Nurturing Podcast Listeners Through Email Marketing with Bev Feldman
Nurturing Podcast Listeners Through Email Marketing

Nurturing Podcast Listeners Through Email Marketing with Bev Feldman

You know emailing your list is important, but you hate the idea of impersonal mass emails. Or you’re just not sure how to get started. You’re not alone. So many business owners and podcasters simply don’t use email because they feel really stuck.

On this episode, email pro Bev Feldman is sharing her framework for making email marketing feel a lot easier. It involves automations, but in a way that feels more personal and more effective for you.

Email shouldn’t be about trying to sell…sell…sell…It’s about engaging with your audience and driving traffic to your pillar content so they can get the most value possible. And yes, also selling a bit. But the main focus is about nurturing.

Bev will share how to do exactly that!

Mentioned In This Episode

About Bev Feldman

Love your business but hate dealing with your email marketing platform? Then you need Your Personal Tech Fairy! Using her Automate with H.E.A.R.T. Framework, Tech Fairy Bev Feldman helps service-based solopreneurs to put their email marketing on autopilot on ConvertKit without using icky-feeling marketing techniques. Bev loves geeking out on technology, getting online platforms to fit together like a puzzle so that you can nurture relationships through email while you focus your time & energy on the parts of the business that light you up. Follow her on Instagram.

Transcript:

Abby Herman 0:08
Hey there, and welcome to episode 184 of The Content Experiment Podcast, a podcast for podcasters that supports the idea that content and marketing are ever moving targets. And it’s okay if you don’t feel like you’re doing it. All right all of the time, you have permission to experiment with little tweaks and changes in your content, to find what works for you, what increases value for your audience and what grows your business, and most importantly, what feels good for you. I’m Abby Herman, content strategist and consultant for podcasting. Business owners who want to make their podcast their primary content marketing tool feel easier and more streamlined, so they can get back to serving their clients and making those sales. Because your podcast is your primary marketing tool, and you want to leverage it to grow your audience authority and business. I will show you how while you do business in a way that works for you. I can help by supporting you through building a content and marketing strategy, taking care of the podcast management for you, or giving you the tools and resources to take this on yourself.

Abby Herman 1:16
Now I know that I’ve talked about the importance of email marketing on several recent past episodes, Episode 171, where I talk about nurturing emails and Episode 169, where I shared an outline for your welcome sequence to be specific. I will have links to these episodes in the show notes. But I thought it would be helpful to have someone else talk about email marketing to, you know, just in case you don’t believe me, someone who can speak more to the tech behind it and how to make some of the tech seem a little less impersonal. That is where Bev Feldman, today’s guest comes in. She’s an Email Marketing Pro who helps business owners create systems around their email so it never stands in the way of your podcast promotion or relationship building again, we’re talking all things automation, personalization, and getting back into the groove of emailing if you’ve fallen off the wagon a bit, she shares her framework for exactly what you need for a quality email marketing strategy without the fluff. Do you all know how much I dislike fluff. Whether you want to get back into emailing or you’re looking for some shortcut solutions, be sure to listen in. And before we get to the interview, let me introduce you to Beth Feldman.

Abby Herman 2:37
Love your business but hate dealing with your email marketing platform, then you need your personal tech fairy. That’s Beth by the way. Using her automate with heart framework, tech fairy Beth Feldman helps service based solopreneurs to put their email marketing on autopilot with ConvertKit without using icky feeling marketing techniques. Bev loves geeking out on technology, getting online platforms to fit together like a puzzle so that you can nurture relationships through email while you focus your time and energy on the parts of the business that light you up. Now, without further ado, let’s listen to the conversation. Hi, Bev, thank you so much for joining me today.

Bev Feldman 3:20
Thank you for having me, Abby.

Abby Herman 3:22
Yeah, I’m excited to chat. You know, email marketing, one of my favorite things. But before we dig into it, can you share with listeners, what you do and who you do it for?

