As a business owner, you’re constantly growing and developing. Sometimes, maybe often, that growth comes with some imposter syndrome. You feel like you don’t have the right expertise, or that no one will care. You’re no expert, right?
Wrong. This week on the podcast, Ayo Bamgbose, a learning and development trainer and educator, is sharing the true definition of expert or industry leader…and I’d guess that you fit that mold. No matter your industry.
This is such a fun conversation around getting more experience in your field, being open to learning, taking action, finding balance, and so much more. And I love the insights Ayo gives around connecting with others, especially on LinkedIn.
Listen in!
Mentioned in This Episode Podcast
- Connect with Ayo on LinkedIn
- Follow Ayo on Instagram
- Grab Ayo’s 85 LinkedIn post ideas to showcase your expertise
About Ayo Bamgbose
Ayo Bamgbose has been a learning and development trainer and educator for the last ten years and has worked in the beauty, spa and wellness industry for nearly 20 years. She helps beauty, spa and wellness therapists and consultants make a career change by teaching what they know and love.
Transcript
Abby Herman 0:08
Hey there, and welcome to episode 221 of the content experiment podcast, a podcast for service driven business owners who know that content is important, but that there’s so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business. I’m Abby Herman, content strategist and podcast manager for business owners who want to make their marketing feel easier and more streamlined, so they can get back to serving their clients and making those sales. I’ll show you how, or I’ll do it for you while you do business in a way that works for you. I can help by supporting you through building a content and marketing strategy, taking care of the podcast management for you, or giving you the tools and resources to do it yourself.
Abby Herman 1:13
Now, I don’t know one business owner who isn’t working toward growth this year, in one form or another. And with growth often comes impostor syndrome. Are we really worth it? Will people value what we have to share an offer? Will people even listen, taking your business to the next level can feel really stressful? Like trying for promotion at your former career, but not really having the experience to get the job? Or so we think right? I’ve mentioned that I’ve been spending a lot more time on LinkedIn these days. And I’ve been connecting with a lot of people there and seeing some success in my own business growth. One person I have reconnected with is Ayo Bamgbose, someone I met years ago in a group program that we both took, and that was in April 2016. To be exact. i Our coaches, industry experts to find their confidence so that they can grow and succeed. And we had such a fun conversation about professional development, finding balance, identifying your priorities and focusing on action. You’re going to love it.
Abby Herman 2:19
But before I share the conversation, here’s a little bit more about Ayo. Ayo Bamgbose has been a learning development trainer and educator for the last 10 years and has worked in the beauty spa and wellness industry for nearly 20 years. She helps beauty spa and wellness therapists and consultants make a career change by teaching what they know and love. And no matter what industry you’re in, the information that we talk about here does relate to you. So tune in. Hi, Ayo how are you? I’m so excited to talk today.
Ayo Bamgose 2:57
Abby. I’m so thrilled to be joining you today. And thank you for the invite.
Abby Herman 3:01
Yes, I have to give a shout out to our original connector many years ago, and I don’t even know what year was. I feel like it’s been four or five years. Jessica Rasdall we were in a program of hers.
Ayo Bamgose 3:13
2016
Abby Herman 3:15
Oh my goodness. Oh my god, that was so long ago.
Ayo Bamgose 3:17
Yeah, I remember dates. And I don’t know why.
Abby Herman 3:22
Oh, wow. That makes me feel a little old. But that’s okay. That we’ve been around that long, but awesome. Well, I’m so excited to reconnect and to chat. And I just want to dive right in. So before we get started, would you share with everyone who you are, what you do and who you do it for.
Ayo Bamgose 3:44
But my name is Ayo Bamgbose and I’m a coach. And then in development specialist and marketer, and 10 other things that I can’t list right now. And I’ve been within the beauty and wellness industry for over 20 years. And over the last what we say the last 1012 years I’ve been focused on teaching and developing. And a lot of it’s been kind of focused on people’s confidence, but also helping people to kind of pivot their career, what they’re currently doing to now wanting to be educators. So that’s what I now am doing.
Abby Herman 4:18
I love that and can you share a little bit about how you work with clients and how that helps you to live the lifestyle that you want.
