Marketing can feel really challenging. There are so many places you “need” to be online and just not enough time or energy to get it done. Right?
Maybe. But what if you dialed it back and only did the things that feel good? What if you let go of needing to do #AllTheThings and instead focused on the platforms you love and where your audience is actually showing up regularly?
Sounds familiar, right? Yes, you have heard this before, and I love the way this week’s guest shares her thoughts around marketing in a way that’s sustainable for you.
Tune in to today’s episode and hear how Lisa Benavidez looks at marketing and content for her clients, how to simplify the process in your own business, and why it’s okay to take a step back and try something new once in a while.
Mentioned in This Episode Podcast
About Lisa Benavidez
Marketing Strategist and Host of The Created for More Podcast, Lisa Benavidez educates women entrepreneurs on how to successfully amplify their business without sacrificing their values, boundaries, or life goals.
Through the power of social media and online visibility opportunities, Lisa mentors with passion, guiding her clients to effectively strengthen and elevate their impact in the world.
After being diagnosed with rheumatoid arthritis, Lisa stepped away from the event planning world, where her background lies, and redefined what success looks like for her. Now she’s on a mission to inspire other women to live a life of purpose.
When you combine her leadership, years of experience in the online business world, and her loving compassion to meet you where you are, you’ll find Lisa will be the answer to building the business and life of your dreams!
Abby Herman 0:08
Hey there, and welcome to episode 217 of the content experiment podcast, a podcast for service driven business owners who know that content is important. But there’s so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear in a way that’s also sustainable for you. This might mean publishing a weekly podcast or a blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business. I’m Abby Herman, content strategist and podcast manager for business owners who want to make their marketing feel easier and more streamlined, so they can get back to serving their clients and making those sales. I will show you how or do it for you while you do business in a way that works for you. I can help by supporting you through building a content and marketing strategy, taking care of the podcast management for you, or giving you the tools and resources to take this on yourself.
Abby Herman 1:13
I’m so excited to bring you today’s episode, because honestly, it completely validates everything that I’ve been teaching you about content marketing and visibility. I’m chatting with Lisa Benavidez, host of the created for more podcast, we talk about all things content and marketing. And we are so aligned on how to market your business and your content. Why being in all of the places online is just too much how to simplify your content, why you should stay away from bots, the value of email marketing, and so much more. It was such a great conversation. And I especially love how vulnerable Lisa was when she talked about her own shift in business and marketing. Because really, we need more marketers to talk about things like that. Let me share a bit about Lisa before we get into her conversation. Lisa is a marketing strategist and host of the created for more podcast she educates women entrepreneurs on how to successfully amplify their business without sacrificing their values, boundaries or life goals.
Abby Herman 2:21
Through the power of social media and online visibility opportunities. Lisa mentors with passion, guiding her clients to effectively strengthen and elevate their impact in the world. After being diagnosed with rheumatoid arthritis. Lisa stepped away from the event planning world where her background lies, and redefined what success looks like for her. Now she’s on a mission to inspire other women to live a life of purpose. When you combine her leadership, years of experience in the online world and her love and compassion to meet you where you are, you’ll find the Lisa will be the answer to building the business and life of your dreams. Here is our conversation. Hi, Lisa, thank you so much for joining me.
Lisa Benavidez 3:07
Hey, Abby, I’m so excited to be here.
Abby Herman 3:09
Yes, I am excited to talk and talk all things marketing. But first, could you share with listeners what you do and who you do it for?
Lisa Benavidez 3:19
Yes, this is a funny question. Always Right. Like, we don’t always know what to say here. At least I don’t always and I like play around with this so much. But really, I think what I do is help people with an impact driven entrepreneurial type business, where they really want to not only monetize and be successful, and profitable, but they also really, really want to make a big impact. So those are my kinds of people. And I help them with delivering a message that translates what they want to do in the world and engage an audience that loves to work with them. We work on marketing strategies, and help them get their message out to the world.
Abby Herman 4:02
Awesome. And can you talk a little bit about how you work with clients and how you’ve structured your business, and how that helps you to live the lifestyle that you want.