Bev Feldman 3:34
Yeah, so I run a business called your personal tech fairy where I help online business owners to put their email marketing on autopilot using ConvertKit. But without using icky feeling, marketing tactics.

Abby Herman 3:49
Ah, I’m excited to hear about what what icky tactics you have witnessed before I know I have a few. I have a whole list. Oh, good, good. Okay. So before we talk about that, can you share what working with you looks like and how you have designed your business to help you live the lifestyle that you want?

Unknown Speaker 4:15
Oh, I love that question. So I actually work primarily in a VIP day model meeting people who want to get their ConvertKit set up and fully automated. And maybe they’re kind of banging their head against the wall a little bit because as much as I love ConvertKit and Active Campaign, which I believe you’re used to assignment, active campaign platform also. Yeah, I know that a lot of people that’s not really how they want to spend their time so and I want to make the process of getting that setup as simple and seamless and painless as possible. And I find that rather than having the process kind of drawn out over a large chunk of time that if we can really sit down hammer out a strategy for how to how to best organize your subscribers based on what your business is, and figure out what email automations you want to set up, then I can go and take that and fully build out everything for my clients. And then not only that, I go and show them afterwards how to use it so that they feel competent using their ConvertKit account. After we’ve worked together, instead of being like, great, I’ve set up this thing, and I have no idea how to use it. Like I want my clients to feel like okay, I’ve got a good handle now on how to how to use this moving forward.

Abby Herman 5:30
Yeah, well, and I feel like a lot of people, once they decide, Okay, I’m ready to use this tool, I’m ready to do this thing. They’re paralyzed until it’s actually done and set up the right way. And so they could decide that they want to hire you. And if it takes more than that VIP day, then they feel paralyzed for the week or three weeks, or whatever it takes to set it up if they’re doing it over an extended period of time. So I love the idea of doing something like that in a single day or in a single, you know, very shortened, condensed session. So, yeah, so let’s talk about email, you do not have to convince me because I’m already totally on the email marketing team. But can you share with listeners so they can hear it from someone else to about why email marketing is so important for podcasters?

Bev Feldman 6:20
Yes. So I mean, there’s a whole bunch of reasons. One, that, you know, while you might have some really diehard dedicated fans to your podcast, there’s a good chance that maybe someone like heard your podcast was someone they knew was interviewed on your podcast, or maybe they periodically just peruse, you know, their podcast feed and like, oh, yeah, I love this podcast, I’m gonna download it. But chances are that, you know, we’ve all got a bazillion things on our minds. And it’s hard to remember all the things that we even the things that we want to do. And so if you want to make sure that you’re staying in front of mine, of your podcast listeners, and to make sure that they continue to listen to you and grow with you, as a follower, and hopefully turn them into customers or clients, it’s really important to be able to show up in a way that you control and you do that with email. So unlike social media, for example, well, you there’s no guarantee you’re going to show up in someone’s feed. And we all know that algorithms change constantly. Whether or not someone opens your email, you’re at least guaranteed to show up in their inbox. So they, again, may not open your email, but they’ll at least see your name, which is a nice trigger of Oh, yeah, that person, I should go check out their podcast again.

Abby Herman 7:39
Yes, so true. And it’s funny, I was actually just getting ready to, I was preparing to record an episode that’s actually going to come out before this all about pillar content and how you don’t own the stuff that goes on social media. And you there’s no guarantees, and there’s no guarantees that your account isn’t going to get shut down. For whatever random reason Facebook decides to shut it down. Use, there’s no guarantee that the social media platforms will actually be there, because we’ve all experienced, you know, a social media platform or two or three, like going dark for a day or three. And, like there’s no guarantees, but like you said, there’s no guarantees that they’re going to open up the email, but they’re going to see your name. So yes, it is so important to you guys. Like listeners, you need emails. So can you share with listeners a little bit about automating? Or actually, let’s let’s back up a minute, like let’s talk about like simplifying the process. So somebody wants to start emailing their audience or they want to start a restart emailing their audience? What is the simplest way to do that to to get it set up so that it doesn’t feel like this heavy other piece of content that they have to create?