Ayo Bamgose 4:26
I now work with the choir to literally my change has happened over the last year. So just prior to COVID I was working with clients and helping them with marketing is more digital marketing element because that’s where my specialism was, besides working on their social media, doing their marketing, email marketing, doing digital, all the tech stuff, because I’m a tech geek. And then during COVID Obviously it stopped a lot of things and a lot of my clients had to kind of cease cease operations. So, so I then was focused on educating and I started working for a friend, I would say, and helping to educate online. That’s what I was doing before, as well as still doing elements of marketing for others. But now I kind of solely work on helping to coach. So I coach a lot of people that are experts within their field with confidence. And I’m now also creating courses to help those people that can’t necessarily speak to me one on one. So I get to basically wake up and do so many different things every day, that kind of really gets me excited and pumped up. But the main thing is really working with people one on one, as well as providing content that really connects with them.
Abby Herman 5:44
And we talked to before I hit record that you are a 4am sister with me. You are also someone who rises very early to get her workout out of the way, which I love. Because there aren’t many of us out there
Ayo Bamgose 6:00
that aren’t but say it’s so funny, which I might kind of talk about later on my fitness journey from last year. I’ve now belong to a group called the Early risers. And we are all part of this for 5am crew. So I’ve got some girls that I’m contacting and we kind of message each other in the morning. So yeah, it’s very unique. But it’s nice to find that like minded group of people that think the same way as you.
Abby Herman 6:26
Yes. And and you know that they’re never again, going to invite you out to dinner at 9pm. Because they’ll be asleep just like you right.
Ayo Bamgose 6:35
That’s actually me as an introvert. But yeah, I’m available about I’m going to sleep right now. So yeah,
Abby Herman 6:41
yes, I love it. So, okay, so you work, you’re coaching experts in their industry. And I would love to talk about what that actually means. What does the word expert in an industry or industry leader mean? Because I think that there’s a lot of impostor syndrome around the word expert and leader and I think a lot of us in the online space think, well, that’s not me, because I don’t have a degree in that or because I didn’t have corporate experience. And that can you share what an industry leader is what an expert is in from your point of view.
Ayo Bamgose 7:23
So from how can it starts from the way when you’re looking at experts, let’s say for example, subject matter experts. So let’s start from there. So when you look at subject matter experts, they are kind of people that have high level knowledge and expertise in a specific field or on a particular topic. So they kind of possess deep understanding of subjects and can provide actual reliable information and guidance. So they can come from different kinds of industries of science, engineering, medicine, law, all different kinds of things. But the way I look at experts and leaders, they are the people that are trying to build and support others to be better in what they do. So when it comes to experts, I think there’s a whole realm, there’s no one size fits all, you can have some people that will have the experience. And some people will have the knowledge and the lack of experience. But to me, the combination of both is really important. You need to have, I think more, you need to have more experience. And then the knowledge can come a bit something that you can do continuously. So I don’t think you have to have it have to be academic, academic, you don’t have to have a degree, although I’ve got those things. And I can say that because I’ve got those things, but it really comes down to experience and then you know, a little bit of the knowledge added on top of it to sprinkle it on top.
Abby Herman 8:49
So let’s say that someone wants to make a shift in their business or do something a little bit different from what they’ve been doing. How do they find that experience? How do they gain that experience? I think this goes back to you know, like, for people who went to college, you graduate from college, you can’t get a job because you don’t have experience, you can’t get experience because you don’t have a job. Yeah, where’s that fine balance? How do you get the experience that you need in order to continue to grow and position yourself in a different way?
Ayo Bamgose 9:20
I think it definitely depends on the path that you’re trying to go down. But I think we have life experience. So I’m going to base it on this. So for so many people that I work with, when we start looking back at their CV or looking at their work history, yes, they might have been doing a particular role. But when you start kind of listing all the skills that they developed within those years within that job, and they kind of balance it against what they’re wanting to do a lot of the time they’ve got transferrable skills, right. So you’re not necessarily always starting from scratch, which which is what people are very fearful of like I’m trying to start this new thing is absolutely new. But when you look back at what you’ve done, you know, okay, actually, oh, I’ve done that tick. Yeah, I’ve got that. I’ve got that. I’ve got that. So I think you have to kind of reassess and look at what you’ve done in the past, in comparison, where into the direction that you want to go now, and then you you literally find that you do have you do have the experience? And then it’s then looking at that experience and seeing what is it that you’re, what are you lacking? What are the other crucial skills that you’re lacking in there, and then you work on that. So people will always have the experience, especially as we get older. So I think it’s just been able to assess that.
