Using ChatGPT in Your Content Creation
Using ChatGPT in Your Content Creation

Using ChatGPT in Your Content Creation

Using ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your content, money.

You’re not cheating if you’re using AI and it won’t diminish your thought leadership, so long as you’re using it to support your content creation efforts rather than completely replacing the human aspect.

This week on the podcast, I’m sharing some of my own favorite ways to use ChatGPT for my content creation on the podcast, social media, and more.

Mentioned in This Episode Podcast


Welcome to The Content Experiment Podcast, a podcast for service-driven business owners who are ready for some real talk when it comes to marketing.

There’s so much buzz out there about marketing and content strategy, from people who aren’t actually doing the work themselves. And there’s us…the true small business owner who is simply trying to make an impact in their own small circle of influence.

I’m Abby Herman, fractional marketing officer, content strategist and podcast manager for business owners who want to make their marketing feel easier and more streamlined so they can get back to serving their clients and making those sales. Here we talk about REAL marketing strategies for those who are in the weeds and doing the work, not outsourcing it to big teams. You’ll hear from real business owners just like you who are marketing on a budget, looking for easy-to-implement strategies, and want some guidance from people who are accessible and real.

Thanks so much for being here!

Last week we talked a lot about the ethics behind using AI in your business. I shared some specifics around using ChatGPT and why it may not be very ethical or authentic to use it to create content for you.

I’ll let you go back and listen to that episode yourself, but the short version is: Creating and sharing content for your business is about building up your thought leadership. It’s about sharing what you know and are passionate about, from your perspective. Since ChatGPT CONSTRUCTS content from information pulled from different sources, without lived experience or a human connection, creating content from scratch using ChatGPT, copying and pasting it from the tool onto social media or your website is never a good idea.

And at the end of this episode, I’ll share some dead giveaways if you or someone else is doing this.

In case you aren’t aware of it yet, let’s talk about what ChatGPT actually is. I literally asked ChatGPT “What is ChatGPT?” and here’s what it told me:

Chat GPT is an AI language model developed by OpenAI. It’s designed to understand and generate natural language responses, making it capable of engaging in conversations, answering questions, providing explanations, and even creating content like stories, essays, and more. ChatGPT uses machine learning techniques, particularly a variant of the Transformer model, which allows it to analyze and understand patterns in text data. It has been trained on a diverse range of internet text, so it can respond to a wide array of topics. The model is continually updated to improve its accuracy, understanding, and to remain current with recent information and trends.

So what does that mean? It’s an AI tool that can generate text in response to prompts that you give it.

OK, let’s get into what I know so many business owners and marketers are concerned with. Using ChatGPT in your content creation.

One of the things I do when I talk about something new on this podcast that I haven’t really talked a lot about before is research. I do my research to make sure that I am considering all of the different perspectives and this research also helps me really hone in on what I want to talk about. I recently listened to content marketer Robert Rose talk about using AI in business for content creation on the social media examiner Podcast. It was a November 2023 episode and I will link to it in the show notes. They start talking about AI at around the 30 minute mark.

Anyway one of the things that Robert brought up is the two different categories of content: created content and constructed content. Created content is your thought leadership. It is a thing that you are really passionate about and create from scratch. Constructed content is content that you create in order to Communicate something. The examples that he gives here for constructed content are a dictionary, or how to manuals or contracts. These are things that will help us as humans.

When you think about it, using AI or chat, GPT is constructed content. It’s pulling information from other sources to generate something “new.”

With created content you, the human, are using information that you are passionate about, and that you know, and that you have lived experiences with to create something of value for your audience. This could be your students, people listening to this podcast, people reading your blogs, or reading your emails or attending your webinar. In created content, you have the ability to show empathy and be human that does not come across in constructed content. If you have ever tried to use ChatGPT to generate a blog post or an email or social media post, you know the output, the content, it gives you in response to your ask, sounds like a robot. it does not sound like a human. And I will tell you that there are some really big dead giveaways when it comes to what ChatGPT generated output looks and sounds like. I’ll share some of those a bit later.

First, I want to share a little bit about how I use ChatGPT inside my own business. I think it’s important to share and to be transparent and so I’m just gonna tell you what I do and how. I’ll walk you through the steps.

When I was getting ready to do this series on using AI in your business, I honestly turned to ChatGPT. Where else better to get information about using AI, than AI itself. I used some prompts. Some very specific prompts to ask ChatGPT to create topic ideas around content creation, and ChatGPT. I then looked at the output, what ChatGPT gave me, and I narrowed it down to four big topics based on what I thought I should talk about and the things that were important to me and what I’m seeing in this online space. I chose topics that were meaningful to me, that I knew a lot about, and that would make a good series of episodes. I changed them up a little, not using exactly what ChatGPT gave me.

Then I one by one plugged those big ideas into ChatGPT and asked it to give me outlines for each of the topics. The output was pretty generic and while some of the information was helpful, there was some information that I didn’t quite understand at all. So I took what I felt were the most important points for each of the topics and I asked ChatGPT to provide more details for each of the points. I asked it to write a couple of sentences about each bullet point, and the output ended up being a really rough outline for the four episodes that you will hear about AI this month.