Bev Feldman 9:01
Yeah, well, I know you’ve talked about this before, and I’m going to bring it up again, is that welcome sequence? It is, I would say in terms of email marketing and getting things set up on autopilot, it is the lowest hanging fruit, because you are getting people right when they want to hear from you. They’ve agreed to sign up for your email list, meaning they’re inviting you into their inbox and you want to do what you can to maintain that connection to stay in the forefront of their mind while you know that you still have their attention. And the great thing about writing an automated email sequence is you write it once and it automatically goes out over and over again no matter when someone goes on your list.

Bev Feldman 9:43
So whether you ultimately decide you want to do a live and I know you don’t like the word newsletter now whether you want to do something live that’s weekly or bi weekly, something And that’s on a regular schedule. But say something happens and you fall off that schedule or a few weeks pass, at the very least, you know, those new people, when they come onto your list are still going to hear from you consistently.

Abby Herman 10:12
Yes, that’s so important. Okay, so let’s talk about the automation piece, because I know that audit the word automation, and just, you know, automated funnels and things like that have gotten a lot of flak lately, because I think people really want that one to one connection, they want to feel connected to the content creator, to the business owner. And like, we’re tired of getting these really random, generic emails. Can you talk a little bit about how you can create that connection with your subscribers and with your listeners through something that’s automated, like, what does that even look like?

Unknown Speaker 10:54
Yeah, well, first of all, I’d start by writing an email that sounds like you. I mean, I know people get a little stuck sometimes in the actual writing of the emails. And I’m totally a proponent of starting out with a template just to get you started to kind of give you a framework, but honestly, I have found that the best way to write is just to write in a way that sounds like you. So whether that means recording yourself. And I actually just discovered my phone has an app where I can record myself and it transcribes it. I was like, How did I not know this thing? It’s been on my phone. But like, record, if it’s easier, record yourself talking, either find a an app that will transcribe it for you or go online. And there’s certainly lots of services that will do that for you. And I think that takes away some of the pressure of having to write it out. And, again, if you’re just speaking in your own voice, people will figure out if they resonate with you look at myself, as an example. I know there’s other people who do ConvertKit setup, but I’m the only one who does it in my way because of who I am, and, and how I choose to work with people. And it’s interesting, because I I’m obviously writing emails about email marketing, but I’ve had people respond and tell me, they love my emails. Most people are not going to geek out on email marketing the way I am. But there’s something about what I talk about, and how I present it that makes it relatable to people whether or not they find the topic as interesting as I do.

Abby Herman 12:24
Yeah. So what besides like writing in the way that you speak in your personality? What else do you think really resonates with people that helps to capture people’s attention? When the email lands in their inbox? When they open it? You know, whatever direction you want to go with that?

Unknown Speaker 12:41
Yeah, well, I do bring in personal anecdotes, I kind of overtime kind of reveal pieces of myself through the examples that I use. And I do use a lot of real world examples that they then relayed back to email marketing. And on top of that, I do things like I invite people to reply to an email, and I let them know like, I put it out there, like I get this. And I say in the emails like, Yes, this is a an automated email you’re receiving for me, but I, if you reply back to me, I will read that and I will be the one to personally respond to your email, like it’s not a machine. It’s not an assistant and nothing wrong. If you have a virtual assistant who does that for you. That’s amazing if you’re at that point in your business, where you’ve got someone doing all of that for you. But I personally actually, if even if I do get to that point, I want to manage my inbox and be the one to reply to my emails. And I think it’s nice to know that even though we’re people in the online space, to be reminded that there is someone else there is an actual human on the other side of that email. And I think that is what can bring the human side into the automation.