Abby Herman 10:38
Yes. And just to give a personal experience, relating to that, when I first started working as a freelancer in the online space, I was a, I was an elementary school teacher for 13 years, and in about 2007 2008 2009, I started, I knew that I couldn’t, I couldn’t continue to make ends meet, I was totally and completely broke. And I was trying to find a way to do something different and to add on to like to supplement my teaching experience and my teaching career. And so I started doing freelance writing. And I actually looked to a company that built websites, for schools for small schools, which is where I worked, I worked at a really small school district. And so I started doing freelance writing for them, I was writing school websites, I was helping with updating school websites. And so I was learning the back end of marketing, with using my teaching experience and my teaching degree, which eventually, in 2013, I was able to leave teaching false, like leave my full time job suit, so I could grow my business. And I was able to use the experience that I gained. So like I said, yes to every opportunity to learn more, to write websites to do back end website work, so that I could learn not knowing that I was actually going to leave teaching and do this full time, but it was just kind of like my springboard to to where I am today. I knew I wasn’t an expert, I knew I didn’t want to teach forever, but I didn’t know what else to do. And it just kind of happened and fell into place with a lot of blood, sweat and a lot of tears over the years. But yeah, I love I love that the idea of using what you know, to find holes and to continue to grow.
Ayo Bamgose 12:27
And I think it’s also important as you’re you have to be open to learning. And I think with someone that’s teaching adults right now, you can imagine that so many people put so many barriers, when when they want to do something, and they know they haven’t got the enough knowledge. So at the moment, I teach level four, level five, spa management qualifications. And it’s for those that weren’t in the industry. Now they want to be managers and leaders. But they have come, they’ve come and said, Hey, I want to do this, but then the barriers that they put up with them learning is the thing that’s going to stop them from kind of going in the direction that they want. So you have to be so open to continuous professional development. So you’ll see PDS and just be open to anything that comes up. It’s one of those things that I say, any opportunities, like you just said, there’ll be, you’ve got to take it, if it if it sits well with you, if it’s something that you can do, but you might be a bit fearful of it, you have to take opportunities, because you never know the direction that takes you into.
Abby Herman 13:29
Yes. So how do you recommend people do that? So how do you uplevel your experience? How do you grow and elevate your leadership, while you’re still maintaining your business and the other things that you can know in life and not get totally overwhelmed? Because it’s really easy to get, you know, super invested in the client work and the business side and you know, the actually making some revenue, because we need to, but we also want to continue to grow. How do you find that balance?
Ayo Bamgose 14:01
It firstly, firstly, it comes from knowing what you want to do or having a few ideas of what you want to do. I think one of the things even I think back to me and you when we started got that long ago, I remember at one point, I was signing up for every webinar in the world, but then if you can do that one. And it was oh my god, I’m so overwhelmed. What am I doing, and then you’re sitting there and you’re listening to them, but you’re not taking anything in. So it really stems from First of all, knowing what you want to do and the direction that you want to go. And then you want to go and find those experts, those ones that are already doing it, right. They’re the ones that are delivering the example online. They’re delivering those webinars, they’ve got these Facebook groups or they’ve got these groups that you can be part of. So it stems from First of all, having that interest and being passionate about it. And then making sure that you’re part of groups with like minded people. They’re also on the right path, because they will be sharing their expert So they’ll be sharing their resources and their tools. And then it’s all about educating yourself about your field, Wherever you’ll read them books, articles, or, you know, podcasts, of course, wherever you’re watching TED talks or workshops, seminars, but be very strategic with the ones that you pick. Because and do your research. Because sometimes we can like, like I said, Before, you sign up for all these webinars, and you’re like, Oh, my God, this person saying the same thing, that other person said, I’ve just wasted my time, and especially when you don’t have the time, as well. And then I think another important thing is, like you also said, as we’re actually gaining some practical experience, whether it’s volunteering, and helping, whether it’s, you know, let’s say, for example, small businesses, volunteering your time, for a certain length of time to get the experience as well. So yeah, there’s quite a few things that we can do. But we have to be around the people that keep us motivated, and people that are above us that we’re learning from them. So we can then start positioning ourselves.
