ideas. But then from that, you can probably garner some some good swipe copy ideas.

Abby Herman
I love it. And I know you’re talking more about that on at the summit, where you’re talking more about content ideas, and how what kind of content to help you to use with your affiliates and with helping your affiliates to promote. So I’m excited to hear that and to get more information. The big question that I keep thinking, as you’re talking about all of this, and I mean, I know the answer to this already, but I think I know the answer, I’ll tell you what I think the answer is and you can tell me if I’m right or wrong. But I know that a lot of people think you know, as you’re talking and Gosh, that’s so much that’s, that’s so much to put together. So many emails, and so many social media posts, and so many graphics, it just sounds like a lot. And I mean, I know that you create this information once, and then you put it out there to all of your affiliates, and you update, you know, little things tweaks here and there as needed. But you literally create this information once, and then the affiliates do the work for you. And at the same time, you’re creating the promotional materials, you can also use that information for yourself, right? I mean, this is not something that that has to take you a ton of time to do to the point where it feels like a waste. Am I am I on the right path here that that’s kind of how you approach this?

Zoe Linda
Yeah, exactly. And especially if it’s something that you’ve already written all of the like launch copy for you. It’s something that you’ve already launched, like, a while back, and the offer hasn’t really changed much, then you’re just gonna have to do a few tweaks to the you know, writing about yourself and a third person really bearing bearing in mind, the honor, yeah, bearing in mind that the levels of awareness of like when you go to your own audience, they’re going to be more aware of you and the problem that you solve. But when you go to an affiliates audience, there might be a bit more of kind of warming up to the to the problem, then instead of going straight in. So there might be a bit more of a kind of not just taking your launch emails, but going quiet further back and looking at how do you approach the top of the funnel? And what are some maybe emails you have in your welcome sequence or in a lead magnet sequence that lead in or even looking at a blog post and the way you position? The why what you do is so important, and kind of just repurposing the content that you’ve already spent time writing instead of starting from scratch.

Abby Herman
Yes. So much great information. So before we, I mean, really, this is it, that’s so true, and you have the content already created, go back and look to find it. It’s all about making those tiny little tweaks and tiny little changes that will help you to get better results. So yeah. So you have a workshop? Can you talk a little bit about that? The links gonna be in the show notes, but it’s all about ditching traditional marketing and letting your happy customers be your sales machines. Can you talk about that?

Zoe Linda
Yeah. So in that workshop, I kind of talk a little bit about the things maybe you’re spending time on in your business to do to market your offers that essentially your affiliates could be spending their time on whilst you focus on serving your customers. So yeah, that that is actually really fun workshop super chatty. So it’s a really fun workshop. And to get it, you can go to Zoe Lindhout acoustic code at UK forward slash rb, and you’ll find the link to sign up there.

Abby Herman
Fantastic. And I’ll make sure that there is a The link is in the show notes as well. So the summit is coming up really soon. But in the meantime, how can people get in touch with you learn more about you and your programs? Aside from checking out the workshop?

Zoe Linda
So are you on so we’ve ended up code at UK, I’m always in the little chat box on there, just hanging out. But also on Instagram, I’m on Instagram all the time, at Zoey Linda with an underscore at the end. And they’re pretty much like the two places for you’ll be able to find me and get a quicker response.

Abby Herman
Awesome. Thank you so much for joining me, I cannot wait to hear your presentation at the summit. Thanks so much for having me on. Did you catch what Zoey and I were saying? there at the end, you already have the content created that you can send to your affiliates. Because you’ve created it for yourself, there is no need to recreate the wheel and to do something totally different for them. Partnering with affiliates is a great way to not only boost your income, but also connect on a deeper level with them. They’re attracting new people and sales to you that you wouldn’t have had otherwise. And I can’t wait to learn more from Zoey at the content experiment summit. Register and get your free ticket right now at the content experiment.com slash summit. We get started on March 15. And that’s just right around the corner. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram stories. tag me at IBM Herman and the content experiment and tags Zoe at ZOE li n da underscore. The more you share the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time, take care.

Transcribed by https://otter.ai