Lisa Benavidez 4:11
Yeah, so I work with clients on calls. And we come up with a strategy together on what they actually want to create and what they want to make happen and what kind of lifestyle they want to live also. And so on this call, we’re able to kind of dream big, and then I’m able to work on my own to help them with their marketing strategy and plan that they can then execute and implement in a way that works for them. So it’s pretty customized. In that sense. There is not so much cookie cutter. I mean I have a course but that’s not working directly with me. So it’s just like teaching the foundational pieces of growing your business and becoming profitable. I take a lot of time off my family camps a lot. So my business is really set up to support me and it’s really flexible. I don’t take calls on certain days of the week. You know, with this question, though, I’d like to add that I’ve never worked a nine to five. So Oh, yeah, that I probably should have started with that. Like, I grew up in this online, entrepreneurial, like, self employment world, actually right out of high school.
Abby Herman 5:22
Wow, that’s pretty cool. I haven’t met very many people who have who have done that who have successfully made that transition from school directly into the online space. So awesome.
Lisa Benavidez 5:36
And it was high school, like three years after my high school graduation is when I got started. I did event planning to get started, actually. And it’s just developed into this. We started events, planning events for coaches, online coaches. And so that’s when I was introduced to this coaching type world in 2008. And it’s kind of been like this whole growth journey since then. Yeah. Like, I’ve not ever worked a traditional nine to five job.
Abby Herman 6:08
I love that. That’s very good. I am a little older than you. And I like the idea of an online demo. The internet didn’t even exist, like when I graduated from high school, at least not in the sense of it is now and I went to college. I mean, that was 1991. So when I graduated from college in 95, it was, yeah, I worked in public relations and marketing. And we we sent out like mailers, or things like that, because people didn’t have it. People had email, but they didn’t have email, and there weren’t websites like there are today. So I love that. You did that. I mean, I guess that’s the future, right is my daughter’s 20. And she really knows Tik Tok and marketing from she she doesn’t do marketing, but she knows of marketing in the Instagram Tik Tok world, and how people are making money. And that just totally wasn’t a thing back in the day. So I love that. I love that you did.
Lisa Benavidez 7:09
Yeah. And I totally did mailers to like we had to print out all the invites, we read a lot of nonprofit associations, and we had to invite them to their events every month. So I did all of that, too. And it was really new to me, but I have, I’m kind of in that in between, like, we had computers in school, but I also like hand wrote essays. But it was a bit like an up and coming thing. So I’ve got to grow up a lot with this. You know, like the media stuff online and watching my girls and like what they’re doing and trying to stay hip, and
Abby Herman 7:44
Lisa Benavidez 7:47
So I understand them a bit, but also, how can I innovate it for us who are wanting to market and stay relevant, really? Otherwise? We’re just gonna like, go out of business?
Abby Herman 8:00
Yeah. Interesting. Yeah. Well, so I wanted you to come on the podcast to talk about visibility in general and marketing. But I would love to, like, take a step back and think about, like, what were the things that you did, then 2008 2009 2010 To get visibility for your clients? And how does that like, how does that translate to what we’re doing today? Like, where was that transition? What does that look like?
Lisa Benavidez 8:31
Okay, so I remember in those early days, email lists were the biggest way that you talked to people, I remember like, Twitter and Facebook coming up, and you know, people that I graduated high school with, to like, they were on those kinds of platforms. And I didn’t join them until maybe like 2010 It took me a long time. So the visibility, and back then again, like it was still more on the events side of things. So we were not, we were like word of mouth, people. And our clients though, were like that. And this is again, this is the timeframe where I was just learning about this online. So it was a lot of email connection. And then it was a little bit of the Facebook and Twitter worlds back then. And it was info marketing, right so like they were teaching and inviting to live events and it kind of had grown from there. But like fast forward a little bit then social media became like a big deal and YouTube videos video was video has always been a hit since we’ve had that option. And it just kind of keeps growing with the different platforms and options that we have which can get a little crazy and overwhelming. I don’t recommend all the things but video as a base is really good and then just deciding how to use it and leverage it. So yeah, so then like to tie back into why I really like to work with People who are more impact driven have like that bigger message to share with the world want to make a bigger transformation is because through having an autoimmune disease, I have rheumatoid arthritis. And I feel like it makes me kind of hide for a long time. But I always wanted other people to shine. And so there’s like some thing that was happening all of this time where it’s like, we all have that thing. For me, it was the RA, but we all have that thing that we feel like we need to hide. And so visibility to me really is about you, being who you’re meant to be, and honing in on that message that helps you deliver that gift. And whatever it is, I mean, like, seriously, I talked about, I don’t care if you’re a cashier at a grocery store, if you work in fast food, or just you know, hospitality, like we all have an option to be visible in a way that transforms somebody else’s life. So in this online space, and the opportunities that we have, through social media and email marketing, we’re able to reach so many more people, which really gets me excited. And this is like that hybrid of being a little bit of a social media lover, but a little bit, like, not liking it. And I teach it. So it’s an interesting place to be in. But I truly am grateful for all that we can do. So the visibility part is not just about your business and offers getting out there. It’s about why they’re getting out there. And and what’s that ripple effect that’s happening? Because you’re showing up? So there’s just like a lot more to it, what it actually means to me. And I feel like I just rambled and I don’t even know if I answered exactly, no,
Abby Herman 11:47
I will. I asked about like, once you totally, you answered the first half of the question about like, what did we use to do? What what did the visibility piece look like? But the things that you mentioned, the email marketing, the social media, and video, feel a lot like what people are doing today? So how does that piece look different now than what it looked like in 2008 2010, when when you were first getting started?