Abby Herman 15:58
Yes, I 100% has been that person who has signed up for all of the things and then I get really overwhelmed. I don’t end up doing the work, I end up, you know, it’s one thing to sign up for free things. Yes, something totally different to pay money. $10,000. I paid for a program a couple of years ago, and I did maybe a third of the work. Because partway in I decided this wasn’t the direction I wanted to go in my business. And I wish that I had taken some time to really think through it first. Yeah. Before before I invested that kind of money. And then you know, you’ve committed so whether you do the work or not, you still have to pay for the program that you purchased. So yeah, I hear you.
Unknown Speaker 16:49
I’ve learned myself, even I’ve got a call. I’m trying to think should I admit this? Yeah, I’ve got a course I’ve got to like three years ago, and they initially gave me 12 months, and then you obviously come in newest. I was like, Yeah, we knew we knew. But what that made me realize is that, like he just said, I signed up for it, not on a whim, because it’s something that I’ve wanted to do for years. And then I realized it wasn’t priority. And that’s what it is, is when you start looking at what you really want to do. And if your goal driven person like me, you have these set plans that you want to achieve. And although I signed up for that thing, it wasn’t really part of my future plans. And this is why it’s dragged on for three years, and it could drag on another year. But I think you have to find that choose that field or that subject that really interest you and that you’re passionate about. Because you’re gonna have to put in the work.
Abby Herman 17:44
And how do you do that? How do you figure out what your priorities are? And what the things are, that will get you to those end goals?
Ayo Bamgose 17:52
I think once you have, you don’t have to know exactly what you want to do. But once you have, let’s say a few suggestions, you’re like, oh, I want to do this, I want to do that. And then you start looking at and thinking long term, is that something that I’d really want to do if I have to spend 10 hours a day on that? Would I really want to do it, then once you’ve decided what you actually want to do, then you need to start looking, I’m going to give an example. So it’s a bit more clear. So let’s say you want to start up your own business. And your focus is that you want to maybe start up your own academy, because you’ve got the experience, right, you’ve got some of the knowledge, but you don’t know how to kind of go about that. You then need to start looking at who else is doing it at the moment in their field who is doing amazingly well at what you want to do, and start having a look at what they’ve done, look at their, what they’re putting out there. And sometimes you would very, you’d be surprised at some of these people, you can actually approach them. Sometimes not always, you can approach it like for example, in LinkedIn, people were kind of open to sharing. But I think observation, just observing how people are doing it. And then you’ve got to put a plan in place. So one of the things that I am always saying to my clients, and even some of my students, there’s no point just putting a plan together and put a no action behind it. You have to put dates, and I’m one of those, I believe in putting dates forward. And then breaking things down. It sounds so tedious. But you have to break things down into tactics step by step, what am I going to do over the next three months? Take those three months, what am I going to do for the first month than the first week because if you don’t do that, it’ll just be another piece of paper that you’re just writing notes down. So you have to be pinpoint what it is that you need to do to get to the next step. But you have to have the steps in the process. Once you have written those things down and said okay, this is what I need to do for the next three months, then you have to really commit and commitment is sometimes the hardest thing, especially when You’ve been having this idea in your mind that you wanted to do something for so long. And then you’re like, Okay, I’ve been thinking that for four years, but you haven’t taken any action. I would say, first of all, tell someone that you can do it. Accountability is so important. Tell a trusted friend, you don’t need to have a whole world. We’re not talking about going on social media, but telephone this is your plans and say, Would you hold me accountable, and then start from there. And then you need to start putting things if anyone like me, I like putting stuff into my diary. I’ve got a physical diary. I’ve got my phone that I have my checklists. And my, my apple notes got checklist in there. And I’m literally doing something every week. Even if I click the Submit every day, I’m doing something every week when I put the time.
