If you’re a small business owner, the last thing you want is to sound like everyone else. Whether you’re a solopreneur or manage a team of contractors or employees, you own a small business because you want to have your own voice.
You want your customers to get to know you and connect with them.
And since more than 90 percent of B2B buyers research online before making a purchasing decision and 81 percent of consumers will check you out online before ever visiting your business, you want to get your audience’s attention!
That’s where your online voice comes in. Your company, product or service needs to have a voice—something that your potential customers can connect to. Because if they can’t relate to you, if they don’t know, like and trust you, why would they spend money on something you’re offering?
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Think about your business and what kind of customer you attract. Whether you’re techie or witty or authoritative, your voice should be authentically you.
Some things to consider: Who IS your ideal customer?
How old is he or she? What does he or she value? And why would your ideal client buy from you?
When you’ve identified these ideas, you’ll be able to better target your online content to your ideal customer, drive that prospect to your website and convert them to a paying customer.
Need some tips for finding your online voice? Read my guest blog on Coach Erin’s website!