Lisa Benavidez 12:15
So today, to like two things, I feel like one, there’s so much out there and so many people talking about, you know, you have to have a YouTube channel, you have to be on video, you have to do be on all the platforms like that feels really overwhelming to me. So going back to simple and effective, it’s really about where you love to show up, where your audience, your ideal audience loves to show up and consume information and content and learn about people and opportunities, and how you are leveraging both of them, but also creating like a visibility stack that I like to call this, where you’re allowing the content that you’re creating to go a lot further. But you’re not burning out by trying to create all the things for all the different platforms. And really, it’s about letting one piece of content go, go out to your visibility stack. And letting that same message, that same teaching point, that same energy, get you a lot further. And it also helps your audience not feel like well, she talked about this today. And this on Facebook was like, you know that conversation but on Instagram, she was let’s just like there’s too much. And there’s already too much in the world. So to bring that down a bit, I really feel like it’s finding out where your people are where you love showing up how like the type of content you like, creating, and then starting slow. And just letting that visibility and content piece grow as you grow. And your audience is telling you what they want to hear more of or hear next, and has when you start like that, like let it start small and then grow bigger, and listen to that piece of like, where should I go next? It’s going to help you grow your business more, be more profitable. And then as you have team come on and help you, then you leverage other platforms, then you can create more content, but you’ve you don’t want to go just create a bunch of content for the sake of being everywhere. When it’s not going to land with anyone.
Abby Herman 14:24
Yeah, yes. And there’s only I mean, we have to work with clients, and we need to build our business and we have to make money, right? And we can’t do that if all we’re doing is publishing content on all platforms. So I yeah, I agree. Can you share a little bit about like, what what do you mean by visibility stack? What and how do we take our content and put it out into all of the different places so we’re not constantly creating content?