Abby Herman 20:42
Yes. So I’m a big Google Calendar user, I love my Google Calendar, I literally have everything. If it’s not in the Google Calendar, it’s not going to happen, I have my workouts in there, I have like days off in there I have, I literally have lunch written in my calendar, because otherwise, I will, like, you know, not that I won’t eat. But I won’t want to give myself time to eat and small inhale food as quickly as I can in between calls. And then I have my full focus planner. And so every Friday or this week, I did it on Sunday. But Friday or Sunday, I will plan out my following week. So I know exactly what I’m doing, what time I’m doing it every day so that I actually get the things done that I need to get done. And to be honest, I use it mostly for client calls and client work. But I know that when I need to get a project done in my own business, I really I tried to do what you what you were just saying, like, you know, mapping it all out, I need to do, I want to do better at that. And figuring out, here’s my end goal, where I want to be here are the things that I need to do. For me, it’s a lot about like building habits, and creating habits. And so I want to kind of segue to LinkedIn for a minute, because that has been something that I have said, for years, I want to get more active on LinkedIn, my clients are on LinkedIn, I should be showing up on LinkedIn. And I haven’t done it until this year. This year, I’m building a habit and it’s on my calendar, where every day for about 30 minutes every day I get on LinkedIn. And I spent about 30 minutes engaging with really specific people, people who are in some programs that I met, because I’m finding that like, surrounding myself with the right people is key like you’ve already talked about. And so let’s talk a little bit about LinkedIn. Because that’s actually where we reconnected to. Let’s talk about the value of LinkedIn, and connecting with people on LinkedIn. What are some insights and thoughts that you have around to that?
Ayo Bamgose 22:47
I never thought I would say this, but I love LinkedIn more than any other social media. And yes, I’m a social media person. Obviously, I did this for a number of years, we’ve got my clients. So I’m not, I’m not saying I love social media. But I love the idea of connecting with people, and building relationships. I just love watching people, I’m one of those people watching. I like seeing how people think what they engage with, why they feel the way they feel. And I feel like LinkedIn on a professional level is right up my street. And I don’t like going on platforms where people are just kind of, you know, trolling nitpicking and just being negative. Whereas on LinkedIn, a lot of the time, people are sharing their accomplishments that you know, they’re talking about their their plans, what they’re looking to do, and they wanted to connect with you for a reason. We know sometimes, obviously, people are trying to connect to try and sell you something if you just kind of remove that out the way. LinkedIn is a networking site that people want to actually connect and make friends or make connections, whether it’s work related or business related. So I find that using LinkedIn is somewhere where you can also use to showcase your expertise. Because you’re always going to find that audience, you’re always going to find those people that need to hear that message. So that’s why I love LinkedIn. And I’m and when I think in comparison to the other social media platforms, you can almost do the same thing from all the other social media platforms apart from the dreaded. What is it story that they removed? So LinkedIn has always been a while I’m not sure if you’re aware of it. I think it was, in a height of the pandemic, they decided to take what Instagram and Snapchat had, you know, there’s 24 hour stories, and then they removed it. They’re like, Yeah, this is not what we should be leaving. I’m so glad they did because it was getting ridiculous. So but LinkedIn is just professional. Like it’s a place for adults, to have adult conversations to support each other. But the biggest thing I’ve experienced over the last, especially last three years, have really been involved in LinkedIn. And is that people actually care about your accomplishments. And they will congratulate you
Abby Herman 25:05
imagine that, that they care, like truly care about it. Yeah. I love that. So what do you what do you post on LinkedIn? So when you’re sharing when you’re talking about, you know, being an industry leader and elevating that leadership experience, what are some things that you share on LinkedIn to kind of highlight that?
Unknown Speaker 25:27
You know, okay, well, we’re gonna go back. So with the whole idea, I think social media has changed. So much, even I think back to, I started in 2015. And I remember, at the time it was just post and share some quotes is totally not that kind of platform anymore. People are very self absorbed. So people really just want to speak about themselves, like they want to talk about and share their own things. So I think the main thing I would say with LinkedIn is your focus should always be about engagement, it shouldn’t be about just what you’re going to share. So when you’re looking at your content, and what you are looking to put out there, it should be trying to speak to your audience that will speak or speak about your topic in a way. So what I’ve been doing more so than I need to actually get back on it. I’ve just been really busy. I’m actually gonna be launching something soon. And I try to engage more with polls. And that’s people question because you can also use that, for research purposes. Sometimes don’t think about it, like we just aren’t sending pointless questions. But your questions have to be very strategic. It’s not just oh, what time did you wake up, what time of day is it and where you are at the moment, not pointless ones. But it’s it has to be things that connect with people and how they’re feeling, whether they’re in job roles that they hate, or I think when I did the other day, it was all about the you see if you see yourself as an expert. And I wanted to just see how people were thinking a lot of people don’t have like years of experience, they still don’t see themselves as experts. So it was great to just see what people were clicking on. So first of all, first and foremost, to me, it’s all about engagement and answering questions, and then sharing what you do. And people actually are nosy people want to know what you are doing. So one of the major things for me last year, is that I lost over 100 pounds in weight for my seven pounds. I don’t know that is in kg. And I shared my journey throughout 2022 From the beginning on all social platforms, as well as LinkedIn, and sharing that telling them about the charities that I was working with the the amount of weight that I lost the daily things that I was doing, sharing videos, people also want to know what you’re doing, should they they want to know that other person behind that photo, that static photo that you have on LinkedIn. So things like that really, really helped. And then and then sharing your results. Because again, they don’t want to champion you, they want to clap for you. They want to celebrate with you. So I will say started from them. And then you can start looking at positioning yourself and talking about what you do. Because before that people don’t care what you do. They don’t really know you. So it starts from there.