If you’re listening to this right now, which obviously you are, you know that what I’m sharing with you right now is not actually generated by chatGPT. It’s generated by me after I listened to people like Robert Rose, and after I have seen countless ads and articles around using chatGPT in your business. This is me talking, not chatGPT. I used AI to help me gather ideas, and then I made all of them my own.

OK, next. After I record an episode and edit it, and all of those fun things, I still need to get it out on the Internet. I need to share it with you. It needs to get loaded to Libsyn and then we need show notes and social media captions, and all of that. And honestly, ChatGPT helps me with that. I use a really specific prompt to generate show notes for each episode. I give ChatGPT my transcript (which I generated with along with the prompt and it will generate the show notes that you see either in your podcast player or on my website.

Now, I do not use exactly what the output gives me. Because it’s usually terrible. But, it does give me a starting point. I let ChatGPT pull out some of the important pieces and then I add the personality and the emotion around it. I use my own personal experiences to add some interest and hopefully value to what I share with you. ChatGPT doesn’t know that. It doesn’t know what I know, what I feel, what I experience. And quite frankly, I’d like to believe that you care about that. That you want to know what I have experienced as a podcaster or marketer or content creator. ChatGPT will never understand that.

So I take the outputs that it gives me for show notes and I tweak it and it to make it mine. I do the same thing for social media posts. I ask ChatGPT, with very specific prompts, to generate social media posts. And then I make it mine. I have been working really hard to record reels or two and share some additional social media content and I ask ChatGPT to help me with that also. Using the transcript of the episode, I ask ChatGPT to find 2 to 4 pull quotes to use for social media or for reals. That just saves me some time finding those quotes myself. I get to decide how I want to share those and what I want to look like.

Now, let’s talk about the outline or script that I use for the podcast, after ChatGPT has helped me with some ideas. I’m using AI to create my podcast episode as I write this very moment. As I’m outlining this. I am on my peloton on an open ride and I am using talk to text to talk all this out. And Google Docs is recording my words. If you’ve ever used, talk to text, you know it is far from perfect, so I will sit down, and fix it later. It will become my transcript, then I use Otter for guest episodes. Which again, it’s not perfect. And I’m OK with it not being perfect as long as it makes sense. So there’s that.

Sometimes I will ask. ChatGPT to help me generate social media captions, or scripts for these reels and quotes, but not always. I guess it kind of depends on how motivated and creative I’m feeling at the moment. Sometimes I need a little bit of help getting started. And then I make it mine. But I do copy and paste the final social media post into chat, GPT, and ask it to generate some hashtags for me.

I don’t care about perfection when it comes to the hashtags, and I will review them later in the analytics, also generated by AI, by the way, to play with future hashtags on future content.

So there you go. A really specific use case for using ChatGPT and AI in your own content creation. By using AI, I’m able to save a ton of time and brain space to do other things in my business. I’m able to leverage that time to grow things like my shop that I opened at the beginning of January. And, that online shop has a prompt guide for ChatGPT that you can go get.

I know you’ve heard people talk about training ChatGPT to sound like you and honestly, it’s a little laughable. When you train somebody or something the assumption is that they remember how to do that thing. That is absolutely not the case with ChatGPT. Even if you are using the paid version. You will have to use those prompts and remind it who you are over and over again.

And by the way, the paid version is the way to go. It does such a better job and has many more perks than the free version. I’m not gonna talk about all of those here. I will share more in ChatGPT guide. You can get that at It is not free because I do plan to update it as ChatGPT evolves, and you better believe that it will resolve and change, but it is priced in a way that is very accessible to most, if not all business owners. I hope that you will go get it and that you will let me know what questions you have or what other features you would like to see on it. I am incredibly open to new ideas.

Okay, I did promise you I’d let you know some dead giveaways that you copied and pasted your ChatGPT outputs into your blog or newsletter or social media post. I’ve been keeping track of some of what I’m seeing online and the outputs that ChatGPT gives me, before I make changes. Here are just a few:

It’s more than just X; it’s Y.

Join me on a transformative journey
Tangled in the web
Join us as we explore…

Lots of emojis
Lack of personal stories
Social media posts that start with a question or “hey XYZ!”
Lots of wordplay
It’s incredibly grammatically correct
“I hope this email finds you well…”
Let’s embark on a journey of…
Testament, Tapestry, Symphony, Sentinel, Symbolizes, Resonates with
Formal introduction and formal closing/conclusion

So, IN CONCLUSION (haha–had to do it!), it IS possible to use ChatGPT for your content creation, but it should be fully creating the content for you. It takes a human touch and personalization. But it can be a place to start.

Remember, you can get my ChatGPT guide at to help you get started!

If you found value in what you learned here today, I would be so honored if you would leave a rating and review. And don’t be shy about sharing the episode with someone who might need it. The more you share this podcast with others, the more we can get it into the earbuds of more business owners, just like you, who are looking for easy-to-implement strategies, and want some guidance from people who are accessible and real. That’s what you’ll find here. Thanks for being here.

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