Abby Herman 13:50
Yeah. So this is not this was not an automated Well, I guess it’s kind of odd and automated email. But I send out a weekly email, which I want to talk about those weekly regular, doesn’t necessarily have to be weekly, mine’s weekly, but the nurturing emails, I sent one out, actually, my last few emails have had a little blurb at the bottom saying, I want to connect with you directly. So if you want to have a coffee chat, it’s a completely no pitch, no expectations. Let’s just get to know each other kind of coffee chat. And I’ve had a number of people sign up, which is pretty cool. So that’s fun. But one person emailed me or she responded to my email, and she’s like, Is this for real? Like, you really want to talk to us? And I’m like, Yeah, for sure. And I actually just talked to her earlier today. And it was a great connection and no pitch. We just kind of talked about some personal stuff, talked about some work stuff. And I was able to connect her with a client of mine, who I think she would be a great guest on the clients podcast. So it was oh, and she’s sending me a copy of her book. So it was like when when no expectations you And it was a way for me to I mean, it wasn’t technically automated, other than the fact that it was scheduled ahead of time. But yeah, it’s just so great to, like, meet real people and connect with people in different ways. Because, you know, I mean, I’ve spent 2020 2021 really excited that I just got to stay home all the time. And, and not talk to people. And you know, it’s time to talk to people again and get out there. So, yeah, I love the idea of finding ways to connect and inviting people to reply to your emails, or inviting people to take action of some sort, and to do something with your emails. Can you talk a little bit about like that? So aside from the automated welcome sequence and other automated type emails, can you talk a little bit about nurturing emails and what that looks like? And when I say nurturing, I mean, there are emails that are directly related to a podcast episode or some other pillar content that you’re putting out there.

Bev Feldman 16:02
Yeah. So I mean, you could technically do this as part of a welcome sequence, but sending some sort of email or series of emails, where you’re highlighting some of your best content. So for example, I know like you’re working on a series of about email marketing, so you could even tease that out over a number of automated emails. And if that’s part of what, especially if that’s part of what you sell through your podcast, if that’s what your business is, you can take the content that really directly relates to what it is that you sell. And yes, you can sell your product, but especially if you’re starting out by sharing such valuable content, and that’s completely free. And you’re showing to your audience, like, I know what I’m talking about, I have really great information already out there. Let me share it with you. And then you along the way, you can kind of tease out, you know, like put hints of what it is your services, like mention it. And then at the end of that series of emails where you highlight that free content on your podcast, you can talk more in depth about what it is that you, your business’s what it is that you sell.

Abby Herman 17:15
Yes, I mean, you know, I look at your welcome sequence and regular nurturing emails as ways to talk about what you do to talk about your expertise, and to share value and all of that, but it’s still important to talk about how they can work with you how people can work with you, because otherwise, how will they know?

Unknown Speaker 17:36
I honestly find it’s a really tricky balance, where it’s, there’s a lot of us who don’t want to come off as salesy and therefore never tell people about how they can work with us. And then on the other end, you have people who just pitch you so hardcore, you’re like, I would never want to work with you. Because yes, coming on way too strong.

Abby Herman 17:56
Yes, give value, give value, give value, and then, you know, send to them to something that you’re selling, but tons of value first. Yes, yeah.

Unknown Speaker 18:05
And I think it’s like, you know, like, we’ve been, we’ve talked about, like, you can still sprinkle in what it is you sell, but I think you know, it’s finding a good balance between value value value, like, here’s how we can work together value value, here’s another way we can work together, or maybe it’s the same way and presenting it in a slightly different way. So it’s like finding that way that feels good to you, while also recognizing you have a business to run?

Abby Herman 18:30
Absolutely, totally. So I want to talk about like getting set up in your email service, or like maybe cleaning it up, like what does that look like? What are some of the things that you recommend business owners need in their email service as they’re, they’re putting it together or cleaning it up?