Abby Herman 28:14
Yes. Congratulations on your your weight loss journey. I think that that’s fantastic. And yeah, I think that yeah, people want that we say that. People say all the time that people buy from people, companies are buying from people too. And companies are people because it’s the the person who actually has to make the decision about buying something. So yes, we want to connect as human beings. And we want to know the person behind the image and behind the camera and all of that. And I think that there’s a lot of hesitation around sharing personal things on a professional platform. And of course, I believe that there are limitations to what you should share. We don’t want to air our dirty laundry on there. We don’t want to, you know, talk about our ex husband or you know, whatever. We don’t want to talk about that. But we do want to talk about things that make us human that are relatable to our audiences. So I love that I love that you shared your weight loss journey. I think that that’s fantastic. And did you do you feel like you got a lot of that you made a lot of connections because of it like people who have been on a similar journey?
Ayo Bamgose 29:25
Yes, actually, I’ll probably say, overall, all the social media platforms, not necessarily as much on LinkedIn. But what was quite nice. I think the main thing that I really liked from LinkedIn is that if you have quite a few connections from people like over the years, for those that have been on LinkedIn, you people that haven’t seen you for ages, all of a sudden they’re seeing you like oh my god, is this what you’re doing now. And these are things because they will remember you from when they you know when when they first met you or the experience that they had with you, and then announcing what you’re doing. And that builds up some form of credibility, which is crazy. You don’t realize people are one watching you, sometimes people are watching you, and Sefa this is one thing I was telling one of my clients, you know, you may feel like no one is watching you, but they are, they are watching you. And they are observing you from a distance. And then when you get to that point, they, when they get to that point where they now are looking for whether it’s your service, you are the person that they’re going to reach out to, because they feel like they’ve built some kind of rapport, or those passive, but they just been watching you haven’t reached out to you. But like you said, they felt like they know you. They know your journey they’ve connected with you. They’re like, this is my type of person. So yeah, I think all of that helps. Absolutely.
Abby Herman 30:39
You know, it’s so funny and just talking about talking about like, you never know who’s listening. So a couple days ago, I went to lunch with a couple of cousins. And one of them is one of them’s a small business owner in another state at a local business. And it’s appliance repair, and he has a sports radio show. Another cousin is she does something in collegiate sports, not a small business owner. And both of them said that they listen to the podcasts, and they read my emails, and they check out my social media all the time. And I was part of like, there was a little part of me that was like, Oh, my God, I’m mortified. You know, I don’t I you know, all the strangers can listen all they want. But as soon as a family member says that I’m like, Oh, my God. But it’s true. Like, you know, I didn’t send an email out last week. But you know, the, the week prior to the day, we’re recording this. I didn’t send an email out. And one of them was like, I missed your email this week. What happened? I was like, yeah, they’re watching people are watching. It’s so interesting. So funny. Well, so you have a you have a freebie that I want to talk about. Because because it’s related to LinkedIn. And I think a lot of people struggle with, well, what should I be posting? And I don’t know what to share, and I need some guidance. So can you share a little bit about the freebie and some of the ideas that are on there? Because I think that some of them are there? Well, not some of them, they are really good. And they the ideas that you offer? Like it’s just such a wide range of types of posts that we should be sharing on LinkedIn.