Lisa Benavidez 14:53
Yes. So I heard the term tech stack once and I was like, oh, that’s like a really cool term like and I dug into more of what it meant. And basically, it’s just like, what is the technology? How is it stacked up to run your business? Right? So you need like a calendar system, course platform, whatever it is that your business model needs. So then I’m like, Okay, well, let me try this for visibility stack, how can I stack the content platforms to increase my visibility without burning out again, it’s always going to come back to keeping it simple. So I came up with this visibility stack that includes a main support and Cornerstone like area, so to speak. So your main content is going to be like a podcast, right? If this is the podcast is the main teaching element in your business, where you’re coming on weekly, you are collecting and teaching your audience, then that would be your main, it could also be a blog, if you love writing, it could be a YouTube channel, maybe you have like a Facebook weekly Facebook show or something like this. But it’s basically where you are creating content weekly for your audience. And it’s like the big the big bang, right? Like this, like the juicy stuff, you’re giving them a big chunk of something, I could take it back a step. So let me let me finish the stack. And then I can do that. So then the support is, where are you showing up on social media. And I usually recommend only one place to start. Because again, you want to really know that this is where your audience is where they are enjoying you where they’re consuming content, where they’re connecting, and engaging, right? And it might take, you might think it’s Instagram, but maybe you’re wrong. And it’s LinkedIn, right? Like, it could be different areas. But the key is to start with one, and then you go from there to at the most is kind of what I recommend. But you’re pulling this content from that main piece. So your podcast and comms three to five social media posts that are supporting that main content for the week. So that’s the point of it, right? It’s to support the main content piece that you’ve already created, you’re not creating new content. It’s just repurposing for that those platforms. And then your Cornerstone is kind of where these two are going to meet. And this is your email list, I recommend everyone have an email list. Well, I’m pretty flexible on everything, like everything else. And we can customize it based on personality. I feel like your email is a great place to really connect with people on a deeper level. So your email is the cornerstone, because like it’s the were the main and the support content pieces kind of neat, where you can direct them to go, you know, listen to the podcast, or did you see this post, but you’re also going to take that conversation a little bit deeper, right, maybe you’re sharing a personal story with just then relating to them somehow, some way. You can also use it to entice them to click on like the last podcast link. If that’s that’s what I did in my email recently. So that’s why I’m bringing that up as an example. But it’s really where you’re like being real with one on one. Intimate behind the scenes like this is where it’s all going to meet, you can ask a question that goes a little bit deeper, you can share behind the scenes a little bit further. There’s just so much you can do. But that’s where you’re going to build, like more trust, when people start opening your emails and responding to them, you’ll know you’re onto something, I love getting email replies, I get them and I respond to them. And they just make my heart so happy because something clicked, you know, and I’m not getting a ton. But even those few that I get, I’m just like, Ah, yes, it’s working, you are being impacted somehow, someway. So that’s how the stack works. But again, it’s the same content. And to take a step back further, like I mentioned, it’s you can create, like monthly themes, where for January, you could have one theme, like maybe for me, it might be Instagram, as like a big umbrella theme. But each week, the topic is going to be a little bit, you know, smaller chunks of that. But it’s it’s clean, right? It’s it’s gonna flow. And then next month, maybe it’s like going to be I’m going to promote something along the lines of an Instagram support program, right? Like, I don’t have that. But that just just like think thought process of what I’m going to look at. So I plan out like a 90 day chunk of what am I promoting? What affiliates are maybe coming up that I’m committed to or whatever, like every September I talk about an organization that I support. So I know September is leading up to something specific and I’m not going to have any other promotions. And I you know what I mean? Like I can plan things out in these 90 Day chunks and then my content is going to support that and take them on a journey, building those beliefs or giving them the knowledge that they need in order to understand if This next step is the right one for them or now,
Abby Herman 20:03
you and I are so completely aligned in how we think about content and all of these pieces. I use different words, but like different terminology. But it’s so aligned. And so thank you for validating me and my process, and everything that I’ve been sharing. So yeah, that’s I love that. Yes, I saw something. I think it was in a social media post of yours. Or maybe it was in the visibility playbook playbook when I was looking through you talked about, I think you talked about it in the form of the cornerstone. So emails, texting, Facebook Messenger pieces. Can you talk a little bit about how that works? And because to me, I know that like, I don’t know if you’re familiar with messenger bots, if you use those with clients, or texting, I’ve never used them before, because they seem so it’s the whole idea behind it. I get it. It’s really cool. It seems like so much and so overwhelming. How do you create something like that and and automate it? Is it the same as if you were creating an email sequence? Does it work the same way? Because I know that some of those are triggered by specific responses on on the other end on the subscriber, I guess, right?
Lisa Benavidez 21:27
Yeah, I have not used bots, I’m not, I’m not a huge fan of them. I’m not opposed to them. When used well, especially when you get to a certain level in business, you obviously need to look at other options. So I’m not like a against them. Most of my clients are not at that level just yet. So there’s still a person, connection, person to person connection.
Abby Herman 21:54
But I think is so valuable, I mean, that person to person connection is so valuable.