Unknown Speaker 18:55
Yeah. So in terms of setting it up, I actually have a framework that I recently reworked called the Automate with heart framework, which kind of walks you step by step through the different aspects that you should have in place when setting up your email marketing in a way that you’re bringing in that human connection. So the first part of the of the heart framework, it’s an acronym so that each is a heartfelt thanks, meeting. What happens when someone takes action, whether they sign up for your freebie, or they purchase something from you, and I always recommend that you redirect to some sort of thank you page. And I know it’s very common now to have people redirect to a tripwire which is, you know, a limited time offer like 20 minutes, and it’s always a price that ends in a seven. I’m actually moving away from that. I believe we should use that. Thank you pages a way to continue to build that relationship. And yes, you can offer something low cost but I’ll argue that you should do it without putting on this pressure for someone to make that purchase. In 20 minutes, so

Abby Herman 20:01
can I just interrupt to and yeah, just and totally piggyback on that, because yeah, if I am opting into something that’s free, I’m really excited about that free thing. And I don’t want a paid offer shoved in my face, I want to just get the free thing. And I mentioned in a couple of the episodes that I did in February and March around email marketing, that sometimes I’ll see something that’s free. And I’m going to sign up just because I’m going to forget five minutes from now that I want that thing. So I’m gonna sign up. And then I’m gonna go get it later in my email, maybe you know, later today, maybe two weeks from now, but I’ll access it later. I don’t want it right at this very moment. So I totally agree with you like redirecting to some sort of tripwire, my free thing to a paid thing is probably not the best strategy, at least in my humble opinion.

Unknown Speaker 20:54
Yeah. I mean, I know that people do it, because it has worked. I do wonder though, if people are kind of over it, like, oh, there we go. There’s another $27 offer after I sign up for someone’s freebie. Yes. It’s almost comical at this point. Yeah. And you know, and I’ll admit, I’ve done it too. And then they I’ve started to move away from doing that. Yeah. So I know. And we were talking about, you know, what things that have been placed on your email marketing platform. So thank you. Yeah, yeah. So thank you page. And then obviously, remembering the email that delivers the freebie, the next step would be, you know, email sequences, I call them email sequences with soul. So bringing in again, that human side of your email. So whether that’s a welcome sequence, or some sort of Thank you sequence that goes out after someone does buy from you having something that’s really showing that you’re grateful for them taking action. And the next step would be the A stands for arrange your subscribers. So really thinking about how to strategy for organizing your subscribers in your email marketing platform. I know for certain platforms, I don’t know if you’ve run into this with Active Campaign, because I know Active Campaign, you can tag anything that you want. But those can get very messy very quickly. And I’ve seen it in pretty much every client I’ve worked with, and I’ve been there myself that we want to tag everything. And then suddenly you have a list of like 100 tags, and you’re like, I have no idea what half of these stands for?

Abby Herman 22:26
Totally,

Unknown Speaker 22:27
yeah. And so. And this actually comes up really well, when you’re cleaning up your account. If you find that you have a really long list of tags, I do recommend at some point, probably not how you want to spend your time, but going in and actually figuring out what tags do you need, and which ones don’t you need, I will caution you that if you’ve been using your email marketing platform a lot for a while and you have a lot of automation setup that be cautious of removing some tags, because sometimes that triggers another automation. So you don’t want to inadvertently remove, like delete a tag and remove it from a bunch of people and then suddenly send them down an automation you didn’t intend for them to go down. And that has happened. I’ve seen that happen.

Abby Herman 23:13
Good point. I hadn’t even thought of that. That’s a really good point.

Unknown Speaker 23:16
Yeah, the last step is then pulling all of those pieces together. So into an automation so that the thank you page and the delivery email, the email sequences and the tags and how you organize your subscribers. And because I think a lot of times people look at building an automation, you’re like, I have no idea where to begin. And instead of looking at like the final length, the big picture, like just breaking it down section by section. And I will also add that the final step is test and tweak because you always want to make sure when you set up something that it works the way you intended it to. And I will tell you for both for myself and working with clients, I always test things multiple times, because inevitably something does not work. Right. And you’d rather have that happen on your own subscriber you your own email than a bunch of other people.