Ayo Bamgose 32:27
Yeah, so one of the things when I was creating this is this is actually off the back of things that I’ve done. So it wasn’t just me just go, oh, this might be a good idea. And it’s, it’s tested. And it’s things that do work. And also it gives you variety, because imagine if I just gave you a list of 10, you know, I can’t do five of them. What’s the point? So from the API, there’s bound to be a good 10 that you can do, I think even more, but one of the things that when I created it, I was looking at all different aspects, especially when you think about LinkedIn. So I was looking at the different areas and the types of things that you might want to post. So for example, different awareness days, which are easy, right, sometimes the easiest type of content that you can create. And then of course, because you’re on LinkedIn, there’ll be career related posts that you could create, or if you’re working for an organization, there are things that you could pose, especially if you want to position yourself and be seen by the organization that you work for, then is education related, industry related, personal related, and so forth. So I want to initially put them into categories so that people can then skim read or go direct to the area that they want to focus on. And then within those, I wanted to be quite as specific as possible on the types of things that you could post within those categories. So that’s why I created it the way I created it, but also to give you variety. So it means that if even if you only post a couple of times a week on LinkedIn, or twice a week, whatever that is, you’ve got enough content to cover at least six months.
Abby Herman 33:55
I love that Yes. And then you can rinse and repeat and do it again. Do it again in the next six months. So
Ayo Bamgose 34:02
people do not remember what you post.
Abby Herman 34:05
Know that they don’t you can even take content that you’ve posted six months or a year ago, but and repurpose the post maybe or do a little bit of rewording update it for whatever season we’re in right now and repost it. Yes.
Ayo Bamgose 34:20
And also what’s important that we have to remember when we’re thinking about content that we put out there, not everyone sees your content. You know, sometimes they’re like, Yeah, I did that last week. And you know, no one said anything. They don’t always see it, because it’s the algorithm does not therefore, it’s not always in their feed. And if you have people that are not engaging with your content, they just seen it in their feed, but they’re not liking it. They’re not even saving it. There’s so many things that they can do. If they’re not doing that, then LinkedIn or any social media platform is not going to show it to them. So you show it again, whether it’s in three months time or six months time is perfectly fine. Especially if you feel like it’s really good content that’s going to connect with your audience.
Abby Herman 34:58
Yes, and you’re hopefully growing, you’re you’re growing your following you are growing your connections consistently. And so you’ll have new people coming out all the time that aren’t gonna go back six months and read your content from six months ago. So yes, I love that. This has been such a great conversation and so many good takeaways. If there were two things that listeners did as a result of listening to our conversation, what do you hope they would get out of this and their take action on?
Ayo Bamgose 35:30
Oh, okay, the two things, I think one of the things, first and foremost is to pick a field or subject that really interests you and you are passionate about, if you’re not passionate about it, do not go there. Don’t just go there because you think I can, that’ll be a really good money earner. Because hard work is a massive thing. When it comes to anything that you start up, you have to be committed. And to be committed, you have to love what you’re doing. And the other thing I’ve received a takeaway is when it comes to social media, is focus on engaging focus on engagement than just posting, I rather people just, you know, go on, go on social media or LinkedIn, and engage with people’s other other people’s posts, liking their post, and doing that, first and foremost, before even putting out content, engagement, and then ask some people question build relationships, that should be a focus.
Abby Herman 36:24
Yes. So yeah, no more just going on there. Automating posts and then not even bothering to login, go in and actually interact with other people and with your own content to
Ayo Bamgose 36:36
Yeah, and I’ve been I’ve been I’ve done that. Even as a social media person, I’ve had to pivot and educate and follow and all these other social media gurus and learning about the new trends. So you have to also stay up to date with that as well.
Abby Herman 36:53
Yes, this has been so great. Thank you so much Ayo for your time for being here. And for all of all the great tidbits of wisdom.
Ayo Bamgose 37:02
Thank you for having me, Abby
Abby Herman 37:05
I had so much fun in this conversation with Ayo. something that came up for me after we signed off her sharing about her weight loss journey, something that’s personal on a professional platform could feel challenging to you like, Why does something so personal belong on a platform like LinkedIn? My thought is this. When you see someone go through adversity, they’re doing the work every day to get to a particular goal. That’s not only inspiring, but it also shows that they’re able to stick with hard things. They work hard, and they take action. And that matters. I would really love to work with someone like that in business versus someone who talks about doing a lot of things but doesn’t actually do the work. I would love to know your thoughts about that.
Abby Herman 37:56
Now, if you found value and what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it on Instagram Stories. Or even better connect with me and I are on LinkedIn and comment on one of our LinkedIn in posts. You know the whole engagement piece, we forgot to mention her links at the end of the episodes that those are all linked up in the show notes. Make sure you head over there to connect. The more you share, the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone. Until next time. Take care.
Transcribed by https://otter.ai