Lisa Benavidez 22:01
And even between going from person to person like you to the person like to the audience versus the bot to the audience, I think there’s even an in between growth step that’s a key part is like, bringing on certain team members that are going to support the brand, and show up as the brand to be to continue that person to person connection. And, and for me personally, that’s just what is important to me. I don’t know that I would necessarily ever use a bot. Don’t quote me on that. I mean, you never know, like, where things are going to lead. Because like I have seen bots setup really well, where they’re fun and interactive. And they work well. But sometimes, like, I’ll have a question. And I ask it and the bot doesn’t pick it up, and then it just drops. So like, you know, as as the subscriber, I feel a little like, unseen, unheard, and I’m gone. And those people are also losing stuff like people like that, right? Yes. On the flip side, they probably have a high volume. So they’re not really caring. But to me, again, me, my clients, people that I teach, that’s an important piece. It’s integrity, integrity to the growth of a business that I want to be a part of in any capacity.
Abby Herman 23:14
Yeah, yes. Like what you said, if it’s a really high volume, so to me, like a high volume, low ticket offer, would might be a, you know, using a bot of some sort might be helpful in a case like that. But if you’re working with if you’re in a small, quote, unquote, smaller business, and I’m doing air quotes, because I mean, that could be a half a million dollar business could still I mean, it is still considered a small business. And maybe you’re working on working with higher ticket one to one clients, or higher ticket group programs or things like that, where you really want to have that personal connection, because you you as the business owner are going to have to work with that person. Wouldn’t you like to have some interaction first to make sure that that’s somebody who you actually want to work with versus selling a digital product? Or, you know, an evergreen course where there’s no interaction with you know, the customer doesn’t interact with you as the business owner? They buy the thing and run with it.
Lisa Benavidez 24:18
Yeah, yeah, I don’t know. Like, even the clients that I work with that are up to a million in business. The Bots are still like barely a conversation their Facebook Messenger is used, but it’s used more of like a DM so person to person and as the as a cornerstone alternative, but like in that cornerstone. The reason I like email is because you have access to exporting your list and you never know when Facebook is going to decide that they’re going to put you in jail. take you off, you know, but it’s really, you’re never going to be 100% Perfect, right? Right like text messages. Some people hate receiving text messages. And like for me, sometimes I’m fine. But like I don’t always love when a phone number is required in an often has that sacred space to me like claims don’t call my phone. I don’t look at it that often like unless my family’s not home I, you know might pay attention to it a little bit, but like that’s not a place that you’re going to connect with me. So it’s really about, you’re not going to be perfect, but stick to something and go for it and learn to cultivate your audience along the way.
Abby Herman 25:32
Yeah, yes, yeah. I want to talk a little bit about your so you have a podcast that I’m excited to be on as well. The same week this this episode comes out, we figured out before we started recording, so I’m excited about that. But you have some different ways to promote your own content when you’re promoting your podcast. And, and I imagine that these strategies that you use can also be used for I call it pillar content, you call it like your main content. So your podcast, your blog, your YouTube videos, how do you decide how you’re going to promote your own content? And and what’s your favorite way to do it?
Lisa Benavidez 26:14
I’m so I’m a little up and down in my content planning. I do have an assistant who helps me with a lot of it helping me repurpose. And I’m also going through a little bit of a shift if I can be a little bit honest on where I’m going and leaning into this impact driven side of things. So it’s been a little bit weird, and how do I bring that in, but sustain, like the level of support and teaching anyways. So
Abby Herman 26:46
I just want to point out because you and I, you and I talked about that before we hit record. Yeah. And I and I expressed the same thing. So as to marketers, who were making shifts in our own business. And we’re and that’s okay. I mean, the name of the title of the podcast is the content experiment. So it’s all about experimenting with different things and figuring out what works for you and your business. And that’s, and that’s okay. And that’s what it’s all about. And that’s what I love. One of the things I love about being a business owner is being able to do that. So I just had to interrupt genius. Because I do think it’s so important.
Lisa Benavidez 27:21
It is important. And in a noisy online space with everything being thrown at you. Sometimes it feels like everyone has everything together. And their back end is just so perfectly like laid out. And it’s all working. And like I feel oh gosh, like I don’t have anything set up right and I’m struggling this month are like I have no idea what I’m going to promote anymore. And I don’t know if I love this business, maybe I should close it down. Like all those things come up. And so what I’m really trying to bring out on my podcast, but just in general with other people is that realness is like this is hard. It’s not always clear. But leaning into that unknown is so key and just giving yourself grace and permission to just be in it and be okay to change it. Like, like I said, even introducing myself feels weird today, just because it’s like, if you ever listened to my podcast, like this first episode of this year was talking about I don’t have my goals fleshed out 100%. I didn’t come up with my word of the year before the year started. Like, that’s okay, though, like we are allowed to just be in it. And so I feel like that’s kind of the direction that I want to speak on, because it’s not always talked about. Anyways, I forgot your question.