Abby Herman 24:11
Yes, totally agree with that, too. I love it. And yeah, just going back to arranging the subscribers and the tags. I think that it’s so important. I think something that we don’t think about is when we’re assigning tags, and we’re, you know, creating lists and things like that like to think about how am I going to use this in the future? Why do I want this tag? Why do I need to know that this person grabbed this particular option or they signed up for this free thing and you know, maybe it is a valid tag, but think about how you want to use it in the future so that you don’t create unnecessary clutter in your inbox or in your in your email service. I’ve run into accounts that have have so many tags, and so many different lists that are just unnecessary, and there’s no reason behind them, and it just creates a mess. And it makes the automations look really messy and difficult to track and follow. And then like you mentioned, the removing a tag with somebody down another automation that you don’t want them to go down or they don’t need to go down and it just creates headaches, lots of headaches. Yeah, do you do clean up for people in ConvertKit?

Bev Feldman 25:34
Yeah, I have helped clients with that as well. And usually, if part of the VIP day, especially if they’ve had if it’s helping someone who’s been on ConvertKit for a while, that is part of the work together. Because, yeah, I gotta clean things up.

Abby Herman 25:48
Yes, yes, totally. Okay, so, as we’re talking through this, listeners might be thinking, Okay, I got it. I know, I need to be emailing my list. What are your thoughts on what the best way is to restart emailing when you haven’t emailed people for a while? And I have strong thoughts on this, which I told you before we hit record in fairness, but I’m curious, like, if you disagree with with my thought that I shared already, like, please share what you think is the best the best way to do that?

Unknown Speaker 26:25
Yeah. I mean, I honestly don’t have a very good answer. I have done that where, you know, hey, it’s been a while. But I will say, if you’re gonna do that, especially if you’ve pivoted, it’s good to kind of, you could mention it, and then kind of bring them into some valuable content and help them to decide, I think, especially though, I will say if you’re pivoting, you want to let them decide for themselves, if they want to stick on and I’ve, with my previous business, I like had lots and lots of pivots. And I always loved people notice that, hey, I’m going in this new direction, if you want to stay on Yeah, if not, it’s probably a good idea to unsubscribe.

Abby Herman 27:04
And that’s totally fair. I mean, you don’t want people on your list who are not interested in the new direction that you’re taking. So it’s important to I think, invite them to unsubscribe. Or if you’re a family therapist today, and you’re going to turn you’re going to create handmade products. Is your new business pivot? It’s probably a good idea to start a completely new account.

Unknown Speaker 27:27
Yes. Yes, I haven’t I, I, I definitely agree with that. I will say I’ve back before this business, I had a jeweler I had a handmade business, I had a jewelry business. And then I some point, I started a blog on eco friendly living. And they all then pivoted my jewelry business into teaching jewelry making. And these are all on the same ConvertKit account. So I kept them separated. But then I also invited people like, Hey, I’m starting this other thing, if you’re interested, just yeah, just click here. And you’ll automatically be added to that list. So and I don’t know if generally, that’s the best practice. But I figured because it was just me, if there might be some people who wanted to follow along, because it was me and not because they necessarily were super passionate about that topic, also. But

Abby Herman 28:17
it’s just like, when you’re brand new in business, I sent an email to family members and friends who I’d known a while and, you know, I said, this is what I’m doing. And I would love your support. If you know anyone or if you need someone like me, let me know. So it’s kind of like that, like inviting, inviting the people who are already connected with you to support the new business in whatever way they can or want to.

Unknown Speaker 28:42
Yeah, I will add, though, just to piggyback off of that, don’t just add people to your email. Yes, I have people who I like, but then they add me to their email list and then later didn’t really want to sign up. And you’re not really and you’re not supposed to do that anyway. So always get people’s permission before you add them to their list.

Abby Herman 29:01
And depending on where you live, or where this quote unquote subscriber lives, you can get into a lot of trouble for just adding people to your list. So yeah, you need to be careful with that. This has been so good. And I’m so glad that we agree on so many things. Yes. But before we go, I want you to share two actionable things like if somebody is wanting to revamp their email list, or they’re wanting to get started, or it can you share, like just and it could be things that you’ve heard, we’ve already talked about two things that you want them to take away from this conversation.