Abby Herman 28:46
That’s okay. I mean, just talking about promoting your own content, and how do you decide where you’re going to share your podcast and how you’re going to share it?
Lisa Benavidez 28:55
Yeah. So that’s been changing a little bit too. So obviously, I put out my podcast once a week I did take a break in December because I just again was feeling so forced in it and not feeling like I was talking about things that really lit me up. And just because I know something doesn’t mean that that should be what I keep talking about, right? So like learning how to shift it back into my own genius. And I love Instagram. I love it for personal and business. So I have fun on Instagram, but it’s also an overwhelming place like I get lost I go to look for something and like an hour later, I never looked for that thing, right?
Abby Herman 29:35
And then you forget what you were looking for and then
Lisa Benavidez 29:41
just be like again, it’s all an experiment and I’m teaching things like this and like strategizing around what works. I have these like moments of what am I doing and where am I going so Okay, podcast, Instagram and email are my things right? I am Considering YouTube this year. So we talked about this also, before we hit record, like, I want to record video on my podcast, whether it’s a solo episode or with a guest. And I’ve been doing that a little bit more like this last year too, but not for the purpose of YouTube. But I think I do you want to incorporate that as another support system or support platform in my business. But I also use the video and audio as stories as real. So like I splice them up, or my team splices them up for me. So that again, same content getting leveraged in multiple ways, same value being shared, I think it really helps the audience receive it. And over and over, they’re getting the same message over and over, they’re being reminded of what you teach, and what are your, your motto. So simple and effective. I’ve said it like five times on this episode, I talk about that a lot. So you’re not going to come to me if you like overwhelming spreadsheets galore. And formulas, like I can work in them, and I know them, but I’m probably not going to create. Yes, I’m going to find a simple way to do things. And even in spreadsheets, I keep them really simple. So when you’re repeating the same message, that consistency is so key. And again, people feel like sometimes they have to create new content all the time. And instead, reiterating those same messages, the same frameworks, the same models of who you are and how your business is run, and what kind of offers and programs and things that you teach is actually going to be more beneficial. Because you’re not confusing your audience. You’re not confusing yourself. And anytime that thing comes up of like, oh, I need somebody to help me with x. So and So talks about it 24/7 Every day, while we something that’s going back there, it’s it’s clear that you’re the go to person for that, instead of oh, wait, I don’t know if she’s talking about that anymore, because she talked about it in like November, but now she’s on to a different topic. So that gets really messy, right? And so part of the strategy that I teach is like, how do you really bring it in under one umbrella. And, because, okay, we also are multi passionate a lot of times, but you can still do it in a way that makes sense. And it’s clearer for your audience to, to receive.
Abby Herman 32:28
Yeah. And you know, this is just kind of a cheat, or a tip or whatever, for listeners, because I’ve worked with clients before who want to use video, they want to splice up their video, they want to just use little sound bites for their video. And they want but they don’t want to do it themselves, which is fine, because it is very, it can be very time consuming. So if you are in that mindset, where you’re ready to use video, you’re ready to repurpose things. But how in the world am I going to outsource this to someone? So something that I just did while Lisa was talking was I was writing down what time it was I’m writing down timestamps or here’s something like a really key nugget that she just said, I’m going to try to use that in video. I haven’t used video with my podcast before, but it’s something that I would like to do. So yes, I wrote down the time. So I know exactly where to go back or to tell my assistant exactly where to go to grab this, this video or even just the audio, so that we can pull that out and use it in promotion or use it, you know, wherever we’re going to use that. So that’s a great tip. And you know, obviously the timestamp is not going to be perfect. The person who is pulling that out is going to have to do a little playing around to make sure that the piece that they’re pulling out makes sense. But that’s just one. I don’t know if you have a different strategy for doing that. But
Lisa Benavidez 33:55
no, it’s kind of I love that I just say here’s the episode, do your thing. Thank you.