Unknown Speaker 29:36
Yeah, I mean, I would say especially if it’s been a while since you’ve emailed your list, that if you’ve decided, okay, wanna get some automation set up, that don’t be afraid to just add people into them, especially if you’re sharing really helpful, relevant content

Abby Herman 29:52
into the automations not into your list just

Unknown Speaker 29:58
already on your list into the automation Sure. And of course, you know, if you have an email that says thanks for signing up, maybe you have a could exclude them on that email. But if especially if it’s a nurture sequence, or it’s a welcome sequence beyond the initial welcome, like, if you’re really sharing valuable content, like you can feel free to add people who are already on your list into that automation, and I encourage you to do that. The other thing, oh, I guess it would be, if you do regularly, email your lists already, and you’re feeling like a little burnt out on doing that you can easily take those emails that you’ve sent those live email broadcasts you’ve sent out and just look at the ones especially that have a high open and click through rate, and turn those into an automated email sequence. And that way, you can always revive, then also kind of podcast episodes you’ve done, or podcasts, guests, opportunities that you other people’s podcasts that you’re on and really revive that. So I think a lot of content that is provided on podcasts is evergreen, and can be shared over and over again. So why not use it?

Abby Herman 31:05
That is such a great tip. Because I know that people get really burnt out on figuring out what am I supposed to email this week? And what am I creating right now. And to even have like, you know, to take that idea one step further and create an evergreen sequence, that maybe it’s one email a month or one email every other week that you’re sending out that is that more evergreen type content, or the most opened emails or something like that, that takes your readers on a journey, I think that that’s such a great way to be really consistent, especially if maybe you know that you’ve got some things coming up in life that are going to make work a little crazy or hectic. And so but you want to be really consistent. So I love that idea. And it’s content that you’ve already created. You’re just repurposing it in a different way.

Unknown Speaker 31:54
Yeah. And I’ll also argue, because I know people are gonna say here like, oh, well, what about the people who already received that email? Chances are, especially if you sent it out a while ago, people are not going to remember or even if they do, they might say, Oh, I remember this. And I’m really glad she sent it again. Because I meant to listen to that episode and didn’t.

Abby Herman 32:11
Yes, exactly, exactly. This has been so great. And I know that you have a free tool for people. Can you share what that’s all about?

Unknown Speaker 32:23
Yeah, so I have a free training. That’s called five steps to put your email marketing on autopilot without sacrificing human connection. So it dives deeper into some of the stuff we talked about earlier when we talked about the Automate with heart framework. So I’d love to see you there.

Abby Herman 32:42
Yeah. And I’ll have a link to that in the show notes. Where can people find you if they want to learn more about you or work with you,

Unknown Speaker 32:49
of course forgot to say the URL for that. But my website is yourpersonaltechfairy.com. And if you want to go to training, it’s when it will be a link to that in the show notes. But also, I’m really active on Instagram. That’s you can connect with me there at your.personaltechfairy and I love chatting with people in the DMS. Again, that’s me chatting. And I do it’s i So I’ve actually had people whose podcasts I’ve listened to and then immediately sent them a message on a DM on Instagram. And it’s been really cool, though, to really connect with people that way.

Abby Herman 33:24
Yes, I love that too. Thank you so much, Ben for being here. This has been this has been a really great conversation and so many great tips for people in using their email for their podcasts.

Unknown Speaker 33:37
Well, thank you for having me. I mean, this was such a fun conversation.

Abby Herman 33:41
Could you tell how much I loved Bob’s idea about turning a series of emails with high open rates into an automation, what a great way to repurpose content you’ve already created and that you know works well. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it over on Instagram Stories. Tag me at thecontentexperiment and tag Bev at your.personaltechfairy. The more you share, the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time, take care.

Transcribed by https://otter.ai

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