Abby Herman 34:05
I was telling my editor, I write down the time and I told my editor find something right in here where she talks about this. And that’s going to be the audio clip. So I give him a timestamp so that he knows, sometimes I forget to do that. And he just pulls out whatever he thinks is important. But I know like in my head what direction like you know, the main points that I want to pull out of this. So I want to make sure that I communicate that information and sometimes it works out great. Sometimes it doesn’t sometimes the podcast goes a totally different direction and that’s okay.
Lisa Benavidez 34:41
No, I love that. So in terms of like how I think through I tend to if it’s a solo episode, I tend to outline it and click up for myself. Right. And so they have my team has an idea of what I talked about or what I’m going to talk about and and can write the show notes. So that helps us with like that side of it. We use clickup as our workflow. So like after I record and I move it to ready for editing like they know to grab, it tags them automatically, all of those things. I don’t specifically ask for certain things to be pulled out, I just give it to them to go find it. So as they’re editing it, if they hear something, my podcast editor, he’ll go ahead and pull the video gram and audio gram. And then we have like templates of what the, what its gonna look like. So in the episode folder, like he already knows to add that into the template. It’s like a process, right? So yeah, that’s how we do it. I do take note sometimes when I’m talking to a guest, but I’m also easily distracted. So I try to just be in the moment. So that I can hear, but what I will do is right after we record, I record the intro, so I’m in that energy. Like, this is what we talked about, I like to tease things so like you’ll never believe what so and so did as her first job or whatever comes out of the episode that’s kind of like off topic and fun to get them like excited about listening in. And I also will oftentimes record my own solo episode after a guest episode because I, I love connecting with a person and I feel like it gets me in a high vibe place. So then when I’m recording by myself, I tend to like get kind of boring and like monotone because it’s just me and I’m like, boring talking to myself on the screen. Right? So yeah, I just talk to Abby, like, this is like this sparked an idea. And now I’m gonna go to my own solo episode. And I feel better about that.
Abby Herman 36:48
That’s such a great idea. I actually have my tabs on my computer, I have my next solo episode that I started outlining this morning. So that’s a great idea. I have to I really stink at recording the intro and outros immediately after the episode. But I’m I’ve promised my assistant that I would be working on that this year to do that. Because otherwise she’s waiting for me to finish that and and the editors waiting, I also do my own show notes. So I very much slack on creating the guest episode show notes immediately after recording. So that is my task for this afternoon after I take my dogs for a walk after this is getting that done. So this is this has been so helpful. And just like I mean, really, we are so aligned on on everything that we talked about. I love it. But thinking back to our conversation, if there were two things, two actionable things that listeners could take away from this conversation, what would you hope for them to take away?
Lisa Benavidez 37:54
So I think one of the main things is to revisit whatever your current visibility stack looks like we all have one, whether you call it that or not. So we look at that we’re in the beginning of a new year. You know, if you’re listening to this hot off the press, but regardless, it’s always a good thing to to tap back into and just decided you’re on the right track. Are you doing the things that you love? Or does something need to be shifted? And then the second thing is to trust yourself in that I know that’s not as tangible. But if you feel off in anything, now’s the time to make tiny shifts, don’t go and change everything. But start, start doing small moves that just feel a little bit better in your business, because you’ll show up a lot better and your visibility will actually come off a lot stronger. In everything that you do.
Abby Herman 38:46
Yeah. I love that. Yes. Thank you so much, Lisa for being here. I’m so glad that we had a chance to connect.
Lisa Benavidez 38:52
Thanks, Abby, I appreciate you and having me
Abby Herman 38:55
it was really truly aligned, don’t you think? I love what Lisa said at the end there about revisiting your current visibility stack. This is something that has been on my own to do list for quite some time. And it’s definitely something that I’m working on in q1 of 2023. And I will be sure that I trust myself in the decisions that I make when it comes to my own visibility. And I hope that you do too. If you found value in what you learned here today, be sure to share it on social media. Take a screenshot of the episode on your phone and share it on Instagram stories. You can tag me at the content experiment and tag Lisa at Lisa_benavidez. There’s a link in the show notes for that. And of course I would love it if you would give this podcast a rating and review. That’s truly the best thank you gift that you could ever give for providing this content for you. And the more you share the more we can get the podcast into the hands of more business owners just like you who need to hear the message that they are not alone until next time take care.
Transcribed by https://otter.ai